---
title: 'Director, Content Marketing at Viral Nation Inc.'
canonical: 'https://feeny.ai/job/director-content-marketing-viral-nation-inc-canada-z49jzmvwcxs8'
type: 'job'
last_seen: '2026-11-09'
---

# Director, Content Marketing at Viral Nation Inc.

- **Company:** Viral Nation Inc.
- **Location:** Canada
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/viralnation/jobs/5281628007

## Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

Viral Nation is one of the most advanced applied-AI companies in North America, and the Director, Content Marketing is expected to operate like it. Reporting to the VP, Demand Generation, the Director builds and runs an AI-accelerated content engine that turns Viral Nation’s expertise, proprietary social data, and multi-vertical story into MQLs, SQLs, and pipeline sourced and influenced. The audience is clear: the content exists to attract and convert enterprise brands and the decision makers and marketing leaders who choose their agency partners. This role owns content strategy and execution end-to-end, from editorial vision to distribution, brand governance, and performance reporting, with a mandate to convert content into measurable pipeline across B2B and B2C audiences. Leading a lean team of two content contributors plus partnering with SEO/GEO and Owned Social leads, the Director is a player-coach, shipping high-impact thought leadership from the first weeks while building the systems that let the function scale.

Responsibilities:

Use AI to accelerate content marketing

- Design and own an AI-enabled content production system (e.g., Claude, Claude Code, custom agents and workflows) that sustains a high-volume, always-on cadence without sacrificing quality or brand voice.
- Build reusable prompts, voice guides, templates, and agentic workflows so research, drafting, repurposing, and QA run as a repeatable engine rather than one-off efforts.
- Partner with Viral Nation’s applied-AI teams and tooling to produce work that is better, faster, and more differentiated than a traditional content function could deliver.
- Set the standard for responsible AI use in content: human editorial judgment, fact-checking, and brand governance on every asset.

Operationalize the content function to drive business growth

- Translate business objectives into a cohesive content strategy and editorial calendar aimed at winning enterprise brand clients, tied to demand-generation and pipeline goals across the full funnel.
- Run the function as an operating system: clear roles, workflows, checks and balances, and deadlines managed in Monday.com, with weekly cadence reviews and visible status for every asset.
- Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.
- Build the tracking and attribution framework (UTMs, conversion events, multi-touch attribution) with marketing ops/RevOps so content-sourced and content-influenced pipeline is visible in HubSpot.
- Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion, and content-assisted revenue and ROI.
- Run a continuous test-and-optimize cycle (headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.
- Deliver actionable performance reporting and executive-level insights to senior leadership to guide investment and prioritization.

Produce and ship content through a hyper-growth phase

- Personally write, edit, and ship high-impact thought leadership, while standing up the system that lets the team sustain it.
- Establish a weekly cadence of differentiated thought leadership that makes the gap between Viral Nation and the next competitor unmistakable, alongside tentpole white papers and research reports.
- Turn Viral Nation’s proprietary social and creator data into a steady stream of data-driven listicles, rankings, and insight pieces.
- Capitalize on cultural and industry moments in real time, weighing in with a point of view on what is happening in influencer and social marketing as it happens.
- Drive quick wins early: repurpose and redistribute high-performing assets, refresh high-potential content, and improve CTAs while longer-form programs come online.
- Expand beyond written formats into video and visual assets in partnership with the in-house creative team, including client case-study and testimonial video that shows what it is like to work with Viral Nation.

Distribution, brand, and team

- Drive distribution of content through the channels this role owns (web, blog, SEO, email, gated assets) in partnership with demand gen, and the Manager, Owned Social with content and source material so thought leadership shows up consistently on LinkedIn and other platforms.
- Oversee SEO-optimized content built to rank and convert, working with the in-house SEO experts and performance data to grow qualified organic traffic.
- Partner with cross-functional leaders across SEO, product, sales, and demand gen to align content with launches and the buyer journey, fuel campaigns, and enable sales.
- Enforce editorial standards and keep messaging consistent with brand guidelines across every touchpoint.
- Manage and mentor the two content contributors plus a scalable freelance/agency bench into a high-performing team; set clear priorities for what the Director owns versus what the team executes.
- Lead competitive and industry research, and stay ahead of platform shifts, AI-driven workflows, and emerging audience behaviors.

Qualifications and Skills:

- Hands-on, current fluency with AI content tools (e.g., Claude, ChatGPT) and experience building AI-assisted or agentic workflows (e.g., Claude Code, custom agents) that scale production while protecting brand voice and quality.
- 8+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team; agency, B2B/B2C, or high-growth environment preferred.
- Demonstrated track record of using content to drive measurable pipeline: traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.
- Proven ability to operationalize a content function: build workflows, cadences, and accountability in a project management platform (e.g., Monday.com, Asana) and run a lean team against aggressive output goals.
- Strong writer and editor who can personally produce executive-grade thought leadership, and who is comfortable being a player-coach during a build phase.
- Strong leadership and executive-level presentation skills, with experience building and mentoring multi-disciplinary content teams and managing freelance/agency resources.
- Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.

This role has an annual salary range of $125,000 to $150,000.

