---
title: 'Director, eCommerce at Stanley 1913'
canonical: 'https://feeny.ai/job/director-ecommerce-stanley-1913-seattle-v2p07ngdz5xd'
type: 'job'
last_seen: '2026-09-08'
---

# Director, eCommerce at Stanley 1913

- **Company:** Stanley 1913
- **Location:** Seattle, WA
- **Compensation:** $160k–$210k
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/stanley1913-us/jobs/5350164008

## Job description

About us: Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet. Learn more at [www.stanley1913.com](https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.stanley1913.com%2F&data=05%7C02%7CAndrea.Chagnon%40stanley1913.com%7C971b7bf9988b47e7adf508dd812add5d%7C27959d69353d41ae8de5172f501a3ce8%7C0%7C0%7C638808743332055426%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BPEz8SJTr6ZVtJVRo5knTQR%2F%2BdKsCI%2FufWGRwCtZAYo%3D&reserved=0).

Position Overview:

We're seeking a hands-on digital leader to drive Stanley 1913's eCommerce business across the U.S. and Canada. This role leads site merchandising, digital operations, retention marketing (email and SMS), site experience, and performance optimization, partnering closely with teams across planning, operations, brand, technology, marketing, and commercial functions.

You will own the strategy and execution required to grow revenue, margin, conversion, and customer retention while remaining deeply involved in day-to-day business operations. As a collaborative leader, you'll scale processes, enhance the customer experience, and advance Stanley 1913's Direct-to-Consumer channel through data-driven decision making and operational excellence.

This role is accountable for achieving business outcomes, including tracking important metrics, objectives, and key results. The role also manages P&L, performance reporting, and key growth initiatives across the North American DTC business.

## What You'll Do

- Lead the North America DTC eCommerce business, owning the digital customer experience across the U.S. and Canada.
- Drive site merchandising, assortment strategy, content execution, and promotional planning to deliver revenue and margin growth.
- Lead conversion, retention, and customer engagement strategies, including email, SMS, SEO, personalization, testing, and site optimization.
- Partner cross-functionally with merchandising, planning, marketing, brand, technology, analytics, and operations teams to implement scalable growth initiatives.
- Supervise annual and seasonal business planning, forecasting, critical metric reporting, and P&L performance.
- Lead and develop a high-performing eCommerce team across merchandising, operations, and retention marketing.
- Continuously improve the customer journey, site experience, search, navigation, checkout, and digital operating models through data, innovation, and AI-driven solutions.

Who You Are:

- 10+ years with increasing responsibility leading eCommerce for consumer lifestyle brands with a top-tier perspective and deep experience in Shopify
- Has used AI to materially speed up their team's output (requirements, QA, analysis)
- Proven success in leading cross-functional teams and collaborating with global partners
- Exceptional communication and interpersonal skills, with the ability to influence and build relationships with senior executives, partners, and external collaborators.
- Manages a team of 5 or more and provide mentorship. Encourages a culture of collaboration, innovation, and continuous improvement. Sets clear expectations and offer timely feedback to build a strong, inclusive, high-performing team.
- Proven success leading and scaling a significant e-commerce business across multiple markets, in consumer/retail and design-led brand environments.
- Strong commercial foresight and deep understanding of digital critical metrics, customer behavior, and profitable growth levers while balancing trade-offs across brand, customer experience, and financial outcomes resulting in execution through clear priorities and performance management.
- Creates alignment and accountability across teams by running effective decision forums and operating process setting clear owners/timelines
- Leads change and continuous improvement by driving a test-and-learn culture and scaling transformation initiatives (platform, operating model, and process improvements) with strong local adoption.

Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com.

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors such as work location, job-related knowledge, skills, qualifications, and experience.

Salary Range $160,000—$210,000 USD

About our parent company: Morgan Street Holdings

The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chain, tms, and Continental.  Morgan Street Holdings’ portfolio provides best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe.

Morgan Street Holdings supports the Stanley 1913 brand with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.

