--- title: 'Director, Marketing Communications at Hyliion' canonical: 'https://feeny.ai/job/director-marketing-communications-hyliion-austin-texas-q9amn6g2ktd5' type: 'job' last_seen: '2026-09-08' --- # Director, Marketing Communications at Hyliion - **Company:** Hyliion - **Location:** Austin Texas, United States - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/hyliion/jobs/6136139004 ## Job description Hyliion is committed to creating innovative solutions that enable clean, flexible and affordable electricity production. The Company’s primary focus is to develop distributed power generators that can operate on various fuel sources to future-proof against an ever-changing energy economy. Job Purpose The Director, Marketing Communications owns how Hyliion is understood by customers, investors, media, employees, and partners. This role sets the strategic direction for corporate and executive communications, public relations, brand management, and marketing communications, and is accountable for translating company strategy, technical progress, and business milestones into clear and credible narratives across all channels. The position leads and develops a team and function that scale with Hyliion’s growth, partners with the leadership team on high-stakes communications. This position operates as both a strategic owner and a hands-on contributor, flexing between communications strategy, team leadership, and direct production based on business needs. AI at Hyliion At Hyliion, AI is core to how we work. We equip every team member with leading AI tools and count on you to use them — to move faster, solve harder problems, and help us realize the full potential of KARNO technology for the world. Duties and Responsibilities Communications Strategy and Brand Management - Sets the vision for and lead execution of Hyliion's corporate and marketing communications strategy in alignment with commercial priorities, corporate objectives, and key milestones. - Define and own the narrative for Hyliion and the KARNO technology across customers, investors, media, employees, and partners. - Establish, own and enforce brand guidelines, including visual identity, messaging, terminology, tone of voice, photography, renderings, and technical language. - Lead and develop a high-performing communications and marketing team. - Own crisis and issues communications strategy and readiness, partnering with executive leadership and legal counsel. - Own the communications calendar and ensure timely, validated communication of milestones. - Direct brand engagement strategy across owned, earned, social, and selectively used paid channels. Corporate, Executive, and Investor Communications - Lead corporate communications, executive messaging, thought leadership, internal communications, and communications strategy for events and announcements. - Direct development of executive presentations, briefing materials, talking points, bylined articles, podcast opportunities, and conference participation, including for the CEO and executive team. - Partner with finance and executive leadership to shape earnings materials, investor presentations, stakeholder communications, and a consistent equity narrative. - Develop and execute a media strategy that positions Hyliion and KARNO across priority business, financial, energy, technology, defense, and trade media. - Build relationships with priority journalists, editors, analysts, podcast hosts, and industry influencers. Commercial Enablement and Marketing Communications - Direct and execute marketing communications for the KARNO Power Module across key application industries, including data centers and AI infrastructure, defense and government, and commercial and industrial power applications. - Partner with Product Management and Engineering to translate validated technical and commercial milestones into content for general and technical audiences. - Develop product messaging, marketing collateral, presentations, sales enablement materials, demonstration content, videos, case studies, and customer-facing materials. - Own and lead events marketing across trade shows, industry conferences, and customer demonstrations, including booth presence, event messaging, collateral, and follow-up content. Digital Channels, Brand Operations, and Performance - Own Hyliion's corporate website, newsroom, social media channels, and digital content strategy, keeping company, product, leadership, milestone, and news content current. - Strengthen Hyliion's digital presence and search authority around priority technologies, markets, and applications. - Manage internal graphic design and external media production resources to ensure consistent brand