---
title: 'Director, GTM Engineering at Tekion'
canonical: 'https://feeny.ai/job/director-gtm-engineering-tekion-pleasanton-2vc7aqerc9dt'
type: 'job'
last_seen: '2026-10-18'
---

# Director, GTM Engineering at Tekion

- **Company:** Tekion
- **Location:** Pleasanton, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/tekion/4d702f51-ea5d-48a8-879b-5d57aa82a4ad

## Job description

About Tekion: Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe. Director, GTM Engineering

- Reports to: SVP of GTM & Growth
- Location: Bay Area preferred

"This isn't a traditional GTM Engineering role. It's a commercialization architect role responsible for building the systems, automation, workflows, and operating model that will help Tekion turn product innovation into scalable revenue growth."

Job Introduction GTM Engineering is an emerging function that sits between Revenue Operations and Software Engineering. This person designs, builds, and operates the data pipelines, enrichment workflows, AI agent deployments, and automated plays that the GTM team runs on. Every major SaaS company scaling AI-assisted GTM motions in 2026 is hiring for this role — it is the operational backbone that makes distribution, sales, and CS teams significantly more productive.

At Tekion, the Director of AI Distribution will build the campaign engine. The Director of GTM Engineering makes that engine — and every other GTM workflow — faster, smarter, and more automated. They define, deploy, evaluate, and optimize AI agent workflows across the GTM org: lead enrichment, outbound personalization, campaign QA, call prep, competitive intelligence, and pipeline analytics.

## Key Role & Responsibilities

- AI agent workflow design and deployment across GTM — selecting, configuring, and orchestrating agents for lead enrichment, outbound personalization, content generation, campaign QA, and call preparation
- GTM tech stack architecture and optimization — owning the integration layer across HubSpot, Salesforce, Databricks, Clay, and emerging AI tooling
- Automation of repetitive GTM workflows — replacing manual processes with agent-driven or rule-based systems that scale without adding headcount
- Evaluation and QA of deployed agents — monitoring output quality, measuring impact on conversion rates and pipeline velocity, and iterating based on data
- Data pipeline and enrichment infrastructure — ensuring GTM teams have accurate, real-time data on accounts, contacts, intent signals, and competitive positioning
- Internal tooling and dashboards — building the operational views that let GTM leadership see pipeline health, campaign performance, and agent effectiveness in real time

What This Person Does NOT Own

- Campaign strategy, messaging, or creative — that belongs to the Director of AI Distribution and GTM leads
- Product engineering or platform infrastructure — this role builds on top of Tekion's platform, not inside it
- Sales execution or quota — this role makes sellers more effective, not more numerous
- Marketing brand, events, or content strategy — this role automates distribution of content, not creation of it

## Basic Qualifications

- 5–8 years in GTM operations, revenue operations, growth engineering, or sales operations — with a strong technical/builder orientation
- Has personally built and shipped automation workflows using tools like Clay, n8n, Zapier/Workato, or custom scripts — not just managed vendors who did it
- Deep fluency in AI agent frameworks — understands how to prompt, chain, evaluate, and monitor AI agents in production GTM workflows
- Strong data engineering instincts — comfortable with SQL, API integrations, data pipelines, and can work alongside engineering teams without being one
- Experience with CRM architecture (Salesforce), marketing automation (HubSpot/Marketo), and enrichment platforms (Clay, ZoomInfo, Apollo)
- Systems thinker who sees GTM as an interconnected machine, not a collection of point tools
- Has operated in a high-growth B2B SaaS environment where speed of iteration mattered more than perfection
- Comfortable being the first hire in a new function — can define the role, build the roadmap, and execute without waiting for direction

First 90 Days

- GTM tech stack audit complete — map of current tools, integration gaps, and automation opportunities documented
- First 3 agent workflows deployed and in production (e.g., lead enrichment, outbound personalization, campaign QA)
- Measurable time savings quantified — hours saved per GTM team member per week from automation
- Data pipeline improvements — enrichment coverage increased, lead-to-account matching accuracy improved
- Dashboard or reporting layer built that gives GTM leadership a real-time view of agent performance and pipeline health

Reporting Structure Both roles report directly SVP of GTM & Growth. They sit alongside Director of GTM and the five GTM leads (Fixed Ops, Retail, Accounting, T1, OEM/Integrations). The Director of AI Distribution and the Director of GTM Engineering are peers — not a reporting chain.

## Perks & Benefits

- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development

Current Tekion Employees: Please apply via the Internal Job Board in Ashby Note: Tekion recently transitioned to a new recruiting tool and we appreciate your patience and feedback as we adjust to our new system!

Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.

