---
title: 'Director, Marketing at Cala Health'
canonical: 'https://feeny.ai/job/director-marketing-cala-health-san-francisco-rw9qtt342wgy'
type: 'job'
last_seen: '2026-09-06'
---

# Director, Marketing at Cala Health

- **Company:** Cala Health
- **Location:** San Francisco, CA
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/calahealth/jobs/6140493004

## Job description

## About Cala

At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.

But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.

The Opportunity

Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports.  The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth.  The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.

Title: Director, Marketing Reports to: VP, Marketing Location: Hybrid in San Mateo, CA 3 days per week (Local candidates only) Employment type: Full-Time, Exempt Pay range: $170,000 - $220,000 Travel Expectations: Ability to travel up to 25% of the time.

A Day in the Life

- Lead the execution of commercial strategic plans to drive revenue, profitability, and overall company objectives.
- Define and shape go-to-market strategies, encompassing product, process, and customer journey initiatives.
- Spearhead comprehensive commercial launch plans, including positioning, messaging, branding, evidence strategies, and KOL engagement.
- Drive market awareness and adoption by identifying growth opportunities and gathering insights that align with patient and provider needs.
- Manage integrated marketing channels (digital, conferences, social media, etc.) and oversee vendor partnerships to maximize reach and ROI.
- Engage regularly in the field to build relationships with key physicians and sales leadership, gaining critical market insights to drive innovation.
- Lead, coach, and develop a high-performing team while defining and tracking key KPIs to measure engagement, preference, and retention.

## Skills and Experience

Required:

- 10+ years of marketing experience in FDA regulated product management and commercialization.
- Downstream marketing in medical device, diagnostics or related field,
- DME experience a plus.
- Bachelor’s degree required in Science or Engineering,
- MBA preferred.
- Previous Management experience required.
- Forward-thinking and highly analytical mindset with a track record of inspiring teams and driving cross-functional alignment.
- Proven ability to translate long-term commercial vision into structured, actionable plans that deliver business results.
- Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape.
- Outstanding communication, organization collaboration.

Applicants must be authorized to work in the United States on a full-time basis, or eligible for work authorization through a sponsorship path that Cala Health is able to support. Sponsorship decisions are made individually based on role, timeline, and cost considerations, and are not guaranteed.

Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

## About Cala Health

## Company Overview
- **One-liner**: Cala Health is a bioelectronic medicine company developing non-invasive wearable neuromodulation therapies, starting with the FDA-cleared Cala kIQ system for treating hand tremors in essential tremor and Parkinson’s disease.
- **Entity Type**: Private (total funding of $298.3M across 8 rounds)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2014
- **Founders**: Kate Rosenbluth, PhD (President & Chief Innovation Officer) [calahealth.com](https://calahealth.com/about-us/)

## Core Business
- **Primary industry**: Medical Equipment Manufacturing / Bioelectronic Medicine / Healthcare
- **Target customers**: B2B (physicians, healthcare providers, payors) and B2C (patients with essential tremor and Parkinson’s disease). Serves both Medicare/VA beneficiaries and commercial insurance patients.
- **Mission**: “To free people from the burden of chronic disease” and “set a new standard of care for chronic disease” [calahealth.com](https://calahealth.com/about-us/)

## Products & Services
- **[Cala kIQ™ System](https://calahealth.com/)**: An FDA-cleared, physician-prescribed wearable device that delivers transcutaneous afferent patterned stimulation (TAPS) therapy. Provides on-demand tremor relief lasting over 90 minutes per session. The device is covered by Medicare and the VA. Includes a patient portal (MyCala.com) for tracking therapy data and sharing results with clinicians.

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Annual revenue of $11.3M (latest estimate) [linkedin.com](https://www.linkedin.com/company/cala-health-inc)
- **Total Funding**: $298.3M (8 prior funding rounds) [linkedin.com](https://www.linkedin.com/company/cala-health-inc)
- **Notable Investors/Partners**: Backed by leading healthcare and technology investors (specific names not disclosed in provided sources). Partners include Medicare (CMS), the VA, and various commercial insurance plans. [calahealth.com](https://calahealth.com/)
- **Growth Signals**: Headcount grew 37.5% YoY (82 employees). Job postings increased 50% monthly and 200% quarterly. Expanded presence to Japan. Launched next-generation Cala kIQ system. Received FDA Breakthrough Device Designation for Parkinson’s disease tremors. CMS created unique HCPCS codes and a positive Local Coverage Determination for TAPS therapy. [linkedin.com](https://www.linkedin.com/company/cala-health-inc) [calahealth.com](https://calahealth.com/about-us/)

