---
title: 'Director - Internal Communications at SoundCloud'
canonical: 'https://feeny.ai/job/director-internal-communications-soundcloud-new-york-hmhfrmccwckj'
type: 'job'
last_seen: '2026-10-15'
---

# Director - Internal Communications at SoundCloud

- **Company:** SoundCloud
- **Location:** New York, NY
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/soundcloud71/jobs/8846307002

## Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

THIS IS A CONTRACT (12 MONTH) TO PERM POSITION BASED IN OUR NEW YORK CITY OFFICE.

SoundCloud is looking for a Director of Internal Communications to lead the strategy and execution of our global internal communications program. Based in New York, this role will partner with senior leadership and teams across the company to strengthen how SoundCloud informs, engages, and connects our global workforce.

A key priority for this role will be leading the successful migration and launch of SoundCloud’s next-generation intranet. You will serve as the communications and program lead for a large, cross-functional team spanning People & Culture, IT and Cybersecurity, Brand, Communications, Finance and SoundCloud’s Webflow owners. You will establish the project’s governance and roadmap, align stakeholders, oversee content strategy and migration, and drive employee adoption of the new platform.

This role is crucial to fostering a strong culture of collaboration, inclusion, and connectivity by ensuring employees have timely access to clear, useful, and engaging information.

If you are a strategic leader, skilled storyteller, and experienced change communicator who is passionate about creating a best-in-class employee experience, and you know how to bring complex, cross-functional programs from strategy through implementation, keep reading.

Key Responsibilities:

- Develop and oversee a comprehensive internal communications strategy serving employees across SoundCloud’s global offices, including New York, Los Angeles, Berlin and London, setting the strategic direction in close partnership with the executive team
- Lead SoundCloud’s intranet migration from planning through launch and adoption, including platform governance, stakeholder alignment, information architecture, content strategy, content auditing and migration, testing, training and ongoing optimization
- Serve as the central program lead for a cross-functional intranet working group spanning People & Culture, IT, Brand, Finance and more, establishing clear roles, milestones, decision-making processes and accountability
- Partner with technical and business stakeholders to ensure the new intranet meets employee needs while aligning with SoundCloud’s brand, security, privacy, accessibility and operational requirements
- Partner with Chief of Staff to produce agenda, content, and coordination of speakers for internal events, including monthly company-wide All Hands
- Counsel executives and senior leaders on communications that provide employees with clarity, context, and connection to SoundCloud’s business priorities
- Identify and manage opportunities to elevate SoundCloud and its executives through relevant industry awards and recognition programs, including developing and submitting compelling nominations
- Oversee SoundCloud’s internal editorial calendar, delivering timely communications related to company strategy, People initiatives, organizational change and workplace culture
- Align internal messaging, employee experience and employer branding with SoundCloud’s mission, core behaviors and product positioning
- Partner with the Talent Acquisition team to develop employer-branding strategies that position SoundCloud as a best-in-class employer and help attract a diverse pool of candidates on Linkedin, Glassdoor and beyond.
- Manage and continually improve SoundCloud’s internal communications channels, including the intranet and employee newsletters, using engagement data and employee feedback to assess effectiveness
- Partner with People and Workplace teams to develop communications strategies that increase engagement and enhance the employee experience
- Collaborate with the DEI team and Diversity Resource Groups to promote initiatives and programming through messaging that fosters understanding, inclusion, and engagement across the organization
- Monitor trends and emerging practices in internal communications, employee engagement, and workplace technology, providing guidance and new ideas to internal stakeholders

Experience and Background:

- 8+ years of internal communications experience within a global company or agency environment
- Demonstrated experience leading a large-scale intranet implementation, migration or digital workplace transformation involving multiple business and technical functions
- Strong program and project-management skills, including experience establishing governance, coordinating complex workstreams, managing competing priorities and holding stakeholders accountable to deadlines
- Experience leading change-management and employee-adoption programs for new platforms, systems or ways of working
- Ability to translate business, technical, security and employee-experience requirements into a clear strategy and executable plan
- Excellent written and verbal communication skills, with the ability to communicate effectively across cultures, functions and levels of seniority
- Experience developing and executing internal communications strategies within a global organization
- Confidence working with and providing counsel, guidance and constructive feedback to senior executives
- Exceptional design and branding acumen, with experience developing presentations, videos and creative collateral
- Strong sense of ownership, accountability and attention to detail
- Ability to work independently, exercise sound judgment, adapt quickly and prioritize effectively in a fast-paced environment
- Proven ability to build alignment, navigate differing stakeholder perspectives and move complex cross-functional initiatives forward
- Experience using data, analytics, and employee feedback to assess communications effectiveness and improve engagement

