---
title: 'Director, GTM & Growth Marketing at Squarespace'
canonical: 'https://feeny.ai/job/director-gtm-growth-marketing-squarespace-new-york-63537xgk3y3z'
type: 'job'
last_seen: '2026-11-09'
---

# Director, GTM & Growth Marketing at Squarespace

- **Company:** Squarespace
- **Location:** New York, NY
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-11-09
- **Apply:** http://www.squarespace.com/about/careers?gh_jid=8174807

## Job description

Squarespace is reshaping how we go to market, and this role sits right at the center. As Director of GTM & Growth Marketing, you will partner closely with our GMs and product leaders across a growing portfolio. You will design and run the system that brings every launch to market with clarity, speed, and impact.

This is a senior role for a hands-on operator and systems architect. Rather than managing individual campaigns, you will build the overarching GTM playbook - defining the upstream briefs, channel strategies, financial models, and feedback loops that make the marketing engine run smarter and faster over time. Working alongside PMM, Brand, Media, and GM partners, you'll ensure every product launch delivers a unified story across all customer touchpoints.

You will lead a team of senior growth marketing managers and serve as the main GTM contact across key business lines. Partnering directly with GMs, you will drive growth, maintain momentum, and raise the bar for our go-to-market execution.

You’ll Get To…

- Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions in upstream briefs, and establish clear standards for how launches run company-wide.
- Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign presents a clear, compelling narrative across the entire funnel.
- Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and clear business outcomes.
- Manage GTM resources across business lines, establishing trade-offs and priorities based on strategic growth targets.
- Partner with international and organic growth teams to align global briefs and expand distribution.
- Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct business impact of marketing spend.
- Incorporate market, competitive, and customer intelligence directly into positioning and GTM plans.
- Build post-launch feedback loops that actively inform the next brief.
- Drive team efficiency by streamlining workflows, using modern tooling, and grounding capacity requests in clear evidence.

Who We’re Looking For

- 12+ years of experience in growth marketing or GTM, with a track record of building global-scale GTM systems from the ground up - not just executing campaigns within one.
- Experience across both B2C consumer marketing and B2B or sales-assisted models, with the flexibility to adapt strategy across different selling motions, ICPs, and go-to-market approaches depending on the product and audience.
- Proven experience building or scaling global GTM playbooks, with an understanding of how regional channel dynamics and localization affect strategy.
- Experience managing GTM in multi-product or multi-business-unit environments with competing resource demands.
- Has built from scratch, not just inherited - comfortable operating in environments where the playbook, the process, and the operating model are things you create, not things you receive
- Strong systems thinker who can spot process or organizational gaps quickly and build effective solutions.
- Strong strategic range - equally comfortable setting high-level strategy with GMs and ensuring quality execution across teams.
- Credible enough to push back, reframe, and redirect senior stakeholders without positional authority doing the work.
- Fluent in AI tools and can use them to compress planning cycles, synthesize performance data, and challenge capacity constraints.

## Benefits & Perks

- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year

Cash Compensation Range: $203,500 - $327,750 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

## About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

If you plan to use AI in any capacity during your candidate journey, please review our [Candidate AI Policy](https://sqsp.link/Sxow3s).

## About Squarespace

## Company Overview
- **One-liner**: Squarespace is a website building and hosting platform that provides tools for entrepreneurs and creators to build, manage, and grow their online presence, including websites, ecommerce stores, domains, and marketing.
- **Entity Type**: Public (NYSE: SQSP)
- **Headquarters**: New York City, USA (with offices in Dublin, Ireland, and Aveiro, Portugal)
- **Founded**: 2003
- **Founders**: Anthony Casalena

## Core Business
- **Primary industry/industries**: Website building & hosting, ecommerce, content management, marketing technology
- **Target customers**: B2B and B2C – small businesses, entrepreneurs, creators, freelancers, and enterprises building online brands
- **Mission or purpose statement**: “A future where everyone can be an entrepreneur.” Design is the ultimate competitive advantage, making professional online tools accessible to all.

