---
title: 'Director, Growth Marketing at Greenlight Financial Technology'
canonical: 'https://feeny.ai/job/director-growth-marketing-greenlight-financial-technology-atlanta-8dyqc3c5d7zd'
type: 'job'
last_seen: '2026-09-08'
---

# Director, Growth Marketing at Greenlight Financial Technology

- **Company:** Greenlight Financial Technology
- **Location:** Atlanta, GA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/greenlight/e6031e1a-add8-4e24-a4f8-580c9bd42e31

## Job description

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync. At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.). Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents know where their kids are, feel confident they are okay, and access help quickly when they are not. It's a natural extension of the trust families already place in us, and it's a category where we believe we can win. This role is blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment.

Your day-to-day:

- Lead end-to-end Go-to-Market (GTM) strategy & execution for new products.  You will (1) define target segments & personas;  (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness
- Guide, inspire, and align a cross-functional  team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization.
- Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market.
- Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently
- Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.

What you’ll bring to the team:

- 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus.
- Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
- A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
- Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
- Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership.
- Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
- You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments.
- An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
- Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done.
- A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.
- Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

Work perks at Greenlight:

- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups

Our stance on salaries: Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $200,000- 235,000 The estimated base pay range for this position in (CO): $200,000- 225,000

Who we are: It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us? If that sounds like your kind of team, we'd love for you to apply.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.

## About Greenlight Financial Technology

## Company Overview
- **One-liner**: Greenlight is a financial technology company that offers an all-in-one family finance app with a debit card for kids and teens, cash back credit card for parents, and app-based tools for earning, saving, spending wisely, giving, and investing.
- **Entity Type**: Private (venture-backed; 8 prior funding rounds, latest known Series D)
- **Headquarters**: Atlanta, Georgia, United States (303 Peachtree Street NE, Suite 4300)
- **Founded**: 2014
- **Founders**: Tim Sheehan (CEO) and Johnson Cook (President)

## Core Business
- **Primary industry**: Financial Services / Consumer Fintech
- **Target customers**: B2C (families with children and teens) and B2B2C (financial institutions seeking to offer family banking products; the company actively hires Account Executives for financial institution partnerships)
- **Mission or purpose statement**: "To shine a light on the world of money for families and empower parents to raise financially-smart kids."

## Products & Services
- **Greenlight App**: The flagship mobile platform where parents manage allowances, automate chores, set flexible spend controls, and monitor real-time notifications of kids' money activity.
- **Greenlight Debit Card**: A debit card for kids and teens with parental controls and real-time alerts.
- **Greenlight Credit Card**: A cash back credit card designed for parents, integrated within the same app.
- **Investing Features**: Teens and kids can learn to invest with parental approval.
- **Parents & Family Dashboard**: Tools for saving, giving, earning, and spend management across the household.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in available sources (conflicting reports not available; company is private)
- **Key Metric**: Total Funding of **$615.6M** across 8 rounds; Annual Revenue estimated at **$40.5M**
- **Notable Investors/Partners**: Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust/Truist, Synchrony Financial; Series C led by Canapi Ventures and TTV Capital ($215M, 2020); Series D of $260M (2021)
- **Growth Signals**:
  - Workforce of 403 employees (+1.4% YoY), distributed across 16 countries including US, India, Argentina, Brazil, and Ecuador
  - Named to CB Insights' Fintech 250
  - 22 active job postings across engineering, product, growth, and enterprise sales at time of research
  - Product expansion into enterprise sales with financial institutions
  - 46,697 LinkedIn followers (+17.8% yearly growth)

## Competitive Advantages
- **Category leadership in family fintech**: One of the most recognized brands dedicated specifically to kids' banking and parental financial controls — with millions of parents and kids using the product.
- **Strong institutional backing**: Deep-pocketed investors from both venture capital (NEA, Drive Capital, TTV, Relay) and strategic financial heavyweights (JPMorgan Chase, Wells Fargo, Ally, Synchrony, Amazon) provide capital, distribution, and credibility.
- **Mission-driven engagement**: High employee satisfaction (89% Great Place To Work score) tied to a purpose-led product mission.
- **Dual B2C + B2B2C model**: Direct consumer app plus partnerships with financial institutions expand reach beyond organic growth.
- **Regulatory and trust infrastructure**: Operates as a fintech with bank partnerships and a strong security/IT leadership team (dedicated CIO/CISO Prabhath Karanth).

## Strategic Focus
- **AI and innovation**: The executive team includes a Senior VP of Engineering focused on "innovation and AI," signaling investment in AI-driven product features.
- **Enterprise expansion**: Hiring of Head of Enterprise Sales and Account Executives for Financial Institutions indicates a push into bank/credit union partnerships and embedded family banking products.
- **Product-led growth**: Active openings for Senior Product Manager (Website, Growth), Growth Marketing, and Developer Experience roles — showing simultaneous emphasis on top-of-funnel acquisition and internal platform improvements.
- **Global talent posture**: Operating in a distributed model with hubs in Atlanta and Bengaluru, leveraging a US+India hybrid model for engineering and operations.

## Why Work Here
- **Culture & recognition**: 89% of employees say Greenlight is a great place to work (vs. 57% at a typical US company). Recognized as #11 Fortune Best Workplaces in Financial Services & Insurance 2022 (Small & Medium), #65 Best Medium Workplaces 2022, and #37 Best Workplaces for Millennials 2022.
- **Flexibility**: Remote-friendly environment for US employees; hybrid working model in India. Offices exist in the US (Atlanta HQ) and India (Bengaluru).
- **US benefits**: Medical, dental, vision, FSA, unlimited/flexible personal time off, up to 16 weeks of paid parental leave, 401K match, personal financial planners, and ongoing learning/career development.
- **India benefits**: Medical, dental, vision, OPD, hybrid work, wellness programs, in-office meals/snacks, child care with discounted enrollment, and cab facility for round-trip office travel.
- **Strong talent retention signals**: Employees join from PayPal, Goldman Sachs, Intuit Mailchimp, IBM, and Kabbage; alumni go on to major companies like American Express, Microsoft, Citi, Capital One, and Amazon — indicating strong career development and marketability.
- **Engineering culture**: Large technical org (~171 employees in technical functions, ~26% of workforce) with dedicated roles for developer experience, offensive security, and data platform, signaling a mature engineering organization.

## Sources
1. [greenlight.com](https://greenlight.com/careers)
2. [jobs.lever.co](https://jobs.lever.co/greenlight/)
3. [linkedin.com](https://www.linkedin.com/company/greenlightcard)
4. [greenlight.com](https://greenlight.com/leadership)
5. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7024730)

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