---
title: 'Director, Growth Marketing at Plooto'
canonical: 'https://feeny.ai/job/director-growth-marketing-plooto-canada-5a4vgt502vet'
type: 'job'
last_seen: '2026-10-20'
---

# Director, Growth Marketing at Plooto

- **Company:** Plooto
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/plootocareers/jobs/5438260008

## Job description

## About Plooto

Plooto is an all-in-one payment automation platform that helps businesses and accounting firms manage payables and receivables. More than 14,000 companies use Plooto to automate financial workflows, move money, and reconcile with their accounting systems.

We are building the financial operations platform small and medium-sized businesses can rely on to run with greater control, efficiency, and confidence.

The opportunity

Plooto is looking for a Director, Growth Marketing to own and scale our demand generation and customer growth engine.

Your primary mandate is to drive inbound pipeline for the sales team focused on our accounting firm channel, scale our direct self-serve motion efficiently, and build the cross-sell and upsell programs that grow customer LTV, while maintaining healthy CAC and payback. You will own growth strategy, marketing-sourced demand, direct and self-serve acquisition, lifecycle and customer growth, and the instrumentation and economics beneath the funnel, partnering closely with Sales on pipeline quality and conversion. You will report to the Head of Marketing.

This is a high-volume, low-ACV SMB business. Success requires sharp judgment about where paid acquisition, self-service, and sales assistance each earn their place, and the discipline to grow efficiently rather than simply spend into growth.

This is a player-coach role. You will set strategy and own the numbers, and you will stay hands-on in the funnel model, the channel mix, and experimentation. The person in this role will start with a small team and will use systems, automation, and AI to scale ouput.

We are looking for a builder. You will have personally stood up a demand or growth engine from an immature starting point, owned a pipeline number and its efficiency, and used modern tooling and AI to scale programs.

## What you will do

- Own the demand engine for our accounting firm channel. Build the strategy and channel mix that feeds the channel sales team inbound pipeline that actually converts, not just top-of-funnel volume.
- Scale the direct and self-serve motion efficiently. Grow acquisition through the direct and product-led funnel while protecting CAC and payback.
- Own growth economics. Set and be accountable for the demand waterfall, CAC, payback, funnel conversion, and growth by motion. Partner with Finance, Payments Strategy, and Sales on the models, while being comfortable getting into the weeds yourself.
- Grow customer LTV. Build the cross-sell, upsell, and lifecycle programs that increase ARPU and expansion within our existing base.
- Set multi-channel demand strategy. Decide where the next marginal dollar goes across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound.
- Own the website as a growth asset. Treat [plooto.com](http://plooto.com) as a core conversion surface, running a continuous CRO program of testing, iteration, and personalization across landing pages, signup, and key conversion paths to lift conversion and marketing-sourced pipeline.
- Build the growth systems. Partner with MarketingOps and RevOps to mature our attribution, reporting, and a disciplined experimentation cadence that enables fast learning loops.
- Use AI as a force multiplier. Build an AI operating infrastructure via agents, prompts, and workflows that strategically scale content, research, analysis, and reporting, thoughtfully deploying human intelligence and domain expertise to train and guide the outputs.
- Partner across the business. Work with Sales, Product, Data, and Finance to remove constraints across the customer journey and drive accountability through collaboration (without needing every function to report to you).
- Lead and grow a lean team. Direct a small team and partner with senior leadership to scale as we grow.

What success looks like

In your first six months, you will have:

- Set a clear growth strategy across the accounting channel, direct, and self-serve motions, with explicit choices about where to invest and why.
- Grown marketing-sourced pipeline for the channel sales team, with measurable improvement in lead quality and conversion.
- Instrumented the funnel end-to-end and established a single, trusted view of CAC, payback, and conversion by motion.
- Improved acquisition efficiency while growing volume, moving CAC payback in the right direction.
- Launched a cross-sell, upsell, or lifecycle program that measurably lifts ARPU or expansion revenue.
- Established a disciplined experimentation cadence that produces real, repeatable wins.
- Built meaningful leverage through automation and AI, raising output without proportional headcount.
- Directed your team against clear priorities, leveraging strengths and empowering them to hit their metrics

## What you bring

- Proven experience building a demand or growth engine from an immature base. You can point to the systems, funnel, and motion you created rather than primarily inherited.
- Personally quantitative. You own CAC, payback, and a funnel model without leaning on an analyst, and you reason clearly about cohort vs. in-period conversion, channel efficiency, and where the next marginal dollar earns its return.
- Real experience in low-ACV, high-volume SMB growth, not an enterprise or ABM-only background.
- Experience generating demand for a sales-led motion, ideally one fed through a channel, partner, or other intermediary (like a franchise or agency).
- Fluency across both sales-fed demand generation and self-serve / product-led growth.
- Hands-on multi-channel craft across paid, SEM/SEO/AEO, lifecycle and nurture, webinars, and content-driven inbound.
- Hands-on experience owning a website and a structured CRO/experimentation program, ideally on a self-serve or PLG funnel.
- Experience owning both customer acquisition and expansion / ARPU programs.
- AI fluency and strategic POV. You use AI daily, with real leverage to show for it, and you have a clear point of view on where it creates value and where it adds noise.
- A hands-on operating style suited to a lean team at Plooto's scale.
- Executive-caliber collaboration with Sales, Product, Data, and Finance.
- Canadian market knowledge and a base in Canada.

Strongly preferred

Experience marketing to or through accountants, bookkeepers, tax professionals, or the accounting-software ecosystem, or other trusted SMB intermediaries such as advisor networks, resellers, or franchises. Experience in SMB fintech, payments, payroll, practice management, or vertical SaaS; blended PLG and sales-assisted motions.

