---
title: 'Director, CRM Strategy at CourtAvenue'
canonical: 'https://feeny.ai/job/director-crm-strategy-courtavenue-san-diego-a06agat4nymp'
type: 'job'
last_seen: '2026-10-18'
---

# Director, CRM Strategy at CourtAvenue

- **Company:** CourtAvenue
- **Location:** - San Diego, CA
- **Compensation:** $120k–$150k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/court-avenue/2e159af7-aed4-48f1-962e-91fd1b93e6ab

## Job description

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

The Director, CRM Strategy is the day-to-day owner of CRM strategy execution on one or more of CourtAvenue's largest accounts, translating the broader program vision — set together across accounts — into activation-ready specifications: audience segmentation, journey logic, suppression rules, and campaign requirements. This is a hands-on role: you'll be building segmentation frameworks and journey maps yourself, not only directing others to build them, while also representing CRM strategy credibly in client meetings. This role requires strong CRM strategy fundamentals — lifecycle segmentation, journey orchestration, and data-informed personalization. Automotive or dealer-network CRM experience (OEM, dealer group, or other distributed-retail model) is preferred given current client needs.

## Responsibilities

- Own day-to-day CRM strategy execution for assigned client accounts, translating program-level direction into activation-ready specs: audience segmentation, journey logic, suppression rules, and campaign requirements

- Lead the cross-functional journey orchestration pod for each account — coordinating the client experience-journey owner, CRM platform owner, data-requirements owner, channel owners, creative, analytics, and consent/legal — to ship journeys on time and to spec

- Build and maintain lifecycle-based audience segmentation frameworks (e.g., acquisition, active, lapsing, lapsed stages) tailored to each client's business model and customer base

- Partner with data and analytics teams to define entry, exit, and progression triggers, suppression and prioritization logic, and measurement plans for each journey

- Translate strategic recommendations into deliverables that client teams can review, approve, and build against

- Provide day-to-day direction and mentorship to other CourtAvenue strategists, platform leads, and campaign managers on the account team

- Contribute to new business pitches by developing CRM strategy points of view, proposed team structures, and program roadmaps

- Stay current on CRM platform capabilities and personalization/decisioning trends — Salesforce Marketing Cloud and Data Cloud experience preferred — and bring relevant recommendations back to the practice

- Develop and refine reusable CRM frameworks and deliverable templates (segmentation models, journey maps, measurement approaches) that can be applied across accounts, not just the account they originated on

## Requirements

- Bachelor's degree in marketing, business, or related field; MBA a plus

- 8+ years of experience in CRM strategy, lifecycle marketing, or customer journey design — agency-side or in-house

- Automotive or dealer-network CRM experience (OEM, dealer group, or similar distributed-retail model) strongly preferred

- Hands-on experience with Salesforce Marketing Cloud and/or Data Cloud preferred; comparable platform experience (e.g., Braze, Adobe, Iterable) will be considered

- Proven experience building audience segmentation and lifecycle journey frameworks from research through activation

- Experience leading or coordinating cross-functional teams (data, platform, creative, analytics, legal/consent) to ship CRM programs

- Strong client-facing communication skills, with experience presenting strategy and results directly to client stakeholders

- Experience mentoring or directing junior strategists and coordinating with technical/platform teams

- Comfortable operating hands-on — building specs, decks, and segmentation logic — while also representing CRM strategy credibly in client and internal meetings

Work Environment

Our organization follows a structured-hybrid work model, where employees work in the office 2-3x’s a week and remotely on Monday and Friday.

Candidates for this position will ideally be located near one of our offices:

- Chicago, IL
- Cincinnati, OH
- Los Angeles, CA
- Minneapolis, MN
- San Diego, CA

Candidates located in Dallas, TX, Austin, TX or Bentonville, AR will also be considered.

