---
title: 'Director, Digital Health Commercial Strategy at FSAStore.com'
canonical: 'https://feeny.ai/job/director-digital-health-commercial-strategy-fsastore-com-united-states-gkbpgcaf05sa'
type: 'job'
last_seen: '2026-09-05'
---

# Director, Digital Health Commercial Strategy at FSAStore.com

- **Company:** FSAStore.com
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/fsastorecom/jobs/8769064002

## Job description

About the role:

Health-E Commerce is rapidly scaling Patiently, its owned digital health and telehealth business, across multiple conditions and distribution channels.

We are looking for a Director of Digital Health, Commercial Strategy to serve as a senior commercial operator for Patiently. Reporting to the Chief Digital Health Officer, this leader will drive Patiently's performance across acquisition, conversion, and retention — translating business strategy and P&L plans into focused commercial priorities and ensuring cross-functional teams deliver against them. The right candidate combines strong commercial judgment, deep understanding of digital consumer growth, and analytical rigor, with the ability to lead across functions without directly managing every resource required to deliver the outcome.

This person will work closely with Patiently Marketing, Product, Data & Analytics, Site/UX, Customer Experience, Finance, and Operations to identify growth constraints, prioritize the highest-impact opportunities, and build a repeatable commercial operating system as Patiently scales across conditions.

Key responsibilities:

Commercial Strategy & Performance

- Own the commercial operating plan across acquisition, conversion, and retention, ensuring Patiently performance is tracking against revenue and P&L goals.
- Translate company and Digital Health strategy into measurable commercial priorities, KPIs, initiatives, and investment decisions.
- Develop a deep understanding of the drivers of Patiently performance, including traffic, CAC, conversion, AOV, retention, LTV, contribution margin, and cohort economics.
- Identify gaps to plan, diagnose root causes, and drive clear cross-functional action plans to close them.
- Partner with Patiently Operations, Finance and Analytics on forecasting, scenario planning, unit economics, and commercial business cases.

Experimentation & Growth Operating System

- Develop and maintain a prioritized experimentation roadmap across Marketing, Product, Site, and Customer Experience.
- Turn performance data and customer insights into clear hypotheses, tests, and investment decisions.
- Establish disciplined mechanisms for determining what to scale, iterate, or stop.
- Evaluate initiatives based on incremental commercial impact, not simply activity or delivery.
- Build reporting and operating cadences that surface risks early and focus leadership attention on the highest-value opportunities.

Cross-Functional Business Leadership

- Serve as a senior commercial-side counterpart to Patiently Operations, Marketing and Product leadership.
- Create alignment across teams that may not directly report into Digital Health but are dedicated to delivering Patiently outcomes.
- Drive decisions across competing priorities and functional dependencies without becoming a project-management layer.
- Surface the handful of issues requiring executive intervention while independently driving routine commercial decisions to resolution.

What you'll need:

- Minimum of 7–12+ years of experience across commercial strategy, growth, general management, strategy & operations, business operations, growth product, or related roles in a consumer-oriented business.
- Demonstrated accountability for revenue, growth, unit economics, or P&L performance, rather than solely supporting functional or project delivery.
- Strong understanding of digital consumer-growth fundamentals, including CAC, LTV, conversion, retention, cohort economics, pricing, and experimentation.
- Working fluency across paid acquisition, CRM/lifecycle, CRO, digital product funnels, and analytics; you do not need to be the channel practitioner, but you must be able to effectively challenge and partner with functional experts.
- Experience leading complex cross-functional initiatives across Marketing, Product, Data, Site/UX, Finance, Customer Experience, and Operations.
- Exceptional analytical and problem-solving ability, with a track record of moving from data → diagnosis → prioritized action.
- Strong commercial judgment and the ability to distinguish the few drivers that materially affect business outcomes from lower-value activity.
- Excellent communication and executive presence, with the ability to influence senior functional leaders and drive accountability without relying on direct authority.
- Comfortable operating in a fast-moving environment where the business, product, and operating model are still evolving.

