---
title: 'Director, Consumer Comms & Social Media at Headway'
canonical: 'https://feeny.ai/job/director-consumer-comms-social-media-headway-remote-mbx28gm2x2g5'
type: 'job'
last_seen: '2026-11-08'
---

# Director, Consumer Comms & Social Media at Headway

- **Company:** [Headway](https://feeny.ai/companies/headway)
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/headway/58e1a70f-cb7f-4b58-90c4-56d2aebaa2af

## Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Brand, Product Marketing, Communications, and Creative tell Headway’s story to everyone we serve: patients looking for care, providers building their practices, and the health plans and health systems we partner with. Our team shapes who finds us, who trusts us, and who comes back. We're looking for a Director of Consumer Communications and Social to build and lead that function from the ground up. This is a player-coach role for someone who wants to build and run a content flywheel across earned media, organic social, and content marketing — one that raises awareness of Headway and puts us in the right conversations in culture. You’ll own Headway’s share of voice across press, LLMs, search, social, and word-of-mouth conversations. You'll lead and grow a small team, and work hand-in-hand with the rest of Communications, Brand, and Product Marketing.

## What you'll own

- Consumer communications and earned media. Set the messaging and strategy that build Headway's relevance in the news cycle, with a sharp eye for the cultural conversations where we belong. Maintain strong relationships with reporters at the consumer outlets that matter, and manage our agency partner.
- A data storytelling content flywheel. Work with our research and analytics teams to mine data, package it in a way a consumer actually wants to read, and distribute it across earned, owned, and social channels.
- Organic social. Build and lead the organic social team. Set our channel strategy, decide where we show up, and develop the content that drives real engagement.
- Content marketing. Own the content that fuels our patient brand communications across a variety of channels including blog, YouTube, substack — and build it to be found and surfaced wherever people (and increasingly, AI tools) are looking for answers.
- Cultural relevance. Keep a finger on the pulse of what's happening in culture, and know how to put Headway into that conversation in a way that's true to the brand. Be comfortable taking smart risks to create a real buzz moment.

You'd be a great fit if…

- You have 10+ years in consumer communications — ideally including at least 3+ years in-house leading teams. You’ve also led or partnered closely with social or content marketing.
- You've built a consumer communications or brand function from the ground up before.
- You have deep media relations skills, real relationships with reporters at relevant consumer outlets, and experience managing an agency.
- You're a strong data storyteller who knows how to turn research and analytics into something a consumer will actually engage with.
- You've led organic social — you know how to pick the channels that matter, build content that performs, and grow real engagement, not vanity metrics.
- You're a builder and a player-coach — energized by standing up a small team and getting your hands dirty at the same time.
- You have sharp cultural instincts and the courage to take a risk to create a moment, always in a way that's additive to the brand, never off of it.
- You do not shy away from taking (calculated) risks and you are full of creative ideas for buzz moments and angles that break through noise and generate real attention.
- Bonus points if you've worked in mental health or another regulated industry.

This is a rare moment — Headway is at the inflection point where scale meets credibility, and the person who builds this function will leave a lasting mark on how behavioral health is delivered and funded in America. If that sounds like the challenge you've been waiting for, we'd love to meet you.

Comprehensive benefits: Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify. To learn more, click [here.](https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)

A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @[findheadway.com](http://findheadway.com) email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.

## About Headway

## Company Overview
- **One-liner**: Headway is building a new mental healthcare system by creating the first software-enabled national network of therapists who accept insurance, making care affordable and accessible.
- **Entity Type**: Private (Series D)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2019
- **Founders**: Not publicly listed on primary sources

## Core Business
- **Primary industry**: Mental Healthcare Technology / HealthTech
- **Target customers**: B2B (therapists and group practices) and B2C (patients seeking mental health care)
- **Mission or purpose statement**: "To build a new mental healthcare system, rewired for access and affordability." [headway.co](https://headway.co/about-us)