Why Become a Plootonian?

If you're looking to make a meaningful impact, look no further. We're transforming the payments space in North America by delivering an unrivalled product experience that solves a real and pressing problem for SMBs.

One of the biggest challenges small businesses face is managing their finances and cash flow—and Plooto helps address that. We have strong product-market fit, a significant opportunity ahead, and the backing of experienced fintech leaders.

You'll join a team that cares deeply about customer impact, takes pride in its craft, and moves with urgency. We're just getting started, and you'll help shape the next chapter of our growth story.

Join Plooto and be part of a mission that matters.

Our Commitment to Inclusion

Plooto is committed to building an inclusive workplace where people of all backgrounds, experiences, and perspectives can thrive. We know great teams are built through diverse thinking, and we encourage you to apply even if your experience does not align perfectly with every qualification listed.

Accommodation is available throughout the recruitment process in accordance with applicable accessibility legislation. If you require accommodation at any stage, please let us know—we're happy to work with you.

This posting is for one available position. Compensation will be determined based on the successful candidate's knowledge, skills, experience, and overall alignment with the role.

## About Plooto

## Company Overview
- **One-liner**: Plooto is an all-in-one payment automation platform that helps small and midsize businesses and their accountants streamline accounts payable and receivable in one secure, easy-to-use solution.
- **Entity Type**: Private (Series B)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2015
- **Founders**: Serguei Kloubkov (Co-Founder & Co-CEO), John McLane (CEO)

## Core Business
- **Primary industry/industries**: Financial Services, Fintech, Payment Automation
- **Target customers**: Small and Midsize Businesses (SMBs), Accounting Firms, Bookkeepers
- **Mission or purpose statement**: To put businesses in control of their finances so they can build the future of their dreams.

## Products & Services
- **Accounts Payable (AP) Automation**: Automates the entire bill payment process, from invoice receipt to approval and payment execution. Includes custom approval workflows, two-way sync with accounting software (QuickBooks, Xero, NetSuite), and real-time payment tracking.
- **Accounts Receivable (AR) Automation**: Automates the invoicing and collections process, sending invoices, collecting payments, and syncing back to accounting software for full cash flow visibility.
- **International Payments**: Facilitates cross-border payments with competitive exchange rates, clear fees, and built-in compliance for paying international vendors.
- **Payment Options**: Supports EFT/ACH, credit card, foreign exchange, and instant payments via a pre-funded Plooto Instant account.
- **Accounting Software Integration**: Two-way sync with QuickBooks, Xero, and NetSuite for seamless reconciliation and data entry reduction.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of $35.0M (USD) and Total Funding of $29.4M (USD)
- **Notable Investors/Partners**: Centana Growth Partners (led Series B), FINTOP Capital (led Series A). Key integrations with QuickBooks, Xero, and NetSuite.
- **Growth Signals**: Supports 14,000+ businesses, processes 3.2M+ transactions annually, has grown headcount 5.6% year-over-year to 81 employees, and has a presence in Canada, the United States, India, and the United Kingdom.

## Competitive Advantages
- **Deep Accounting Integration**: Two-way sync with QuickBooks, Xero, and NetSuite creates a sticky ecosystem for accounting firms and their clients, reducing manual data entry and errors.
- **Unified AP & AR Platform**: Combines both accounts payable and receivable in a single platform, offering a complete cash flow management solution that competitors often split into separate tools.
- **Customizable Approval Workflows**: Provides granular control over payment approvals, reducing firm risk and ensuring compliance, which is a critical need for accounting firms.
- **Built-in Compliance for International Payments**: Simplifies complex cross-border payments with transparent fees and regulatory compliance, a key pain point for SMBs.

## Strategic Focus
- **Deepening Accounting Ecosystem**: Continuing to strengthen integrations with major accounting platforms (QuickBooks, Xero, NetSuite) to become the default payment layer for accounting firms.
- **Product Expansion**: Building out a more complete cash flow management platform that unifies payments, processes, control, reconciliation, and reporting.
- **Scaling Customer Base**: Growing beyond 14,000 businesses by expanding sales and marketing efforts, particularly in the US and international markets.
- **International Growth**: Expanding presence in the United States, India, and the United Kingdom to capture a larger share of the global SMB payment market.

## Why Work Here
- **Meaningful Impact**: Employees directly shape how thousands of businesses run and grow, with a clear mission to empower SMBs.
- **Growth Opportunities**: The company invests in learning and development, and the fast-growing fintech environment offers career advancement.
- **Inclusive Culture**: Celebrated diverse perspectives, with 86% of employees rating it a great place to work (vs. 60% at a typical company) according to Great Place to Work® Canada.
- **Flexibility and Balance**: Supports hybrid and remote-friendly ways of working, with many roles listed as "Remote - Canada" or "Remote - India."
- **Forward Momentum**: Part of a fast-growing fintech that is constantly evolving, with a clear product roadmap and international expansion.
- **Engineering Culture**: The engineering team is a core part of the business, with a Senior Backend Engineer role currently open. The company values data-informed learning and taking smart risks.
- **Hiring Process**: A structured 4-step process: Screening interview → Take-home or on-call case study → Final interview → Reference & background checks → Offer.

## Sources
1. [plooto.com](https://www.plooto.com/)
2. [plooto.com/careers](https://www.plooto.com/careers)
3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/plootocareers)
4. [greatplacetowork.ca](https://www.greatplacetowork.ca/en/certified-company/z4870188000002257001)
5. [linkedin.com](https://ca.linkedin.com/company/plooto)

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