---
title: 'Director, GTM Program Management & Analytics at Hasbro'
canonical: 'https://feeny.ai/job/director-gtm-program-management-analytics-hasbro-renton-washington-3ksgxv3gqtrx'
type: 'job'
last_seen: '2026-09-09'
---

# Director, GTM Program Management & Analytics at Hasbro

- **Company:** Hasbro
- **Location:** Renton Washington, United States
- **Compensation:** $181k–$271k
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4297680009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast, we connect people around the world through play and imagination, from Magic: The Gathering and Dungeons & Dragons to a growing multiverse of games and experiences. This role sits at the center of how we bring those products to market.

We're hiring a Director, GTM Program Management & Analytics to lead our commercial go-to-market function. This role leads a cross-functional team responsible for bringing initiatives and programs to market, from content to instore execution and customer engagement. You'll lead how our commercial programs are built, launched, and scaled across retail and digital channels. Working cross-functionally with Studio, Digital, Commercial, Marketing, Insights, and other stakeholders, you'll build the processes and operating cadence that ensure programs are executed consistently, measured effectively, and drive customer engagement and commercial growth.

What You'll Do:

## Team leadership & Cross Functional Execution

- Build, develop, and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence.
- Lead high-impact, cross-functional initiatives across Wizards of the Coast, influencing senior leaders and representing Commercial GTM leadership forums.
- Shape the end-to-end retailer experience to ensure our website, communications, promotions, toolkits, in-store activations, and enablement resources work together to support successful launches, drive retailer engagement, and maximize commercial impact.

Program management

- Set the strategic framework for launch planning and execution, from early planning through post-launch review, ensuring the right milestones, readiness criteria, and accountability are in place to guide teams toward consistent outcomes.
- Partner across Studios, Marketing, and internal stakeholders aligning dependencies, decision gates, and escalation paths.
- Build repeatable launch programs and in-store activations that produce consistent retail outcomes.
- Manage a centralized GTM enablement toolkit (playbooks, readiness checklists, FAQs) and run the launch cadence, including readiness reviews, executive updates, and retrospectives.

Customer Experience

- Map and improve the end-to-end customer journey, from product awareness through in-store discovery, event participation, and repeat engagement.
- Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action.

Performance analytics & insights

- Own the commercial performance framework, defining and monitoring the metrics that measure business success across retail, digital channels, customer engagement, and operational execution.
- Translate performance data into execution changes and prioritization decisions across commercial and studio teams.
- Build reporting infrastructure and dashboards that give stakeholders visibility into program health, journey performance, and launch outcomes.

What You'll Bring:

- Senior leadership experience owning go-to-market or launch program management, including direct people management across multiple functions.
- Proven track record leading cross-functional teams and initiatives at scale.
- Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints.
- Strong analytical capability, including building performance frameworks and turning insights into decisions.
- Experience with trade and channel campaigns and retailer enablement.
- Clear communication with senior stakeholders and comfort executive readouts.
- Structured operating mindset for managing complex, multi-workstream programs.

## Nice to have

- Familiarity with specialty or hobby retail networks and TCG ecosystem
- Experience supporting retail outcomes through consumer-facing digital surfaces.
- Experience running formal operating cadences (WBR/MBR/QBR) and launch governance.
- Background in BI, analytics tooling, SQL, Python, and leading data analytics teams.

#wizards The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $180,700—$271,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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