--- title: 'Director, Commercial Sales, Retail & Foodservice at HelloFresh' canonical: 'https://feeny.ai/job/director-commercial-sales-retail-foodservice-hellofresh-new-york-ny-qj0w6285fbsb' type: 'job' last_seen: '2026-09-09' --- # Director, Commercial Sales, Retail & Foodservice at HelloFresh - **Company:** HelloFresh - **Location:** New York NY, United States - **Compensation:** $159k–$192k - **Posted:** 2026-06-05 - **Last confirmed live:** 2026-09-09 - **Apply:** https://careers.hellofresh.com/global/en/job/7982991?gh_jid=7982991 ## Job description Director Commerial Sales, Retail & Food Service This is a hybrid role to the NYC HelloFresh Headquarters Factor is building the next growth platform in fresh prepared meals. We've already built one of the leading DTC meal brands in North America, and now we're extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals. We believe this is a category ready for real disruption, and early signals show that Factor's product, brand, and customer promise are resonating. This role sits at the center of that build - an exciting opportunity to help define a new category from the ground up. We are hiring a Director, Commercial Sales, Retail & Foodservice to lead two of our most important New Channels growth areas. Reporting to the General Manager, New Channels, you will own the commercial P&L, build the operating playbook, and lead the sales and planning team. You'll make the portfolio-level calls across accounts, channels, pricing, trade, forecasting, and resource allocation, and partner closely with supply chain, marketing, finance, operations, and strategy to bring Factor to market at scale. This is not a role for someone looking to manage a mature business. The right person combines CPG sales leadership, account strategy, P&L discipline, and hands-on operating ability. It is a role for a builder: someone energized by ambiguity, driven by data, and ready to help write the playbook for one of the most exciting food brands in the country. You will... - Own annual Retail and Foodservice revenue delivery at the portfolio level, including the commercial P&L narrative across revenue, margin, trade spend, contribution, and variance to plan. - Lead commercial inputs into the AOP and build the multi-channel commercial roadmap in partnership with Sales & BD, Sales Strategy & Planning, Finance, Supply Chain, Operations, and Marketing. - Set portfolio-level retailer and channel priorities across mass, club, grocery, specialty, foodservice, and future growth channels. - Own pricing architecture, trade guardrails, and governance around JBPs, long-term agreements, and major retailer commitments. - Partner with the Head of Sales & BD on account prioritization, new account development, customer strategy, and business case pressure-testing; support senior customer relationships and escalations as needed. - Develop and scale the Foodservice commercial strategy, including customer prioritization, distributor / operator partnerships, route-to-market decisions, and the right resourcing model as the channel grows. - Lead the commercial operating rhythm across sales, planning, finance, supply chain, and marketing, keeping the team aligned on priorities, risks, decisions, and handoffs. - Sponsor S&OP from the commercial side and set the bar for forecast accuracy, trade ROI, customer meeting quality, category reviews, and new item commercialization readiness. - Own broker governance, broker QBRs, distributor business reviews, and commercial partner performance management. - Manage and coach the commercial team — Head of Sales & BD, Sales Strategy & Planning, and future Foodservice lead — and sequence future hiring against revenue milestones. - Represent Retail and Foodservice priorities to senior Factor and HelloFresh leadership with clear, data-backed, decision-ready recommendations. You are... - A commercial builder: you have built or materially scaled commercial sales processes, teams, and customer relationships in a high-growth environment. - P&L-oriented: you own the commercial number and the tradeoffs behind it -  pricing, trade, cost-to-serve, and resource allocation - and you translate them into practical business decisions. - Deeply analytical and data-driven: you're fluent in business cases, account economics, and forecast assumptions, and you turn that analysis into clear commercial recommendations. - Decisive and comfortable with ambiguity: you can create a structure where no process exists yet, make calls with incomplete information, and back those decisions with clear commercial logic. - A strong people leader: you coach, prioritize, delegate, and build accountability without needing every decision to run through you. - Fast-moving and action-oriented: you know when to analyze, when to decide, and when to move, especially in a high-growth business where speed matters. - Strong collaborator: you build trust quickly across supply chain, finance, marketing, operations, legal, tech, and executive stakeholders. - A sharp communicator: you can take a complex commercial picture and land it as a clear recommendation, whether you're in front of a retail buyer, a board member, or your own team. - Low ego and hands-on: you can operate at the strategic level while still rolling up your sleeves when the business needs it. You have... - 8+ years of experience in CPG commercial sales, retail sales, sales strategy, go-to-market, or related commercial leadership roles. - Experience owning or leading retail account management across mass, club, grocery, specialty, or foodservice channels; fresh / refrigerated category experience is a strong plus. - A track record at a DTC-to-retail brand in transition is a strong plus — someone who has lived the new-to-shelf journey. - Proven P&L ownership, with demonstrated command of commercial budgets, trade spend, and pricing decisions. - Experience building or scaling a commercial function from an early stage — operating cadence, account management approach, channel launch, or broker model. - Experience managing broker networks and third-party sales resources, including governance and performance management, not just day-to-day relationship management. - Strong understanding of retail commercialization, including category reviews, JBPs, retailer submissions, promotional planning, pricing, and new item launch requirements. - Experience partnering with supply chain, finance, marketing, and operations to evaluate account opportunities and launch plans. - Excellent analytical, written, and verbal communication skills; ability to present clearly to senior leadership and external customers. - BA/BS or equivalent experience; MBA a plus. You’ll get… - 401k with company match that vest immediately upon participation, and company equity plan based on role - Generous PTO, including sabbatical, and parental leave of up to 16 weeks - Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment - Tuition reimbursement for continuing education (upon 2 years of service) - Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) - Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+ - Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. #Factor #JD1008 New York Pay Range $158,550—$191,500 USD ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. 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