---
title: 'Director, Brand & Growth at Wpromote'
canonical: 'https://feeny.ai/job/director-brand-growth-wpromote-new-york-1fng2c3bhw3g'
type: 'job'
last_seen: '2026-10-31'
---

# Director, Brand & Growth at Wpromote

- **Company:** Wpromote
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/wpromote/622ff233-3824-42d5-8e71-1258ddb9ebfe

## Job description

## The Role

The Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon (WPxGS) Growth team, owning the Creative & Experiential new business process from inbound management through proposal development, RFIs, RFPs, and final pitches. The role ensures every pitch meets high standards for quality, consistency, and strategic storytelling, enabling Growth Leaders to focus on client strategy and relationships.

The Director also maintains the agency’s institutional knowledge—including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets—so every pursuit starts from a strong foundation. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency.

Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.

You Will Own Inbound, Proposal & RFP Leadership:

- Vet inbound opportunities and brief leadership on fit, scope, and next steps
- Own RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submission
- Manage client and procurement communications, workplans, timelines, trackers, and review schedules
- Manage third-party consultant and procurement communications throughout the proposal process

Proposal Development & Content:

- Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narratives
- Oversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth Coordinator
- Ensure all materials meet editorial standards and deliver a consistent, premium WPxGS brand experience

Cross-Functional Pitch Operations:

- Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership
- Track progress, risks, dependencies, and milestones; drive accountability and timely leadership reviews
- Coordinate presentation production, printed materials, leave-behinds, and meeting logistics as needed

Knowledge & Content Management:

- Own the proposal library and keep agency materials current, accurate, and accessible
- Maintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology information
- Steward proposal knowledge in AI systems and repositories; develop reusable content with subject matter experts

Team Leadership & Process Excellence:

- Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization
- Improve proposal workflows, templates, and governance to increase efficiency and quality
- Establish proposal management best practices and train team members on tools, processes, and standards
- Help onboard and train new team members on proposal tools, processes, and standards

## Requirements

- 6+ years of experience in proposal management, new business, agency growth, marketing operations or related functions within an Integrated media or  creative advertising agency
- 2+ years of experience managing and developing direct reports
- Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizations
- Demonstrated success supporting competitive proposal processes and cross-functional pursuit teams
- Outstanding written, editing, proofreading, and communication skills
- Strong project management skills with the ability to manage multiple high-priority deadlines simultaneously
- Exceptional organizational skills and attention to detail
- Experience building and maintaining knowledge management systems or content libraries
- Proficiency with Google Workspace, Salesforce, project management platforms, and collaborative work tools
- The ability to thrive in fast-paced, deadline-driven environments

## Nice To Have

- Editorial or technical writing background
- Experience supporting consultant-led procurement processes
- Experience with proposal automation or knowledge management platforms
- Familiarity with AI-powered content management and prompt libraries

## What We Offer

The anticipated annual salary for this role will range from $140,000 - $150,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work. For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

## #LI-DNI

## About Wpromote

## Company Overview
- **One-liner**: Wpromote is an independent digital marketing agency that unites strategy, media, creative, and data to drive full-funnel growth for ambitious brands.
- **Entity Type**: Private
- **Headquarters**: El Segundo, California, USA
- **Founded**: 2001
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Digital marketing, advertising, and public relations
- Target customers: B2B and B2C brands; mid-market to enterprise clients seeking integrated marketing solutions
- Mission statement: "To lead a new era of ambitious growth where brand and bottom line are united through the seamless integration of media, creativity, and data."

## Products & Services
- **Full-funnel Digital Marketing**: Strategy, media buying, and execution across paid search, social, programmatic, SEO, and affiliate channels.
- **Creative Services**: Performance-driven creative development, including digital and motion design, content marketing, and brand storytelling.
- **Polaris IQ**: Proprietary marketing intelligence platform that centralizes data for accurate forecasting, real-time campaign monitoring, industry benchmarking, and AI-powered creative analysis.
- **AI Solutions**: Specialized consulting and execution for AI-driven search, Generative Engine Optimization (GEO), and AI-powered marketing technology.
- **B2B & B2B Media Strategy**: Dedicated teams focused on B2B client acquisition and account-based marketing.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric (Revenue)**: Estimated $100 million to $500 million (USD) per Glassdoor; exact figure not publicly released.
- **Key Metric (Headcount)**: 501 to 1,000 employees (per Glassdoor) across 5 offices.
- **Notable Partners**: Google Premier Agency status; highly awarded by Search Engine Land (PPC & SEO Agency of the Year 2023), and US Agency Awards (Most Innovative Agency of the Year 2022).
- **Growth Signals**: Acquired Giant Spoon in a merger forming a new independent powerhouse; hired first-ever CMO (Megan McDonagh) in 2025; actively hiring for senior director and AI-focused roles; expanding AI solutions and B2B data strategy capabilities.

## Competitive Advantages
- **Independent & Agile**: As an independent agency, Wpromote can make bold, client-first decisions without holding company constraints.
- **Proprietary Technology (Polaris IQ)**: A differentiated tech platform that transforms complex marketing data into actionable insights, giving clients a measurement and optimization edge.
- **Full-Funnel Integration**: Unlike specialized agencies, Wpromote seamlessly blends brand and performance marketing across paid, earned, and owned channels.
- **Challenger Culture**: The company’s "Challenger" mindset empowers employees to constantly innovate and push boundaries, a core part of its identity and client value proposition.

## Strategic Focus
- **AI-First Marketing**: Investing heavily in AI solutions, including AI Search and GEO, as the next frontier of marketing.
- **B2B Growth**: Strengthening B2B media strategy and data analytics capabilities.
- **Talent & Culture**: Scaling headcount with senior talent, particularly in data strategy, AI, and client strategy roles.
- **Technology Platform**: Continuing to evolve Polaris IQ to maintain a competitive edge in measurement and analytics.

## Why Work Here
- **Work Environment**: Hybrid/remote-friendly (remote for many roles within the US); known for a "work-hard play-hard" culture. Unlimited PTO, half-day Fridays, and a strong emphasis on work-life balance.
- **Culture**: Described as inclusive, supportive, and challenging. Employees are empowered with a "Challenger" mindset to innovate. Recognized as a Glassdoor Employees' Choice Award winner and AdAge Best Places to Work (Top 10).
- **Benefits**: Comprehensive health plans (80%+ employer-paid), 401k with match, 100% paid parental leave, pet insurance, flexible spending accounts, and Pledge 1% community involvement.
- **Perks**: Internal mentorship program (Wprotege), employee resource groups (ERGs), management training, pro bono events, and paid holidays for Juneteenth and Mental Health Awareness Day.
- **Important Note**: Wpromote does **not** provide visa sponsorship or transfers. Hiring is remote/US-based with some state exclusions. There are currently no internship programs.

## Sources
1. [Wpromote.com - About Us](https://www.wpromote.com/about-us/)
2. [Wpromote.com - Home](https://www.wpromote.com/)
3. [Wpromote.com - Careers](https://www.wpromote.com/careers/)
4. [Glassdoor - Wpromote LLC Overview](https://www.glassdoor.com/Overview/Working-at-Wpromote-LLC-EI_IE272463.11,23.htm)
5. [Wpromote Lever Careers Page](https://jobs.lever.co/wpromote)

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