---
title: 'Director, Hyundai Audience and Channel Planning - Performance at Canvas Worldwide'
canonical: 'https://feeny.ai/job/director-hyundai-audience-and-channel-planning-performance-canvas-worldwide-el-ykak8yj8f10t'
type: 'job'
last_seen: '2026-09-12'
---

# Director, Hyundai Audience and Channel Planning - Performance at Canvas Worldwide

- **Company:** Canvas Worldwide
- **Location:** El Segundo, CA
- **Compensation:** $135k–$145k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/canvasww/1ce42c13-c458-42f8-b046-cddfa2ff2ce9

## Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

## The Role

Canvas is seeking a curious and strategic Media Leader to help spearhead the Performance Strategy within the Audience and Channel planning team on the Hyundai business. The Director actively leads and contributes to the strategic development, creation, execution, and stewardship of Hyundai performance media campaigns and associated deliverables. This role is rooted in digital performance strategy, audience development, campaign execution, strategic measurement insights, and performance analysis, while also bringing a holistic understanding of how performance activity connects to broader Hyundai brand and business objectives. The Director will also ensure the infusion of tactical investment into the overall planning process.  The Director will partner closely with Brand Strategy, Investment, Social, Search, Programmatic, Analytics, Ad Ops, and partner agency teams to create integrated recommendations that are measurable, actionable, and built to drive outcomes. The Director works directly with the team’s VP and helps guide and mentor Supervisors, Strategists, and Associates, serving as a day-to-day leader who supports client business goals, elevates the work, and contributes to the continued evolution of the Hyundai business.

Key Duties & Responsibilities: Client and Partner Agency

- Maintain excellent client and partner agency relationships, understanding the client’s key business and challenges
- Develop strong client presentations that bring the performance plan to life through strategic rationale, data visualization, concise narratives, insights, and action items
- Be a valuable contributor to internal and external meetings, serving as a media expert
- Identify, develop, and oversee the delivery of innovative strategies to deliver on the client’s desired results
- Maintain a sharp focus on performance and measurement
- Lead the development of clear, measurable objectives, strategies, and approaches that connect Hyundai business priorities to performance media planning and optimization
- Partner with the VP to provide thought leadership on Hyundai performance strategy, tactical approach, audience planning, testing opportunities, and measurement implications for senior client and partner agency stakeholders
- In partnership with the VP, ensure all client financial stewardship, reporting, budget management, authorization, and billing needs are met in a timely and accurate manner
- Other duties may be assigned, as needed

Internal

- Educate the team on the client’s business needs and provide growth opportunities for each team member
- Keep leadership teams informed of new developments internally and with the client and partner agencies
- Drive collaboration across all disciplines (Social, Analytics, Search, etc.) to create integrated plans that make an impact on customers and deliver on client business objectives
- Work in tandem with the team to ensure performance recommendations are integrated with Hyundai’s larger media strategy, consumer insights, and customer journey priorities
- Contribute to standardizing performance team capabilities, planning approaches, and workstreams to improve consistency, efficiency, and quality of Hyundai deliverables
- Manage multiple projects concurrently, including ongoing core workstreams and ad-hoc, quick-turn needs
- Stay active in the industry and maintain a strong understanding of media trends, marketplace developments, platform innovation, measurement evolution, and opportunities relevant to Hyundai’s performance goals Qualifications: Education & Experience
- Bachelor’s degree required; concentration in business, marketing, or advertising preferred
- 8–10 years of experience in Media Strategy/Planning with a focus on digital and performance channels; agency and management experience required
- Experience building strong, trust-based senior client relationships and translating business challenges into integrated media strategies that drive measurable outcomes Technical Skills
- Mastery of Microsoft Office Suite products, including Excel, Word, and PowerPoint
- Strong knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data to develop insights and action items
- Proficiency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
- Strong understanding of performance measurement, optimization frameworks, audience strategy, and how digital campaign results inform broader media planning decisions

Soft Skills

- Excellent written and verbal communication skills, including the ability to maintain strong internal, external, and client relationships with managers, vendors, partner agencies, and clients
- Strong presentation skills
- Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports
- Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
- Strong problem-solving, critical thinking, resourcefulness, and creative thinking skills to solve business problems
- Proven experience driving projects and campaigns from start to finish
- Eagerness to learn and a proactive approach to the work
- A strong leader, excited to manage and grow team members
- Contribute to an open and supportive working environment where opinions, views, and ideas are welcomed and shared

Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

## About Canvas Worldwide

## Company Overview
- **One-liner**: Canvas Worldwide is an independent, full-service media agency that helps brands of all sizes think differently about their media investment through data-informed, tech-powered, creative, and transparent strategies.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Los Angeles, California, United States (dual headquarters in New York, NY)
- **Founded**: 2016
- **Founders**: Not publicly listed (leadership includes CEO Paul Woolmington)

## Core Business
- **Primary industry**: Advertising Services (Media Agency)
- **Target customers**: B2B — brands of all sizes seeking innovative media strategy, investment, analytics, and consultancy.
- **Mission or purpose**: “Challenge the Comfortable” — to help brands achieve great outcomes by defying conventional thinking and delivering business outcomes, not just media solutions.

## Products & Services
Canvas Worldwide offers a full suite of agency capabilities, organized into four core areas:
- **[Media Strategy]**: Brand strategy, performance strategy, retail strategy, consumer insights, influencer creative optimization, holistic business consulting.
- **[Media Investment]**: Branded content, biddable media, paid social, local markets, standalone OOH & traffic, sports portfolio management, digital transformation.
- **[AdOps]**: Automation, data infrastructure, dynamic creative serving, cookie deprecation solutions, fraud prevention & brand safety.
- **[Analytics]**: Data storytelling, predictive modeling, closed-loop attribution, media mix models (MMMs), dashboards, data management infrastructure.

Additionally, the agency offers back-of-house services including AI-powered solutions, technology, business development, marketing, PR, and legal support.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Employees: 442 (as of 2026, +3.7% YoY)
- **Notable Investors/Partners**: Not disclosed; notable clients include major automotive brands (Hyundai, Kia) and others.
- **Growth Signals**:
  - Named one of *Ad Age’s 2026 Top 10 Best Places to Work*
  - Named *Adweek Breakthrough Agency of the Year* and *Campaign US Media Agency of the Year*
  - 56,723 LinkedIn followers (+3.8% YoY)
  - Active job postings: 17 (+750% YoY)
  - Six offices across the US: Los Angeles (HQ), New York (HQ), Atlanta, Chicago, Denver, Dallas

## Competitive Advantages
- **Independent & transparent**: Full transparency in media investment, no holding company conflicts.
- **Culture-driven**: Recognized as a top workplace, emphasizing “Challenge the Comfortable” ethos.
- **Data & tech-powered**: Sizable analytics and AI practice (e.g., Applied AI and Research Technology team).
- **Full-service breadth**: From strategy to investment to analytics, all under one roof.
- **Client loyalty**: Strong relationships with major automotive accounts and other brands.

## Strategic Focus
- Continued investment in AI-powered solutions and data infrastructure.
- Expansion of analytics and predictive modeling capabilities.
- Deepening client relationships through holistic business consulting, moving beyond traditional media planning.
- Hybrid work model (in-office and remote) across US offices.
- Talent acquisition and retention, especially in analytics, programmatic, and strategy.

## Why Work Here
- **Culture**: “Challenge the Comfortable” mindset; named one of Ad Age’s Best Places to Work 2026; DEI Council; annual OneCanvas celebration.
- **Work model**: Hybrid — roles in New York and El Segundo (LA) as well as other offices; flexible.
- **Benefits**: Unlimited PTO, learning & development programs, mentoring programs, best-in-class benefits.
- **Engineering/Culture**: Applied AI and research technology team; data-driven environment; exposure to cutting-edge analytics and media technology.
- **Career growth**: Many open roles across departments (Analytics, Programmatic, Strategy, Finance); salary ranges provided (e.g., Media Finance Analyst ~$65k, Paid Search Specialist ~$63k).

## Sources
1. [canvasworldwide.com](https://www.canvasworldwide.com/) – Company overview, capabilities, leadership
2. [canvasworldwide.com/who-we-are](https://www.canvasworldwide.com/who-we-are) – Office locations, executive team
3. [canvasworldwide.com/work-at-canvas](https://www.canvasworldwide.com/work-at-canvas) – Culture, benefits, awards
4. [jobs.lever.co/canvasww](https://jobs.lever.co/canvasww) – Current job openings, hiring process
5. [linkedin.com/company/canvas-worldwide](https://www.linkedin.com/company/canvas-worldwide) – Employee count, growth, reviews, salary data, recent departures

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