---
title: 'Director, Content Strategy at Noom US'
canonical: 'https://feeny.ai/job/director-content-strategy-noom-us-new-york-79c4f66y257r'
type: 'job'
last_seen: '2026-10-19'
---

# Director, Content Strategy at Noom US

- **Company:** Noom US
- **Location:** New York, NY / Princeton, NJ
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://www.noom.com/careers/job-listings/?gh_jid=8259974

## Job description

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Content Team

Content at Noom sits at the intersection of behavior change science and everyday product experience. Grounded in psychology, including cognitive behavioral therapy (CBT) principles, our content helps members build lasting habits and improve their health—from weight loss and nutrition to sleep, stress, movement, and overall wellness.

Our work spans structured mini-courses, personalized daily content, microhabit challenges, and treatment guides. It’s how members learn, build skills, and trust Noom with their health. We’re also expanding how AI-assisted workflows help a small team create content at scale while maintaining quality and accuracy.

## About the Role

We’re looking for a strategic, hands-on content leader to define and own the vision for health and behavior change content across Noom’s member experience.

Reporting to the VP of Product Design & Content, you’ll lead a small team and own the strategy and roadmap across curriculum, daily articles, the content library, microhabit challenges, and recipes. You’ll guide content for new product launches, strengthen the connection between content and business outcomes, and ensure every experience is clear, trustworthy, and grounded in behavior change science.

This role combines leadership with execution. You’ll set direction and develop your team while personally outlining, drafting, reviewing, and editing content. You’ll also bring together partners across Product, Design, Clinical, Marketing, CRM, and Customer Experience to align messaging and deliver a cohesive member experience.

You Will

- Define the content strategy and roadmap across the member journey, balancing member needs, business goals, and team capacity
- Lead content for new launches, physical or digital, from strategy through hands-on outlining, drafting, and editing, so every launch arrives with clear, trustworthy content that supports informed decisions
- Translate behavior change science, including CBT-based approaches, into engaging, practical content that helps members build lasting habits
- Set best practices for content-driven growth, placing content where it helps members find the right next step, and using data to measure and refine what works
- Partner with Product and Design to evolve content-led features such as the content library, microhabit challenges, and recipes
- Own editorial quality and brand voice for all in-app content, personally reviewing and editing alongside clinical experts to ensure accuracy, trust, and psychological soundness
- Lead cross-functional content alignment across Product, Email, Web, Creative, Clinical, and Customer Experience
- Build and scale AI-assisted workflows that help the team move faster while maintaining quality
- Manage and develop a small content team, setting priorities, shaping team structure and career paths, and supporting professional growth

## About You

If you’re passionate about health and wellness, think strategically about content as both a member experience and a growth lever, can build clarity out of ambiguity, and want to shape how millions of people learn about and manage their health, this role may be for you.

You Have

- 8+ years of relevant experience, including 1–2 years of direct management experience
- Proven content strategy leadership in a complex consumer digital product, with measurable impact across multiple content surfaces
- Background and expertise creating content on the lifestyle side of improving health, including nutrition, weight management, sleep, stress, movement, and habit formation
- Ability to speak credibly to the clinical side of health, including treatments members may be taking through Noom, and to partner with clinicians to turn complex information into clear, accurate content
- Experience applying behavior change science and psychology-based approaches, such as CBT, motivational interviewing, or habit-formation frameworks, to digital content and experiences
- A track record of managing and developing content professionals and prioritizing work across a small team supporting multiple stakeholders
- Strong hands-on writing and editing skills, with sound judgment around accuracy, tone, and trust in health-related content
- Experience using data and research to guide content decisions and measure engagement or conversion
- Experience in a regulated or highly complex industry preferred, where legal, clinical, and compliance considerations shape content decisions
- Strong cross-functional leadership, with the ability to align Product, Design, Marketing, Clinical, and executive stakeholders
- Hands-on experience applying AI tools to content workflows to improve speed and quality
- The ability to set realistic goals and deliver across a broad, evolving scope with limited resources
- A commitment to accessible, human-centered content

What Makes This Job Amazing

- Your work directly helps members understand their health, build lasting habits, and make informed decisions.
- You’ll define how content supports Noom’s expansion from weight loss into a broader health platform.
- You’ll have ownership over strategy and execution, with a team to lead and develop.
- You’ll build on existing AI capabilities and help define how a content team uses these tools in everyday work.

## What You’ll Earn and Enjoy

- Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
- Investment in your future. A 401(k) with company match to help you build long-term financial security.
- Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
- Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
- Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
- And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.

The expected base salary for this position is $149,000–$195,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We're more than a health tech company—we're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.

## About Noom US

## Company Overview
- **One-liner**: Noom is a consumer-led digital health company that combines behavioral psychology, technology, and medication to help people build sustainable health habits for weight management and chronic condition care.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2008
- **Founders**: Saeju Jeong, Artem Petakov

## Core Business
- **Primary industry**: Digital Health / Wellness and Fitness Services
- **Target customers**: B2C (individual consumers) and B2B (employers, health plans, health systems)
- **Mission statement**: "Empower everyone, everywhere to live better longer."