## About Stanley 1913

## Company Overview
- **One-liner**: Stanley 1913 is an American brand of reusable drinkware and food containers, best known for its iconic vacuum-insulated bottles and the viral Quencher tumbler line.
- **Entity Type**: Private (brand owned by Pacific Market International, a subsidiary of HAVI Group LP)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 1913
- **Founders**: William Stanley Jr.

## Core Business
- **Primary industry**: Consumer goods – drinkware and food storage
- **Target customers**: B2C (outdoor enthusiasts, commuters, lifestyle consumers) and B2B (corporate gifts, retail partnerships)
- **Mission / purpose**: “Built For Life™” – creating durable, reusable products that reduce single-use waste and fuel life’s adventures.

## Products & Services
- **Stanley Quencher (Tumbler)**: The viral insulated tumbler line (since 2020) that drove explosive brand growth. Available in multiple sizes and colors.
- **Classic Vacuum Bottles**: The original all-steel thermos, a heritage product since 1913.
- **Mugs, Growlers, Food Jars**: Insulated mugs, growlers for beverages, and food containers for on-the-go meals.
- **Backpacks & Soft Goods**: Newer product category (backpack experience, soft goods) indicating expansion beyond drinkware.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (privately held subsidiary)
- **Key Metric**: Annual revenue not publicly disclosed (LinkedIn estimates $15M, but brand is part of larger PMI/HAVI entity; actual brand-level revenue likely higher). Total funding: Not applicable (bootstrapped brand under corporate ownership).
- **Notable Investors / Partners**: Owned by HAVI Group LP (through Pacific Market International). Key retail partners include Target, Walmart, Amazon.
- **Growth Signals**:
  - Headcount grew 15.3% YoY to 713 employees (as of mid-2026).
  - Operating in 20 countries (Brazil, Netherlands, Philippines, China, South Korea, etc.).
  - Active job postings (10 open roles) across engineering, design, sales, and merchandising.
  - Expanding product line into soft goods (backpacks) and technical apparel.

## Competitive Advantages
- **Brand Heritage**: Over 110 years of trust and recognition, with a loyal consumer base.
- **Viral Product Success**: The Quencher tumbler became a cultural phenomenon, driving massive organic demand and social media presence.
- **Sustainability Credentials**: “Built For Life” durability reduces disposable waste; commitment to recycled materials and sustainable supply chain.
- **Global Distribution**: Presence in major retailers worldwide and a direct-to-consumer e-commerce platform.

## Strategic Focus
- **Product Expansion**: Moving beyond drinkware into soft goods (backpacks, technical apparel) to capture a wider lifestyle audience.
- **International Growth**: Strengthening presence in APAC (Ho Chi Minh City, Shanghai) and EMEA.
- **Digital & DTC**: Enhancing e-commerce experience and leveraging social media to maintain brand momentum.
- **Sustainability Leadership**: Continuing to innovate with recycled materials and circular economy initiatives.

## Why Work Here
- **Culture**: A blend of heritage and innovation – “timeless spirit with wild imagination.” Emphasis on sustainability and making a lasting impact.
- **Global Opportunities**: Offices in Seattle (HQ), Ho Chi Minh City, Shanghai, and other locations. Roles span engineering, design, marketing, and supply chain.
- **Work Environment**: Hybrid/office policy not explicitly stated, but roles in Seattle, Ho Chi Minh City, and Shanghai suggest a mix of remote and on-site. LinkedIn data shows a large sales and marketing team.
- **Perks & Engineering Culture**: Focus on product creation, technical development (soft goods), and data analytics. Notable engineering roles in Ho Chi Minh City (Senior Manager Product Engineering, Technical Developer). The brand is experiencing growth, offering career progression.
- **Recent Departures**: Some senior leaders left in early 2026 (VP of Product Creation, Director of Infrastructure), indicating potential restructuring or new leadership opportunities.

## Sources
1. [stanley1913.com – About page](https://www.stanley1913.com/pages/about-stanley)
2. [LinkedIn – Stanley 1913 company page](https://www.linkedin.com/company/stanley-1913)
3. [Greenhouse – Stanley 1913 jobs](https://job-boards.greenhouse.io/stanley1913-us)
4. [stanley1913.com – Careers](https://www.stanley1913.com/blogs/careers)

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