---
title: 'Director, Head of Creative at Twitch'
canonical: 'https://feeny.ai/job/director-head-of-creative-twitch-san-francisco-ywm0npftdh9d'
type: 'job'
last_seen: '2026-09-12'
---

# Director, Head of Creative at Twitch

- **Company:** Twitch
- **Location:** San Francisco, CA
- **Compensation:** $185k–$275k
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/twitch/jobs/8792309002

## Job description

## About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on [LinkedIn](https://link.twitch.tv/TwitchLinkedinJD) and [X](https://link.twitch.tv/TwitchTwitterJD),  and discover the projects we’re solving on our [Blog](https://link.twitch.tv/TwitchBlogJD). Be sure to explore our [Interviewing Guide](https://link.twitch.tv/TwitchInterviewingJD) to learn how to ace our interview process.

## About the Role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.

You Will:

- Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
- Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
- Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
- Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
- Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
- Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

You Have:

- Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
- Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
- Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
- Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
- Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
- Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience.
- Portfolio: A portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact is required.

Bonus Points

- Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.

## Perks

- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9285 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually $184,500—$249,600 USD

US, CA, San Francisco - Annually $203,000—$274,600 USD

US, NY, New York - Annually $203,000—$274,600 USD

US, CA, Los Angeles - Annually $184,500—$249,600 USD

US, CA, Irvine - Annually $184,500—$249,600 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our [Candidate Privacy Notice](https://www.twitch.tv/jobs/en/legal/privacy-notice/), for information about how we collect, use, and disclose personal information of our candidates.

## About Twitch

## Company Overview
- **One-liner**: Twitch is the world’s leading live-streaming platform for gamers, creators, and live entertainment, enabling real-time interaction between broadcasters and their communities.
- **Entity Type**: Public (subsidiary of Amazon; no separate ticker)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2011 (spun out from Justin.tv)
- **Founders**: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt

## Core Business
- **Primary industry/industries**: Live streaming, Video game broadcasting, Entertainment, Creator economy
- **Target customers**: B2C (streamers and viewers), B2B (advertisers and brand partners); core audience is gaming and esports communities, but expanding into “Just Chatting,” music, and IRL (in-real-life) content
- **Mission or purpose statement**: “We’re building the future of live entertainment, and we’d do it even better with you. Twitch doesn’t just serve communities, we work as one too.” (from careers page)

## Products & Services
- **[Twitch.tv (Platform)]**: The flagship live-streaming website and app. Viewers watch, chat, subscribe, and donate to streamers. Type: SaaS/Platform.
- **[Twitch Turbo]**: An ad-free subscription tier for viewers, removing pre-roll and mid-roll ads across all channels. Type: Subscription service.
- **[Twitch Subs (Subscriptions)]**: Tiered monthly subscriptions (Tier 1/2/3) allowing viewers to support streamers directly, with associated perks like emotes and badges. Type: Digital goods/subscription.
- **[Bits & Cheering]**: Virtual goods (Bits) purchased by viewers to “Cheer” in chat, with streamers receiving a revenue share. Type: Virtual currency.
- **[Twitch Extensions]**: Interactive overlays and panels that streamers can add to their channels (e.g., live polls, mini-games, donation alerts). Type: API/Software development kit.
- **[Twitch Studio]**: Free, beginner-friendly broadcasting software for streamers. Type: Desktop app.
- **[Twitch Advertising (Video & Display)]**: Ad placements for brands targeting the live-streaming audience. Type: Ad network.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Amazon). Amazon acquired Twitch for $970 million in 2014.
- **Key Metric**: Total funding (pre-acquisition): $35 million (Series C, led by Thrive Capital). Current revenue: estimated at $2.5–3 billion annually (2024-2025 analyst estimates, not publicly confirmed).
- **Notable Investors/Partners**: Amazon (parent company); prior investors include Thrive Capital, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates. Key partners include major game publishers (Riot Games, Epic Games, Blizzard) and brands (Coca-Cola, State Farm, Red Bull).
- **Growth Signals**:
    - Over 31 million average daily active viewers (Q1 2025).
    - Over 7 million unique streamers go live each month.
    - Strong growth in non-gaming categories (Just Chatting, Music, Sports).
    - Continued investment in creator monetization tools and advertising products.
    - Remote-friendly work culture with global no-meeting days.

## Competitive Advantages
- **First-mover & network effects**: The largest and most entrenched live-streaming community for gaming and esports, with deep social features (chat, emotes, subscriptions) that create high switching costs.
- **Amazon integration**: Leverages AWS infrastructure (reliability, low latency) and can cross-sell with Amazon Prime (Prime Gaming / Twitch Prime free sub).
- **Creator monetization**: Best-in-class suite of tools (Subs, Bits, Ads, Sponsorships) allowing streamers to build sustainable careers.
- **Brand & culture**: Iconic “purple” brand with a highly engaged, passionate user base and a distinct internet culture (emotes like Kappa, PogChamp).

## Strategic Focus
- **Expanding beyond gaming**: Growing “Just Chatting,” music, sports, and IRL categories to attract a broader audience and advertisers.
- **Improving creator tools & discovery**: Investing in AI-powered recommendations, discoverability features, and better tools for streamers (Twitch Studio, analytics).
- **Ad revenue growth**: Scaling its ad business (video ads, sponsorships, brand integrations) to diversify revenue beyond subscriptions and Bits.
- **Mobile & global expansion**: Enhancing the mobile app experience and growing in markets like Latin America, Europe, and Asia.
- **Safety & moderation**: Continued investment in automated moderation (AutoMod, Machine Learning) and human review to maintain community health.

## Why Work Here
- **Culture**: Described as a “quest” to empower live communities. Emphasis on inclusion, diversity, and a strong sense of purpose. The careers page says: “We take care of communities at Twitch — and that includes our own.”
- **Flexibility**: Remote-friendly workplace with global no-meeting days and company holidays. Modified work arrangements available.
- **Benefits**: Amazon’s competitive benefits (health, retirement, parental leave) plus Twitch-specific perks for mental health and wellness.
- **Engineering culture**: Heavy focus on behavioral and technical interviews; real human reviews (no AI overlords). Onsite interviews are currently remote.
- **Growth opportunities**: Mentorship, coaching, live workshops, e-learnings, and a strong early-career program (internships, Kappastone projects).
- **Perks**: “Twitch-specific perks to keep your mind and body well” (details not fully public). Office locations in San Francisco, Seattle, Los Angeles, New York City, and London.

## Sources
1. [Twitch Careers Page](https://careers.twitch.com/)
2. [Twitch Interview Process](https://careers.twitch.com/en/interviewing)
3. [Twitch Early Career Program](https://careers.twitch.com/en/early-career/)
4. [Twitch Greenhouse Job Board](http://job-boards.greenhouse.io/twitch)
5. [Wikipedia – Twitch (service)](https://en.wikipedia.org/wiki/Twitch_(service))
6. [Bloomberg – Twitch Revenue Estimates](https://www.bloomberg.com/news/articles/2024-03-15/twitch-revenue-2024-estimates)
7. [Crunchbase – Twitch Funding](https://www.crunchbase.com/organization/twitch)

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