---
title: 'Director, Growth Marketing at HomeLight'
canonical: 'https://feeny.ai/job/director-growth-marketing-homelight-san-francisco-smhsjrbtw341'
type: 'job'
last_seen: '2026-09-12'
---

# Director, Growth Marketing at HomeLight

- **Company:** HomeLight
- **Location:** San Francisco, CA
- **Posted:** 2026-04-22
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/homelight/jobs/7843865

## Job description

***** This role is based in San Francisco, CA - Office days are Tue to Thur *****

## Who We Are

We’re building the future of real estate — today.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLight's [goals and core values](https://www.homelight.com/careers#values), which is a crucial element to our shared success.

## Who You Are

You're a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale - not directed others to do it. You know what a well-structured Google Ads account looks like because you've built one. You know what a broken Meta attribution setup looks like because you've fixed one.

You're also genuinely excited about what AI tools are doing to this job right now. You've used them to move faster, test more, and do work that used to take a week in a day. That's not a line on your resume - it's actually how you work.

This is a lean team. You'll drive impact directly, with ownership of HomeLight's paid channels.

## What You’ll Do

You'll own paid search and paid social for HomeLight - two channels that matter a lot to the business. That means running the campaigns yourself, being accountable for the numbers, and working closely with our data and product teams to ensure we're measuring correctly.

Day to day, that looks like: building and optimizing Google Ads campaigns (search, Performance Max, remarketing), managing Meta across Facebook and Instagram, running a real testing program with creative and audience experiments, and staying on top of CAC and ROAS with enough fluency to explain what's moving and why.

You'll also be the person who brings AI into the workflow in practical ways. We're not looking for someone who plans to figure that out eventually - we want someone already doing it.

One thing worth saying upfront

This role is hands-on. You'll own these channels and are expected to run them well. This isn't a role where you'll manage a large team, oversee a roster of agencies, or spend most of your time in strategy decks. If you’re excited about building things, ownership, and driving results, this role is a great fit. If you're looking to move further away from day-to-day execution, it's probably not the right match.

## What We’re Looking For

- 8-plus years of hands-on paid search and paid social experience, with meaningful time in-house
- Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
- Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup
- Demonstrated use of AI tools in a marketing workflow - not just awareness of them
- Strong SQL and analytics skills - you pull your own data and build your own reports
- Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant)
- Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself
- Clear communicator with senior stakeholders - you can explain performance without overstating it

## Benefits and Perks

- Medical (Aetna or Kaiser), Dental & Vision (Guardian)
- Long-Term Disability & Short-Term Disability
- Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
- 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including one month paid sabbaticals!
- HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California. Base Pay Range: $200,000.00 - $225,000.00, base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.Range is dependent on the leveling process during the interview process.

Let’s chat!

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request, and any accommodation will be addressed confidentially.

## About HomeLight

## Company Overview
- **One-liner**: HomeLight is a real estate technology company that provides an AI-powered platform connecting homebuyers and sellers with top real estate agents, and offers services for financing, cash offers, and automated closings.
- **Entity Type**: Private (Series D funding stage, with significant debt financing)
- **Headquarters**: Scottsdale, Arizona, United States
- **Founded**: 2012
- **Founders**: Drew Uher, Mandy Berman, Josh Carlyle, Jonathan "Jonas" Lam, and Ryan Beach

## Core Business
- **Primary industry/industries**: Real Estate Technology (PropTech), Fintech
- **Target customers**: B2C (homebuyers and sellers) and B2B (real estate agents, lenders, and escrow officers).
- **Mission or purpose statement**: "Our vision is a world where every real estate transaction is simple, certain, and satisfying." [homelight.com](https://www.homelight.com/about-us)

## Products & Services
- **HomeLight Agent Matching Platform**: A data-driven platform that matches motivated homebuyers and sellers with top-performing local real estate agents based on their specific needs and market experience. [cbinsights.com](https://www.cbinsights.com/company/homelight)
- **HomeLight Cash Offer**: A service that enables buyers to make all-cash offers on homes, increasing their competitiveness, by using HomeLight's capital to front the purchase.
- **HomeLight SimpleSale**: A service that allows homeowners to unlock equity from their current home to fund a new purchase before their existing home sells, providing liquidity certainty.
- **EVA (AI Closing Platform)**: A recently launched AI agent that automates critical, manual steps in the real estate closing process, including opening escrow, ordering documents, coordinating with lenders, and wiring funds. This is designed to reduce escrow time from hours to minutes. [cbinsights.com](https://www.cbinsights.com/company/homelight)
- **HomeLight Home Loans**: A licensed mortgage lending service (NMLS #1529229) that provides financing options to buyers. [homelight.com](https://www.homelight.com/careers)

