---
title: 'Director, Head of Social & Influencer at Liquid I.V.'
canonical: 'https://feeny.ai/job/director-head-of-social-influencer-liquid-i-v-el-segundo-qxqkfyzk787k'
type: 'job'
last_seen: '2026-09-07'
---

# Director, Head of Social & Influencer at Liquid I.V.

- **Company:** Liquid I.V.
- **Location:** El Segundo, CA
- **Posted:** 2026-07-07
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/liquidiv/jobs/4282515009

## Job description

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

The Director, Head of Social & Influencer Marketing will be responsible for leading and executing the brand’s social media and influencer strategy across all social platforms that is aligned with the brand pillars, marketing objectives and business goals. In this role, this person will responsible for the development, planning and execution of all strategic 360 social media & influencer plans (including macro, micro and affiliate). The ideal candidate is a storyteller who understands the combination of content, conversation and culture with a successful track record of leading and executing innovative consumer-based strategies that are brand centric. They will partner with our external agencies to create disruptive, compelling, and engaging content that entertains, educates, and ultimately drives consumer behavior. This person should have a deep understanding of the creator world, bring forth new content strategies and ideas and drive integrated social & influencer campaigns that fit within the overarching marketing strategies. This person will report into the VP of Integrated Marketing.

Functions and duties of this role include, but not limited to:

## SOCIAL MEDIA

- Own and drive the company’s overall social media strategy across TikTok, Instagram, YouTube, Meta, Reddit, Pinterest, and emerging platforms
- Develop platform-specific content strategies that grow audience, deepen engagement, strengthen brand equity, and support paid media performance goals
- Drive performance across both organic and paid social KPIs including engagement rate, reach, impressions, CTR, hook rate, CAC efficiency, ROAS contribution, conversion metrics, and content performance
- Build social-first strategies that spark community participation while also creating scalable opportunities for paid amplification

>> Content Creation & Brand Storytelling

- Own creation of social-first, culturally relevant content that builds brand love while supporting broader business objectives
- Translate brand pillars, usage occasions, and differentiation into compelling platform-native storytelling that works
- Develop content formats, creator frameworks, and storytelling systems that drive sustained engagement and scalable performance
- Ensure content reflects both brand identity and audience/platform behavior across organic and paid environments
- Continuously evolve creative approaches based on platform trends, audience insights, algorithm shifts, and performance learnings

>> Build an Integrated Full-Funnel Content Ecosystem

- Build a scalable content ecosystem that fuels both organic engagement and paid media performance across social and influencer channels
- Oversee development of performance-oriented creative frameworks including hooks, messaging angles, creator storytelling, UGC formats, testing roadmaps, and scalable asset systems
- Ensure content is designed to work across the full funnel - from awareness and engagement to consideration, conversion, and retention

## INFLUENCER

Own Influencer Strategy (Macro, Micro & Affiliate)

- Lead macro, micro, affiliate, and creator commerce strategies as integrated drivers of engagement, awareness, conversion, and revenue growth
- Develop scalable systems for creator recruitment, activation, retention, whitelisting, and performance optimization
- Build a creator ecosystem capable of driving both brand love and measurable business outcomes
- Track and optimize influencer and affiliate performance metrics including engagement, conversion, creator retention, affiliate revenue, CAC efficiency, ROAS contribution, and content scalability

## BOTH SOCIAL & INFLUENCER

Build the System & Lead Cross-Functional Integration

- Establish the infrastructure, workflows, creative systems, and planning processes required to support a full-funnel social and influencer ecosystem
- Partner closely with Media, Brand, Creative, E-commerce, and Retail teams to align content strategies with broader business objectives and campaign priorities
- Ensure strong integration between Social, Influencer and Media teams to support paid amplification, testing velocity, creative optimization, and scalable asset development
- Own agency relationships across social and influencer, ensuring strong briefs, clear feedback, seamless execution, and measurable performance outcomes
- Work closely with legal and regulatory teams to ensure brand integrity and compliance across all social and influencer efforts

Own Performance, Reporting & Optimization

- Lead weekly, monthly, and quarterly reporting on both brand and performance metrics across social and influencer channels
- Track performance across engagement, reach, impressions, creator growth, CTR, conversion rate, affiliate revenue, CAC efficiency, ROAS contribution, and content scalability
- Deliver clear insights, actionable optimizations, and strategic recommendations based on platform data, testing learnings, and audience behavior
- Continuously test, learn, optimize, and evolve content strategies based on performance trends and platform changes
- Build a culture of experimentation, iteration, and performance accountability across the Social & Influencer organization

Qualifications:

The successful candidate will have the following qualifications:

- 5-7+ years of experience in social, influencer, growth marketing, social strategy, or creative performance roles within a DTC brand, agency, media company, or high-growth consumer brand
- 2+ years of experience managing a team within marketing to deliver key results and engagement
- Deep understanding of TikTok, Instagram, Meta Ads, YouTube Shorts, creator ecosystems, and platform-specific content behavior
- Strong understanding of paid media KPIs including CTR, CVR, CPM, CAC, ROAS, engagement rate, hook rate, and thumb-stop performance
- Experience developing high-performing paid social creative and conversion-focused content
- Proven ability to analyze performance data and translate insights into creative optimization strategies and scalable testing frameworks
- Experience developing high-performing Paid Social creative and conversion-focused content across UGC, creator-led storytelling, advertorial, and platform-native formats
- Strong creative instincts combined with analytical rigor and performance orientation
- Experience briefing and managing creators, agencies, production partners, and external vendors
- Comfortable operating in fast-paced, agile, test-and-learn environments
- Experience with CapCut, Adobe Premiere, Canva, Photoshop, or similar creative/editing tools preferred
- Passion for culture, trends, storytelling, and platform-native content creation

What We Give:

- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!

