---
title: 'Director, Consumer Lifecycle at WISEcode'
canonical: 'https://feeny.ai/job/director-consumer-lifecycle-wisecode-united-states-2hs110frfmcp'
type: 'job'
last_seen: '2026-09-07'
---

# Director, Consumer Lifecycle at WISEcode

- **Company:** WISEcode
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/wisecode/a4968d27-8aa4-466e-83f7-63574d91c640

## Job description

WISEcode is an AI food technology company. We built the largest food database in the world, more than one million foods and 650 billion attributes, and we use it to tell people the truth about what they eat. We call that promise FoodTruth. Consumers get a free UPF detector and WISEcoach, an AI nutrition coach. Brands, retailers, and government agencies get WISEcode Intelligence. One data layer, different doors.

Unlike a large SaaS company running a paced playbook, we are a small and rapidly growing team moving at founder speed, and the consumer business is a linchpin of our long term success.

## The role

You will own the consumer lifecycle end to end: the moment someone installs the WISECode app through activation, engagement, subscription conversion, retention, and support. Marketing and service are one motion in this role, not two departments. You will work daily with our consumer product lead, our CMO, and the EVP of Customer Success, and you will have real authority to build and evolve our consumer lifecycle via the app. This is a fully hands on role, not a management role, and will be executing each and every day on activities that drive success.

We are building a consumer lifecycle business at scale. That includes:

- AI-native, agent-assisted support that solves consumer issues before they escalate.

- Lifecycle journeys that personalize themselves and adjust as our offerings grow from UPF identification and scanning to coaching to food recommendation and delivery, leveraging our unique food knowledge on our own or through industry partnerships.

- A knowledge base for consumers that improves as it is used.

- Reporting that dynamically surfaces opportunities for improvement and growth.

- Close partnership with Marketing and Consumer Product team on business improvement to exceed customers needs, product development roadmap and proactive messaging to drive retention and growth.

We are looking for a systems builder who can scale what used to take a team of ten. If that sentence excites you, keep reading.

## What You Own & Execute

- Onboarding and activation flows that get a new user to their first moment of value fast, and measurably.

- Lifecycle messaging across email, push, and in-app: welcome, engagement/habit-building, win-back, and the free-to-Premium conversion motion for WISEcoach and other offerings.

- Consumer support, built AI-first: deflection, escalation paths, SLAs, and voice-of-customer loops back into product.

- Retention, engagement, and re-engagement: cohort analysis, churn signals, and the programs that move them.

- The consumer health dashboard: one view of acquisition handoff, activation, engagement, conversion, retention, and support health.

- Systems that scale. You will select, build, and connect the tooling, with AI agents as first-class workers in every process.

What Success Looks Like

- Meet and exceed key metrics from activation through Daily/Weekly/Monthly Active User goals in the app, D1/D7/D30 retention, LTV, ARPU, churn/winback rates, strong AppStore and Google play reviews

- Strong integrated partnership with consumer marketing and product that drives app improvements and increasing engagement.

- Lifecycle journeys live across the full funnel, with activation and retention baselines set and improving quarter over quarter.

- Support scales with users, not headcount. Resolution and satisfaction both trend up.

- A working free-to-Premium conversion engine with strong unit economics behind it.

- Weekly consumer reporting the executive team uses to make decisions.

## What We Are Looking For

- A senior level doer!  This is a hands on opportunity, with no burden of team management or ownership.  We are looking for an experienced resource that is energized by being the executor, the point of action and the one making things happen.

- Experience building AI-native operations and AI tools, that includes agents, automations, and workflows in production and driving customer retention and satisfaction.

- Five or more years in consumer B2C lifecycle, growth, CRM, or consumer success, with direct ownership of activation, retention, or conversion metrics at meaningful scale.

- Hands-on fluency with lifecycle and analytics tooling (AppsFlyer, Braze, Iterable, OneSignal, Mixpanel, Amplitude, or equivalents).

- Strong past experience with consumers in a customer success, support or equivalent role, bonus for business and govt experience.

- Comfort with speed and ambiguity necessary in a fast paced and multi opportunistic environment.

- Bonus: health, nutrition, wellness, or subscription consumer app experience.

## How We Work

We are a fast paced, AI first organization built to scale. Decisions are fast, titles matter less than outcomes, and the founder is deep in the details. Company culture of ownership.  You to run your area like you own it, because you will.

## Compensation

Competitive base, bonus, and meaningful equity. The position is fully remote, with occasional travel for in person meetings.  Details shared in process.

## About WISEcode

## Company Overview
- **One-liner**: WISEcode is a food intelligence platform that scans packaged foods to reveal ultra-processed ingredients and provides AI-powered personalized nutrition insights for consumers, brands, and retailers.
- **Entity Type**: Private (Privately Held LLC)
- **Headquarters**: Reno, Nevada, United States (with an additional office in Chicago, Illinois)
- **Founded**: 2020
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Food Technology / Nutrition Intelligence / AI-powered Food Data
- **Target customers**: B2C (consumers via mobile app), B2B (food brands, retailers, researchers), B2G (research institutions like the National Cancer Institute and USDA)
- **Mission or purpose statement**: "WISEcode exists to turn the complexity of food into clear answers, because everyone deserves to know what is actually in what they eat."

