---
title: 'Director, Content Marketing at Emburse'
canonical: 'https://feeny.ai/job/director-content-marketing-emburse-toronto-jwcnx140s53h'
type: 'job'
last_seen: '2026-11-06'
---

# Director, Content Marketing at Emburse

- **Company:** Emburse
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.lever.co/emburse/f64cca8d-9485-4eff-8959-4dbaf09d2baf

## Job description

What you'll do:

- Content Strategy & Editorial Leadership:
- Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
- Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
- Cross-Functional Collaboration & Stakeholder Engagement:
- Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
- Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
- Team & Agency Management:
- Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
- Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
- Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
- Search, AI Visibility & Measurement:
- Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
- Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
- Multimedia & Brand Integration:
- Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
- Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.

What we're looking for: Education:

- Required: Bachelor’s degree
- Preferred: Master’s in Marketing, Communications, or a related field

Experience:

- Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
- Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
- Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Additional Eligibility Qualifications

Required Skills:

- Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
- SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
- Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
- Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
- Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
- AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
- Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
- Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
- Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.

## About Emburse

## Company Overview
- **One-liner**: Emburse provides an AI-powered, end-to-end travel and expense management platform that simplifies spending, compliance, and financial workflows for organizations of all sizes.
- **Entity Type**: Private (acquired by Chrome River Technologies in 2019; backed by K1 Investment Management and Y Combinator)
- **Headquarters**: Dallas, Texas, United States
- **Founded**: 2015
- **Founders**: Not publicly listed on primary sources; the company was formed through the acquisition and consolidation of multiple expense management platforms (including Abacus, Captio, Certify, Chrome River, Nexonia, and Tallie)

## Core Business
- **Primary Industry**: Software Development / Fintech – Travel and Expense Management
- **Target Customers**: B2B – Global enterprises, mid-sized businesses, SMBs, public sector agencies, and nonprofits
- **Mission**: "To deliver the greatest business value for our customers and make the lives of professionals easier through innovative expense management, business travel, accounts payable, and payment solutions." [emburse.com](https://www.emburse.com/company/about-emburse)

## Products & Services
- **Emburse Travel**: Mobile-first travel booking and management tool that integrates with expense tracking for real-time visibility and compliance.
- **Emburse Expense**: AI-driven expense management that automatically captures, categorizes, and validates spend in real time before reports are submitted.
- **Emburse AP Automation**: Accounts payable automation for invoicing and payments, reducing manual data entry and processing time.
- **Emburse Payments**: Streamlined payment solutions integrated with the expense and AP workflow.
- **Emburse AI**: Purpose-built AI layer that provides real-time visibility and control, enforces policy pre-submission, and adapts to global tax and currency rules.
- **Emburse Integrations**: Connects with hundreds of third-party technology solutions (ERP, CRM, HRIS) and travel providers. [emburse.com](https://www.emburse.com/company/about-emburse)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of **$166.1 million** (latest estimate). Total Funding of **$4.4 million** (seed and private equity). [LinkedIn](https://linkedin.com/company/emburse)
- **Notable Investors/Partners**: K1 Investment Management (lead private equity investor, 2019), Y Combinator (seed stage). Key partners include hundreds of travel and technology providers.
- **Growth Signals**: Headcount of 611 employees (+7.1% YoY). Over **12 million professionals** in **200 countries** use the platform. Serves **over 15,000 organizations**. Acquired multiple companies to build its suite: Certify, Nexonia, Captio, TripBAM, Roadmap, and Data Visualization Intelligence. [emburse.com](https://www.emburse.com/company/about-emburse) [LinkedIn](https://linkedin.com/company/emburse)

## Competitive Advantages
- **Unified Platform**: Combines travel, expense, AP, and payments on a single AI-powered platform, creating a comprehensive spend management solution.
- **Global Scale**: Available in 180 currencies and used across 200 countries, with deep compliance for international tax and currency rules.
- **Acquisition Strategy**: Built a best-in-class suite by acquiring and integrating multiple market-leading expense management tools (Certify, Chrome River, Nexonia, Tallie, Abacus), creating a broad customer base and deep feature set.
- **AI-First Approach**: Purpose-built AI enforces policy, automates categorization, and provides real-time insights, reducing manual work for finance teams.

## Strategic Focus
- **AI-Powered Automation**: Deepening AI capabilities to drive further automation and intelligence across the entire spend lifecycle.
- **Platform Consolidation**: Continuing to unify the acquired product portfolio into a single seamless experience.
- **Global Expansion**: Growing presence in EMEA, APAC, and other international markets (with offices in Spain, UK, Australia, Canada, India).
- **Enterprise & Mid-Market Penetration**: Targeting CFOs, travel managers, and finance teams at larger organizations seeking strategic spend control.

## Why Work Here
- **Culture**: Emphasizes "smart and caring people" and building a strong community with quarterly outings and office social events. The company's values are focused on impact and innovation.
- **Remote/Hybrid Policy**: Hybrid approach with offices in Dallas, Burlington (MA), and other global hubs. Many roles are remote-friendly, but specific policy varies by location and role.
- **Perks**: Generous 401(k) matching, financial planning services (including legal planning for trusts/wills), and a partnership with eCornell for employee learning and development. Full benefits include retirement planning and professional development budgets for conferences and courses. [emburse.com](https://www.emburse.com/company/careers)
- **Engineering Culture**: Strong engineering presence (19% of workforce in technical roles). Actively hiring for Software Engineer III, Sr Software Engineer, and SDET roles, suggesting a focus on building and scaling the platform.
- **Considerations**: Employee reviews (2.9/5.0 on LinkedIn) indicate mixed sentiment, with lower scores for culture (2.7) and career growth (2.9), but higher for work-life balance (3.5) and compensation (3.1). This may reflect challenges common in post-acquisition integration phases. [LinkedIn](https://linkedin.com/company/emburse)

## Sources
1. [Emburse About Page](https://www.emburse.com/company/about-emburse)
2. [Emburse Careers Page](https://www.emburse.com/company/careers)
3. [LinkedIn Company Page](https://linkedin.com/company/emburse)
4. [Emburse Lever Careers](https://jobs.lever.co/emburse)
5. [Indeed Company Page](https://www.indeed.com/cmp/Emburse)

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