CourtAvenue, INC. is an Equal Opportunity Employer. CourtAvenue recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information. CourtAvenue, INC. participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

## About CourtAvenue

## Company Overview
- **One-liner**: CourtAvenue is an operating network of digital transformation companies that combines strategic rigor, agency craft, and proprietary AI tools to help brands build powerful relationships with consumers.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2020
- **Founders**: Daniel Khabie, Kenny Tomlin

## Core Business
- **Primary industry**: Marketing Services / Digital Transformation
- **Target customers**: B2B, enterprise brands (e.g., AT&T, Amazon, Kia, General Mills)
- **Mission or purpose**: Close the distance between strategy and execution

## Products & Services
- **AI Products & Services**: Building AI-powered tools that drive efficiency and growth (e.g., Velocity AI, BotsCrew)
- **Digital Transformation**: Connecting touchpoints and simplifying complex ecosystems
- **Commerce**: Winning across marketplace and retail networks at scale
- **MarTech & Data**: Modernizing stacks to enable personalization and experimentation
- **Performance Media**: Aligning data, creative, and attribution to measurable ROI
- **Immersive & Experiential**: Bridging physical and digital in ways that move people

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 134% three-year growth (Inc. 5000 honoree, 2026); employee count reported as 95 (LinkedIn) or 201–500 (Inc.) – conflicting reports
- **Notable Investors/Partners**: Optimizely (strategic partnership); clients include AT&T, Amazon, Kia, General Mills
- **Growth Signals**: Acquisition of BotsCrew (Jan 2025) to expand AI chatbot capabilities; won contract with U.S. Air Force (Aug 2024); launched AI offerings Catapult and Uplift

## Competitive Advantages
- Unique combination of consultant-level strategy, agency craft, and proprietary AI tools
- Operates as a partner model through specialized entities (Velocity AI, BotsCrew, Modifly, etc.) allowing tailored solutions
- High employee net eNPS of 63 vs. industry benchmark of 20

## Strategic Focus
- Deepening AI capabilities through acquisitions and internal tools
- Expanding digital transformation and commerce services for enterprise clients
- Scaling the operating network model to deliver integrated strategy, technology, and creative

## Why Work Here
- Culture described as “grounded in humanity and empathy” with curious, performance-driven thinkers
- Hybrid and remote roles available across multiple U.S. hubs (San Diego, Chicago, Cincinnati, Los Angeles, Minneapolis, Dallas, Austin, Bentonville)
- Notable perks: health insurance, high eNPS, opportunities to work on cutting-edge AI projects
- Hiring process may use AI tools to support application review (transparently disclosed)

## Sources
1. [LinkedIn](https://linkedin.com/company/courtavenue)
2. [CourtAvenue Careers](https://www.courtavenue.com/careers)
3. [Lever Careers Page](https://jobs.lever.co/court-avenue)
4. [Built In](https://builtin.com/company/courtavenue)
5. [Inc. 5000 Profile](https://www.inc.com/profile/courtavenue)
6. [PRNewswire (Optimizely partnership)](https://www.prnewswire.com)
7. [San Diego Business Journal (USAF contract)](https://www.sdbj.com)

## Other roles at CourtAvenue

- [Account Director, DX](https://feeny.ai/job/account-director-dx-courtavenue-los-angeles-jtwm6apw369r) — - Los Angeles, CA
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- [MarTech Solutions Engineer](https://feeny.ai/job/martech-solutions-engineer-courtavenue-time-zone-eastern-standard-s84w1qhqm5f5) — Time Zone - Eastern Standard
- [CRM Operations Manager](https://feeny.ai/job/crm-operations-manager-courtavenue-san-diego-da9f8c0q7g9b) — - San Diego, CA
- [Journey Orchestration Lead](https://feeny.ai/job/journey-orchestration-lead-courtavenue-time-zone-eastern-standard-3my2eaebs5qe) — Time Zone - Eastern Standard
- [Salesforce Solution Architect](https://feeny.ai/job/salesforce-solution-architect-courtavenue-san-diego-9q4kqpnx94ca) — - San Diego, CA
- [Technical Program Manager, MarTech](https://feeny.ai/job/technical-program-manager-martech-courtavenue-san-diego-nnvg3hzmxe5y) — - San Diego, CA
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