---
title: 'Director, Growth Marketing at Nourish'
canonical: 'https://feeny.ai/job/director-growth-marketing-nourish-new-york-ybc27vffw5fz'
type: 'job'
last_seen: '2026-09-06'
---

# Director, Growth Marketing at Nourish

- **Company:** Nourish
- **Location:** New York, NY
- **Posted:** 2026-08-03
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/usenourish/jobs/5376942008

## Job description

## About Us

Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

In 2026 we raised a [$100M Series C](https://www.businesswire.com/news/home/20260512183360/en/Nourish-Raises-%24100M-Series-C-to-Reverse-Chronic-Disease-with-AI-Native-Metabolic-Clinic), bringing total funding to $215M. The round was led by [Menlo Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmenlovc.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Menlo+Ventures&index=2&md5=a7f691ce61b1b69ee68a13a576315d2e), with participation from [Thrive Capital](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fthrivecap.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Thrive+Capital&index=3&md5=db2cd91478da9785a5cc9b584dea6320), [Index Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.indexventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Index+Ventures&index=4&md5=f6be905422c6f378ec1b4bdc03024bbf), [J.P. Morgan Growth Equity Partners](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fam.jpmorgan.com%2Fus%2Fen%2Fasset-management%2Fmod%2Fgrowth-equity-partners%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=J.P.+Morgan+Growth+Equity+Partners&index=5&md5=1a7d1b0269d6145b0d067a9a65a2fa5c), [Maverick Ventures](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.maverickventures.com%2Findex&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Maverick+Ventures&index=6&md5=65afa52b074a924da58983522f5ff138), [Y Combinator](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.ycombinator.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Y+Combinator&index=7&md5=1da67b43f2e7bb379a32a7237fafef10), [BoxGroup](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.boxgroup.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=BoxGroup&index=8&md5=e3212ef4cc6adb74a20f06b6b22341b6), [Atomico](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fatomico.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Atomico&index=9&md5=3239e86a77677eeb8958c8bf283d81ba), [Daybreak](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.daybreakventures.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Daybreak&index=10&md5=56300ef7f1766268053b30f4c406d8f2), and [Operator Partners](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.operatorpartners.com%2F&esheet=54534855&newsitemid=20260512183360&lan=en-US&anchor=Operator+Partners&index=11&md5=e7e55dbffcf68c8100f12d4da422b1ed).

Learn more about our Series C here: [Nourish Blog](https://www.nourish.com/blog/nourish-announces-series-c), [Bloomberg](https://www.bloomberg.com/news/articles/2026-05-19/nutrition-care-startup-raises-100-million-to-help-glp-1-treatment), [Fierce Healthcare](https://www.fiercehealthcare.com/finance/nourish-raises-100m-plans-expand-care-model-physicians), [Digital Native](https://www.digitalnative.tech/p/99180948-121a-4646-869f-a19d176c1c55), [The Pulse Podcast](https://open.spotify.com/episode/4KZBAKUgwitLPlDErDDtUg?si=c3985e925a304576).

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

## About the Role

D2C marketing is the #1 input to Nourish's growth today. As the leader of our Growth Marketing team, you'll own the full function end-to-end: strategy, execution, team, and the operating model.

You'll report to our [Head of Growth & Marketing](https://www.linkedin.com/in/lialankford/) and lead a team of 4 existing full-time channel managers across several channels (and continue to grow the team). You will fully own our 9-figure media budget and be responsible for growing our existing channels and expanding to new ones. You'll work closely with peers across Creative, Product, and Strategic Finance, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:

- Set and drive Growth Marketing strategy: Define overall growth strategy and ensure it flows into roadmaps and priorities at every level. Own D2C target-setting and mix allocation.
- D2C performance: You’ll be responsible for setting and achieving D2C growth targets, including day-to-day and week-to-week media buying tactical strategy.
- Lead and grow the team: Manage and develop our growth marketing team (currently 4 FTE, 2 freelance). Own org design, resourcing decisions, hiring, and coaching top talent.
- Build systems that scale with complexity: Design and evolve the growth marketing operating model, systems, and processes that support continued rapid, efficient signup growth as the function becomes more complex (new channels, new audiences, and managing to marketplace dynamics).
- Work cross-functionally to support Growth: Partner closely with leaders across the business, including Creative, Product, Strategic Finance, Corporate Strategy, and more.

We’d love to hear from you if:

- You have 7–9 years of experience in growth or performance marketing, with hands-on ownership of digital and offline channels.
- You've managed meaningful paid budgets (8 figures monthly or more), ideally having scaled them 3x or more over the time you managed them.
- You’re a first principles thinker with strong instincts for impact. You can build a growth strategy from scratch and prioritize ruthlessly across levers. You use impact to prioritize ruthlessly, for both yourself and your team, and have strong instincts for where to focus.
- You're an extremely strong analytical problem solver. You're data-driven by default and skilled at root-cause diagnosis. You go from data → insight → action quickly and have a strong sense for when a metric needs investigation.
- You are a talented people leader with a track record of building and managing high-performing teams. You have sharp discernment for team and individual performance and are a strong coach.
- You can lead and influence across teams: low-ego, strong POV loosely held, comfortable driving complex decisions with multiple cross-functional stakeholders in the room.
- You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.

