---
title: 'Director, Brand Influence, Advocacy & AI Discovery at Calendly'
canonical: 'https://feeny.ai/job/director-brand-influence-advocacy-ai-discovery-calendly-united-states-mfpqawspwjgq'
type: 'job'
last_seen: '2026-09-16'
---

# Director, Brand Influence, Advocacy & AI Discovery at Calendly

- **Company:** Calendly
- **Location:** United States
- **Compensation:** $187k–$280k
- **Work type:** remote
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/calendly/jobs/8652325002

## Job description

What’s in it for you?

Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.

A day in the life of a Director, Brand Influence, Advocacy & AI Discovery

What's so great about working on Calendly's Marketing team?

We are the team behind how millions of people discover, understand, and fall in love with Calendly. From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.

What's in it for you?

Millions of people rely on Calendly every day, and we're transforming from a scheduling platform into an AI-powered meeting lifecycle platform. This role will shape how customers, communities, and AI-powered discovery engines find, trust, and recommend Calendly.

Why do we need you?

We are looking for a Director of Brand Influence, Advocacy & AI Discovery to define how Calendly builds trust, authority, and discoverability in an AI-first world. You will own Calendly's customer advocacy strategy and key distribution channels (social and PR/Communications), while expanding the function to include AI-powered discovery, ensuring customer voices, community engagement, reviews, thought leadership, and trusted third-party validation strengthen how buyers—and increasingly AI platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot—discover and recommend Calendly’s new and existing products. Working closely with Brand Design, Content, Growth Marketing, Product Marketing, Product, Customer Success, and Lifecycle Marketing, you will build a modern advocacy engine that fuels awareness, acquisition, activation, expansion, retention, and long-term brand authority.

On a typical day, you will:

- Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
- Define and manage channel roadmaps for social media and PR/Communications
- Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
- Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
- Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Expand Calendly's presence across review sites (ie, G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
- Lead employee and executive advocacy initiatives that amplify authentic brand voices.
- Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
- Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
- Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

## Basic Qualifications

- 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
- Experience building and scaling advocacy or community programs within a B2B SaaS organization.
- Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
- Experience building programs from 0→1 while scaling mature functions.
- Exceptional cross-functional leadership and executive communication skills.
- Strong analytical mindset with experience defining KPIs and measuring business impact.

## Preferred Qualifications

- Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
- Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
- Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
- Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
- Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.

Success Metrics

-

- Customer participation and advocacy engagement
- Review quality and velocity across G2 and other review sites
- Brand share of voice and sentiment
- AI recommendation share and AI citation frequency
- Growth in trusted third-party mentions
- Customer-generated content growth
- Community engagement and digital authority

Tier 1 Salary Hiring Range $223,835—$279,793 USD

Tier 2 Salary Hiring Range $205,182—$256,477 USD

Tier 3 Salary Hiring Range $186,529—$233,161 USD

The ranges listed above are the expected annual base salary for this role, subject to change.

Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.

Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for equity awards, and competitive benefits. Eligible Sales employees also qualify for a Sales Incentive program.

Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows:

- Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
- Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
- Tier 3: All other locations not in Tier 1 or Tier 2

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility.

All candidates can find our Candidate Privacy Statement[here](https://docs.google.com/document/d/1UarTnO5b7rIEKowqiyRvw1Zz81mROP7tq-NR7sCmhBM/edit)

Candidates residing in California may visit our Notice at Collection for California Candidates here:[Notice at Collection](https://docs.google.com/document/d/1d58_uJ1S0ti5jMlekLhXRswLfJAdw0A6/edit#bookmark=id.gjdgxs)

This role may require occasional travel for company events, team collaboration, or offsites.

## About Calendly

## Company Overview
- **One-liner**: Calendly provides a scheduling automation platform that eliminates the back-and-forth of booking meetings for individuals and businesses.
- **Entity Type**: Private (valued at $3B as of 2025)
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2013
- **Founders**: Tope Awotona

## Core Business
Calendly operates in the scheduling automation industry, serving both B2B and B2C customers ranging from individual professionals to small businesses and Fortune 100 enterprises. The company’s mission is to “improve the quality of every relationship building interaction” [calendly.com](https://calendly.com/about).

## Products & Services
- **Calendly Scheduling Platform**: A SaaS solution that connects up to six calendars, shares a personalized scheduling link, and automates meeting booking with real-time availability. It offers customizable event types, video conferencing integration, and supports 100+ partner integrations with Google, Microsoft, Zoom, and more [calendly.com](https://calendly.com/). The platform is used by over 20 million individuals and 100,000 organizations across 230+ countries [calendly.com](https://calendly.com/about).

- **Enterprise-Grade Features**: Includes admin management, security integrations, data governance, compliance audits, and privacy protections to meet the needs of large organizations [calendly.com](https://calendly.com/).

- **Team & Enterprise Plans**: Subscription tiers for growing teams and large companies, starting at $10–$16 per seat per month, with a free plan available for personal use [calendly.com](https://calendly.com/).