Work Environment:

- This role is (HYBRID) in El Segundo. Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $154,700 - $232,100 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

You can find the Unilever privacy note [here](https://www.unilevernotices.com/recruitment-notices/recruitment-privacy-notice.html)

## About Liquid I.V.

## Company Overview
- **One-liner**: Liquid I.V. is a functional hydration company that produces powdered electrolyte drink mixes designed to hydrate faster and more efficiently than water alone.
- **Entity Type**: Private (Acquired by Unilever PLC in 2020)
- **Headquarters**: El Segundo, California, United States
- **Founded**: 2012
- **Founders**: Hayden Fulstone (Co-Founder)

## Core Business
- Primary industry/industries: Functional beverages, Consumer packaged goods (CPG), Wellness
- Target customers: B2C (health-conscious consumers, athletes, travelers, parents) and B2B (retailers like Costco, Target, Walmart, CVS, Amazon)
- Mission or purpose statement: "We exist to elevate the vitality of people and planet." The company believes water access is a fundamental human right and is committed to a healthier world for all.

## Products & Services
- **Hydration Multiplier®**: The flagship product, a powdered electrolyte drink mix that uses LIV HYDRASCIENCE™ to deliver hydration faster than water alone. Contains 3x more electrolytes than leading sports drinks.
- **Hydration Multiplier® Sugar-Free**: A zero-sugar version of the flagship product.
- **Hydration Multiplier® + Energy**: An enhanced formula with added energy-supporting ingredients.
- **Hydration Multiplier® + Immune Support**: Formulated with vitamins to support immune health.
- **Hydration Multiplier® + Kids**: A version tailored for children.
- **Hydration Multiplier® + Gut Health**: Contains prebiotics and probiotics for digestive wellness.
- **Hydration Multiplier® + Sleep**: Designed to support restful sleep with ingredients like melatonin.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Unilever in 2020 for an undisclosed amount; prior to acquisition, the company had raised $10M in funding).
- **Key Metric**: Annual Revenue of approximately **$100M** (as of latest estimates).
- **Total Funding**: $10M prior to acquisition (Series B led by CircleUp in 2018 and a venture round in 2019).
- **Notable Investors/Partners**: Parent company Unilever PLC. Key retail partners include Costco, Target, Walmart, CVS, Amazon. Impact partners include DigDeep, Save The Children, and MAP International.
- **Growth Signals**: 
    - Headcount of 264 employees (+15.2% YoY).
    - Available in over 40,000 retail doors nationwide.
    - Operations in 6 countries (US, Canada, Brazil, India, Australia, Nepal).
    - 50,078 LinkedIn followers (+39% YoY).
    - Committed to donating 150 million servings globally by 2032 (over 62 million donated as of 2024).

## Competitive Advantages
- **Proprietary Technology**: The LIV HYDRASCIENCE™ formula is a key differentiator, clinically backed and designed for superior hydration efficiency.
- **Brand Dominance**: The #1 powdered hydration brand in America, with a strong, recognizable brand and a loyal customer base.
- **Massive Distribution Network**: Presence in over 40,000 retail doors including top national retailers like Costco, Target, and Walmart.
- **Unilever Backing**: Access to the resources, supply chain, and global reach of a major CPG conglomerate (Unilever PLC).
- **Strong Social Mission**: The Impact Program (donating over 1% of revenue) and water access initiatives create strong brand affinity and purpose-driven marketing.

## Strategic Focus
- **Global Expansion**: Scaling internationally while maintaining brand purpose and quality.
- **Product Innovation**: Continuously expanding the product line with new functional variants (e.g., Gut Health, Sleep, Energy).
- **Sustainability**: Working towards zero-waste packaging and committing to provide 2 million people with increased access to clean water by 2026.
- **Retail Growth**: Deepening relationships with existing retail partners and expanding into new channels.

## Why Work Here
- **Compelling Mission**: Employees are part of a company with a strong social purpose—elevating the vitality of people and the planet—and a tangible impact program.
- **Comprehensive Benefits**: 100% company-paid medical, dental, and vision insurance (PPO, HMO, Kaiser options); 401k with company match; short/long-term disability; generous PTO and 13+ paid holidays; wellness classes; monthly tech & wellness reimbursement; employee assistance program; pet insurance.
- **Culture & Perks**: Described as a "growing company" focused on helping people "grow into the best version of themselves." Includes an infinite supply of Liquid I.V. products.
- **Work Model**: Based in El Segundo, CA (Los Angeles area). Job postings indicate a preference for candidates within commuting distance.
- **Engineering Culture**: Roles span Marketing, Operations, Sales, Finance, R&D, Data, Analytics, and more. The company values innovation and challenging the norm.
- **Active Hiring**: 14 active job postings (as of latest data), with strong monthly growth in postings (+133.3%), indicating a scaling organization.

## Sources
1. [Liquid I.V. Careers Page](https://www.liquid-iv.com/pages/careers)
2. [Liquid I.V. About Us](https://www.liquid-iv.com/pages/about-us)
3. [Liquid I.V. LinkedIn](https://www.linkedin.com/company/liquid-i-v-)
4. [Liquid I.V. Job Application (Greenhouse)](https://job-boards.greenhouse.io/liquidiv/jobs/4017660009)
5. [Liquid I.V. Website](https://www.liquid-iv.com/)

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