--- title: 'Director, Head of Product Marketing at Twitch' canonical: 'https://feeny.ai/job/director-head-of-product-marketing-twitch-irvine-rc5w0psk2gwn' type: 'job' last_seen: '2026-09-26' --- # Director, Head of Product Marketing at Twitch - **Company:** Twitch - **Location:** Irvine, CA - **Compensation:** $187k–$278k - **Posted:** 2026-09-25 - **Last confirmed live:** 2026-09-26 - **Apply:** https://job-boards.greenhouse.io/twitch/jobs/8846380002 ## Job description ## About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on [LinkedIn](https://link.twitch.tv/TwitchLinkedinJD) and [X](https://link.twitch.tv/TwitchTwitterJD),  and discover the projects we’re solving on our [Blog](https://link.twitch.tv/TwitchBlogJD). Be sure to explore our [Interviewing Guide](https://link.twitch.tv/TwitchInterviewingJD) to learn how to ace our interview process. ## About the Role Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver. In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships. You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA. You Will: - Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork. - Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income. - Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges. - Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals. - Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals. - Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers You Have: - 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams. - Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them. - Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation. - Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical - Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets ## Perks - Medical, Dental, Vision & Disability Insurance - 401(k) - Maternity & Parental Leave - Flexible PTO - Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Job ID: TW9298 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, WA, Seattle - Annually $187,000—$252,900 USD US, CA, San Francisco - Annually $205,700—$278,200 USD US, NY, New York - Annually $205,700—$278,200 USD US, CA, Los Angeles - Annually $187,000—$252,900 USD US, CA, Irvine - Annually $187,000—$252,900 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our [Candidate Privacy Notice](https://www.twitch.tv/jobs/en/legal/privacy-notice/), for information about how we collect, use, and disclose personal information of our candidates. ## About Twitch ## Company Overview - **One-liner**: Twitch is the world’s leading live-streaming platform for gamers, creators, and live entertainment, enabling real-time interaction between broadcasters and their communities. - **Entity Type**: Public (subsidiary of Amazon; no separate ticker) - **Headquarters**: San Francisco, California, USA - **Founded**: 2011 (spun out from Justin.tv) - **Founders**: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt ## Core Business - **Primary industry/industries**: Live streaming, Video game broadcasting, Entertainment, Creator economy - **Target customers**: B2C (streamers and viewers), B2B (advertisers and brand partners); core audience is gaming and esports communities, but expanding into “Just Chatting,” music, and IRL (in-real-life) content - **Mission or purpose statement**: “We’re building the future of live entertainment, and we’d do it even better with you. Twitch doesn’t just serve communities, we work as one too.” (from careers page) ## Products & Services - **[Twitch.tv (Platform)]**: The flagship live-streaming website and app. Viewers watch, chat, subscribe, and donate to streamers. Type: SaaS/Platform. - **[Twitch Turbo]**: An ad-free subscription tier for viewers, removing pre-roll and mid-roll ads across all channels. Type: Subscription service. - **[Twitch Subs (Subscriptions)]**: Tiered monthly subscriptions (Tier 1/2/3) allowing viewers to support streamers directly, with associated perks like emotes and badges. Type: Digital goods/subscription. - **[Bits & Cheering]**: Virtual goods (Bits) purchased by viewers to “Cheer” in chat, with streamers receiving a revenue share. Type: Virtual currency. - **[Twitch Extensions]**: Interactive overlays and panels that streamers can add to their channels (e.g., live polls, mini-games, donation alerts). Type: API/Software development kit. - **[Twitch Studio]**: Free, beginner-friendly broadcasting software for streamers. Type: Desktop app. - **[Twitch Advertising (Video & Display)]**: Ad placements for brands targeting the live-streaming audience. Type: Ad network. ## Market Standing - **Valuation/Market Cap**: Not disclosed (subsidiary of Amazon). Amazon acquired Twitch for $970 million in 2014. - **Key Metric**: Total funding (pre-acquisition): $35 million (Series C, led by Thrive Capital). Current revenue: estimated at $2.5–3 billion annually (2024-2025 analyst estimates, not publicly confirmed). - **Notable Investors/Partners**: Amazon (parent company); prior investors include Thrive Capital, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates. Key partners include major game publishers (Riot Games, Epic Games, Blizzard) and brands (Coca-Cola, State Farm, Red Bull). - **Growth Signals**: - Over 31 million average daily active viewers (Q1 2025). - Over 7 million unique streamers go live each month. - Strong growth in non-gaming categories (Just Chatting, Music, Sports). - Continued investment in creator monetization tools and advertising products. - Remote-friendly work culture with global no-meeting days. ## Competitive Advantages - **First-mover & network effects**: The largest and most entrenched live-streaming community for gaming and esports, with deep social features (chat, emotes, subscriptions) that create high switching costs. - **Amazon integration**: Leverages AWS infrastructure (reliability, low latency) and can cross-sell with Amazon Prime (Prime Gaming / Twitch Prime free sub). - **Creator monetization**: Best-in-class suite of tools (Subs, Bits, Ads, Sponsorships) allowing streamers to build sustainable careers. - **Brand & culture**: Iconic “purple” brand with a highly engaged, passionate user base and a distinct internet culture (emotes like Kappa, PogChamp). ## Strategic Focus - **Expanding beyond gaming**: Growing “Just Chatting,” music, sports, and IRL categories to attract a broader audience and advertisers. - **Improving creator tools & discovery**: Investing in AI-powered recommendations, discoverability features, and better tools for streamers (Twitch Studio, analytics). - **Ad revenue growth**: Scaling its ad business (video ads, sponsorships, brand integrations) to diversify revenue beyond subscriptions and Bits. - **Mobile & global expansion**: Enhancing the mobile app experience and growing in markets like Latin America, Europe, and Asia. - **Safety & moderation**: Continued investment in automated moderation (AutoMod, Machine Learning) and human review to maintain community health. ## Why Work Here - **Culture**: Described as a “quest” to empower live communities. Emphasis on inclusion, diversity, and a strong sense of purpose. The careers page says: “We take care of communities at Twitch — and that includes our own.” - **Flexibility**: Remote-friendly workplace with global no-meeting days and company holidays. Modified work arrangements available. - **Benefits**: Amazon’s competitive benefits (health, retirement, parental leave) plus Twitch-specific perks for mental health and wellness. - **Engineering culture**: Heavy focus on behavioral and technical interviews; real human reviews (no AI overlords). Onsite interviews are currently remote. - **Growth opportunities**: Mentorship, coaching, live workshops, e-learnings, and a strong early-career program (internships, Kappastone projects). - **Perks**: “Twitch-specific perks to keep your mind and body well” (details not fully public). Office locations in San Francisco, Seattle, Los Angeles, New York City, and London. ## Sources 1. [Twitch Careers Page](https://careers.twitch.com/) 2. [Twitch Interview Process](https://careers.twitch.com/en/interviewing) 3. [Twitch Early Career Program](https://careers.twitch.com/en/early-career/) 4. [Twitch Greenhouse Job Board](http://job-boards.greenhouse.io/twitch) 5. [Wikipedia – Twitch (service)](https://en.wikipedia.org/wiki/Twitch_(service)) 6. [Bloomberg – Twitch Revenue Estimates](https://www.bloomberg.com/news/articles/2024-03-15/twitch-revenue-2024-estimates) 7. 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