## Products & Services
- **Headway Platform (Provider Side)**: A software platform that enables therapists and psychiatrists to accept insurance, manage billing, and grow their private practice. It removes the administrative burden of insurance credentialing and claims, allowing providers to focus on care.
- **Headway Platform (Patient Side)**: A marketplace where patients can find and book in-network therapists and psychiatrists, with costs as low as $0/session after insurance. The platform handles scheduling, insurance verification, and billing.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Series D private company)
- **Key Metric**: Over $325 million in total funding raised (Series D) [builtin.com](https://builtin.com/company/headway)
- **Notable Investors/Partners**: Andreessen Horowitz (a16z), Accel, GV (Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation. [builtin.com](https://builtin.com/company/headway)
- **Growth Signals**: 
  - Network of over 70,000 therapists and psychiatrists across all 50 states [headway.co](https://headway.co/)
  - Over 30 million sessions held [headway.co](https://headway.co/)
  - Served over 1 million patients [builtin.com](https://builtin.com/company/headway)
  - 604 U.S.-based employees (Medium-sized company) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
  - 259 Product + Tech employees [builtin.com](https://builtin.com/company/headway)
  - Named #48 on Fortune Best Workplaces in Health Care™ 2025 (Small And Medium) [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)

## Competitive Advantages
- **Asset-free network model**: Unlike competitors that build their own clinics, Headway enables existing independent therapists to accept insurance without administrative burden, creating a scalable, capital-light network.
- **Insurance integration**: Partners with 100+ of the nation's top insurance plans, making it the largest mental health provider network in the U.S. [headway.co](https://headway.co/)
- **Software moat**: The platform handles credentialing, billing, and compliance, solving the core reason 70% of therapists don't accept insurance. [headway.co](https://headway.co/about-us)
- **Scale**: With 70,000+ providers and 30M+ sessions, the network effects are significant—more providers attract more patients, and more patients attract more providers.

## Strategic Focus
- **Expanding the provider network**: Continuing to onboard therapists and psychiatrists to increase access and coverage.
- **AI and product innovation**: Actively hiring for roles like "Applied AI Lead" and "Staff Product Manager, AI Patient Experience," indicating a focus on using AI to improve patient matching, scheduling, and care delivery. [headway.co](https://headway.co/careers)
- **Deepening insurance partnerships**: Working with 100+ insurance plans to lower costs for patients and expand in-network access.
- **Scaling the patient experience**: Investing in data science, product management, and engineering to improve the patient journey from search to booking to ongoing care.

## Why Work Here
- **Culture**: 88% of employees say Headway is a great place to work, compared to 57% at a typical U.S. company. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
- **Mission-driven**: Employees are united by the goal of building a new, accessible mental healthcare system. The company highlights that "people are their happiest, healthiest, and best selves when they know their team values them for who they are." [headway.co](https://headway.co/careers)
- **Remote-first with office hubs**: Employees work remotely across the US, with the option to work from offices in New York City, San Francisco, and Seattle. [builtin.com](https://builtin.com/company/headway)
- **Diversity & Inclusion**: The company states a commitment to building a diverse, equitable, and inclusive team, noting it is "a business imperative" and "the right thing to do." [headway.co](https://headway.co/careers)
- **Recognition**: Certified as a Great Place to Work® (88% of employees say it's a great place to work) and ranked #48 on Fortune Best Workplaces in Health Care™ 2025. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7083261)
- **Notable perks**: Remote-first culture with optional offices in NYC, San Francisco, and Seattle; strong focus on engineering, data science, and AI roles.

## Sources
1. [headway.co - About Us](https://headway.co/about-us)
2. [headway.co - Careers](https://headway.co/careers)
3. [headway.co - Homepage](https://headway.co/)
4. [builtin.com - Headway Company Profile](https://builtin.com/company/headway)
5. [greatplacetowork.com - Headway Certification](https://www.greatplacetowork.com/certified-company/7083261)

## Other roles at Headway

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- [Compensation Lead](https://feeny.ai/job/compensation-lead-headway-remote-31mhamv2fc3t)
- [Senior / Staff Product Manager, Patient Home Experience](https://feeny.ai/job/senior-staff-product-manager-patient-home-experience-headway-remote-syjfaqbpsm1x)
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