---
title: 'Director, GTM Systems & AI Transformation at Snorkel AI'
canonical: 'https://feeny.ai/job/director-gtm-systems-ai-transformation-snorkel-ai-san-francisco-2k9p63at6sd0'
type: 'job'
last_seen: '2026-09-12'
---

# Director, GTM Systems & AI Transformation at Snorkel AI

- **Company:** Snorkel AI
- **Location:** San Francisco, CA
- **Compensation:** $225k–$290k
- **Work type:** hybrid
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/snorkelai/jobs/6190745004

## Job description

## About Snorkel

At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.

We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

Director, GTM Systems & AI Transformation

Reports to: VP, Revenue Operations Team: Senior GTM Transformation Specialist, Senior GTM Engineer Location: San Francisco

## About the Role

Snorkel AI's Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads that effort end-to-end — from systems architecture to workflow automation to AI-enabled process innovation — and manages a small, high-leverage systems team.

This is a hands-on leadership role for someone who can own the technical roadmap and transform the GTM motion. You'll partner directly with Sales, Delivery, Marketing, Finance, and Legal to make sure our systems reflect how the business actually needs to run, and you'll be a trusted business partner to every team you touch.

## What You'll Own

Systems Strategy & Architecture

- Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more
- Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)
- Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline
- Own vendor relationships and renewals across the GTM stack

## Team Leadership

- Manage and grow the team, setting priorities and reviewing technical design
- Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes
- Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed

Data Governance & Process

- Define and enforce data hygiene standards and field/object governance across the CRM
- Own the orchestration and reliability of revenue data across the GTM ecosystem
- Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms
- Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance
- Partner with Enablement to roll out new features and ensure technology adoption

Automation & AI

- Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel
- Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights.
- Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations between systems, and the use of AI.

## What You'll Bring

- 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams
- Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus
- Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)
- Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with the operational pragmatism to know when and how to deploy them effectively
- Strong prioritization and project management skills in fast-moving environments
- Exceptional communication and collaboration skills with executives, sales managers, sales reps, cross-departmental leaders, and IT
- Comfort operating in a fast-moving, ambiguous environment — startup or high-growth company experience strongly preferred
- Strong systems thinking and ability to design durable, scalable solutions instead of one-off fixes
- Deep comprehension of the business motions across Marketing, Sales, and Delivery, and the judgment to know where technology and AI can move the needle for each

This role is hybrid schedule for 3 days a week in our Downtown SF office. Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.

Salary range(s) for this role $225,000—$290,000 USD

Be Your Best at Snorkel

Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.

Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

## About Snorkel AI

## Company Overview
- **One-liner**: The frontier AI data lab helping teams build the data and environments behind high-performing frontier models and agentic AI.
- **Entity Type**: Private (multiple funding rounds; latest venture round in 2024; total funding $250.2M)
- **Headquarters**: Redwood City, California, United States
- **Founded**: 2019
- **Founders**: Not explicitly listed in provided sources; company originated from the Stanford AI Lab

## Core Business
- **Primary industry**: AI data development, software development, AI/ML research
- **Target customers**: B2B; frontier AI labs, enterprises, government agencies
- **Mission**: “We’re building the data and environments behind the world’s most advanced AI systems.”

## Products & Services
- **Custom Data Development**: Bespoke datasets, evaluation frameworks, and benchmark expansions for specialized AI models and agents. Type: Service / Platform.
- **Specialized Agents**: Agents grounded in expert data, evaluated against task-specific rubrics and programmatic checks. Type: AI solution.
- **Snorkel Data Series**: Curriculum-structured datasets with rubrics, reviewer guidance, difficulty tiers, and eval slices. Type: Dataset product.
- **Evaluation Research**: Proprietary frameworks like RIFT (Rubric Failure Mode Taxonomy) and benchmarks such as OSWORLD 2.0 and Terminal-Bench 2.0. Type: Research / tooling.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue $38.6M (LinkedIn estimate) | Total Funding $250.2M (9 rounds)
- **Notable Investors/Partners**: Addition, Greylock, GV (Google Ventures), In-Q-Tel, Lightspeed Venture Partners, funds managed by BlackRock, QBE Ventures
- **Growth Signals**: Headcount grew 62.5% YoY to 801 employees; operates in 15 countries; trusted by leading AI labs and enterprises; 250+ publications at top conferences (NeurIPS, ICML, ICLR, etc.)

