--- title: 'Director, Customer & Partner Marketing at SOCi' canonical: 'https://feeny.ai/job/director-customer-partner-marketing-soci-toronto-ats5ebfherv1' type: 'job' last_seen: '2026-11-12' --- # Director, Customer & Partner Marketing at SOCi - **Company:** SOCi - **Location:** Toronto, Canada / United States / Vancouver, Canada - **Work type:** remote - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-12 - **Apply:** https://job-boards.greenhouse.io/soci/jobs/6240072004 ## Job description ## Who We Are SOCi.ai is redefining how multi-location Enterprises and Property Management Companies achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for Property Management and Distributed Brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. View more on our Awards & Accolades[here](https://www.meetsoci.com/about/our-company/)! ## About the Role The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion (cross-sell, upsell, and account growth), generate partner-sourced pipeline, and support retention. Programs span SOCi’s customers (multi-location brands, franchise organizations, and property businesses) and its partners (agencies, technology providers, and resellers). Working closely with Account Management, Customer Success, Partnerships, Sales, and Product Marketing, this leader will develop targeted, data-driven campaigns that engage customer buying groups, create demand for additional SOCi solutions, and reinforce customer value. This leader will align with Sales, Account Management, and Customer Success leaders on where to focus limited marketing resources to hit expansion and partner pipeline targets. This role requires a balance of strategic thinking, hands-on execution, and revenue accountability for expansion and partner-sourced pipeline goals, with a strong emphasis on using AI, automation, and data to drive performance and operational efficiency. The role directly manages two Demand Generation Managers and a Marketing Coordinator. ## Responsibilities Customer Growth, Expansion & Retention - Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention. - Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities. - Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets. - Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions. - Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications. - Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement. - Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help support customer advocacy programs (references, case studies, reviews) that provide proof points for expansion and partner campaigns. Partner Marketing - Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline. - Collaborate with Partnerships, Sales, and Product Marketing to build integrated campaigns, joint events, webinars, and content that expand SOCi's market reach. - Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI. - Build partner enablement and channel programs (campaign-in-a-box assets, co-sell support, partner training, and funds management where applicable) that make it easy for agencies and resellers to promote and sell SOCi. AI, Automation & Performance - Champion the use of AI and automation (including signal-based triggers, personalization, and content scaling) to improve campaign execution, personalization, targeting, and marketing efficiency. - Identify opportunities to automate workflows, accelerate campaign development, and scale high-performing programs. - Partner with Marketing Operations to establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact. - Analyze performance data to optimize campaigns, prioritize investments, and communicate actionable insights to leadership. Leadership & Collaboration - Lead and develop a high-performing customer and partner marketing team (two Demand Generation Managers and a Marketing Coordinator), fostering accountability, innovation, and continuous improvement. - Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing. - Own the customer and partner marketing budget and make transparent prioritization tradeoffs across competing requests from Sales, Account Management, and Customer Success. ## Qualifications - 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing. - 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners. - 3+ years of people management experience, with demonstrated success developing high-performing teams. - Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives. - Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups. - Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows. - Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results. - Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands. - Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience. - Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem. . What SOCi Provides to You - Comprehensive Benefits Package (full-time permanent, non-contract roles only) - Health insurance plans, dental, and vision - Wellness incentives - 401(k) plan with employer match - Flexible Work Environment  (full-time, non-contract roles only) - Flexible paid time off - Quarterly wellness days - Paid holidays - Unique employee engagement programs - Empowering Career Growth and Success What’s Important at SOCi Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit [soci.ai](http://soci.ai) for more information. #LI-Remote ## About SOCi ## Company Overview - **One-liner**: SOCi provides an AI-powered multi-location marketing platform that automates local marketing tasks for enterprise brands across thousands of locations. - **Entity Type**: Private (backed by leading strategic investors; funding stage not publicly disclosed) - **Headquarters**: