---
title: 'Director, CRM at Neko Health'
canonical: 'https://feeny.ai/job/director-crm-neko-health-new-york-ynpf80362b4r'
type: 'job'
last_seen: '2026-11-08'
---

# Director, CRM at Neko Health

- **Company:** [Neko Health](https://feeny.ai/companies/neko-health)
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/neko-health/6b91b9b9-23d2-42ed-a7c0-227422093e98

## Job description

Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

## Role Purpose

CRM at Neko is a newer but critical function, and this role exists to define its strategy and turn it into one of the company's core growth engines. You will be accountable for the CRM outcomes that matter most as we bring proactive, preventive healthcare to billions of people: converting leads and the waitlist into booked scans and bringing members back for their next scan and their next referral. This isn't stewarding an established machine. You will set the vision, the operating model, and the investment case, scale the implementation of our CRM platform and practices across markets, and build the organization that delivers it – to the same standard of excellence and care our clinics deliver in person. You will lead through others, building and directing a multi-market team, and work with Marketing, Comms, and Product, alongside other business functions. You will influence executive decisions on growth and be accountable for CRM's financial contribution to the business. In the early months, you will be close to the work: operating the platform, shaping test briefs and making content calls alongside the team, while you hire the people to take on more of the day-to-day work. You will report to the Senior Director of Growth. Where we are today CRM at Neko is at an early stage. Today the function is a small team running email and SMS, with the potential to implement and optimize the right messaging at every stage. We are currently implementing Braze over Q4 2026. Neko is also scaling after its US launch – a key market for Neko, with CRM being a key factor in our success here. You will join while the foundations are being laid, with the mandate to shape them. What You'll Deliver in the First 6–12 months

- Set the long-term CRM strategy: define a multi-market vision and roadmap across acquisition, conversion, and retention, with investment cases and success measures agreed with Growth leadership.
- Own the growth outcomes: be accountable for CRM's measurable contribution to bookings, rebooking, referral, and revenue, with baselines set and targets agreed with senior leadership.
- Design CRM as one coherent program: nurture, lifecycle, and re-engagement working together across every live channel, with performance visible at each funnel stage.
- Scale CRM for the US and beyond: build a repeatable playbook for new cities and markets, including regional compliance and localization.
- Make test-and-learn the standard: set the experimentation framework and ensure results change decisions.
- Build the organization: hire the first layer of the CRM function, creating a high-performing team, including leads and managers, define the structure by region, channel or lifecycle stage, and grow future leaders.
- Own budget, vendors, and tooling: manage the CRM budget, stack, and vendor relationships, and make the build, buy, and prioritization calls.

## Minimum Qualifications

- Extensive experience in CRM, lifecycle, or retention marketing, including hiring and leading a team, starting from a small base
- Track record of setting CRM strategy and owning business outcomes (bookings, retention, LTV, revenue), not just channel or campaign metrics
- Experience leading a CRM function through transformation or scale-up, including organization design, operating model and infrastructure
- Proven experience running structured experimentation at scale and changing direction based on results
- Confidence using AI tools to operate faster and at greater scale while holding the line on accuracy and quality
- Experience leading CRM across multiple markets, including US requirements (CAN-SPAM, TCPA) and international privacy regulation
- Experience owning a budget and managing vendors and agencies
- Strong executive communication: able to present CRM's contribution to growth to senior leadership and influence decisions at that level
- Ability to align and influence cross-functional partners across the business

## About titles at Neko

We use a simplified internal title framework that prioritizes clarity over hierarchy, so internal titles may differ from market-facing role titles. Scope, impact, and level of the role are fully aligned and will be clearly discussed throughout the process. Hiring Process Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.

## Equal Opportunity & Inclusion Statement

Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.

## About Neko Health

## Company Overview
- **One-liner**: Neko Health is a healthcare technology company that has engineered a proprietary, data-driven preventive health scan to detect early signs of disease in otherwise healthy individuals.
- **Entity Type**: Private (Funding Stage: Series A)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2018
- **Founders**: Daniel Ek (Co-founder, also founder/CEO of Spotify) and Hjalmar Nilsonne (Co-founder)

## Core Business
- Primary industry/industries: Healthcare Technology, Preventive Medicine, Clinical Diagnostics
- Target customers: B2C – Health-conscious individuals; B2B Potential – Self-insured employers
- Mission or purpose statement: “To provide healthcare that’s proactive instead of reactive – so that people can live longer, healthier lives.”

