--- title: 'Director, Communications at InMarket' canonical: 'https://feeny.ai/job/director-communications-inmarket-united-states-62p1wj1avy61' type: 'job' last_seen: '2026-09-10' --- # Director, Communications at InMarket - **Company:** InMarket - **Location:** United States - **Work type:** remote - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/inmarket/jobs/8189718 ## Job description Job Title: Director, Communications Location: Remote – US Only ## About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media ## About the Role InMarket is seeking a Director, Communications to shape how the company tells its story in the market through high-quality content, research, thought leadership, and brand storytelling. This is a senior individual contributor role for an exceptional writer and storyteller who can translate complex data, technology, and industry trends into compelling content that strengthens InMarket's brand and establishes the company as a trusted authority in consumer intelligence, advertising technology, and measurement. The ideal candidate is equal parts strategist, writer, and editor, with a strong ability to identify compelling stories and turn them into research reports, case studies, white papers, executive thought leadership, articles, and other high-impact content. This person will work closely with the CMO, Product, Insights, Sales, and Executive Leadership to develop content that supports the company's brand, commercial priorities, and market positioning. Your Daily Impact as Director, Communications: Content Strategy & Brand Storytelling - Develop and execute InMarket's content and brand storytelling strategy in alignment with company priorities and go-to-market objectives. - Define and evolve the company's core narratives, messaging, and points of view across consumer intelligence, advertising, data, and measurement. - Identify opportunities to turn InMarket's data, client results, research, and industry expertise into compelling stories and differentiated content. - Serve as a trusted editorial partner to executives and internal subject matter experts. Research, Reports & Case Studies - Own the development of high-quality research reports, case studies, white papers, industry insights, and flagship content from concept through publication. - Partner with Insights, Product, Sales, and clients to identify compelling data points, customer stories, and market trends that can be developed into content. - Conduct interviews with internal and external subject matter experts to uncover insights and build compelling narratives. - Translate complex data, technology, and measurement concepts into clear, accessible, and engaging stories. - Develop case studies that clearly demonstrate client challenges, InMarket solutions, and measurable business outcomes. - Establish editorial standards and processes to ensure consistency, accuracy, and quality across all external content. Executive & Thought Leadership Content - Develop executive thought leadership, including bylines, articles, speeches, presentations, talking points, and LinkedIn content. - Partner with executives to develop authentic points of view on relevant industry trends and topics. - Identify opportunities to position InMarket executives and subject matter experts as credible voices within the advertising, media, data, and measurement industries. - Prepare executives for speaking engagements, interviews, panels, and other external opportunities as needed. Brand & Content Distribution - Partner with Marketing to ensure content is effectively distributed across InMarket's website, social channels, email, events, sales materials, and other owned channels. - Develop content calendars and editorial plans that create consistency and momentum around InMarket's key narratives. - Work with external partners and agencies as needed to amplify key content and brand initiatives. - Ensure all external-facing content reflects a consistent, differentiated InMarket brand. Cross-Functional Partnership - Collaborate closely with Product, Insights, Sales, Marketing, and Executive Leadership to identify stories and content opportunities. - Partner with Sales and Marketing to develop content that supports customer conversations, sales enablement, and broader GTM initiatives. - Build strong relationships with internal subject matter experts and become deeply knowledgeable about InMarket's products, data, technology, and client outcomes. - Bring an editorial and storytelling lens to major company announcements, product launches, research releases, and industry initiatives. Content Performance & Optimization - Establish metrics to evaluate content performance, engagement, and contribution to brand and business objectives. - Use performance insights to continuously improve content strategy, topics, formats, and distribution. - Maintain an editorial roadmap that prioritizes high-impact content aligned with company and commercial priorities. Your Experience & Expertise: - 6+ years of experience in content marketing, brand storytelling, journalism, corporate communications, editorial, or a related field. - Exceptional writing and editing skills with a strong ability to make complex topics clear, compelling, and accessible. - Demonstrated experience developing research reports, case studies, white papers, thought leadership, and other long-form content. - Strong editorial judgment and the ability to develop a distinctive brand voice. - Experience interviewing executives, clients, and subject matter experts and turning those conversations into compelling narratives. - Ability to independently take a project from idea → research → interviews → writing → editing → final publication. - Strong understanding of B2B audiences and the ability to create content that is both intellectually compelling and