## Market Standing
- **Valuation**: $3 billion (2025 estimate based on Forbes Cloud 100 listing) [forbes.com](https://www.forbes.com/companies/calendly/).
- **Key Metric**: 20+ million monthly active users and 100,000+ companies, including 86% of the Fortune 500 [calendly.com](https://calendly.com/).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company raised a $350M Series B in 2021 (common knowledge; not cited here per instructions). Partnerships include Google, Microsoft, Zoom, and others.
- **Growth Signals**: Ranked #1 in G2’s 2024 Fall Report for Online Appointment Scheduling [calendly.com](https://calendly.com/about); appeared on Forbes Cloud 100 (2025, #59) and America’s Best Startup Employers (2023) [forbes.com](https://www.forbes.com/companies/calendly/); headcount of ~500 employees [forbes.com](https://www.forbes.com/companies/calendly/). Recent job postings indicate expansion in engineering, product, and marketing roles [greenhouse.io](https://job-boards.greenhouse.io/calendly/jobs/8506905002).

## Competitive Advantages
- **Massive User Base & Network Effects**: Over 20 million users create a strong adoption moat; integrations with 100+ tools make switching costly.
- **Enterprise Trust**: Trusted by 86% of Fortune 500 companies and certified for enterprise security and compliance.
- **Brand Recognition**: Consistently ranked top in scheduling software by G2, and featured on Forbes Cloud 100.
- **Simplicity and Scale**: Easy enough for individuals yet powerful and secure enough for global enterprises.

## Strategic Focus
- **Growth & Monetization**: Active hiring for roles like “Engineering Manager, Growth and Monetization” and “Senior Full Stack Engineer, Monetization” [greenhouse.io](https://job-boards.greenhouse.io/calendly/jobs/8506905002).
- **New Products**: Staff Product Manager for “New Products” role suggests expansion into adjacent offerings [greenhouse.io](https://job-boards.greenhouse.io/calendly/jobs/8506905002).
- **Data & AI**: Machine Learning Engineer and Senior Machine Learning Engineer positions point to investment in AI-driven scheduling features [greenhouse.io](https://job-boards.greenhouse.io/calendly/jobs/8506905002).
- **Enterprise Depth**: Senior Engineering Manager for Data Platform and Senior Site Reliability Engineer roles indicate scaling infrastructure for large customers [greenhouse.io](https://job-boards.greenhouse.io/calendly/jobs/8506905002).

## Why Work Here
- **Remote-First Culture**: Home office and tech stipends, generous PTO, and annual holiday closure [calendly.com](https://calendly.com/careers).
- **Competitive Compensation**: “Competitive Pay & Equity,” 401(k) with immediate vesting, and performance-based rewards [calendly.com](https://calendly.com/careers).
- **Strong Benefits**: Health, dental, vision insurance, FSAs/HSAs, paid parental leave for all parents, life and disability insurance [calendly.com](https://calendly.com/careers).
- **Values-Driven**: Core values include “Focus on impact,” “Find a way,” “Customer experience obsessed,” and “One team” [calendly.com](https://calendly.com/careers).
- **Giving Back**: Calendly Cares volunteer and charitable giving program [calendly.com](https://calendly.com/careers).
- **Connection**: Annual company kick-off and local meetups [calendly.com](https://calendly.com/careers).

## Sources
1. [calendly.com – About Us](https://calendly.com/about)
2. [calendly.com – Careers](https://calendly.com/careers)
3. [calendly.com – Homepage](https://calendly.com/)
4. [forbes.com – Calendly Company Overview](https://www.forbes.com/companies/calendly/)
5. [greenhouse.io – Calendly Jobs](https://job-boards.greenhouse.io/calendly/jobs/8506905002)

## Other roles at Calendly

- [Senior Manager, Security Operations](https://feeny.ai/job/senior-manager-security-operations-calendly-united-states-ej2ab385w9ka) — United States
- [Staff Product Manager, Intelligent Customer Experience](https://feeny.ai/job/staff-product-manager-intelligent-customer-experience-calendly-united-states-rd6m0fxtbyj6) — United States
- [Staff Product Manager, Engagement](https://feeny.ai/job/staff-product-manager-engagement-calendly-san-francisco-p421jngzxp64) — San Francisco, CA
- [Staff Product Manager, AI Assistant](https://feeny.ai/job/staff-product-manager-ai-assistant-calendly-san-francisco-hpv99f9jmsgq) — San Francisco, CA
- [Staff Platform Engineer](https://feeny.ai/job/staff-platform-engineer-calendly-united-states-ete1bvbn7rhn) — United States
- [Senior Full Stack Engineer, Growth](https://feeny.ai/job/senior-full-stack-engineer-growth-calendly-united-states-72v2zb1sgfy3) — United States
- [Senior Full Stack Engineer, AI Scheduling](https://feeny.ai/job/senior-full-stack-engineer-ai-scheduling-calendly-united-states-zdgd45fba0dh) — United States
- [Senior Director, Product Growth](https://feeny.ai/job/senior-director-product-growth-calendly-san-francisco-asybbkxf8h78) — San Francisco, CA
- [Staff Product Manager, Scheduling (core product)](https://feeny.ai/job/staff-product-manager-scheduling-core-product-calendly-san-francisco-p4gt17gab0az) — San Francisco, CA