--- title: 'Director, Go-to-Market (GTM), WPP Open at WPP' canonical: 'https://feeny.ai/job/director-go-to-market-gtm-wpp-open-wpp-new-york-553kma0kzf47' type: 'job' last_seen: '2026-11-07' --- # Director, Go-to-Market (GTM), WPP Open at WPP - **Company:** WPP - **Location:** New York, NY - **Compensation:** $100k–$230k - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-11-07 - **Apply:** https://job-boards.greenhouse.io/wpp/jobs/8883122002 ## Job description WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit [WPP.com.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0) Director, Go-to-Market (GTM), WPP Open ## Why we're hiring Go-to-market sits at the intersection of product, marketing, clients and the industry. It brings products to life through clear positioning, compelling storytelling and marketing strategies that build awareness, demand and growth. We’re looking for a Director, GTM, WPP Open, focused on our media planning, activation, and measurement capabilities, to help lead the story, strategy, and market positioning of our products. As WPP transforms through AI, data and technology, WPP Open brings together our market-leading technology with the creativity, expertise and scale of our people. You will shape how our media solutions are understood, launched and adopted by clients, partners and teams across WPP. ## What you'll be doing Reporting to the VP GTM, Media Solutions, this role will act as a key connector between Product, GTM, Media and Data & Technology teams, helping turn product innovation into successful client adoption and commercial outcomes. You will: - Shape the go-to-market strategy for WPP Open media products, features and applications. - Build product positioning, messaging, storytelling and competitive differentiation. - Partner and lead product launches, aligning teams around the go-to-market process and shared objectives. - Create thought leadership, pitch materials, sales tools and client-facing content. - Partner with Product Management, Solutions Engineering, Business Development and Marketing to build product and market knowledge. - Translate client and prospect needs into relevant use cases, value propositions and product stories. - Use customer, market and competitor insight to inform product strategy and commercial opportunities. - Develop strategies that position WPP Open across the AdTech and MarTech landscape. - Work with Communications, Demand Generation, Design, Content, Media and Events to activate go-to-market plans and measure their impact. - Represent WPP Open in client conversations, pitches, industry events and thought leadership opportunities. - Champion the voice of the customer and help refine the WPP Data and Technology Solutions product vision. ## What you'll bring - Product marketing or go-to-market experience within media, advertising technology, marketing technology or a related digital environment. - Experience shaping marketing strategies, positioning and messaging for products or technology solutions. - Knowledge of the marketing and advertising technology landscape, including data, audience planning, activation and measurement. - Understanding of data sharing, privacy, security and governance within marketing environments. - Experience working with enterprise advertisers, publishers, agencies or technology providers. - The ability to turn complex products, technology and client challenges into clear, engaging stories. - Experience creating sales enablement materials and supporting pitches, proposals or solutions-led conversations. - An evidence-led approach to market research, customer insight and competitive intelligence. Help shape the story of WPP Open and how the next generation of AI-powered media solutions reaches our clients and the wider market. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details. . $100,000—$230,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide. ## About WPP ## Company Overview - **One-liner**: WPP is the world’s largest advertising and marketing services group, helping leading brands navigate change and deliver growth through media, creative, production, and enterprise solutions. - **Entity Type**: Public (LSE: WPP, NYSE: WPP) - **Headquarters**: London, United Kingdom - **Founded**: 1971 (by Sir Martin Sorrell) - **Founders**: Sir Martin Sorrell ## Core Business - **Primary industry**: Advertising, Marketing, Media, Public Relations, Digital Services - **Target customers**: B2B and B2C enterprise clients – global brands, retailers, and government organisations - **Mission or purpose statement**: “Trusted growth partner for the world’s leading brands” – aligning success with clients, people, and partners to deliver transformation and growth. ## Products & Services - **WPP Media**: Media planning, buying, and data-driven audience targeting across all channels. - **WPP Creative**: Brand building, advertising, content creation, and storytelling with AI-enabled personalisation. - **WPP Production**: Next-generation production services using generative AI to accelerate timelines and reduce costs. - **WPP Enterprise Solutions**: Transformative enterprise technology, customer experience, and commerce solutions. - **WPP Open**: Pioneering agentic marketing platform that unifies data, AI agents, and human talent in a single secure workspace for end-to-end marketing planning and execution. ## Market Standing - **Valuation/Market Cap**: ~£10 billion (approx. $12.5 billion) as of mid-2025 (market data from LSE) - **Key Metric**: Annual revenue of £14.8 billion (2024 full year) - **Notable Investors/Partners**: Institutional investors; technology partners include Adobe, Google, Microsoft, and leading AI innovators. - **Growth Signals**: - Launch of WPP Open, an AI-powered agentic platform that securely connects client data for real-time optimisation. - Continued investment in generative AI for production and creative personalisation. - Global headcount of approximately 100,000 employees, with offices in over 100 countries. ## Competitive Advantages - **Scale & Integration**: Only company that combines media, creative, production, and enterprise solutions under one roof, offering seamless end-to-end services. - **WPP Open Platform**: Proprietary AI platform that differentiates by enabling privacy-safe, real-time marketing optimisation across all client touchpoints. - **Deep Tech Partnerships**: Exclusive integrations with Google, Microsoft, Adobe, and AI startups, giving clients access to best‑in‑class innovation. - **Talent & Culture**: Attracts top creative, data, and technology professionals; strong emphasis on internal mobility and cross‑discipline careers. ## Strategic Focus - **AI‑First Transformation**: Embedding AI across all operations via WPP Open to automate routine tasks and elevate creative work. - **Sustainability & Trust**: Embedding sustainability into client solutions and committing to transparency in data use and measurement. - **Simplification**: Becoming simpler to work with – breaking down silos between operating units to deliver integrated outcomes. ## Why Work Here - **Global Opportunities**: Work with iconic brands (e.g., Ford, Unilever, Google, Nestlé) across 100+ countries; careers span media, creative, tech, data, and production. - **AI as a Teammate**: WPP positions AI as a force multiplier, not a replacement – giving employees the chance to focus on high‑value, creative work. - **Culture of Belonging**: Emphasises openness, trust, and diversity; “Belonging isn’t a programme” – building a culture where people feel free to be themselves. - **Growth & Mobility**: Designed for career mobility – move across disciplines, brands, and borders; continuous learning supported. - **Work Environment**: Hybrid/remote arrangements vary by role and location; global campuses in London, New York, and other major cities designed to spark collaboration. - **Perks & Benefits**: Competitive compensation, learning & development programmes, and a commitment to inclusive hiring (including use of AI tools to reduce bias in recruitment). ## Sources 1. [wpp.com - Company Overview](https://www.wpp.com/en/about) 2. [wpp.com - Careers](https://www.wpp.com/en/careers) 3. [wpp.com - Search & Apply](https://www.wpp.com/careers/search-and-apply) 4. 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