--- title: 'Director, Digital Retail Partnership and Marketing at The Orchard' canonical: 'https://feeny.ai/job/director-digital-retail-partnership-and-marketing-the-orchard-taipei-q97vapngdqb3' type: 'job' last_seen: '2026-11-03' --- # Director, Digital Retail Partnership and Marketing at The Orchard - **Company:** The Orchard - **Location:** Taipei, Taiwan - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-11-03 - **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8908518002 ## Job description Who We Are: The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. The role: The Director, Digital Retail Partnership and Marketing leads our Greater China’s Marketing strategy and amplify our label and artist clients’ reach, as well as to oversee end-to-end marketing campaigns and maximize revenue opportunities across digital channels. A central pillar of this role is owning and scaling our YouTube ecosystem, including channel optimization, rights management, and audience growth strategies, to directly boost exposure and monetization for our distributed music contents. What you'll do: Strategic Marketing & Campaign Management - Lead the Digital Sales and Marketing team to develop and execute multi-channel marketing campaigns across the region for label clients, artist releases, and catalog tracks to drive streams, sales, and global cultural relevance. - Collaborate directly with record labels to align marketing initiatives with release timelines and revenue goals. - Direct audience segmentation, playlist pitching strategies, and influencer / creator outreach. YouTube Business & Monetization Leadership - Manage & Scale Strategy: Drive the overall development and maximize our revenue for our YouTube business. - Optimization & Growth: Oversee channel management, metadata optimization, custom thumbnails, and video SEO across owned and distributed channels. - Audience Development: Leverage YouTube Analytics to identify trends, expand subscriber bases, and create content strategies that translate views into DSP streams. Brand Strategy & Industry Relations - Position our distribution platform as an industry-leading service provider for independent record labels and artists. - Build and maintain direct relationships with key partners at major DSPs (Spotify, Apple Music, YouTube Music, QQ Music, NetEase etc). Analytics - Define KPIs for all marketing campaigns and deliver regular reports to track results, evaluate performance, and optimize ongoing strategy. - Utilize data-driven insights to refine campaign strategies continuously. Who you are: - 8+ years of progressive marketing experience in the music industry (Music Distributor, Record Label, or Music Tech). - Demonstrated YouTube Expertise: Proven track record of managing high-volume YouTube channels, Content ID strategy, and YouTube monetization within the music space. - Extensive experience in digital space including music retail, analytics, social media and digital music distribution with an ability to adapt to a constantly changing landscape. - Proven experience to manage a team of skilled and driven individuals. - Highly advanced organizational skills with the ability to multi-task and prioritize tight deadlines. - Excellent oral and written communication skills in both English and Chinese. What we give you: - You join a vibrant global community with the opportunity to channel your passion every day. - A modern office environment designed for you, empowering you to bring your best. - Investment in your professional growth and development enabling you to thrive in our vibrant community. - The space to accelerate progress, positively disrupt and create what happens next. - We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives. ## Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click [here](https://www.sonymusicapac.com/privpolicy/PCP_HK.pdf) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. ## About The Orchard ## Company Overview - **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry. - **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment) - **Headquarters**: New York, New York, USA - **Founded**: 1997 - **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker ## Core Business - **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management - **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders) - **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values. ## Products & Services - **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail. - **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels. - **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization. - **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership). - **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists. - **Metal Injection**: An online metal music publication (owned by The Orchard). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation) - **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally. - **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership). - **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico. ## Competitive Advantages - **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies. - **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management. - **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models. - **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility. - **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance). ## Strategic Focus - **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring. - **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue. - **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family. - **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives. ## Why Work Here - **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music." - **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices. - **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow." - **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles. - **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos. ## Sources 1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values 2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info 3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings 4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page 5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community 6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion 7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal 8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention ## Other roles at The Orchard - [Solutions Manager](https://feeny.ai/job/solutions-manager-the-orchard-johannesburg-zqs9xsvpf7kf) — Johannesburg, South Africa - [Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC)](https://feeny.ai/job/director-audience-development-digital-marketing-parental-leave-12-months-ftc-mekpt490188f) — London, United Kingdom - [Solutions Coordinator](https://feeny.ai/job/solutions-coordinator-the-orchard-london-jyhnvz8zbrtn) — London, United Kingdom - [Director, Digital Retail Partnership and Marketing](https://feeny.ai/job/director-digital-retail-partnership-and-marketing-the-orchard-beijing-1s92ya0e0r27) — Beijing, China - [Director, Digital Retail Partnership and Marketing](https://feeny.ai/job/director-digital-retail-partnership-and-marketing-the-orchard-hong-kong-73r6eb9men3n) — Hong Kong - [Manager, Marketing Strategy, Mexico - The Orchard](https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-the-orchard-mexico-city-wf7t9c2kvz68) — Mexico City, Mexico - [eCommerce Manager - GSA](https://feeny.ai/job/ecommerce-manager-gsa-the-orchard-berlin-ahedkyjnfqd7) — Berlin, Germany - [Senior Marketing Manager](https://feeny.ai/job/senior-marketing-manager-the-orchard-lagos-drdv6st7ctq1) — Lagos, Nigeria - [Manager, Corporate Development - The Orchard](https://feeny.ai/job/manager-corporate-development-the-orchard-the-orchard-new-york-brxg38ak000z) — New York, NY - [Solution Manager - The Orchard](https://feeny.ai/job/solution-manager-the-orchard-the-orchard-seoul-bkheymvrz03d) — Seoul, South Korea