Particularly relevant experience - Digital health/telehealth, DTC subscription, consumer marketplaces, high-growth e-commerce, or membership/recurring-revenue businesses.

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.

- Compensation: $150,000 - 200,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours

[Candidate Privacy Notice](https://www.health-ecommerce.com/employee-privacy-notice)

## About FSAStore.com

## Company Overview
- **One-liner**: FSAStore.com is the largest online retailer dedicated exclusively to FSA-eligible products, providing a one-stop shop and educational resource for consumers using Flexible Spending Accounts.
- **Entity Type**: Private
- **Headquarters**: New York, NY, USA
- **Founded**: 2010
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: E-commerce / Healthcare Consumer Goods
- **Target Customers**: B2C – primarily the ~35 million Americans who have a Flexible Spending Account (FSA) or Health Savings Account (HSA) through their employer.
- **Mission**: To help millions of FSA and HSA account holders manage and use their tax-free health money easily, eliminating the guesswork of what is eligible.

## Products & Services
- **FSAstore.com**: An e-commerce platform selling thousands of guaranteed FSA-eligible health, wellness, and personal care products. It also features an FSA Calculator, an Eligibility List, a Learning Center, and a Services section connecting users to 300,000+ practitioners.
- **HSAstore.com**: A dedicated store for Health Savings Account (HSA) eligible products, operating under the same parent company.
- **WellDeservedHealth.com**: A brand offering health and wellness products.
- **Caring Mill**: A private-label brand for personal care and wellness items.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Private company).
- **Key Metric**: Total Funding – $3M (source: [craft.co](https://craft.co/fsastorecom)).
- **Notable Investors/Partners**: Not publicly listed. Partners include major payment processors and FSA administrators.
- **Growth Signals**: The company operates multiple brands (FSAstore.com, HSAstore.com, WellDeservedHealth.com, Caring Mill) and serves a large, stable market of ~35 million FSA users. Active hiring across multiple departments (Engineering, Marketing, Data) indicates growth.

## Competitive Advantages
- **Exclusive Focus**: The only major standalone e-commerce site dedicated exclusively to FSA/HSA eligible products, removing the guesswork for consumers.
- **Integrated Resource Hub**: Combines shopping with education (Learning Center), tools (FSA Calculator), and service provider discovery, making it a one-stop platform for FSA management.
- **Strong Brand Trust**: Accepts all FSA debit cards and major credit cards, offers 24/7 customer service, fast shipping (1-2 day turnaround), and free shipping on orders over $50.

## Strategic Focus
- **Multi-Brand Expansion**: Growing a portfolio of brands (FSAstore, HSAstore, WellDeservedHealth, Caring Mill) to capture more of the tax-advantaged health spending market.
- **Data-Driven Personalization**: Actively hiring for a Marketing Data & Personalization Lead, signaling a focus on leveraging customer data to improve the shopping experience and marketing ROI.
- **Performance Marketing**: Hiring a Director of Performance Marketing and Performance Marketing Associates, indicating a push to scale customer acquisition.

## Why Work Here
- **Mission-Driven**: Work that directly helps millions of Americans save money on healthcare and use their benefits effectively.
- **Growth Stage**: As a private company with active hiring across multiple functions (Engineering, Data, Marketing), employees have the opportunity to shape the company’s trajectory.
- **Engineering & Data Focus**: The company is investing in its data and engineering teams (hiring Data Engineers, Senior Data Engineers, and a Cloud Support Engineer), suggesting a modern tech stack and data-centric culture.
- **Location**: Headquarters in New York, NY, with some remote roles available (e.g., Performance Marketing Associate).
- **Brand Portfolio**: Opportunity to work across multiple recognized brands in the health and wellness space.

## Sources
1. [fsastore.com](https://fsastore.com/)
2. [craft.co](https://craft.co/fsastorecom)
3. [help.fsastore.com](https://help.fsastore.com/hc/en-us/articles/9525139145623-What-is-FSAstore-com)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/fsastorecom)
5. [job-boards.greenhouse.io (jobs listing)](https://job-boards.greenhouse.io/fsastorecom/jobs/8524870002)

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