---
title: 'Director, Data Strategy & Analytics, Retail at Kepler Group'
canonical: 'https://feeny.ai/job/director-data-strategy-analytics-retail-kepler-group-baltimore-b32b64t4hefw'
type: 'job'
last_seen: '2026-10-16'
---

# Director, Data Strategy & Analytics, Retail at Kepler Group

- **Company:** Kepler Group
- **Location:** Baltimore, MD
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/keplergroup/jobs/8285824

## Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Places to Work in 2022, and Digiday named Kepler the Most Innovative Media Agency in 2025, validating our investment in our team and our clients.

- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Role:

Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts.

The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, experience with data-forward client management, business acumen to understand and advanced client marketing goals, and a desire to be part of a tightly-knit team that’s out to change the industry.

Key Responsibilities:

- Be the senior analytics and data leader for a portfolio of Retail brands, requiring hands-on client management, and exceptional communication and prioritizations skills.
- Build and maintain day-to-day relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters.
- Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive Retail-focused measurement strategies.
- Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients.
- Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same.
- Guide the evolution of Kepler’s internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team.
- Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership.
- Be the trusted expert internally. Leverage your experience and knowledge to shape the department’s approach to Retail analytics and assist Kepler in driving new business growth in pitches and RFPs.

Desired Skills and Experience:

- 6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).
- Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients.
- Proven success at translating complex insights and analytics into materials for executive-level audiences.
- Advanced proficiency in retail measurement, with 4-6+ years of experience working with data from Retail Media Networks, including Amazon Advertising, Walmart Connect, and Target Roundel to gain product and customer insights that drive program-level strategy.
- Hands-on experience using data clean rooms for measurement and insights around customer and media efficiency; Amazon Marketing Cloud experience is preferred, but transferable experience with similar platforms, like LiveRamp, will be considered.
- Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation.
- Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights.
- Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on the use of CDPs and online-to-offline solutions
- Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation.
- Expertise in using data and modeling to shape audience segments and predict LTV.
- Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership.

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

- Base Salary: $140,000 - $160,000
- Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
- Target Total Cash: $154,000 - $176,000

Benefits:

- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the [Keplergrp.com](http://keplergrp.com/) website or working with a recruiter employed by Kepler with a @[keplergrp.com](http://keplergrp.com/) email address. Learn how to stay safe by clicking [here](https://www.keplergrp.com/notice-on-fraudulent-job-offerings)

## About Kepler Group

## Company Overview
- **One-liner**: Kepler Group is a data-driven marketing agency that fuses advanced analytics, AI, and human insight to help Fortune 500 brands clarify their digital strategy and drive measurable growth.
- **Entity Type**: Private (part of the kyu collective, alongside IDEO and Sid Lee)
- **Headquarters**: New York, NY, USA (with 10 global offices)
- **Founded**: 2012
- **Founders**: Six industry pioneers (names not publicly listed; current leadership includes global CEO Remy Stiles)

## Core Business
- **Primary industries**: Digital marketing, data analytics, media planning & activation, commerce, creative, influencer marketing, B2B.
- **Target customers**: Large enterprise brands (Fortune 500), B2B and B2C across retail, tech, finance, etc.
- **Mission statement**: “Clarify the digital universe” – helping brands find the signal among complexity and focus on what matters most.

## Products & Services
- **Kip™ (Kepler Intelligence Platform)**: Proprietary SaaS platform for audience insights, planning, deployment, optimization, and measurement across digital channels.
- **Kip AIR™ (AI Recommendation Index)**: Tool that measures how visible, credible, and recommendable a brand is within influential AI models.
- **Media & CRM Consulting**: Strategic planning and activation across search, social, programmatic, retail media (Amazon), and CRM.
- **Creative Services**: AI-powered creative development and production.
- **Analytics & Measurement**: Custom measurement playbooks, modeling, and responsible reporting.
- **B2B & Influencer Marketing**: Specialized services leveraging AI for targeting and scale.
- **Commerce & Amazon**: Certified Amazon Ads Advanced partner helping brands optimize marketplace presence.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private).
- **Key Metric**: Over 600 employees (Comets) across 10 offices; serves Fortune 500 brands.
- **Notable Investors/Partners**: Part of kyu collective (alongside IDEO, Sid Lee, SYPartners). Partners include Google (Premier Partner), Meta (Business Partner), Amazon Ads (Advanced Partner), and 50+ other adtech/martech providers.
- **Growth Signals**: Grew from 6 people in 2012 to 600+ in 10 global offices; offers an externship program (Kepler U) to close industry opportunity gap; launched Kip AIR in 2025/2026.

## Competitive Advantages
- **Proprietary technology**: Kip platform provides an integrated, data-driven marketing stack that is rare among agencies.
- **AI-first approach**: Early adoption of AI for creative, measurement, and brand perception (Kip AIR).
- **Strong partner ecosystem**: Deep certifications and premier partner status with major platforms (Google, Meta, Amazon).
- **Human + data blend**: Combines advanced analytics with creative and strategic thinking (“Precisely Human & Radically Relevant”).
- **kyu Collective backing**: Access to cross-disciplinary expertise from design, innovation, and brand strategy.

## Strategic Focus
- **AI-led innovation**: Continuing to develop AI-powered tools and services (Kip AIR, creative AI) to maintain differentiation.
- **Global expansion**: Adding offices and talent across EMEA, APAC, and Americas.
- **Talent pipeline**: Scaling Kepler U and investing in learning & development to build the next generation of digital marketers.
- **Sustainability**: ISO 14001 certified, Ecovadis Bronze, and active community responsibility programs.

## Why Work Here
- **Culture**: Emphasizes innovation, integrity, collaboration, sustainability, and inclusion. Employee resource groups, volunteering, matched charity contributions.
- **Work flexibility**: “Work from Anywhere” four weeks per year; home office and phone/internet reimbursement.
- **Perks**: Stocked kitchens, team events, generous PTO with enforced minimums, paid caregiver leave, adoption assistance, retirement plans with company contributions.
- **Learning & Development**: Kepler U, hackathons, tuition reimbursement, learning stipend, mentorship program.
- **Growth**: Rapidly growing agency (600+ employees, new roles continuously posted) – opportunities to shape the company’s direction.
- **Engineering culture**: Dedicated Head of Engineering and Head of DevOps/CISO; tech stack includes proprietary AI and data platforms.

## Sources
1. [keplergrp.com](https://www.keplergrp.com/) – Company overview, services, mission, technology.
2. [keplergrp.com/who-we-are](https://www.keplergrp.com/who-we-are) – History, leadership, partner details, kyu collective.
3. [keplergrp.com/values-and-benefits](https://www.keplergrp.com/values-and-benefits) – Values, benefits, perks, culture details.
4. [keplergrp.com/careers](https://www.keplergrp.com/careers) – Careers overview, current job openings and categories.
5. [job-boards.greenhouse.io/keplergroup](http://job-boards.greenhouse.io/keplergroup) – Active job listings (52 jobs across data, marketing, finance, etc.).

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