--- title: 'Director, Consumer Health & Wellness (Public Relations) at Orchestra' canonical: 'https://feeny.ai/job/director-consumer-health-wellness-public-relations-orchestra-new-york-cmxt4z8dm55s' type: 'job' last_seen: '2026-10-30' --- # Director, Consumer Health & Wellness (Public Relations) at Orchestra - **Company:** Orchestra - **Location:** New York, NY - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8905996002 ## Job description Small Girls PR is seeking a Director to lead strategic communications across our growing consumer health and wellness portfolio. In this role, you’ll lead integrated communications strategies for brands shaping how consumers think about and engage with their health and well-being, from emerging disruptors and digital-first platforms to established household names. You’ll develop culturally relevant, consumer-first narratives and campaigns that translate complex health and wellness topics into compelling stories, build brand awareness, and drive meaningful earned media. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy. Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule. ## How You'll Make an Impact - Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success - Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact - Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications - Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals - Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact - Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before - Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes What Sets You Apart - Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles - Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short - Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream - Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage - Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns - Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention Qualifications: - 7–9+ years of experience in public relations and integrated communications, with significant experience across consumer health, wellness, and lifestyle brands - A strong portfolio of consumer health campaigns that have driven earned media and cultural relevance, with experience translating health, science, or wellness topics into accessible, compelling consumer narratives - Deep understanding of the consumer health and wellness landscape, including emerging trends, shifting consumer behaviors, and the cultural conversations shaping categories such as preventative health, sexual and reproductive health, mental health, nutrition, telehealth, and everyday wellness - Established relationships with consumer, health, wellness, lifestyle, and business media, with a proven ability to secure meaningful coverage across top-tier national outlets and emerging platforms - Proven experience developing creative, insight-driven campaigns that bring health and wellness brands into broader consumer and cultural conversations - Demonstrated success leading client relationships and agency teams, with the ability to provide strategic counsel and identify proactive opportunities for brands - Strong organizational and time management skills, with the ability to lead multiple client workstreams and priorities simultaneously Why You'll Love Us: - Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care - Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work - Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more - Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!) - Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.  As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on title and experience, the salary threshold is $120,000 - $120,000. Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation. Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/). To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates. ## About Orchestra ## Company Overview - **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape. - **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions) - **Headquarters**: New York, New York, United States - **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories) - **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer) ## Core Business - **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative) - **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications - **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention. ## Products & Services - **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies. - **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model. - **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics. - **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions) - **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group. - **Growth Signals**: - 35 active job postings (up 3,400% YoY, but down 30% quarterly) - Launch of product organization and Chief Product Officer role (Ben Worthen) - Prompt Fuel 360 already in use across consumer and B2B engagements - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia) - LinkedIn followers: 10,112 (130.8% yearly growth) ## Competitive Advantages - **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L. - **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable. - **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time. - **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital. ## Strategic Focus - **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI). - **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning. - **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework. - **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”). ## Why Work Here - **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset. - **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations. - **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions. - **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges. - **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications. ## Sources 1. [orchestraco.com](https://www.orchestraco.com/) 2. [orchestraco.com/careers](https://www.orchestraco.com/careers) 3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco) 4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership) 5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm) ## Other roles at Orchestra - [Vice President, Creative Strategy (Social Media)](https://feeny.ai/job/vice-president-creative-strategy-social-media-orchestra-new-york-4h62h3y01x62) — New York, NY - [Associate Account Executive, Consumer Lifestyle](https://feeny.ai/job/associate-account-executive-consumer-lifestyle-orchestra-los-angeles-5nmjmxm3ja02) — Los Angeles, CA - [Senior Account Executive, Consumer Tech (Public Relations)](https://feeny.ai/job/senior-account-executive-consumer-tech-public-relations-orchestra-new-york-mk4csb783mbf) — New York, NY - [Account Executive, Beauty & Lifestyle](https://feeny.ai/job/account-executive-beauty-lifestyle-orchestra-new-york-m8pap1me326p) — New York, NY - [Director, Influencer Marketing (Consumer)](https://feeny.ai/job/director-influencer-marketing-consumer-orchestra-new-york-6ry0y6xqtyct) — New York, NY - [Vice President, Influencer Marketing (Consumer)](https://feeny.ai/job/vice-president-influencer-marketing-consumer-orchestra-new-york-f9rkwe7ch90v) — New York, NY - [Vice President, Influencer Marketing (Advocacy)](https://feeny.ai/job/vice-president-influencer-marketing-advocacy-orchestra-new-york-j5fadw0qqnds) — New York, NY / Washington, DC - [Vice President, Public Relations (Healthcare Technology)](https://feeny.ai/job/vice-president-public-relations-healthcare-technology-orchestra-new-york-ny-or-vpa2qynas808) — New York NY OR Waltham, MA - [Executive Vice President, Crisis & Reputation Management](https://feeny.ai/job/executive-vice-president-crisis-reputation-management-orchestra-new-york-8wm2x4mf4yrg) — New York, NY / Washington, DC - [Senior Director, Client Finance](https://feeny.ai/job/senior-director-client-finance-orchestra-new-york-eb40m8ytywkm) — New York, NY