---
title: 'Director, Consumer & Brand Communications at Tubi'
canonical: 'https://feeny.ai/job/director-consumer-brand-communications-tubi-los-angeles-9snw7cdx7sgj'
type: 'job'
last_seen: '2026-10-14'
---

# Director, Consumer & Brand Communications at Tubi

- **Company:** Tubi
- **Location:** Los Angeles, CA / New York, NY
- **Compensation:** $161k–$229k
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/tubitv/jobs/8240144

## Job description

About the Role:

Tubi is looking for a Director, Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture.

Reporting to the VP, Communications, this leader will own communications strategy across Tubi’s brand, consumer, and platform storytelling: connecting what Tubi is building and marketing to the conversations, communities, and cultural moments that matter to audiences.

We’re looking for someone who can move fluidly between strategy and creativity, planned campaigns and real-time culture, earned media and emerging forms of influence. Someone who asks, “Why would anyone care?” and “What is uniquely Tubi about this?” before “What’s the PR plan?” Someone who can work upstream with Brand, Product, Social, Content, and other partners to help find the story before the campaign is formed.

The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand.

This is a hybrid role based out of our Los Angeles or New York office. You must be willing to travel to our office 2-3 days/week.

What You'll Do:

- Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about.
- Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
- Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
- Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
- Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
- Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
- Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention.
- Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories.
- Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment.
- Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.
- Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices.
- Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation.
- Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
- Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative.
- Measure what matters and define success beyond clips and impressions.

Your Background:

- 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands.
- A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage.
- Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love.
- Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
- Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing.
- Ability to translate product innovation and technology features into accessible, human stories.
- Strong storytelling and strategic writing skills.
- Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.
- Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there.

## #LI-MJ1

#LI-Hybrid Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco $160,500—$229,300 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized [here](https://drive.google.com/file/d/1I_N5Kz_AWxSaiTvS-jr1gqzKLXM3krY3/view?usp=sharing), covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

## About Tubi

## Company Overview
- **One-liner**: Tubi is a free, ad-supported streaming service offering a massive library of Hollywood movies, TV shows, live channels, and original content to over 100 million monthly active users.
- **Entity Type**: Public (subsidiary of Fox Corporation, NASDAQ: FOXA)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2014
- **Founders**: Farhad Massoudi, Thomas Ahn Hicks

## Core Business
- **Primary industry/industries**: Entertainment, Streaming, Advertising-Supported Video on Demand (AVOD)
- **Target customers**: B2C (consumers seeking free entertainment) and B2B (advertisers and media partners)
- **Mission or purpose statement**: "Access to all the world’s stories" – providing free, high-quality entertainment for diverse audiences [foxcareers.com](https://www.foxcareers.com/OurBrands/Tubi).

## Products & Services
- **[Tubi Platform]**: Free streaming service available on over 30 devices. Offers the world’s largest free catalog of 250,000+ movies and TV episodes, over 250 live channels, and a growing slate of Tubi Originals. Available in the US, Canada, Mexico, Latin America, the United Kingdom, and Australia [corporate.tubitv.com](https://corporate.tubitv.com/).
- **[Tubi for Advertisers]**: An ad-supported model allowing brands to reach a large, engaged audience with targeted advertising solutions.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Tubi is a wholly owned subsidiary of Fox Corporation; Fox Corp’s market cap is ~$17B as of mid-2025).
- **Key Metric**: Annual Revenue of **$680M** (2025 estimate); Monthly Active Users reached **100 million** as of June 17, 2025 [linkedin.com](https://www.linkedin.com/company/tubi-tv).
- **Notable Investors/Partners**: Fox Corporation (parent company); Tubi Media Group (division); prior investors raised $73.2M in total funding across 4 rounds before acquisition.
- **Growth Signals**: MAU grew from ~80M (May 2024) to 97M (Jan 2025) to 100M (June 2025); headcount increased 18.3% YoY to ~670 employees; ranked 33rd in Fast Company’s “World’s 50 Most Innovative Companies of 2025”; expanding international footprint (LATAM, Europe, Australia).

## Competitive Advantages
- **Massive free library** – largest collection of free movies and TV shows among AVOD services.
- **Fox ownership** provides deep content partnerships, advertising sales infrastructure, and financial stability.
- **Device ubiquity** – available on 30+ platforms (smart TVs, mobile, web, gaming consoles).
- **Personalized experience** powered by machine learning and AI to recommend content and optimize ad delivery.

## Strategic Focus
- **International growth** – expanding in Latin America, Europe, and Australia with local content and partnerships.
- **Original content** – investing in Tubi Originals to attract and retain viewers.
- **Live TV & events** – growing linear channel offerings and live sports/events (e.g., recent MLB deal).
- **AI/ML innovation** – hiring staff and principal ML engineers to improve personalization, search, and ad tech.

## Why Work Here
- **Culture**: Values-driven with five core principles: Deliver Delight, Stay Nimble, Own It, Trusted Partner, Swing Big [corporate.tubitv.com](https://corporate.tubitv.com/). Emphasis on speed, ownership, and collaboration.
- **Work model**: Hybrid, remote, and in-office options available across multiple locations (San Francisco HQ, Los Angeles, New York, Toronto, Chicago, London, Beijing). Engineering and product roles are mostly hybrid in SF/LA/NY; some roles are fully remote.
- **Benefits**: Healthcare coverage from day one, generous parental leave, childcare/eldercare support, wellness reimbursement, education reimbursement, retirement savings matching, financial planning services, competitive compensation.
- **Engineering culture**: Heavy investment in ML infrastructure, distributed systems, Rust, and site reliability. Many staff and principal-level roles open in ML, backend, and AI tooling.
- **Growth**: Rapid headcount expansion (18% YoY) and chance to work on a platform used by 100M users.

## Sources
1. [corporate.tubitv.com](https://corporate.tubitv.com/) – About Us, values, leadership, international availability
2. [corporate.tubitv.com/careers/](https://corporate.tubitv.com/careers/) – Benefits, locations, diversity statement
3. [linkedin.com](https://www.linkedin.com/company/tubi-tv) – Employee count, revenue, funding, industry classification
4. [job-boards.greenhouse.io/tubitv](https://job-boards.greenhouse.io/tubitv) – Open job listings (engineering, product, legal, marketing)
5. [foxcareers.com](https://www.foxcareers.com/OurBrands/Tubi) – Mission, brand description, parent company affiliation

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