---
title: 'Director, Gift Card Program Management & Marketing at Fanatics Inc.'
canonical: 'https://feeny.ai/job/director-gift-card-program-management-marketing-fanatics-inc-new-york-5jsy79xvg9br'
type: 'job'
last_seen: '2026-11-06'
---

# Director, Gift Card Program Management & Marketing at Fanatics Inc.

- **Company:** Fanatics Inc.
- **Location:** New York, NY
- **Compensation:** $180k–$250k
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/fanaticsinc/jobs/4464114009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Team:

Fanatics Gift Card Business sells over 200 different gift cards through tens of thousands of ecomm and physical stores in more than 10 countries, serving our clients’ fandom aspirations around gifting, self-rewarding, and business needs — and materially scaling it is a strategic priority for the company. The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.

The Role:

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, serving as the beating heart of the business, drive the team’s approach and execution across all special tech/ops/modernization projects, and scale the company’s gift card program across marketing, external existing partnerships with a focus on 3P, and internal business channels. This is a highly cross-functional role responsible for driving omnichannel marketing strategy, managing key distribution and financial partnerships, and overseeing day-to-day program operations — both domestically and internationally. The ideal candidate is a strategic operator who thrives at the intersection of program management, marketing with a focus of performance marketing, business operations, and business development, and is excited to build and lead a growing team. This role will manage a team of two full-time employees and two contractors, with the expectation of continued growth alongside the business.

What You’ll Do:

Internal Business Development & Program Operations

- Oversee end-to-end team and program and management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently
- Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities
- Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas
- Lead the respective day-today program interface around all tech and ops modernization for the gift card business
- Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture

External Account Management

- Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors
- Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners
- Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue

Marketing Leadership

- Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing
- Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels
- Develop and manage relationships with media partners, agencies, and platform vendors to optimize channel performance and return on investment

What We’re Looking For:

- 8–12 years of progressive experience in gift card, including technical advanced knowledge operations, set-ups, architecture, data & reporting, with at least 3 years in a leadership capacity
- Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels, with material understanding in performance marketing
- Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors and printers
- Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms, and delivering on cross-selling and bizdev opportunities with such partners
- Strong people manager with a track record of building and developing high-performing teams
- Excellent organizational and project management skills, with the ability to manage multiple workstreams simultaneously including design and creative workflows
- Strong analytical capabilities; comfortable with performance tracking, reporting, and budget management across multiple channels
- Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested
- Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution
- Passion for the sports fandom space
- Ability to work in the NYC office 4 days per week
- Managing internal business channels such as B2B, B&M, and event-based programs preferred
- Experience supporting or leading international programs is a plus

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $180,000—$250,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Inc.

## Company Overview
- **One-liner**: Fanatics is a leading global digital sports platform that enables fans to buy, bet, collect, and engage with their favorite teams, players, and moments through a unified ecosystem of commerce, collectibles, gaming, events, and media.
- **Entity Type**: Private (multiple funding rounds; last disclosed valuation of $31 billion in 2022 – not confirmed in provided sources)
- **Headquarters**: Jacksonville, Florida, USA (with major offices in New York, Los Angeles, London, and over 80 global locations) [fanaticsinc.com](https://www.fanaticsinc.com/careers)
- **Founded**: Not publicly available in provided sources
- **Founders**: Michael Rubin [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)

## Core Business
- **Primary Industry**: Licensed sports merchandise, digital collectibles, sports betting & iGaming, live events, prediction markets, advertising, and content production.
- **Target Customers**: B2C (sports fans globally), B2B (leagues, teams, players’ associations, colleges, retail partners). Serves over 100 million fans and partners with 900+ sports properties and 6,000+ athletes/celebrities. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Mission Statement**: “Relentlessly enhancing the fan experience.” [fanaticsinc.com](https://www.fanaticsinc.com/)