San Diego, California, USA - **Founded**: 2012 - **Founders**: Afif (full name not publicly confirmed) – Founder & CEO ## Core Business - **Primary industry**: Marketing technology (martech), specifically multi-location marketing software. - **Target customers**: B2B – Enterprise and SMB brands with hundreds to thousands of local storefronts (e.g., Ford, Ace Hardware, Kumon, Liberty Tax). - **Mission / Purpose**: Empower multi-location brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster by deploying an AI-powered digital workforce. ## Products & Services - **Genius Reputation Agent™**: AI-powered agent that automatically responds to reviews across all locations and networks, boosting local brand visibility and reputation. - **Genius Search Agent™**: Automates monthly listing analysis and optimization to improve local search visibility, traffic, and conversions. - **Genius Social Agent™**: Automatically builds social content calendars, responds to engagements, and drives local social branding. - **Chat**: Localized chatbots for Facebook, SMS, and website to answer questions, gather data, and generate leads 24/7. - **Pages**: Auto-generated, search-optimized local landing pages that drive conversions. - **Locator**: Customizable, search-optimized store locator pages to help customers find nearby locations and products. - **Surveys & Forms**: Automated, localized surveys and forms to capture customer insights, generate leads, and collect first‑party data. - **All offerings are SaaS / software**. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric**: Total funding not disclosed; has **500 employees** as of the latest reporting. The platform has autonomously executed **over one million hours of marketing work** and recaptured **nearly $2.1B in brand value**. - **Notable Investors/Partners**: Backed by “leading strategic investors” (names not specified in public materials); partners with major enterprise brands like Ford, Ace Hardware, Kumon, and Liberty Tax. - **Growth Signals**: Recognized by Fast Company as one of the World’s Most Innovative Companies; trusted by **nearly 1,000 top brands**; first to deploy an agentic AI workforce at scale powering over **200,000 local agents** across 500+ enterprise brands. ## Competitive Advantages - Proprietary **Genius AI™** and suite of **Genius Agents™** – the first AI‑powered digital workforce capable of handling the workload of 1,000 local marketers. - Comprehensive, all‑in‑one platform for multi‑location marketing (reputation, search, social, chat, pages, listings) – reducing tool sprawl. - Ability to automate and optimize marketing at the local level while maintaining national brand consistency. - Strong traction with large, well‑known franchise and retail brands. ## Strategic Focus - Continue expanding AI agent capabilities to automate more local marketing tasks. - Deepen integration with enterprise workflows and enhance data analytics to prove ROI for multi-location brands. - Scale customer base beyond current 1,000 brands and further penetrate verticals like retail, automotive, and services. ## Why Work Here - **Culture**: Values performance (“Find Your Genius”), customer obsession, innovation (“attack the underlying problem in a new way”), and peer recognition via **SOCiStrong** program. - **Remote/Hybrid**: **100% remote company** – employees can work from anywhere; regional in‑person events (“Executive Connects”) are hosted periodically. - **Perks & Benefits**: Health insurance (medical, dental, vision), Flexible Spending Account (FSA), generous parental leave, family medical leave, company equity, performance bonuses, employee discounts, pet‑friendly office (for those near a physical location), job training & conferences, customized development tracks, legal assistance, travel concierge services. - **Engineering Culture**: Tech stack includes AWS, JIRA, Google Analytics, Tableau, Figma, Zoom; strong focus on learning & development with formal onboarding (first 90 days) and LEAD program for people leaders. ## Sources 1. [soci.ai](https://www.soci.ai/) 2. [soci.ai/about](https://www.soci.ai/about/) 3. [soci.ai/careers](https://www.soci.ai/careers/) 4. [soci.ai/culture](https://www.soci.ai/culture/) 5. [builtin.com](https://builtin.com/company/soci) ## Other roles at SOCi - [Senior Revenue Accountant](https://feeny.ai/job/senior-revenue-accountant-soci-united-states-6f8jnm3ab869) — United States - [Senior Revenue Accountant](https://feeny.ai/job/senior-revenue-accountant-soci-vancouver-ebn03cn4xt5x) — Vancouver, Canada - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-soci-united-states-qhpj74bfk19r) — United States - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-soci-toronto-ytwcxdd5ghrd) — Toronto, Canada / Vancouver, Canada - [Local Visibility Optimization Specialist](https://feeny.ai/job/local-visibility-optimization-specialist-soci-toronto-2fkh44pzq75z) — Toronto, Canada / Vancouver, Canada - [Manager, Local Visibility Optimization](https://feeny.ai/job/manager-local-visibility-optimization-soci-toronto-zr0skh40zkyj) — Toronto, Canada / Vancouver, Canada - [Agentic Workforce Adoption Manager](https://feeny.ai/job/agentic-workforce-adoption-manager-soci-toronto-y1ndj2hv7cqn) — Toronto, Canada / Vancouver, Canada - [Accounts Receivable Specialist](https://feeny.ai/job/accounts-receivable-specialist-soci-toronto-w3sypbncsemj) — Toronto, Canada / Vancouver, Canada - [Sr. Property Account Executive](https://feeny.ai/job/sr-property-account-executive-soci-united-states-1bhex4g7mjmb) — United States - [Revenue Operations Analyst](https://feeny.ai/job/revenue-operations-analyst-soci-vancouver-20xq77p3pmey) — Vancouver, Canada