## Products & Services

- **WISEcode UPF Detector App**: A mobile application that scans packaged foods and instantly identifies ultra-processed ingredients, giving consumers clear answers about what's really in their food. Available for both iOS and Android.
- **WISEcoach™**: An AI-powered personalized nutrition coach that analyzes thousands of food attributes against individual health goals, providing recommendations for energy, sleep, and overall health improvement.
- **WISEcode Non-UPF Verification™**: A science-backed certification program for food brands that proves their products meet the standard for non-ultra-processed food, helping verified brands get discovered by shoppers and retailers seeking cleaner food options.
- **WISEcode Intelligence™**: An AI-powered food answer engine drawing from a database of over one million products, providing instant, plain-language answers to questions about any food for consumers, brands, retailers, and researchers.
- **NFP+™ Data Platform**: The underlying data infrastructure capturing 1,000 times more attributes per product than a standard nutrition facts panel, with proprietary WISE™ AI analyzing ultra-processing status and nutritional composition.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total Funding — Not publicly disclosed (Private company)
- **Headcount**: 39 employees (+35.0% YoY, +14 people)
- **Notable Partners/Customers**: National Cancer Institute, USDA, universities in the US and Canada; researchers actively use WISEcode data to study links between food processing and health outcomes
- **Growth Signals**: 
  - 35% headcount growth year-over-year
  - Active job postings up 200% year-over-year
  - Launched first consumer app in December 2024 (Business Wire announcement)
  - Data actively used by major research institutions
  - Growing presence in the ultra-processed food (UPF) detection space, a rapidly expanding market segment

## Competitive Advantages
- **Proprietary Data Moat**: NFP+™ data captures 1,000x more attributes per product than standard nutrition labels, creating a defensible data advantage
- **AI-First Approach**: Uses machine learning/AI (WISE™ AI) to classify ultra-processed foods at the ingredient level, a capability competitors lack
- **Scientific Credibility**: Data used by the National Cancer Institute, USDA, and universities — giving the platform institutional validation
- **First-Mover Advantage**: The first app to decode hidden truths in food (launched December 2024), with no direct competitor having solved this problem yet
- **Multi-Sided Platform**: Serves consumers, brands, retailers, and researchers simultaneously, creating network effects across the food ecosystem

## Strategic Focus
- **Consumer App Growth**: Scaling the UPF Detector app to become the go-to consumer tool for food transparency
- **B2B Certification Program**: Expanding the Non-UPF Verified™ program to more food brands seeking certification
- **Research Partnerships**: Deepening relationships with academic and government institutions using WISEcode data
- **AI Product Expansion**: Continuing to develop WISEcoach™ and WISEcode Intelligence™ as the leading AI-powered food answer engine
- **Market Education**: Positioning WISEcode as the definitive standard for ultra-processed food classification

## Why Work Here
- **Fully Remote Company**: WISEcode is a fully remote company hiring across the U.S., with every role designed to work outside an office as the standard, not an accommodation. Workforce is distributed across the United States, Italy, and Canada.
- **Unlimited PTO**: The company trusts employees to manage their own time with an unlimited PTO policy.
- **Equity**: Equity is available for eligible roles, giving employees a stake in the company's success.
- **Annual Performance Bonus**: Eligible employees receive annual performance bonuses tied to individual and team impact.
- **Health & Wellness**: Comprehensive medical, dental, and vision coverage, plus round-the-clock telemedicine access for employees and their families.
- **Financial Wellness**: 401(k) with immediately vested employer match, plus tax-advantaged savings accounts.
- **Mission-Driven Work**: The company is building something that "doesn't exist anywhere else" — employees work on a platform solving the significant problem of food transparency.
- **Growth Environment**: With 35% headcount growth and a 200% increase in job postings year-over-year, this is a scaling company with career advancement opportunities.
- **Cross-Functional Team**: Current team includes talent from companies like Deloitte, Accenture, EasyPost, and SōRSE Technology, with a mix of senior-level and specialist roles.

## Sources
1. [wisecode.ai/careers](https://wisecode.ai/careers)
2. [jobs.lever.co/wisecode](https://jobs.lever.co/wisecode)
3. [linkedin.com/company/wisecode-llc](https://linkedin.com/company/wisecode-llc)
4. [builtin.com/company/wisecode](https://builtin.com/company/wisecode)
5. [wisecode.ai/insights](https://wisecode.ai/insights/)
6. [businesswire.com](https://www.businesswire.com/news/home/20241218000000/en/WISEcode-Launches-First-App-to-Decode-Hidden-Truths-in-Your-Food)

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