## Products & Services
- **Fanatics Commerce**: Design, manufacture, and retail licensed fan gear, jerseys, lifestyle apparel, headwear, and hardgoods across digital and physical channels (2,000+ retail locations including Lids). [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Collectibles**: Physical and digital trading cards, sports memorabilia, and digital assets (e.g., NFTs) for sports and entertainment properties. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Betting & Gaming**: Online sportsbook, iGaming (casino), and prediction market platforms for real-money wagering. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Markets**: A prediction markets platform allowing fans to forecast real-world sports, cultural, economic, and political events. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Fest**: Large-scale sports and collector fan events (live experiences). [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Advertising**: A sports media platform connecting brands with 100M+ fans through onsite and offsite media solutions. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Credit Card**: Co-branded credit card offering rewards tied to the Fanatics ecosystem. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Studios**: A joint venture with OBB Media producing premium sports entertainment content. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics ONE**: Loyalty program uniting all Fanatics experiences. [fanaticsinc.com](https://www.fanaticsinc.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (privately held; last reported valuation ~$31B in 2022)
- **Key Metric**: Over 100 million fans reached; 22,000+ employees (15,000+ full-time, 7,000 part-time/contractor); partnerships with 900+ sports properties and 6,000+ athletes. [fanaticsinc.com](https://www.fanaticsinc.com/) | [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Notable Investors/Partners**: Major sports leagues (NFL, NBA, MLB, NHL, WNBA, NWSL), players’ associations, Mitchell & Ness, Lids, Boardroom (Kevin Durant), OBB Media. Investment history includes funds from Silver Lake, SoftBank, Fidelity, and others (not detailed in provided sources).
- **Growth Signals**: Rapid expansion into sports betting, iGaming, prediction markets, credit card services, advertising, and media production; launch of Fanatics Markets (prediction platform); growing loyalty program (Fanatics ONE); continuous retail footprint (2,000+ stores). [fanaticsinc.com](https://www.fanaticsinc.com/)

## Competitive Advantages
- **Vertical Integration**: End-to-end control from product design and manufacturing to retail, digital platforms, and real-money gaming, creating a seamless fan experience.
- **Exclusive Licensing**: Deep, long-term partnerships with all major U.S. sports leagues, top player associations, and major colleges – barriers for competitors.
- **Massive Scale**: 100M+ fan reach, 22,000 employees, 2,000+ retail locations (including Lids), and global supply chain provide unmatched distribution and data.
- **Data-Driven Ecosystem**: Cross-platform data allows personalized offers, loyalty rewards, and targeted advertising across commerce, betting, and collectibles.
- **Diversified Revenue Streams**: Commerce, collectibles, betting, events, advertising, and financial services reduce reliance on any single segment.

## Strategic Focus
- **Integrated Ecosystem**: Connecting all fan touchpoints (buy, bet, collect, engage) to maximize lifetime value and reduce churn.
- **Technology Innovation**: Investing in AI, prediction markets, digital collectibles (blockchain), and real-time personalization.
- **Expansion into Financial Services**: Launching co-branded credit cards and financial products to deepen fan loyalty.
- **Global Growth**: Extending partnerships and operations internationally (80+ offices globally).
- **Media & Content**: Scaling Fanatics Studios to produce premium sports entertainment and leveraging advertising as a revenue engine. [fanaticsinc.com](https://www.fanaticsinc.com/)

## Why Work Here
- **High-Performance Culture**: Fanatics emphasizes speed, intensity, and a “relentless” work ethic. The company seeks “high performers” who thrive in a fast-paced, no-offseason environment. [fanaticsinc.com/careers](https://www.fanaticsinc.com/careers)
- **Competitive Compensation**: Competitive pay, bonuses, equity (where eligible), robust 401(k) matching, student loan assistance, tuition reimbursement, and merchandise discounts. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Work-Life Balance Benefits**: Unlimited discretionary time-off, generous maternity/paternity leave, flexible schedules, remote/hybrid options available for certain roles (e.g., Privacy & Product Counsel REMOTE). [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent) | [greenhouse.io](http://job-boards.greenhouse.io/fanaticsinc)
- **Wellness & Health**: Comprehensive health coverage, mental health services, Wellhub (Gympass) access, fertility and adoption assistance, gender affirmation care.
- **Talent Development**: Fanatics University (FanU) for learning, mentoring, leadership coaching, and inclusive leadership programs for emerging female leaders. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Diversity & Inclusion**: Strong focus on Inclusion, Diversity, Equity, and Allyship (IDEA); employee-led FANs groups (AAPI, Black, PRIDE, Veterans, Women’s). 43% of US director+ are female; 45% ethnically diverse. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Awards**: Forbes America’s Dream Employers 2025, Fast Company 50 Most Innovative Companies, Front Office Sports Best Employer in Sports, Sports Business Journal Most Influential (Michael Rubin). [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Office/Remote Policy**: Hybrid for many roles; some fully remote positions available. Over 80 offices globally including US hubs in Jacksonville, New York, Los Angeles, Tampa, and international in London, Hyderabad, Paris, Manchester. [greenhouse.io](http://job-boards.greenhouse.io/fanaticsinc) | [fanaticsinc.com/careers](https://www.fanaticsinc.com/careers)

## Sources
1. [fanaticsinc.com – Main About Page](https://www.fanaticsinc.com/)
2. [fanaticsinc.com/careers – Careers Page](https://www.fanaticsinc.com/careers)
3. [fanaticsinc.com/culture-talent – Culture & Talent Page](https://www.fanaticsinc.com/culture-tal

_…truncated._

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