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

## About Viral Nation Inc.

## Company Overview
- **One-liner**: Viral Nation is a global leader in social-first transformation and commerce, uniting influencer marketing, AI-powered technology, and creator representation to help brands connect with modern audiences.
- **Entity Type**: Private (funded – $250M financing round in 2024, led by Eldridge with participation from Maverix Private Equity)
- **Headquarters**: New York, United States
- **Founded**: 2014
- **Founders**: Joe Gagliese and Mat Micheli

## Core Business
- **Primary industries**: Advertising Services, Influencer Marketing, Social Media Marketing, Creator Economy
- **Target customers**: B2B – brands and enterprises seeking social-first marketing strategies and creator partnerships (e.g., Meta, e.l.f. Cosmetics, Walmart)
- **Mission or purpose**: To close the distance between brands and their audiences by finding smarter ways to deliver value and create tighter bonds through culture, technology, and influence.

## Products & Services
- **Influencer Marketing**: Full-service campaign management with access to a large creator roster across 35+ content verticals, supported by proprietary intelligence for vetting and attribution.
- **CreatorOS™**: AI-powered, proprietary technology for creator sourcing at scale, measurement, and attribution – optimizes creator fit and campaign ROI.
- **Viral Nation Secure™**: AI-driven brand reputation management solution that proactively mitigates brand safety and fit risks at speed and scale.
- **Paid Performance Marketing**: Always-on paid social services leveraging social platforms to drive business results.
- **Community Management**: Always-on social community engagement and customer journey elevation.
- **Social Experiential Marketing**: Offline-to-online experiential strategies that extend brand impact beyond digital.
- **Business Intelligence**: Holistic measurement and campaign performance analytics beyond vanity metrics.
- **Talent Representation**: 360° creator talent agency representing digital stars across beauty, lifestyle, food, comedy, gaming, and more.
- **Talent Ventures**: Support for creators in building long-term businesses and product lines.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of ~$197.9M (LinkedIn) / $250M (from the 2024 financing round reported by the company); Annual revenue of USD $11.2M (LinkedIn estimate)
- **Notable Investors/Partners**: Eldridge (lead), Maverix Private Equity; key brand partnerships include Meta, e.l.f. Cosmetics, Walmart
- **Growth Signals**: 
  - 2x revenue growth in the last two years (Greenhouse careers page)
  - Named one of Canada’s top growing companies by Globe and Mail’s Report on Business
  - Ranked on Deloitte’s Technology Fast 500™ (2024)
  - Headcount growth of 30.1% YoY (385 employees as of 2024)
  - Operating in 11 countries (Canada, Barbados, India, Argentina, Brazil, etc.)
  - Acquired MediaKits (2022) and Eight Seven Media (2022)
  - Won 4 AVA Digital Awards (2023/2024)
  - Linkedin followers grew 71.3% yearly

## Competitive Advantages
- **Proprietary AI technology**: CreatorOS and Secure provide unmatched creator intelligence, brand safety, and campaign optimization – a moat that competitors lack.
- **Largest creator talent agency**: Access to the biggest roster of digital creators (over 1B+ engaged customers reached) across 35+ verticals.
- **End-to-end, always-on services**: Combines talent representation, marketing services, and technology under one roof, enabling seamless social-first transformation.
- **Strong brand trust**: Works with top-tier global brands like Meta, e.l.f. Cosmetics, and Walmart.
- **Award-winning culture**: Certified Great Place To Work® and high employee satisfaction.

## Strategic Focus
- **Social-first transformation**: Continuing to move brands away from traditional media toward creator-led, social-native strategies.
- **Technology scaling**: Investing in AI and proprietary platforms (CreatorOS, Secure) to automate creator discovery, measurement, and brand safety at scale.
- **Global expansion**: Growing presence across 11+ countries and entering new markets through acquisitions and partnerships.
- **Talent ventures**: Helping creators monetize beyond campaigns into products and long-term businesses.

## Why Work Here
- **Remote-first work model** – flexible work arrangements with a distributed team across North America, Asia, and Latin America
- **Great Place to Work® certified** – strong culture of diversity, equity, inclusion, and belonging (56% women, 55% BIPOC)
- **Benefits**: Competitive medical benefits, health spending account, flexible paid time-off, paid parental leave, Group RRSP/401(k), Employee Assistance Program, paid volunteer days, awards program, virtual communities
- **Growth environment**: Fast-paced, high-growth company (2x revenue growth, 30% headcount growth) with opportunities to work on cutting-edge AI and influencer marketing for top global brands
- **Culture**: “#OneNation” spirit – community channels, wellness challenges, recognition programs, and local meetups
- **Mission-driven**: Opportunity to shape the future of media and social commerce alongside iconic creators and brands

## Sources
1. [ViralNation.com - Home](https://www.viralnation.com/)
2. [ViralNation.com - Our Story](https://www.viralnation.com/about/our-story)
3. [ViralNation.com - Careers](https://www.viralnation.com/careers)
4. [LinkedIn - Viral Nation](https://www.linkedin.com/company/viralnationinc)
5. [Greenhouse - Jobs at Viral Nation](https://job-boards.greenhouse.io/viralnation)

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