## Products & Services
- **Noom Weight**: An award-winning, psychology-based weight loss program that uses cognitive behavioral therapy (CBT) principles, daily lessons, food logging, and coaching to help users build sustainable habits. (SaaS / Mobile App)
- **Noom Med**: A comprehensive program combining Noom's behavior change platform with access to medical professionals who can prescribe GLP-1 and other weight loss medications, plus integrated pharmacy services. (Service + SaaS)
- **Noom Micro**: A microdose GLP-1 prescription program for proactive health, targeting a lower BMI demographic with a focus on metabolism, inflammation, and brain health. (Service + SaaS)
- **Noom for Enterprise**: A B2B offering covering over 6.5 million lives, partnering with employers and health plans to provide behavior change programs that save thousands of dollars per member. (B2B Service)
- **Welli (AI Health Assistant)**: An AI-powered personal health assistant integrated into the platform for personalized insights and support. (AI Feature)
- **AI Body Scan**: An AI-driven tool providing personalized health insights through body scanning. (AI Feature)

## Market Standing
- **Valuation**: Not publicly disclosed (last reported valuation was $3.7 billion in 2021; current status is private with no recent funding round disclosed).
- **Key Metric**: The company reports strong revenue growth, positive EBITDA, and positive free cash flow. It has a substantial cash balance with no debt [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Notable Investors/Partners**: Partners with 5 of the top 20 health plans in the US and hundreds of enterprise clients with an average size of 13,000+ employees [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Growth Signals**: The company reports being profitable with strong revenue growth, positive EBITDA, and free cash flow. Its GLP-1 companion engagement (40% DAU:MAU) is 10x the average health app. The enterprise business is significant and growing, with an average savings of $1,219 per member at 2 years for Healthy Weight and a projected 4.1X ROI over 3 years for Noom Med [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).

## Competitive Advantages
- **Behavioral Science Moat**: Noom's core engine is built on cognitive behavioral therapy (CBT) and proven behavioral psychology, creating a durable habit-change platform that competitors find hard to replicate.
- **Extraordinary Engagement**: The company reports a GLP-1 companion engagement of 40% DAU:MAU, which is 10x the average health app, driving superior outcomes and member persistence [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Trusted Brand**: Noom has a beloved brand for whole-person wellbeing, particularly powerful among women, known for healthy eating, mindset, and habits. This brand enables 5-10x higher activation in employer populations vs. competitors [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Integrated Platform**: The company is leading the convergence of diagnostics, wearable-monitored behavior change, pharmacy, and clinical care into one AI-enhanced system [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Strong Financial Position**: Reports a strong balance sheet with substantial cash balance and no debt, with positive EBITDA and free cash flow [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).

## Strategic Focus
- **Convergence of Care**: Noom is focused on becoming an integrated, AI-enhanced system that combines diagnostics, wearable-monitored behavior change, pharmacy, and clinical care to drive individual outcomes [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **GLP-1 as a Catalyst**: The company views GLP-1 therapy as a catalyst that opens a window to build durable skills and routines, rather than a standalone solution. They offer multiple entry points (Noom Med, Noom Micro) to serve distinct buyer segments [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **Enterprise Growth**: Significant and growing enterprise business, with a focus on expanding partnerships with health plans and large employers to drive preventive care and cost savings [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf).
- **AI Innovation**: Continued investment in AI features like Welli (AI health assistant) and AI Body Scan to enhance personalization and member outcomes [noom.com](https://www.noom.com/about-us/).

## Why Work Here
- **Culture**: Noom is driven by a mission to "build a healthier world for everyone, everywhere." The company emphasizes a consumer-led, evidence-based approach to health.
- **Work Model**: Flexible hybrid work model [noom.com](https://www.noom.com/careers/job-listings/).
- **Benefits**: Market-leading total rewards including premium healthcare coverage, generous PTO, paid leave programs, free online counseling support, 401(k) plan with company match, tech & home office stipends, exclusive access to Noom products, in-office meals & snacks, and team offsites & gatherings [noom.com](https://www.noom.com/careers/job-listings/).
- **Engineering Culture**: The company is actively innovating with AI (Welli, AI Body Scan) and building an integrated health platform, offering engineers and product teams the chance to work on high-impact, mission-driven technology.
- **Current Hiring**: As of mid-2026, Noom has 16 active job postings with a significant quarterly increase in hiring (+1500%), indicating a growth phase. Open roles include Senior Product Designer, Senior Director of Clinical Operations, Strategic Partnerships Manager, and Growth Marketing Manager [linkedin.com](https://www.linkedin.com/company/noom).

## Sources
1. [noom.com](https://www.noom.com/about-us/)
2. [noom.com](https://www.noom.com/careers/job-listings/)
3. [noom.com](https://assets.noom.com/uploads/2026/03/noom-company-overview.pdf)
4. [noom.com](https://www.noom.com/)
5. [linkedin.com](https://www.linkedin.com/company/noom)

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