---
title: 'Director, Digital - Consumer Lifestyle at M Booth'
canonical: 'https://feeny.ai/job/director-digital-consumer-lifestyle-m-booth-new-york-6sr13j1ywb9h'
type: 'job'
last_seen: '2026-09-10'
---

# Director, Digital - Consumer Lifestyle at M Booth

- **Company:** M Booth
- **Location:** New York, NY
- **Posted:** 2026-06-08
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/mbooth/jobs/8582981002

## Job description

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team.  We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.

What You’ll Do:

As Director, Digital you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.

Social-First Strategy & Execution

- Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
- Build tailored digital and social playbooks that combine paid, earned, and organic strategies, ensuring brands show up authentically.
- Stay obsessed with social trends—from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
- Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
- Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.

Client Leadership

- Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs
- Provide counsel to clients on staying culturally relevant and platform-optimized.
- Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.

Collaboration & Team Leadership

- Mentor and inspire team members, fostering innovation and growth across the department.
- Partner with third-party vendors to ensure seamless execution of campaigns.
- Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
- Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.

Performance Monitoring & Reporting

- Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
- Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.
- Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

## What You’ll Bring

The job requires:

- 6+ years of experience working in digital and social media, in an agency setting or in-house
- Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
- Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots
- Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
- Has experience overseeing influencer marketing programs/campaigns
- Has experience overseeing paid social programs
- Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
- Strong understanding of how digital and social media fit into the broader marketing mix
- Excellent written, verbal communication and presentation skills
- Excels at client service and providing strategic, thoughtful counsel
- A great manager, good mentor and an organized, communicative project leader
- Good at time and project management
- Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
- Can stay centered and work effectively in a fast-moving environment

## What We’ll Bring

Here are a few highlights of our benefits offerings as an M Boother:

- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
- Salary: $106,000 – $135,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

## About M Booth

## Company Overview
- **One-liner**: M Booth is a culture-first communications agency that produces award-winning, culturally-resonant campaigns for top brands, specializing in earned media, influencer marketing, and digital strategy.
- **Entity Type**: Private (Bootstrapped/Independent)
- **Headquarters**: New York, NY, USA
- **Founded**: 1984 (40+ years ago)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Public Relations & Communications (Agency)
- **Target customers**: B2B and B2C brands across CPG, food & beverage, fitness, wellness, technology (e.g., Google), corporate, and consumer sectors.
- **Mission or purpose**: To produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action, with a "bold belief that our work can and should contribute to an equitable world." [mbooth.com](https://mbooth.com/careers/)

## Products & Services
- **Earned Media & PR**: Traditional media relations and storytelling to build brand awareness and credibility.
- **Influencer Marketing**: Full-service influencer strategy, identification, and programming, with a focus on cultural insights and CPG brands.
- **Digital & Social Strategy**: Social media management, community engagement, social listening, and creative ideation.
- **Corporate Communications**: B2B marketing, media relations, and integrated campaigns for corporate clients.
- **Content Creation**: Development of scrappy, breakthrough content and campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, independent agency)
- **Key Metric**: Not disclosed; agency has been operating for 40+ years.
- **Notable Clients**: Google (B2B brands), and a range of CPG, food, fitness, and wellness brands.
- **Growth Signals**: Actively hiring for multiple roles (Account Coordinator, Account Executive, Associate Influencer Strategist, Associate Digital Strategist) across Consumer, Corporate, and Influencer teams. Emphasizes a "mid-sized agency" with a growing team. [mbooth.com](https://mbooth.com/careers/)

## Competitive Advantages
- **Culture-First Approach**: Describes itself as a "culture-first communications agency" that attracts top talent and brands to a workplace "alive with courage, ideas, respect, and humanity." [mbooth.com](https://mbooth.com/careers/)
- **Bold, Creative DNA**: Founded with entrepreneurial roots and a passion for creativity and innovation; the agency's ethos is "Only the Bold will make a lasting impact." [mbooth.com](https://mbooth.com/careers/)
- **Flexible Work Policy**: "Work from anywhere works" – employees can work remotely from over 20 U.S. states, or hybrid in NYC (2 days/week in office). No stigma or impact on job security for remote workers. [mbooth.com](https://mbooth.com/careers/)
- **Inclusive & Equitable**: Strong commitment to DEI, with a stated belief that work should contribute to an equitable world.

## Strategic Focus
- **Current Priorities**: Scaling the agency's influencer and digital strategy capabilities; expanding client work in CPG, food, fitness, and wellness; deepening B2B partnerships (e.g., Google).
- **Direction for Growth**: Continued investment in cultural relevance, social listening, and data-driven insights to keep clients at the forefront of the cultural zeitgeist.

## Why Work Here
- **Culture**: "People-first culture" with a focus on courage, ideas, respect, and humanity. Described as collaborative and mid-sized, offering opportunities for growth and mentorship. [mbooth.com](https://mbooth.com/careers/)
- **Remote/Hybrid Policy**: Highly flexible. Employees can work fully remote from 20+ U.S. states (AZ, CA, CO, CT, FL, GA, IL, IN, LA, MD, MA, MI, MN, NV, NJ, NY, NC, OR, PA, TX, DC). NYC-based employees work hybrid (2 days/week in office). No stigma attached to remote work. [mbooth.com](https://mbooth.com/careers/)
- **Notable Perks**:
  - Unlimited Paid Time Off (Personal, Sick, Vacation)
  - Summer Fridays
  - Comprehensive healthcare and wellness plans
  - 401(k) Savings Plan and Flexible Spending Accounts
  - Family Leave, Well-Being Programs, and Commuter Benefits
  - Professional growth and development programs
- **Salary Transparency**: Salary ranges posted for roles (e.g., Account Coordinator: $45k-$48k; Account Executive: $56k-$65k; Associate Influencer Strategist: $56k-$65k). [mbooth.com](https://mbooth.com/careers/)
- **Engineering/Strategy Culture**: Emphasis on curiosity, proactive mindset, strong writing skills, and a finger on the pulse of culture. Opportunities to work with designers, strategists, and client leads.

## Sources
1. [M Booth Careers Page](https://mbooth.com/careers/)
2. [M Booth About Page](https://mbooth.com/about/)
3. [M Booth Website - Home](https://mbooth.com/)
4. [M Booth LinkedIn Profile](https://www.linkedin.com/company/m-booth)
5. [Datanyze Company Profile](https://www.datanyze.com/companies/m-booth/66766503)

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