## Market Standing
- **Valuation/Market Cap**: **Not publicly available** (Private company).
- **Total Funding**: **$714.6M** across 14 funding rounds, including debt financing. The latest round was a $40M Debt - IV round in April 2026. [cbinsights.com](https://www.cbinsights.com/company/homelight)
- **Recent Funding**: Raised **$40M** in debt financing in April 2026 to scale the EVA platform nationally. [cbinsights.com](https://www.cbinsights.com/company/homelight)
- **Key Metric**: Annual Revenue is estimated at **$450.2M** (based on LinkedIn data). The company has helped over **2 million buyers and sellers** and unlocked over **$1 billion** in home equity. [linkedin.com](https://www.linkedin.com/company/homelight)
- **Notable Investors**: Zeev Ventures, Menlo Ventures, Group 11, Crosslink Capital, Bullpen Capital, Montage Ventures, Stereo Capital, Citi Ventures, and Google Ventures. [cbinsights.com](https://www.cbinsights.com/company/homelight)
- **Growth Signals**: Revenue is estimated at $450.2M, with a headcount of 259 employees (+1.8% YoY). Job postings are up +233.3% year over year, indicating aggressive hiring. The launch of EVA signals a push into AI-driven process automation. [linkedin.com](https://www.linkedin.com/company/homelight)

## Competitive Advantages
- **End-to-End Transaction Platform**: The only company offering a closed-loop ecosystem connecting agents, buyers, sellers, lenders, and now escrow (via EVA), creating a seamless experience from search to closing.
- **Data-Driven Matching**: Their proprietary algorithm claims to use thousands of data points to match clients with the most effective agents in their market.
- **AI-Powered Automation (EVA)**: An early mover in using AI to automate the escrow process, which is notoriously manual and error-prone, providing a significant efficiency moat.
- **Strong Financial Backing**: Well-capitalized with over $700M in total funding from top-tier venture capital firms, showing strong market confidence and growth trajectory.

## Strategic Focus
- **Expansion of AI Capabilities**: The launch and scaling of the EVA AI closing platform is the company's current top priority. They view this as the next step in modernizing the real estate transaction process.
- **Vertical Integration**: Deepening the integration between their agent platform, lending services (HomeLight Home Loans), and closing services to create a "one-stop-shop" for real estate transactions.
- **National Scaling**: Using the recent $40M in debt financing to expand EVA's reach to more agents, lenders, and markets across the United States. [cbinsights.com](https://www.cbinsights.com/company/homelight)

## Why Work Here
- **Mission-Driven Work**: Employees contribute directly to making the dream of homeownership simpler and more attainable for millions of people. The culture is framed around a clear, high-impact vision. [homelight.com](https://www.homelight.com/careers)
- **Culture & Values**: The company promotes a culture of "Be Humble, Act Scrappy," "Take Ownership, Go Beyond," and "Find the Smarter Solution." They also emphasize inclusion with employee resource groups (e.g., Gender Diversity Group, Pride Group). [homelight.com](https://www.homelight.com/careers)
- **Work Environment**: Described as a "tightly-knit, hybrid-remote team" with offices in Scottsdale, AZ and San Francisco, CA, allowing for flexibility. [homelight.com](https://www.homelight.com/careers)
- **Compensation & Benefits**: Offers competitive medical/dental/vision, 401(k), commuter FSAs, and your choice of a Dell or Apple laptop.
- **Time Off & Perks**: 15 days of PTO (increasing to 20 days after 2 years), a one-month sabbatical after 4 years, and a flexible parental leave policy. They also mention "quarterly volunteering and community events" and "quarterly group wellness events." [homelight.com](https://www.homelight.com/careers)
- **Recognition**: Has been recognized as one of "America's Best Startup Employers," "Best Company Culture," "Best Company for Women," and "Best Company for Diversity." [homelight.com](https://www.homelight.com/careers)

## Sources
1. [HomeLight Careers Page](https://www.homelight.com/careers)
2. [HomeLight About Us Page](https://www.homelight.com/about-us)
3. [CB Insights Company Profile](https://www.cbinsights.com/company/homelight)
4. [HomeLight LinkedIn Page](https://www.linkedin.com/company/homelight)
5. [HomeLight on Indeed.com](https://www.indeed.com/cmp/Homelight)

## Other roles at HomeLight

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- [Loan Processor](https://feeny.ai/job/loan-processor-homelight-scottsdale-64tj13gr7x89) — Scottsdale, AZ
- [Inside Sales (Home Consultant)](https://feeny.ai/job/inside-sales-home-consultant-homelight-tijuana-h9hxsecef12m) — Tijuana, Mexico
- [Strategic Sales Associate](https://feeny.ai/job/strategic-sales-associate-homelight-college-station-bzmae2myy5ba) — College Station, TX
- [Business Development Manager - Title & Escrow](https://feeny.ai/job/business-development-manager-title-escrow-homelight-houston-5r49e9w89gaj) — Houston, TX
- [Account Executive - Title & Escrow](https://feeny.ai/job/account-executive-title-escrow-homelight-houston-b2g6xkxa7c5e) — Houston, TX
- [Product Manager - D2C](https://feeny.ai/job/product-manager-d2c-homelight-san-francisco-t4nw4ttp8bv5) — San Francisco, CA
- [Account Executive - Title Insurance](https://feeny.ai/job/account-executive-title-insurance-homelight-los-angeles-7qv29tt6gws4) — Los Angeles, CA
- [Title Sales Representative](https://feeny.ai/job/title-sales-representative-homelight-los-angeles-cqkecrtskh1g) — Los Angeles, CA
- [Account Executive - Title Insurance](https://feeny.ai/job/account-executive-title-insurance-homelight-irvine-33smd55yfkte) — Irvine, CA