## Competitive Advantages
- **Proprietary data development process** based on programmatic data labeling and weak supervision, pioneered at Stanford AI Lab
- **Deep academic roots** with ongoing research collaborations and peer-reviewed publications
- **Focus on frontier AI data quality** (task specification, calibrated review, provenance) rather than volume
- **Embedded delivery model** combining platform, research, and domain expertise

## Strategic Focus
- Building the data and environments for frontier models and agentic AI
- Expanding into enterprise and government deployments
- Advancing research on RLVR (Reinforcement Learning with Verifiable Rewards) in low-data regimes
- Creating evaluation standards for agentic systems (e.g., Terminal-Bench, OSWORLD 2.0)

## Why Work Here
- **Culture**: “Quality first”, “Push the frontier”, “Competitive yet kind” – fast-moving, high bar, no ego
- **Locations**: Primarily San Francisco, Redwood City, and New York City, with remote/hybrid options globally
- **Benefits**: Comprehensive medical coverage, parental leave for birthing and non-birthing parents, flexible PTO, equity refresh grants, wellbeing allowance, company events
- **Engineering culture**: Work with PhDs, subject matter experts, and domain specialists on cutting-edge AI data challenges
- **Open roles**: 45 positions across Research, Engineering, Sales, Operations, Product, etc. (as of latest posting)

## Sources
1. [snorkel.ai/company/](https://snorkel.ai/company/)
2. [snorkel.ai/](https://snorkel.ai/)
3. [snorkel.ai/join-us/](https://snorkel.ai/join-us/)
4. [linkedin.com/company/snorkel-ai](https://www.linkedin.com/company/snorkel-ai)
5. [job-boards.greenhouse.io/snorkelai](https://job-boards.greenhouse.io/snorkelai/jobs/5990959004)

## Other roles at Snorkel AI

- [Senior / Staff AI Engineer](https://feeny.ai/job/senior-staff-ai-engineer-snorkel-ai-new-york-gj3hfykcbr83) — New York, NY / San Francisco, CA
- [Senior/Staff FDE - Synthetic Data Generation](https://feeny.ai/job/senior-staff-fde-synthetic-data-generation-snorkel-ai-new-york-j2pacrpcgwxs) — New York, NY / San Francisco, CA
- [Senior/Staff FDE - CUA](https://feeny.ai/job/senior-staff-fde-cua-snorkel-ai-new-york-tfz3et8absp3) — New York, NY / San Francisco, CA
- [Senior Technical Compliance Analyst](https://feeny.ai/job/senior-technical-compliance-analyst-snorkel-ai-new-york-2w2fta7dzcq0) — New York, NY / San Francisco, CA
- [Senior IT Platform and Automation Engineer](https://feeny.ai/job/senior-it-platform-and-automation-engineer-snorkel-ai-new-york-16r9azwkxg7g) — New York, NY / San Francisco, CA
- [Senior Technical Recruiter - Product](https://feeny.ai/job/senior-technical-recruiter-product-snorkel-ai-new-york-chssj84jb0jr) — New York, NY / San Francisco, CA
- [Senior Technical Recruiter - Engineering](https://feeny.ai/job/senior-technical-recruiter-engineering-snorkel-ai-new-york-0zn2788qyybx) — New York, NY / San Francisco, CA
- [Senior Technical Recruiter - Research Science](https://feeny.ai/job/senior-technical-recruiter-research-science-snorkel-ai-new-york-jz64hfbf24kn) — New York, NY / San Francisco, CA
- [Software Engineer — Test](https://feeny.ai/job/software-engineer-test-snorkel-ai-new-york-8cp2kj74h9y9) — New York, NY / San Francisco, CA
- [Software Engineer — Security](https://feeny.ai/job/software-engineer-security-snorkel-ai-new-york-3s6j6rhyzydg) — New York, NY / San Francisco, CA