execution. - Define, own, and manage communications performance indicators focused on credibility, engagement, message adoption, stakeholder understanding, and commercial enablement. - Report progress, insights, risks, and opportunities to leadership. - Flex between strategic ownership, team leadership, and hands-on production based on business needs. Additional duties and responsibilities as assigned, needed, or required for the business. ## Qualifications Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Qualifications include: - Education, Experience and Certifications - Bachelor's degree in communications, marketing, public relations, journalism, business, or a related field. - 10 or more years of experience in corporate communications, marketing communications, public relations, brand management, or a related role. - Experience working within energy, technology, industrial, manufacturing, infrastructure, or another technically complex industry preferred. - Experience managing executive communications, media relationships, public relations agencies, websites, digital channels, and significant corporate announcements. - Experience developing product marketing materials, case studies, thought-leadership content, and multimedia assets. - Skills and Abilities - Demonstrated ability to translate complex technical and commercial information into clear and compelling communications. - Strong writing, editing, messaging, presentation, and storytelling skills. - Strong strategic and project-management skills and the ability to manage multiple priorities and stakeholders. - Ability to work effectively with executive leadership, investor relations, business development, engineering, legal, customers, and external partners. - Demonstrated ability to lead, coach, and develop a team. ## Role Classification and Working Conditions This is a salaried, exempt-level position. This position typically works in an office environment; and given the nature of our business is also exposed to operations/warehouses/production environments. Physical/Other Requirements Minimal travel required: typically less than 10%, with occasional increases during trade shows, events, or conferences. Direct Reports This position has or may have direct reports. We are not accepting candidates who require sponsorship for this role at this time. Benefits: - Medical Plans, with PPO or HDHP options - Dental Plans, with buy-up option - Vision Plan - Life Insurance and Accidental Death & Dismemberment Plans, with buy-up options - Short Term Disability, paid for by the company - Long Term Disability, paid for by the company - Flexible Spending Accounts (FSA) - Health Savings Account (HSA) - 401k/Roth 401k - Voluntary Accident Plans - Voluntary Critical Illness Plans - Hospital Indemnity Plan Hyliion is proud to be an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, disability, veteran status.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to otherwise participate in the employment selection process, please direct your inquires to Hyliion’s human resources department at HR@hyliion.com. ## About Hyliion ## Company Overview - **One-liner**: Hyliion develops sustainable, fuel-agnostic linear generator technology for clean, flexible, and affordable electricity production across stationary and mobile applications. - **Entity Type**: Public (NYSE American: HYLN) - **Headquarters**: Cedar Park, Texas, United States (operational presence also in Austin, TX and Cincinnati, OH) - **Founded**: 2015 - **Founders**: Thomas Healy (Founder and CEO) ## Core Business - **Primary industry**: Electric Power Generation / Distributed Energy - **Target customers**: Commercial and industrial facilities, waste management operations, and other entities needing locally deployable prime power or energy arbitrage solutions. - **Mission or purpose**: “Create innovative solutions that enable clean, flexible and affordable electricity production” — with a vision of engineering the electrified future. ## Products & Services - **KARNO™ Power Module**: A fuel-agnostic linear generator enabled by additive manufacturing. Designed to run on various fuel sources (natural gas, hydrogen, biogas, etc.) for stationary power generation. Targets commercial and waste management industries. - **Hypertruck ERX™**: (Earlier product) Hybrid electric powertrain solution for Class 8 commercial trucks; prototype completed and production launched for first KARNO additive components in 2024. ## Market Standing - **Valuation/Market Cap**: Approximately USD 430.5 million (as of 2026 data from LinkedIn) - **Key Metric**: Annual revenue of USD 3.5 million (public company; revenue reported on LinkedIn) - **Notable Investors/Partners**: Total funding of