More Information

[The Nourish Bar](https://app.notion.com/p/A-Guide-to-The-Nourish-Bar-36ecc837c1d0810f9f24e75b240c666c?pvs=21)

[Our Values](https://app.notion.com/p/Values-84cef6ac8c384f4d8f595a8c0061c62c?pvs=21)

[Why Nourish Exists](https://app.notion.com/p/Why-Nourish-Exists-84442a27abc34e2b95b2ad3d3dfb1214?pvs=21)

[How We Work](https://www.notion.so/a461b591089f412dbc2c55ab7167f74e)

[Comp Philosophy](https://www.notion.so/38e34a54930f45cf93f41fd7f7e28a83)

[Benefits](https://app.notion.com/p/36dcc837c1d0810198e4e69580095e2a?pvs=21)

Please note that you must be legally authorized to work in the U.S. for this position.

## About Nourish

## Company Overview
- **One-liner**: Nourish is a digital health company that provides insurance-covered, AI-powered virtual nutrition counseling by connecting patients with Registered Dietitians via telehealth.
- **Entity Type**: Private (funding stage not disclosed, backed by leading venture capital firms)
- **Headquarters**: New York City, United States
- **Founded**: 2021
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: Digital Health / Telehealth / Nutrition Care
- **Target Customers**: B2C (patients with insurance in all 50 states), B2B (health systems, employers)
- **Mission/Purpose**: To help everyone live a healthier, longer, and happier life by making it easy to eat well; addressing the root cause of chronic disease through accessible nutrition care.

## Products & Services
- **Nourish Telehealth Platform**: A virtual care service connecting patients with a dedicated Registered Dietitian for one-on-one telehealth appointments. 94% of patients pay $0 out of pocket through insurance coverage. Available in all 50 states with a network of 10,000+ dietitians.
- **Nourish Mobile App**: A companion app for between-session support, allowing patients to message their dietitian, view session summaries, track macros (including photo-based tracking), set goals, and access curated content.
- **Nourish AI Assistant**: A 24/7 AI-powered assistant that provides support and answers questions about nutrition goals between appointments.
- **Lab Work Integration**: Patients can access lab work at a local clinic and analyze results with their dietitian directly within the app.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 500,000 people have been helped by Nourish dietitians; 94% of patients pay $0 out of pocket; network of 10,000+ dietitians.
- **Notable Investors/Partners**: Backed by leading venture capital firms and unicorn startup founders from Headway, Spring Health, Rightway Health, Alto Pharmacy, Oscar, Notion, Flatiron, Cadence, and more.
- **Growth Signals**: Rapid headcount growth of +170.2% year-over-year (reaching 1,424 employees as of mid-2026), with monthly growth of +5.1%. Demonstrates strong clinical outcomes: 80% of patients see health improvements in 30 days, 90% achieve progress towards goals after 3 months. Average A1C reduction of 1.3% and average weight loss of 8% for patients not on GLP-1s after 12 months.

## Competitive Advantages
- **Insurance-First Model**: Deep integration with hundreds of insurance plans makes care accessible ($0 out of pocket for 94% of patients), removing a major barrier to entry in the nutrition space.
- **Clinical Outcomes Focus**: Publishes strong outcome data (A1C, weight loss, cholesterol, blood pressure reduction) which builds trust and validates the model for payers and providers.
- **Large Provider Network**: 10,000+ dietitians allows for personalized matching and rapid scalability across all 50 states.
- **AI-Enhanced Care**: The 24/7 AI assistant provides a scalable layer of support between sessions, differentiating the patient experience from traditional telehealth.
- **Integrated Care Coordination**: Works with patients’ external care teams (primary care, specialists) to ensure a seamless, holistic patient experience.

## Strategic Focus
- **Scaling Clinical Operations**: Hiring for roles like Director of Care Strategy, Metabolic Health Nurse Practitioners, and Physicians, indicating a move to expand the scope of care beyond nutrition (e.g., metabolic health).
- **Technology & Product Investment**: Actively hiring for Engineering, Product, Design & Analytics roles (Engineering Manager, Senior Backend Engineer, Staff Software Engineer) to continue building out the AI assistant, app experience, and platform infrastructure.
- **Health Systems & Commercial Growth**: Building out a Health Systems team and a Commercial Strategy team to partner with employers and healthcare organizations.
- **Revenue Strategy & Finance**: Hiring for Revenue Strategy and Finance roles, suggesting a focus on monetization, payer contracting, and sustainable business growth.

## Why Work Here
- **Mission-Driven Work**: The company is tackling a massive, meaningful problem (“broken healthcare system” / “poor nutrition is the #1 driver of chronic disease”) with a clear mission to improve health outcomes.
- **Strong Growth & Trajectory**: With 170% year-over-year headcount growth, the company is in a rapid scaling phase, offering significant career growth opportunities and impact.
- **Competitive Compensation**: Offers a competitive salary plus equity package.
- **Benefits Package**: Includes medical, dental, and vision insurance, 20 days annual leave, generous parental leave programs, learning and development allowance, home office allowance, and a $20 in-office lunch stipend.
- **Flexible Work Policy**: Offers flexibility in how and where you work. Many roles are listed as “Remote” or “New York, NY or Remote,” indicating a remote-friendly culture with physical hubs in NYC and San Francisco.
- **Culture & Values**: Emphasizes a growth mindset, data-driven decision making, patient-first empathy, and a collaborative clinical community. The company is building a “digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.”

## Sources
1. [nourish.com - About Us](https://www.nourish.com/about)
2. [nourish.com - Careers](https://www.nourish.com/careers)
3. [nourish.com - Homepage](https://www.nourish.com/)
4. [LinkedIn - Nourish](https://www.linkedin.com/company/usenourish)
5. [Greenhouse - Jobs at Nourish](http://job-boards.greenhouse.io/usenourish)

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