## Products & Services
- **Squarespace Websites**: Drag-and-drop website builder with customizable templates, hosting, and built-in SEO; SaaS.
- **Squarespace Commerce**: Ecommerce platform with inventory management, checkout, payments, and shipping; integrated into websites.
- **Squarespace Scheduling**: Online booking and appointment scheduling tool (formerly Acuity Scheduling); SaaS.
- **Squarespace Domains**: Domain name registration and management.
- **Squarespace Marketing**: Email campaigns, social media integration, and analytics tools to grow customer reach.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (public company; market cap available via stock market data)
- **Key Metric**: Annual Revenue ~$1.0B (LinkedIn)
- **Notable Investors/Partners**: Public company; no recent funding rounds. Partners include payment processors (Stripe), and the company owns the Unfold brand.
- **Growth Signals**: Headcount grew 11.7% year-over-year to 1,523 employees (LinkedIn, about page reports “more than 1,760”). Continues to expand offices in Dublin and Portugal; recognized as Great Place to Work and Best Large Places to Work multiple years.

## Competitive Advantages
- **Design-first philosophy** – every product is built with a focus on aesthetics and usability, differentiating from more utilitarian competitors.
- **All-in-one platform** – customers can get websites, domains, ecommerce, scheduling, and marketing under one roof, reducing the need for third-party integrations.
- **Strong brand and community** – millions of websites created; consistently ranked among top workplace awards, attracting top talent.
- **Flexible work policy** – offers both office-space and home-space classifications, enabling a hybrid model that balances collaboration and remote autonomy.

## Strategic Focus
- **Betting on big ideas** – investing in game-changing products like improved ecommerce features, AI-powered design tools, and deeper integrations.
- **International expansion** – growing engineering and support teams in Dublin and Portugal to serve a global customer base.
- **Inclusion & Impact** – driving diversity through employee resource groups, inclusive policies (20 weeks paid family leave, fertility benefits), and matching charitable donations up to $600 per employee.

## Why Work Here
- **Culture**: Highly collaborative, design-driven, and fast-paced. Emphasis on “protect creativity,” “be the customer,” and “learn fast, act fast.” Strong focus on inclusion with 7 ERGs and an Inclusion Advisory Council.
- **Work flexibility**: Hybrid and remote options are core to the model. Employees can be “Officespace” (in-office at least part of the week) or “Homespace” (fully remote). Previously 13% were fully remote pre-pandemic; now many roles have flexible arrangements.
- **Perks & benefits**:
  - Competitive salary, equity grants, and 401(k) with company match.
  - Up to 20 weeks paid family leave and 12 weeks personal care leave.
  - Fertility and adoption benefits (up to $10k/year, $20k lifetime).
  - Mental health support via Headspace, Talkspace, and EAP.
  - Charitable donation matching ($600/yr).
  - Free Squarespace and Unfold subscriptions for employees.
- **Recognition**: Great Place to Work (US, Ireland); Built In Best Places to Work; Comparably Best Work-Life Balance; Healthiest Employers of NYC; Best Companies for Diversity, Women, and Career Growth.
- **Engineering culture**: Teams work on backend (Java, Go), frontend (React, JavaScript), infrastructure, and product analytics. Open roles include Staff Engineer, Senior Software Engineer, and DevOps roles.

## Sources
1. [squarespace.com/about/careers](https://www.squarespace.com/about/careers)
2. [squarespace.com/about/company](https://www.squarespace.com/about/company)
3. [squarespace.com/about/inclusion-and-impact](https://www.squarespace.com/about/inclusion-and-impact)
4. [linkedin.com/company/squarespace](https://www.linkedin.com/company/squarespace)
5. [squarespace.com/careers/jobs](https://www.squarespace.com/careers/jobs)

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