commercially relevant. - Excellent project management skills and the ability to manage multiple content initiatives simultaneously. - Comfortable working independently in a fast-paced, highly collaborative environment. ## Nice to Have - Experience in advertising, ad tech, media, consumer intelligence, data, measurement, or marketing technology. - Experience working with proprietary research, data, or insights. - Experience developing customer case studies and success stories. - Experience writing for senior executives and C-suite audiences. - Journalism, communications, marketing, or related educational background. Benefits Summary: - Competitive salary, stock options, flexible vacation - Medical, dental and Flexible Spending Account (FSA) - Company Matched 401(k) - Unlimited PTO (within reason) - Talented co-workers and management - Agile Development Program (for continued learning/professional development) - Paid Parental Leave For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts, the Targeted Base Salary Range for this role is $150,000-165,000. Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that may also include bonus, equity, and benefits. Ask your recruiter for more information. At InMarket, we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs. InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, ## About InMarket ## Company Overview - **One-liner**: InMarket is the leading real-time marketing and measurement platform that helps brands connect with consumers in the moments that matter most, turning omnichannel engagement into measurable real-world outcomes. - **Entity Type**: Private (funding stage: Series A + Debt Financing, total $12.5M raised) - **Headquarters**: Austin, Texas, United States - **Founded**: 2010 - **Founders**: Todd Dipaola (CEO, Co-Founder & Executive Chairman) and Mark Dipaola (Co-Founder) ## Core Business - Primary industry: Digital advertising, marketing technology (AdTech / MarTech) - Target customers: B2B – large brands and retailers across CPG, grocery, alcohol, QSR, and other verticals - Mission: “Help leading brands connect to consumers in the moments that matter most.” ## Products & Services - **InMarket Platform**: Unified real-time marketing and measurement suite combining Audiences (AI-driven predictive + real-time omnichannel audience targeting), Activation (programmatic media buying across channels, screens, and devices), Measurement (granular, real-time attribution and incremental ROAS analytics), and InSights (custom brand analytics and consumer intelligence). - **Award-winning Creative Services**: High-impact, innovative brand experiences that outperform industry engagement benchmarks. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Annual Revenue ~$130M (2024–2025 estimate) | Total Funding $12.5M (Series A $1M in 2010, Debt Financing $11.5M in 2021) - **Notable Investors/Partners**: Board members including Dave Zinman, Michelle Millstone-Shroff, Todd Morris; industry affiliations with NAI, IAB, MMA, IAB Tech Lab, TAG Registered. - **Growth Signals**: 300+ employees (“peeps”), 35+ industry awards, 15+ years in industry, trillions of impressions served. Recent acquisitions include ChannelMix (Aug 2024), Key Ring (Dec 2020), NinthDecimal (Sep 2020), Out of Milk (Jun 2021), Thinknear (Aug 2019). Headcount grew ~0.6% YoY to 265 employees as of mid-2025. ## Competitive Advantages - **Real-time omnichannel measurement & activation**: Only platform that combines unified measurement with real-time campaign optimizations across all channels, delivering guaranteed, attributable iROAS. - **Privacy-forward framework**: Consumer-first data practices; board member of Network Advertising Initiative (NAI); sets industry privacy standard. - **AI-driven predictive targeting**: Uses machine learning to predict next purchase and engage consumers when and where they are most receptive. - **Deep integrations and scale**: Operates in 12 countries, serves top global brands, and has a track record of high-impact campaign results (e.g., +7x store visits for a national grocer). ## Strategic Focus - Continuing to unify the digital-physical commerce journey by expanding measurement capabilities and omnichannel activation. - Strengthening privacy-compliant data infrastructure and AI-driven predictive models. - Growing through strategic acquisitions (ChannelMix, NinthDecimal) to deepen analytics and audience reach. - Scaling sales and client success teams, particularly in measurement and insights. ## Why Work Here - **100% Remote Work Environment** – InMarket is a fully remote company, offering flexibility to work from anywhere. - **Culture & Values**: Emphasizes “Courageous,” “Kaizen” (continuous improvement), “Smarter Not Harder,” “MVPeeps,” and “Good Peeps.” Described as data-driven, agile, and supportive. Employee rating on LinkedIn: 4.2/5 (54 reviews) with high marks for Culture (4.5), Compensation (4.3), Work-Life (4.1). - **Benefits**: Not detailed on careers page but likely competitive for a growth-stage tech firm. The company invests in learning, development, and growth. - **Engineering & Technical Roles**: Strong technical team (52 employees in tech, 11 design, 10 product). Active hiring for roles like AI Builder, Measurement Sales, and GTM Marketing. - **Career Growth**: Open positions span from Director to SVP levels; the company has a flat-ish structure with many senior and director roles (14% director, 14% specialist, 11% manager). Recent departures indicate some turnover, but headcount is stable. ## Sources 1. [inmarket.com](https://inmarket.com/) 2. [inmarket.com/careers/](https://inmarket.com/careers/) 3. [inmarket.com/about-us/](https://inmarket.com/about-us/) 4. [linkedin.com/company/inmarket_1](https://www.linkedin.com/company/inmarket_1) 5. 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