---
title: 'Director, Marketing & Communications Strategy at Proto'
canonical: 'https://feeny.ai/job/director-marketing-communications-strategy-proto-new-york-new-york-kzrax7wc8rfz'
type: 'job'
last_seen: '2026-09-10'
---

# Director, Marketing & Communications Strategy at Proto

- **Company:** Proto
- **Location:** New York New York, United States
- **Work type:** remote
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/proto/jobs/6110737004

## Job description

Director, Marketing & Communications Strategy

Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product, and experience strategy into market success. You'll work alongside business leaders to identify growth opportunities and help marketing organizations accelerate adoption, strengthen market positioning, and drive sustainable revenue.

With this new practice, you will be responsible for setting strategic direction, forecasting shifting category dynamics, and helping establish Proto’s unique approach to marketing strategy.

At Proto, Directors are trusted advisors to senior leaders, bringing foresight, clarity, and confidence to high-stakes decisions. Equally, they are team leaders that orient multidisciplinary groups around market realities, elevate the contributions of others, and ensure narratives and recommendations are sharp, creative, and influential.

What you will do:

- Define and drive GTM strategy at both product and portfolio levels, ensuring plans align with client business goals, revenue targets, and long-term objectives;
- Collaborate with innovation, commercial and experience teams to define the target audience and determine where and how to best engage with them;
- Guide investment recommendations in key markets spend areas (media, partnerships, etc.)
- Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize marketing performance;
- Orchestrate cross-functional execution, collaborating with sales, product, marketing, and customer success to ensure GTM alignment and impact;
- Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities;
- Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation;
- Map communications, messaging and activations across markets, cohorts, and channels;
- Contribute to business growth, shaping proposals, POVs, and pitches, and serving as a visible strategic voice in new business conversations.

## Qualifications

- 8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning;
- Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return;
- Proven track record of designing and executing go-to-market strategies for products, services, or business units;
- Experience guiding senior level clients and C-suite leaders;
- Thrives working in ambiguity with tight timelines;
- Willing to travel up to 30% for client meetings.

In New York City, the base salary for this position is $160-180K. Individual compensation varies based on job-related factors including years of relevant skills and experience, level of responsibility, and qualifications. This position reports into our Chief Strategy Officer.

## About Proto

## Company Overview
- **One-liner**: Proto provides inclusive AI workflows for emerging markets, specializing in sovereign AI solutions for regulators, public services, and enterprises.
- **Entity Type**: Private (Series A)
- **Headquarters**: Waterloo, Canada (with regional hubs in Kigali, Rwanda and Bonifacio Global City, Philippines)
- **Founded**: 2018
- **Founders**: Curtis Matlock (CEO), with co-founders Noella Dushime, Nino Columna, Weiying Kok, and Andy Jung

## Core Business
- **Primary industries**: AI, government technology, financial services, healthcare, telecommunications
- **Target customers**: B2B – central banks, government agencies, healthcare providers, financial institutions, telcos; primarily in emerging markets (Africa, Southeast Asia)
- **Mission**: “Deploy inclusive AI workflows” and “ensure equal access to AI regardless of language, income or geography”

## Products & Services
- **Proto AI Agent**: Multilingual, multimodal AI agent for customer engagement, grievance redress, scam reporting, and dispute resolution. Supports voice, text, and local languages. Deployed on sovereign infrastructure.
- **Inbox Co-pilot**: AI-powered mediation and translation tool that resolves disputes by training on conversation history.
- **Insight Advisor**: Analytics and emotion analysis engine that generates actionable insights from customer interactions and workspace data.
- **Embedded Advisors & Co-pilots**: Customizable AI assistants for regulated entities (HIPAA, GDPR, SOC 2 Type II, ISO 27001 compliant).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding – Series A raised in 2022 (amount not publicly disclosed). Processes over 35 million AI interactions across 20+ languages as of 2025.
- **Notable Investors/Partners**: Gates Foundation, Government of Canada, African Development Bank, National Bank of Rwanda, Central Bank of the Philippines, The Medical City, PhilCare, FINCA. Accelerator alumni of NextAI and Creative Destruction Lab. Recognized by Inclusive Fintech 50 (Visa, MetLife, IFC, Accion) and G20 TechSprint.
- **Growth Signals**: Expanded into Sub-Saharan Africa (2021), partnered with Gates Foundation and Canada’s government for national AI systems (2024), recognized by G20 TechSprint for grievance redress work (2025). Focus on anti-scam, patient experience, and insight advisor use cases (2026).

## Competitive Advantages
- **Sovereign AI deployments**: Models run on dedicated, locally hosted infrastructure, appealing to governments and regulated entities.
- **Local language support**: Covers low-resource and mixed languages (e.g., Tagalog, Kinyarwanda) that major AI platforms ignore.
- **Security & compliance**: SOC 2 Type II, HIPAA, ISO 27001, GDPR – critical for public sector and healthcare clients.
- **Reverse innovation**: Builds and proves AI in emerging markets before redeploying in developed economies.
- **Deep domain expertise**: Focus on grievance redress, financial inclusion, and patient experience – niche but high-impact.

## Strategic Focus
- **Current priorities**: Anti-scam center, patient experience optimization, and Insight Advisor use cases to maximize social impact.
- **Growth direction**: Scaling sovereign AI across more low- and middle-income countries, deepening partnerships with central banks and health ministries.

## Why Work Here
- **Remote-first**: Full remote work from anywhere with stable internet.
- **Culture & values**: Strong emphasis on diversity, equity, and inclusion; refugee-friendly hiring; global team spanning Asia, Africa, and North America.
- **Compensation & perks**: High & equal salaries (location-adjusted), stock options for leadership roles, visa support, tech device reimbursement, and company retreats.
- **Impact**: Work on projects that directly improve financial inclusion, healthcare access, and citizen engagement in underserved communities.
- **Engineering culture**: Multinational team led by NLP experts; focus on practical AI for real-world constraints (low bandwidth, local languages).

## Sources
1. [proto.cx/careers](https://www.proto.cx/careers)
2. [proto.cx](https://www.proto.cx/)
3. [proto.cx/about](https://www.proto.cx/about)
4. [LinkedIn](https://ca.linkedin.com/company/proto-cx)
5. [FlexJobs](https://www.flexjobs.com/remote-jobs/company/protocx)

## Other roles at Proto

- [Director, Experience Design](https://feeny.ai/job/director-experience-design-proto-new-york-new-york-tgmbnqwf59pm) — New York New York, United States
- [Director, Product Strategy](https://feeny.ai/job/director-product-strategy-proto-new-york-new-york-ngg0a7bvr0f3) — New York New York, United States
- [Director, Engagement](https://feeny.ai/job/director-engagement-proto-new-york-new-york-81xas576sk6b) — New York New York, United States
- [Personal Assistant](https://feeny.ai/job/personal-assistant-proto-remote-6xkfdvsk03h2)
- [General Applications](https://feeny.ai/job/general-applications-proto-new-york-new-york-1dbvpexwj0h4) — New York New York, United States