---
title: 'Director, Growth Creative at Nourish'
canonical: 'https://feeny.ai/job/director-growth-creative-nourish-new-york-hbnfq1dhajwf'
type: 'job'
last_seen: '2026-09-06'
---

# Director, Growth Creative at Nourish

- **Company:** Nourish
- **Location:** New York, NY
- **Posted:** 2026-07-10
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/usenourish/jobs/5323974008

## Job description

## About Us

Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

In 2026 we raised a [$100M Series C](https://www.businesswire.com/news/home/20260512183360/en/Nourish-Raises-%24100M-Series-C-to-Reverse-Chronic-Disease-with-AI-Native-Metabolic-Clinic), bringing total funding to $215M. The round was led by [Menlo Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmenlovc.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Menlo+Ventures&index=2&md5=a7f691ce61b1b69ee68a13a576315d2e), with participation from [Thrive Capital](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fthrivecap.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Thrive+Capital&index=3&md5=db2cd91478da9785a5cc9b584dea6320), [Index Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.indexventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Index+Ventures&index=4&md5=f6be905422c6f378ec1b4bdc03024bbf), [J.P. Morgan Growth Equity Partners](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fam.jpmorgan.com%2Fus%2Fen%2Fasset-management%2Fmod%2Fgrowth-equity-partners%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=J.P.+Morgan+Growth+Equity+Partners&index=5&md5=1a7d1b0269d6145b0d067a9a65a2fa5c), [Maverick Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.maverickventures.com%2Findex&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Maverick+Ventures&index=6&md5=65afa52b074a924da58983522f5ff138), [Y Combinator](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ycombinator.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Y+Combinator&index=7&md5=1da67b43f2e7bb379a32a7237fafef10), [BoxGroup](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.boxgroup.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=BoxGroup&index=8&md5=e3212ef4cc6adb74a20f06b6b22341b6), [Atomico](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fatomico.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Atomico&index=9&md5=3239e86a77677eeb8958c8bf283d81ba), [Daybreak](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.daybreakventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Daybreak&index=10&md5=56300ef7f1766268053b30f4c406d8f2), and [Operator Partners](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.operatorpartners.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Operator+Partners&index=11&md5=e7e55dbffcf68c8100f12d4da422b1ed).

Learn more about our Series C here: [Nourish Blog](https://www.nourish.com/blog/nourish-announces-series-c), [Bloomberg](https://www.bloomberg.com/news/articles/2026-05-19/nutrition-care-startup-raises-100-million-to-help-glp-1-treatment), [Fierce Healthcare](https://www.fiercehealthcare.com/finance/nourish-raises-100m-plans-expand-care-model-physicians), [Digital Native](https://www.digitalnative.tech/p/99180948-121a-4646-869f-a19d176c1c55), [The Pulse Podcast](https://open.spotify.com/episode/4KZBAKUgwitLPlDErDDtUg?si=c3985e925a304576).

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

## About the Role

Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As the leader of our Creative team, you'll own the entire creative function: strategy, production, team, and the feedback loop between creative output and business results.

You'll report to our Head of Growth and lead a team of full-time and freelance teammates spanning creative strategy and production (creators, design, video, and copy). You'll work closely with peers across Media Buying, Analytics, Product, and Design, and serve as the internal DRI and expert voice on everything creative at Nourish. This is a great opportunity to spearhead a key business input, lead a team, and help shape how Nourish shows up in the world.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local, open to relocating, or based remotely but able to visit NYC periodically. For those in NYC, we work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:

- Set and drive strategy for Growth Creative: Define the vision, creative roadmap, and prioritization framework, and brand guidelines for creative across all our marketing channels. Translate performance signals and audience insights into clear strategic direction.
- Lead and grow the team: Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency). Own hiring, coaching, and org design for the function.
- Own the creative-to-performance loop: Set creative KPIs, build and own the test-and-learn framework, and collaborate with channel management to close the gap between what we make and how it performs.
- Build systems that scale: Design the operating model, workflows, and production infrastructure that consistently deliver high-volume, high-quality creative across multiple channels and audience segments.
- Be the internal expert on creative: Serve as the cross-functional voice on all things creative (brand expression, audience POV, commercial brand, and creative standards) including direct partnership with exec leadership.

We’d love to hear from you if:

- You have 7–9 years of experience in creative strategy or performance marketing, ideally with a meaningful stretch in a high-growth DTC environment or a performance creative agency.
- You think strategically from first principles and can set a long-term creative vision and also explain exactly why you made each decision along the way.
- You have strong creative instincts. You have extremely strong instincts for “good” vs “bad” creative, especially what will or won’t work in paid ads. You’ll level up our creative quality, creative diversity, and brand.
- You are a talented people leader with a demonstrated track record of hiring, developing, and managing large teams, including creative team members. You have sharp discernment for team performance.
- You have built creative systems from scratch (not inherited them). You're comfortable designing for complexity and know how to build for scale.
- You’re fluent in performance metrics and can drive creative analysis end-to-end from insight to action. Your strategy and decision making is rooted in performance data.
- You can lead and influence across teams: low-ego, strong POV, able to move cross-functional decisions forward with senior leaders on and off the Marketing team.
- You thrive in high-growth, high-stakes environments where you're expected to deliver results. You are comfortable with and excited by being both the strategic layer and the systems builder.