## Competitive Advantages
- **First-mover in non-invasive prescription tremor therapy**: Cala kIQ is the only FDA-cleared wearable device for action hand tremor in essential tremor and Parkinson’s disease.
- **Proprietary TAPS technology**: Combines neuroscience and wearable electronics to deliver individualized peripheral nerve stimulation.
- **Strong clinical evidence**: Completed the largest noninvasive therapeutic clinical study for essential tremor (PROSPECT study) and a multi-center randomized controlled trial (ET-03). Published long-term real-world evidence.
- **Reimbursement path**: Medicare coverage and unique HCPCS codes reduce barriers for patient access.

## Strategic Focus
- **Expanding indications**: Developing therapies for neurology, cardiology, and psychiatry beyond essential tremor.
- **Scaling commercial reach**: Growing sales, marketing, and therapy access teams (e.g., Director of Marketing, Sales Operations Manager).
- **Product iteration**: Continuous improvement of the Cala kIQ platform and patient data insights.

## Why Work Here
- **Culture**: Patient-first mindset with values of “One Team”, “Trust”, and “Bold Innovation”. Emphasis on community through GOYA (Get Off Your A**) mentoring and LHF (Let’s Have Fun) event planning. [calahealth.com](https://calahealth.com/about-us/careers/)
- **Benefits**: Competitive pay, health & wellness benefits, 401(k) savings plan, company equity, onsite gym, cell phone reimbursement, paid holidays, flexible time off, educational stipend, lunch & learns, professional development and mentorship. [calahealth.com](https://calahealth.com/about-us/careers/)
- **Work model**: Mix of on-site (San Mateo, CA) and remote roles. Engineering and manufacturing roles are in the Bay Area or Minneapolis/St. Paul. Some positions (e.g., Sales Operations Manager) are fully remote. [greenhouse.io](https://job-boards.greenhouse.io/calahealth/jobs/5982842004)
- **Engineering culture**: Hands-on hardware and software development with direct impact on patient lives. Opportunities in firmware, full-stack, mechanical design, and manufacturing engineering.

## Sources
1. [calahealth.com](https://calahealth.com/about-us/) – Company history, leadership, mission, FDA milestones, clinical studies
2. [calahealth.com](https://calahealth.com/about-us/careers/) – Careers page with benefits, values, culture details
3. [calahealth.com](https://calahealth.com/) – Product page for Cala kIQ, therapy details, coverage information
4. [greenhouse.io](https://job-boards.greenhouse.io/calahealth/jobs/5982842004) – Open job listings and office locations
5. [linkedin.com](https://www.linkedin.com/company/cala-health-inc) – Company details: headcount, revenue, funding, employee growth, department breakdown

## Other roles at Cala Health

- [Senior Firmware Engineer, Research](https://feeny.ai/job/senior-firmware-engineer-research-cala-health-san-mateo-mmvpgn0m39h4) — San Mateo, CA
- [Therapy Access Specialist](https://feeny.ai/job/therapy-access-specialist-cala-health-remote-tn1r3n3pg7pp)
- [Cost Accounting Manager](https://feeny.ai/job/cost-accounting-manager-cala-health-san-mateo-3k9kcan0hqd2) — San Mateo, CA
- [Complaint Analyst](https://feeny.ai/job/complaint-analyst-cala-health-san-mateo-rbrp9q23pb77) — San Mateo, CA
- [Security Engineer](https://feeny.ai/job/security-engineer-cala-health-united-states-a4yxvvaxp11w) — United States
- [Manager, Therapy & Commercial Training](https://feeny.ai/job/manager-therapy-commercial-training-cala-health-remote-x5b97appjkfx)
- [Product Manager](https://feeny.ai/job/product-manager-cala-health-san-mateo-hm37p1v87met) — San Mateo, CA
- [Senior Mechanical Design Engineer](https://feeny.ai/job/senior-mechanical-design-engineer-cala-health-san-mateo-47bkttda9q0v) — San Mateo, CA
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