---
title: 'Director, Growth Marketing at OpenRouter'
canonical: 'https://feeny.ai/job/director-growth-marketing-openrouter-united-states-vh85ry04b81p'
type: 'job'
last_seen: '2026-09-12'
---

# Director, Growth Marketing at OpenRouter

- **Company:** OpenRouter
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/openrouter/9c1cb711-cd17-4d07-9be5-f122c0a865b9

## Job description

## About OpenRouter

OpenRouter is the open AI routing and infrastructure layer that enterprises use to access, manage, and optimize the best large language models across providers—without lock-in, capacity constraints, or unnecessary cost. We power some of the most advanced AI teams in the world by giving them the flexibility to move fast, scale confidently, and stay future-proof as models evolve. As enterprise adoption of AI accelerates, OpenRouter sits at the center of how organizations operationalize LLMs across research, product, and production workloads.

## About the Role

OpenRouter grows because developers find it, try it, and route more of their work through it. More than 10 million users and 250k+ apps process 200T+ tokens on the platform every month, nearly all of it starting in self-serve. You’ll own turning that reach into revenue: more of the right developers discovering OpenRouter, signing up, buying their first credits, and growing their usage. You’ll run the self-serve growth engine: paid media and sponsorships, AEO/SEO, conversion optimization on key pages and flows, and the measurement and forecasting that keeps it all optimized. That’s roughly 75% of the role. The other 25% is partnering with our enterprise team as an execution and thought partner on demand gen. This is a Director-level, player/coach role with a paid budget of $5M+ for 2027. In year one you’re hands-on: buying media, shipping tests, building the measurement stack, managing agencies. As the engine proves out, you build the team around it.

## What You’ll Do

- Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage.
- Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. You own the budget and the agency/vendor bench.
- Own the AEO/SEO roadmap for [openrouter.ai](http://openrouter.ai): classic organic search plus answer-engine visibility,executing with content, engineering, and outside specialists.
- Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence.
- Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget.
- Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

## What We’re Looking For

- 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company.
- You’ve been directly accountable for self-serve or usage-based revenue (signup, activation, and spend) as your primary metric.
- You’ve owned an annual multi-channel paid budget of $5M+, or scaled a program from seven figures into that range, and can walk through your CAC, payback math, and the channels you killed.
- Hands-on with the measurement stack: product analytics (PostHog, GA4, Hex, or similar), attribution design, and at least one incrementality or holdout test you designed yourself.
- You’ve owned or directed SEO for a technical product, and you have a working point of view on AEO: what changes when the search result is a ChatGPT answer.
- You’ve built and run CRO/experimentation programs with real statistical discipline: hypothesis, test design, readout, decision.
- Player/coach: comfortable executing solo today and building the function (agencies, contractors, eventual hires) as it scales.

## Nice to Have

- You’ve marketed to AI engineers specifically, or you’ve built something against an LLM API yourself (bonus if it was through OpenRouter).
- Brand campaign experience: OOH, audio, or major sponsorships, measured with brand-lift studies or geo holdouts.
- Demand gen or ABM experience feeding an enterprise sales motion.
- Time inside a consumption-pricing business (Twilio, Datadog, Vercel-style) where marketing was judged on usage rather than lead volume.

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone who is excited to join the team.

## About OpenRouter

## Company Overview
- **One-liner**: OpenRouter provides a unified API that gives developers access to 400+ large language models from 70+ providers through a single interface.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023
- **Founders**: Alex Atallah (CEO, Co-Founder), Louis Vichy (Co-Founder)

## Core Business
- **Primary industry**: AI Infrastructure / Developer Tools
- **Target customers**: B2B — software developers, AI application builders, and enterprises building agentic and LLM-powered products.
- **Mission or purpose**: To be the unified interface for LLMs, helping developers build AI applications without worrying about provider lock-in, downtime, or complex integrations.

## Products & Services
- **Unified LLM API**: A single, OpenAI-compatible API endpoint that provides access to 400+ models from 70+ providers (OpenAI, Anthropic, Google, Meta, Mistral, etc.). Handles authentication, request routing, rate limiting, and automatic failover. Developers avoid managing separate API keys and billing relationships.
- **Enterprise Offering**: Custom data policies, fine-grained provider controls, and dedicated support for organizations that need data governance and compliance.
- **Model & App Rankings**: A public leaderboard and community hub for discovering top-performing models and AI applications built on the platform.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding of **$200M** across multiple rounds (Seed, Series A, Series B).
- **Latest Funding**: $120M venture round in April 2026.
- **Notable Investors**: Andreessen Horowitz, Menlo Ventures, Snowflake Ventures, ServiceNow Ventures, League of Generalists.
- **Growth Signals**: Processes **100 trillion tokens monthly**; serves **250k+ apps** and **4.2M+ global users**; headcount grew **+611% year-over-year** to 46 employees; LinkedIn followers grew **+871.9% year-over-year** to 14,754.