For more information on our privacy practices, please refer to our Applicant Privacy Notice [here](https://tekion.com/legal/privacy/applicant-and-candidate-privacy-notice).

## About Tekion

## Company Overview
- **One-liner**: Tekion provides an end-to-end, AI-native platform that unifies dealerships, OEMs, and partners for modern automotive retail.
- **Entity Type**: Private (growth stage; $200M growth equity raise in 2024 at a $4B+ valuation)
- **Headquarters**: Pleasanton, California, USA
- **Founded**: 2016
- **Founders**: Jay Vijayan (CEO) and Guru Sankararaman (COO)

## Core Business
- **Primary industries**: Automotive retail technology, cloud-based dealership management, vertical AI.
- **Target customers**: B2B – automotive dealerships (retail groups and independents) and original equipment manufacturers (OEMs).
- **Mission**: To create a connected, convenient, and consistent consumer experience by unifying dealers, OEMs, and partners on a single AI-native platform.

## Products & Services
- **[Automotive Retail Cloud (ARC)](https://www.tekion.com/)**: AI-native operating system for dealerships covering sales, service, parts, accounting, and analytics. SaaS.
- **[Automotive Partner Cloud (APC)](https://www.tekion.com/)**: Next-gen platform for OEMs and partners to integrate and collaborate with the dealer ecosystem. SaaS.
- **[Tekion AI Agents](https://www.tekion.com/)**: Role-aware AI tools including Service Scheduler AI (automates booking), Technician AI (surfaces repairs), and Service Advisor AI (turns notes into customer-facing recommendations). Embedded in the platform.

## Market Standing
- **Valuation**: $4B+ (as of the 2024 growth equity round) [[tekion.com/about-us](https://www.tekion.com/about-us)]
- **Key Metric**: 3,000+ dealerships powered by Tekion; 235M+ annual transactions processed.
- **Notable Investors/Partners**: The specific lead investor for the $200M round is not publicly named in available materials. Key partners include General Motors (OEM), Ken Garff Automotive Group, and a Fortune 500 dealer group (largest in the country). [[tekion.com/about-us](https://www.tekion.com/about-us)]
- **Growth Signals**: Secured $200M in growth equity in 2024; crossed 1,100 ARC dealers in 2024; launched Service AI in 2025; earned recognition from Goldman Sachs Builders & Innovators (2022–2025), Forbes Cloud 100 (2023), and Fast Company Best Workplace for Innovators (2025).

## Competitive Advantages
- **AI-native, unified platform**: Unlike legacy point solutions, Tekion is built on a single data foundation, enabling real-time context across sales, service, accounting, and analytics.
- **Vertical AI specialty**: Purpose-built for automotive with ISO 42001 certification (responsible AI) and trained on dealership/OEM data.
- **High adoption & trust**: Customer approval rate for AI recommendations is 95%, and dealers report additional revenue generated from AI in 2025.
- **OEM certifications**: Certified with all major OEMs.

## Strategic Focus
- Expanding agentic AI capabilities (Service AI launched 2025) to further automate dealership workflows.
- Deepening enterprise partnerships with large dealer groups and OEMs globally.
- Continuing to scale the platform to more dealers and markets worldwide.

## Why Work Here
- **Culture**: Recognized as a Great Place To Work® (2026–2027) and Fast Company Best Workplace for Innovators (2025). Values include "One Team," collaboration, and continuous learning. [[tekion.com/careers](https://tekion.com/careers)]
- **Work flexibility**: Primarily in-person culture at Pleasanton HQ, but some fully remote positions exist in US, Canada, and EMEA. India offices (Bangalore, Chennai) are onsite with flex days. Roles are marked as remote/hybrid/onsite in job listings.
- **Perks**: 100% employer-paid medical/dental/vision, unlimited PTO (varies by role), stock options, flexible time off, wellness programs, recognition culture.
- **Growth & learning**: Tek-Learn program with Udemy, Frontend Masters, skill workshops, AMAs, and fireside chats.
- **Engineering culture**: AI-native, startup environment focused on disrupting automotive retail; described as "Silicon Valley Startup Environment" with a global team.

## Sources
1. [tekion.com](https://www.tekion.com/) – Product overview, platform details, metrics
2. [tekion.com/about-us](https://www.tekion.com/about-us) – Company history, leadership, funding, awards, partnerships
3. [tekion.com/careers](https://tekion.com/careers) – Culture, benefits, work policy, values
4. [linkedin.com/company/tekion](https://www.linkedin.com/company/tekion) – Entity summary and recent updates
5. [tekion.com/job-openings](https://tekion.com/job-openings) – Current job listings (via careers page)

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