## Products & Services
- **[The Neko Health Scan]**: A 60-minute, full-body health check that captures millions of data points across the skin, heart, blood, and circulation using four proprietary devices (Derma, Spectrum, Echo, and Neko Lens). Includes an unrushed consultation with a doctor where results are discussed immediately. The scan is priced at approximately 2750kr (~$260) in Sweden and is designed for asymptomatic, healthy individuals looking for prevention.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (as of mid-2026).
- **Key Metric**: Total Funding – **$325.1M** (one prior funding round).
- **Notable Investors/Partners**: Backed by “investors who have built and scaled some of the most ambitious technology companies of the last two decades” (individual names not publicly listed on career page). The company has strong ties to the tech and startup ecosystem.
- **Growth Signals**: Over 1,000 employees (more than half in clinical roles). Aggressive expansion with active clinic locations in London, Manchester, Birmingham, Stockholm, and plans for more. Job postings have increased +344.4% year-over-year (as of mid-2026), indicating rapid scaling.

## Competitive Advantages
- **Proprietary Hardware**: All four scanning devices are designed, engineered, and assembled in-house in Stockholm, creating a hard-to-replicate technological moat.
- **Integrated Clinical Model**: Unlike traditional clinics or digital health apps, Neko combines its proprietary hardware with on-site doctors, clinical researchers, and data science under one roof with a low patient volume per doctor ( ~9 members/day vs. 30+ in standard care). This enables a focus on prevention, not just treatment.
- **Data Moat**: The system captures millions of structured data points per scan, allowing for peer benchmarking and longitudinal tracking over years, creating a powerful, network-effect dataset for preventive health insights.
- **Leadership**: Co-founded by Daniel Ek (Spotify) and Hjalmar Nilsonne.

## Strategic Focus
- **Scaling the Scan Room**: Neko is actively testing a second-generation modular scan room platform designed to capture more signals and scale to new locations.
- **Global Expansion**: Opening new clinics across the UK and Europe, with a clear intent to make the service more accessible.
- **Clinical Research & Governance**: Continued focus on validating their devices with clinical studies and building a clinical leadership team (including ex-NHS and Amazon Health executives) to establish preventive care as a formal clinical discipline.

## Why Work Here
- **Mission-Driven**: The company was founded to solve the fundamental problem of late-stage diagnosis by focusing on prevention. The work is presented as having a direct, positive impact on human longevity.
- **Culture & Engineering**: The company actively showcases a deep engineering culture where “clinical insight can become a hardware iteration overnight.” Clinicians and engineers share the same floor, fostering rapid iteration and innovation.
- **Compensation & Benefits**: Salaries are benchmarked via market research. Benefits include comprehensive Medical, Dental, and Vision Insurance, 401K, Paid Time Off, Life Insurance, Disability Insurance, CME Days, and Commuter Benefits.
- **Work Model**: Roles are **on-site** at specific clinic locations. Training for medical roles is fully paid. The interview process is designed to give candidates a feel for the culture and mission.
- **Growth Trajectory**: With 80+ active job postings and triple-digit growth in hiring, the company is in a high-growth phase, offering significant career development opportunities.

## Sources
1. [nekohealth.com](https://www.nekohealth.com/en)
2. [nekohealth.com](https://www.nekohealth.com/us/en/about)
3. [linkedin.com](https://www.linkedin.com/company/nekohealth)
4. [nekohealthcareers.com](https://www.nekohealthcareers.com/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/neko-health)

## Other roles at Neko Health

- [Executive Assistant Lead, SE](https://feeny.ai/job/executive-assistant-lead-se-neko-health-stockholm-dhmpf944r4gm) — Stockholm, Sweden
- [Lead Program Manager](https://feeny.ai/job/lead-program-manager-neko-health-stockholm-03r6ashx54yb) — Stockholm, Sweden
- [Medical TA Lead](https://feeny.ai/job/medical-ta-lead-neko-health-new-york-gs9pbmxnm77b) — New York, NY
- [Family Medicine Physician](https://feeny.ai/job/family-medicine-physician-neko-health-miami-7xghg55er0y7) — Miami, FL
- [Physician](https://feeny.ai/job/physician-neko-health-miami-0cncf2wwvecp) — Miami, FL
- [Nurse Practitioner](https://feeny.ai/job/nurse-practitioner-neko-health-miami-yqddgxx21cdh) — Miami, FL
- [Nurse Practitioner](https://feeny.ai/job/nurse-practitioner-neko-health-washington-2dfedzz2enhm) — Washington, DC
- [Field Service Engineer](https://feeny.ai/job/field-service-engineer-neko-health-london-r80d8mtp4ejc) — London, United Kingdom
- [Principal Clinical Scientist, Medical Devices & AI](https://feeny.ai/job/principal-clinical-scientist-medical-devices-ai-neko-health-new-york-ye048s51gzqa) — New York, NY
- [Laboratory Technical Supervisor](https://feeny.ai/job/laboratory-technical-supervisor-neko-health-new-york-ns3kqabf7p86) — New York, NY