## Competitive Advantages
- **Provider Agnosticism**: Developers are not locked into a single provider; OpenRouter handles failover and routing across 70+ providers, ensuring high availability and resilience.
- **Cost Optimization**: Offers better prices than going direct to many providers, with no subscription fees — users simply buy credits.
- **Massive Model Selection**: 400+ models in one API, from frontier reasoning models to lightweight, cost-optimized options, enabling dynamic model selection per task.
- **OpenAI-Compatible SDK**: Drop-in replacement for existing OpenAI integrations, minimizing migration friction.

## Strategic Focus
- **Scaling Infrastructure**: Building distributed inference infrastructure to improve reliability and reduce latency for global users.
- **Enterprise Adoption**: Growing enterprise sales team and launching dedicated enterprise features (data policies, compliance controls).
- **Agentic Development**: Supporting the next wave of autonomous AI agents with robust routing, fallback, and observability.
- **Platform Expansion**: Growing the ecosystem of featured agents and apps built on OpenRouter.

## Why Work Here
- **Remote First**: Flexibility to work from anywhere in the US.
- **Small, High-Impact Team**: ~46 employees with a flat structure where every person has direct impact on the product and users.
- **Competitive Compensation**: Top-of-market salary and equity packages.
- **Health & Wellness**: Fully covered health, dental, and vision plans for you and your dependents.
- **WFH Budget**: Annual stipend for home office setup and internet.
- **Unlimited PTO**: Encouraged time off to recharge.
- **Quarterly Offsites**: Regular team gatherings to connect in person.
- **Engineering Culture**: High ownership, small team punching above its weight, building critical AI infrastructure at massive scale (100T tokens/month).

## Strategic Focus
- **Scaling Infrastructure**: Building distributed inference routing to improve reliability and reduce latency globally.
- **Enterprise Growth**: Expanding enterprise sales, security, and compliance features to serve larger organizations.
- **Agentic Ecosystem**: Supporting the next wave of autonomous AI agents with robust routing, fallback, and observability.
- **Platform Expansion**: Growing the marketplace of featured agents and apps, and deepening integrations with developer tools.

## Competitive Advantages
- **Provider Agnosticism**: Developers are not locked into a single provider; OpenRouter handles failover and routing across 70+ providers, ensuring high availability.
- **Cost Optimization**: Offers better prices than going direct to many providers, with no subscription fees — users simply buy credits.
- **Massive Model Selection**: 400+ models in one API, from frontier reasoning models to lightweight, cost-optimized options.
- **OpenAI-Compatible SDK**: Drop-in replacement for existing OpenAI integrations, minimizing migration friction.

## Why Work Here
- **Remote First**: Flexibility to work from anywhere in the US.
- **High Impact, Small Team**: ~46 employees, each with direct impact on the product and millions of users.
- **Competitive Compensation**: Top-of-market salary and equity packages.
- **Health & Wellness**: Fully covered health, dental, and vision plans for you and your dependents.
- **WFH Budget**: Annual stipend for home office setup and internet.
- **Unlimited PTO**: Encouraged time off to recharge.
- **Quarterly Offsites**: Regular team gatherings to connect in person.
- **Engineering Culture**: High ownership, small team punching above its weight, building critical AI infrastructure at massive scale.

## Sources
1. [openrouter.ai](https://openrouter.ai/)
2. [openrouter.ai/careers](https://openrouter.ai/careers)
3. [jobs.ashbyhq.com/openrouter](https://jobs.ashbyhq.com/openrouter/)
4. [cbinsights.com](https://www.cbinsights.com/company/openrouter)
5. [linkedin.com/company/openrouter](https://www.linkedin.com/company/openrouter)

## Other roles at OpenRouter

- [Enterprise Support Engineer (West Coast)](https://feeny.ai/job/enterprise-support-engineer-west-coast-openrouter-united-states-gxr6zg59bhm7) — United States
- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-openrouter-united-states-140am3chk0r0) — United States
- [Community Lead, Developer Relations](https://feeny.ai/job/community-lead-developer-relations-openrouter-san-francisco-bay-area-5jz0m5q2grgm) — San Francisco Bay Area, CA
- [Data Scientist](https://feeny.ai/job/data-scientist-openrouter-united-states-4aqxa5hkcdbc) — United States
- [Third-Party Risk Analyst](https://feeny.ai/job/third-party-risk-analyst-openrouter-united-states-yz8rjkff2wd2) — United States
- [Customer Engineer](https://feeny.ai/job/customer-engineer-openrouter-united-states-sk54wh1a5gjp) — United States
- [Director, Revenue Operations](https://feeny.ai/job/director-revenue-operations-openrouter-united-states-ymhde7q5cbds) — United States
- [Program Manager, Provider Partnerships](https://feeny.ai/job/program-manager-provider-partnerships-openrouter-united-states-2tgpwwh62d9z) — United States
- [Partner Development Manager, Provider Ecosystem](https://feeny.ai/job/partner-development-manager-provider-ecosystem-openrouter-united-states-7sdqaz37f4f8) — United States
- [Business Development Representative](https://feeny.ai/job/business-development-representative-openrouter-united-states-z4gve8eqs39v) — United States