The salary range for this role is $160,000 - $175,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

## About SoundCloud

## Company Overview
- **One-liner**: SoundCloud is an artist-first, fan-powered music streaming and sharing platform that connects a global community of creators and listeners.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Berlin, Germany (with offices in New York, Los Angeles, and London)
- **Founded**: 2007
- **Founders**: Alexander Ljung, Eric Wahlforss

## Core Business
- Primary industry/industries: Music Streaming, Audio Entertainment, Social Community
- Target customers: B2C (artists and fans), with a two-sided ecosystem serving both creators (independent and established) and listeners.
- Mission or purpose statement: "Empower artists and fans to share and connect through music."

## Products & Services
- **SoundCloud (Platform)**: A free and paid music streaming service available on mobile, desktop, and Xbox devices. It offers one of the largest music libraries globally, with over 200 million audio tracks and 40 million+ creators.
- **SoundCloud for Artists**: A suite of tools, services, and resources to help artists upload, promote, share, and monetize their music. This includes audience growth and direct fan engagement features.
- **SoundCloud Go / Go+**: Paid subscription tiers that offer ad-free listening, offline playback, and access to a deeper catalog of full-length tracks.
- **Repost by SoundCloud**: A distribution and monetization service for independent artists.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company). The company has raised **$550.2M in total funding** over 9 rounds.
- **Key Metric (Annual Revenue)**: Estimated at **$300.0 million** (per LinkedIn data). The company has approximately **900 employees**.
- **Notable Investors/Partners**: Not explicitly listed in the provided search results, but the company has raised significant venture capital. Key executives include Eliah Seton (CEO), Drew Wilson (COO, CFO), and Alexander Ljung (Chairman and Co-Founder).
- **Growth Signals**: Reports over **140 million monthly active users** (as of 2023). The platform hosts over **320 million music tracks** and operates in **64 countries**. It is widely recognized as the "leading voice of independence" in the music industry, having launched the careers of major artists like Billie Eilish and Post Malone.

## Competitive Advantages
- **Artist-First Ecosystem**: Unlike general streaming services, SoundCloud is purpose-built for independent creators, offering direct-to-fan engagement and discovery tools.
- **Massive & Unique Catalog**: Boasts "over 4x the catalog of any major platform," with a deep well of emerging and underground music that isn't available elsewhere.
- **Discovery Engine**: Known as a place where "discovery starts early," allowing fans to find new music and artists before they break into the mainstream.
- **Strong Community**: Positioned as the "world's most social music platform," fostering direct connections between artists and fans.

## Strategic Focus
- **Artist Empowerment**: Continuing to build tools and services that help artists build and monetize their careers.
- **Product Innovation**: Constantly evolving the platform with new features, driven by the Engineering, Product & Design (EPD) teams.
- **Global Expansion**: Operating in 190 countries and territories, with a focus on deepening its global community.
- **Two-Sided Growth**: Balancing the needs of both fans (discovery, social features) and creators (monetization, audience growth) within a single ecosystem.

## Why Work Here
- **Culture & Vibe**: Described as music and pet-friendly, with on-site industry events and snacks. The company emphasizes being "one team, one dream" and encourages employees to be their "authentic and true self."
- **Diversity & Inclusion**: Diversity is described as "in our DNA." The company has active Diversity Resource Groups (Clouds of Color, Women at SoundCloud, Women in Engineering, QueerClouders) and a dedicated DEI team.
- **Work Environment**: Hybrid model with four main office locations (Berlin, New York, Los Angeles, London) and numerous WFH offices.
- **Total Rewards & Perks**: Offers "flexible vacation up to 35 days" and a "Learning and Development benefit" with time and budget for professional growth (conferences, workshops, classes).
- **Engineering Culture**: The Engineering, Product & Design (EPD) team is positioned as the "backbone" and "leaders of innovation," with a focus on constant product updates and new features.
- **Open Roles (as of search date)**: Includes roles in Engineering (Lead Principal Software Engineer, Senior ML Engineer, Full Stack Engineer), Security (Principal Product Security Engineer), Sales (Associate/Strategist), and Executive (Business Partner to CEO).

## Sources
1. [SoundCloud About Us](https://soundcloud.com/company/about-us)
2. [SoundCloud Careers](https://soundcloud.com/company/careers)
3. [SoundCloud LinkedIn](https://www.linkedin.com/company/soundcloud)
4. [SoundCloud Community Homepage](https://community.soundcloud.com/company/home)
5. [SoundCloud Job Board (Greenhouse)](https://job-boards.greenhouse.io/soundcloud71/jobs/8559361002)

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