More Information

[The Nourish Bar](https://app.notion.com/p/A-Guide-to-The-Nourish-Bar-36ecc837c1d0810f9f24e75b240c666c?pvs=21)

[Our Values](https://app.notion.com/p/Values-84cef6ac8c384f4d8f595a8c0061c62c?pvs=21)

[Why Nourish Exists](https://app.notion.com/p/Why-Nourish-Exists-84442a27abc34e2b95b2ad3d3dfb1214?pvs=21)

[How We Work](https://www.notion.so/a461b591089f412dbc2c55ab7167f74e)

[Comp Philosophy](https://www.notion.so/38e34a54930f45cf93f41fd7f7e28a83)

[Benefits](https://app.notion.com/p/36dcc837c1d0810198e4e69580095e2a?pvs=21)

Please note that you must be legally authorized to work in the U.S. for this position.

## About Nourish

## Company Overview
- **One-liner**: Nourish is a digital health company that provides insurance-covered, AI-powered virtual nutrition counseling by connecting patients with Registered Dietitians via telehealth.
- **Entity Type**: Private (funding stage not disclosed, backed by leading venture capital firms)
- **Headquarters**: New York City, United States
- **Founded**: 2021
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: Digital Health / Telehealth / Nutrition Care
- **Target Customers**: B2C (patients with insurance in all 50 states), B2B (health systems, employers)
- **Mission/Purpose**: To help everyone live a healthier, longer, and happier life by making it easy to eat well; addressing the root cause of chronic disease through accessible nutrition care.

## Products & Services
- **Nourish Telehealth Platform**: A virtual care service connecting patients with a dedicated Registered Dietitian for one-on-one telehealth appointments. 94% of patients pay $0 out of pocket through insurance coverage. Available in all 50 states with a network of 10,000+ dietitians.
- **Nourish Mobile App**: A companion app for between-session support, allowing patients to message their dietitian, view session summaries, track macros (including photo-based tracking), set goals, and access curated content.
- **Nourish AI Assistant**: A 24/7 AI-powered assistant that provides support and answers questions about nutrition goals between appointments.
- **Lab Work Integration**: Patients can access lab work at a local clinic and analyze results with their dietitian directly within the app.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 500,000 people have been helped by Nourish dietitians; 94% of patients pay $0 out of pocket; network of 10,000+ dietitians.
- **Notable Investors/Partners**: Backed by leading venture capital firms and unicorn startup founders from Headway, Spring Health, Rightway Health, Alto Pharmacy, Oscar, Notion, Flatiron, Cadence, and more.
- **Growth Signals**: Rapid headcount growth of +170.2% year-over-year (reaching 1,424 employees as of mid-2026), with monthly growth of +5.1%. Demonstrates strong clinical outcomes: 80% of patients see health improvements in 30 days, 90% achieve progress towards goals after 3 months. Average A1C reduction of 1.3% and average weight loss of 8% for patients not on GLP-1s after 12 months.

## Competitive Advantages
- **Insurance-First Model**: Deep integration with hundreds of insurance plans makes care accessible ($0 out of pocket for 94% of patients), removing a major barrier to entry in the nutrition space.
- **Clinical Outcomes Focus**: Publishes strong outcome data (A1C, weight loss, cholesterol, blood pressure reduction) which builds trust and validates the model for payers and providers.
- **Large Provider Network**: 10,000+ dietitians allows for personalized matching and rapid scalability across all 50 states.
- **AI-Enhanced Care**: The 24/7 AI assistant provides a scalable layer of support between sessions, differentiating the patient experience from traditional telehealth.
- **Integrated Care Coordination**: Works with patients’ external care teams (primary care, specialists) to ensure a seamless, holistic patient experience.

## Strategic Focus
- **Scaling Clinical Operations**: Hiring for roles like Director of Care Strategy, Metabolic Health Nurse Practitioners, and Physicians, indicating a move to expand the scope of care beyond nutrition (e.g., metabolic health).
- **Technology & Product Investment**: Actively hiring for Engineering, Product, Design & Analytics roles (Engineering Manager, Senior Backend Engineer, Staff Software Engineer) to continue building out the AI assistant, app experience, and platform infrastructure.
- **Health Systems & Commercial Growth**: Building out a Health Systems team and a Commercial Strategy team to partner with employers and healthcare organizations.
- **Revenue Strategy & Finance**: Hiring for Revenue Strategy and Finance roles, suggesting a focus on monetization, payer contracting, and sustainable business growth.

## Why Work Here
- **Mission-Driven Work**: The company is tackling a massive, meaningful problem (“broken healthcare system” / “poor nutrition is the #1 driver of chronic disease”) with a clear mission to improve health outcomes.
- **Strong Growth & Trajectory**: With 170% year-over-year headcount growth, the company is in a rapid scaling phase, offering significant career growth opportunities and impact.
- **Competitive Compensation**: Offers a competitive salary plus equity package.
- **Benefits Package**: Includes medical, dental, and vision insurance, 20 days annual leave, generous parental leave programs, learning and development allowance, home office allowance, and a $20 in-office lunch stipend.
- **Flexible Work Policy**: Offers flexibility in how and where you work. Many roles are listed as “Remote” or “New York, NY or Remote,” indicating a remote-friendly culture with physical hubs in NYC and San Francisco.
- **Culture & Values**: Emphasizes a growth mindset, data-driven decision making, patient-first empathy, and a collaborative clinical community. The company is building a “digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.”

## Sources
1. [nourish.com - About Us](https://www.nourish.com/about)
2. [nourish.com - Careers](https://www.nourish.com/careers)
3. [nourish.com - Homepage](https://www.nourish.com/)
4. [LinkedIn - Nourish](https://www.linkedin.com/company/usenourish)
5. [Greenhouse - Jobs at Nourish](http://job-boards.greenhouse.io/usenourish)

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