USD 260.2 million, including a USD 233M corporate round in 2020. Early investors include a Series A round (USD 21M, 2017). Acquired Gentherm’s battery division (2018) and the KARNO generator technology (2022). Key executive hires from GE Additive, Cummins, Daimler, and others. - **Growth Signals**: 100 employees (+4.7% YoY); 14 open job postings; successful 100‑day operation of KARNO Power Module on a customer asset (Oct 2025); successful emissions testing milestone (Oct 2025); expanding from transportation to broader stationary power markets. ## Competitive Advantages - **Fuel‑agnostic architecture**: Operates on multiple fuel sources (including hydrogen and biogas), insulating customers from fuel‑price volatility and regulatory shifts. - **Additive manufacturing enabled**: Proprietary linear generator design reduces moving parts and maintenance, while enabling rapid prototyping and customisation. - **Proven reliability**: Demonstrated 100 days of continuous operation on a customer asset. - **Established IP portfolio**: Built through organic development and strategic acquisitions (Gentherm battery division, KARNO generator). ## Strategic Focus - **Transition from transportation to stationary power**: Hyliion’s core focus has shifted from hybrid truck powertrains to distributed linear generators for commercial and waste management customers. - **Scalable production**: Launching additive component production and expanding manufacturing capabilities in Austin and Cincinnati. - **Future‑proofing energy**: Targeting mobile applications (vehicles, marine) beyond stationary power, while maintaining a fuel‑agnostic approach to adapt to evolving energy economies. ## Why Work Here - **Culture**: Values-driven environment emphasizing “Act with Integrity”, “Excellence in All We Do”, “Succeed as One Team”, and “Change the World”. Dog-friendly offices, healthy lunch/snacks provided. - **Benefits**: Generous PTO, comprehensive medical/dental/vision insurance, 401K plan, and two weeks paid parental leave. - **Engineering focus**: 54% of workforce in technical roles; team members drawn from companies like GE Additive, Cummins, Tesla, and Ford. - **Locations**: Primary office in Austin, TX; R&D and manufacturing in Cincinnati, OH; some roles in both. - **Remote/hybrid policy**: Not explicitly stated (likely office-based for engineering and manufacturing roles, though some flexibility may exist). - **Job openings**: 14 active roles across Engineering, Commercial, Operations, and PMO (as of early 2026). ## Sources 1. [hyliion.com](https://www.hyliion.com/) – Company overview, mission, products, and newsroom. 2. [hyliion.com/about-us](https://www.hyliion.com/about-us/) – History timeline, identity, and team values. 3. [hyliion.com/careers](https://www.hyliion.com/careers/) – Benefits, core values, and culture details. 4. [job-boards.greenhouse.io/hyliion](https://job-boards.greenhouse.io/hyliion) – Current job openings and departmental breakdown. 5. [linkedin.com/company/hyliion](https://www.linkedin.com/company/hyliion) – Employee count, revenue, market cap, funding rounds, and workforce demographics. ## Other roles at Hyliion - [Engineer, Mechanical](https://feeny.ai/job/engineer-mechanical-hyliion-austin-texas-73g2kc34mas9) — Austin Texas, United States - [Technical Program Manager](https://feeny.ai/job/technical-program-manager-hyliion-austin-texas-tr1s2y1mzmpb) — Austin Texas, United States - [Senior Manager, Manufacturing Engineering](https://feeny.ai/job/senior-manager-manufacturing-engineering-hyliion-austin-texas-pymz5mh8bajg) — Austin Texas, United States - [Metrology Engineer](https://feeny.ai/job/metrology-engineer-hyliion-austin-texas-fr0gwn9y185k) — Austin Texas, United States - [Senior Manufacturing Engineer](https://feeny.ai/job/senior-manufacturing-engineer-hyliion-austin-texas-jkes6xgrtjkk) — Austin Texas, United States - [Senior Industrial Engineer](https://feeny.ai/job/senior-industrial-engineer-hyliion-austin-texas-yj8nmr2v41y8) — Austin Texas, United States - [Senior Strategy & Supply Chain Associate](https://feeny.ai/job/senior-strategy-supply-chain-associate-hyliion-austin-texas-q65fmvcqvb1a) — Austin Texas, United States - [Senior Engineer, Systems Engineering](https://feeny.ai/job/senior-engineer-systems-engineering-hyliion-cincinnati-ohio-v2wbhkw04mrp) — Cincinnati Ohio, United States - [Advanced Engineer, Power System Controls](https://feeny.ai/job/advanced-engineer-power-system-controls-hyliion-austin-texas-50ke54xdmppg) — Austin Texas, United States - [Technical Program Manager (Mechanical Hardware)](https://feeny.ai/job/technical-program-manager-mechanical-hardware-hyliion-cincinnati-ohio-3kkbs8jqaxqd) — Cincinnati Ohio, United States