--- title: 'Director, Marketing Data Science at Zocdoc' canonical: 'https://feeny.ai/job/director-marketing-data-science-zocdoc-new-york-0v5swg4yeh7a' type: 'job' last_seen: '2026-10-14' --- # Director, Marketing Data Science at Zocdoc - **Company:** Zocdoc - **Location:** New York, NY / Silicon Valley, CA / United States - **Compensation:** $220k–$300k - **Work type:** remote - **Posted:** 2026-07-30 - **Last confirmed live:** 2026-10-14 - **Apply:** https://job-boards.greenhouse.io/zocdoc/jobs/7967886 ## Job description ## Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. ## Your Impact on our Mission Zocdoc's most important asset is our people. As Director, Marketing Data Science, you'll own the measurement strategy that determines how Zocdoc invests in reaching patients and providers. Your work will directly shape how we allocate marketing resources across B2C patient acquisition, B2B provider marketing, lifecycle, and brand — ensuring every dollar drives measurable impact on our mission to give power to the patient. This is a greenfield opportunity. You'll define what a rigorous, unified marketing measurement function looks like at Zocdoc — then build it. You'll enjoy this role if you are… - Personally motivated by solving hard measurement problems where the right answer requires building new methods, not just applying existing ones. - The kind of data scientist who builds models, not just reviews them. You want to be hands-on with MMM, MTA, and incrementality testing — not managing from a distance. - Genuinely curious about the frontier of marketing measurement. You follow how the field is evolving (privacy changes, signal loss, new causal inference approaches) and have informed opinions about what actually works. - Energized by building something new. You'd rather define what "good" looks like for a measurement function than optimize an already-mature one. - Comfortable partnering directly with senior marketing leaders and translating complex statistical concepts into investment decisions they can act on. - Excited about working with cutting-edge GenAI tools and technology to accelerate analytical workflows. - Serious about your work, but not about yourself. Let's face it — the way things are going, you kind of need a sense of humor. ## Your day to day is… - Full ownership of Zocdoc's marketing measurement strategy: attribution, incrementality, and ROI measurement across all channels and business lines (B2C and B2B). - Hands-on development of the team's most complex analytical work: media mix modeling, multi-touch attribution, incrementality and lift testing, LTV modeling, and brand measurement. - Partnering with the CMO and marketing leaders to translate strategy into analytical frameworks and surface insights that change investment decisions. - Building deep understanding of Zocdoc's patient and provider audiences to inform segmentation and targeting strategy across B2C and B2B. - Managing and developing a team of Staff+ data scientists and junior managers, providing technical direction and career development. - Designing and executing marketing experimentation programs: geo-based holdout tests, incrementality experiments, and causal inference methods that move decisions from correlation to causation. - Standardizing marketing measurement methodology across channels and business lines to produce consistent, defensible results regardless of context. - Working with cutting-edge GenAI tools and technology to accelerate measurement workflows and expand team capacity. - Collaborating with data science and data platform teams to ensure measurement infrastructure is reliable, well-governed, and integrated. You'll be successful in this role if you have… - An unrelenting desire to build more equitable, inclusive, and diverse workplaces. You view this role as an opportunity to create positive change. - 8+ years in data science or quantitative marketing, with at least 3 years focused on marketing measurement (MMM, MTA, incrementality, causal inference applied to marketing problems) at a B2C technology company. - A track record of personally building and executing complex measurement models in production — not just overseeing others' work. - Deep expertise in the core methods: media mix modeling, multi-touch attribution, incrementality and lift testing, and causal inference at scale. - Experience managing or technically leading a small team of data scientists, with demonstrated success developing talent and raising technical standards. - Experience partnering with senior marketing leaders (VP+ or C-level) as a trusted analytical advisor, translating statistical findings into investment recommendations they act on. - Familiarity with the evolving measurement landscape: privacy-driven signal loss, walled garden limitations, and emerging attribution approaches. - The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity. - Strong communication skills — you present results in terms of investment decisions, not statistical abstractions. - The mentality of an entrepreneur/owner and a strong bias to action. - Humility. You believe in treating all people with dignity and respect, regardless of title or tenure. - B2B marketing measurement experience is a strong plus, but not required. A Bachelor's degree in Computer Science, Data Science, Statistics, Applied Mathematics, Machine Learning, Artificial Intelligence, Economics, Physics, or a related field is required. A Master's degree or PhD in a quantitative field is a plus. ## Benefits NYC Hybrid - Flexible, hybrid work environment at our convenient Soho location - Unlimited Vacation (if salaried) / Competitive PTO (if hourly) - 100% paid employee health benefit options (including medical, dental, and vision) - Commuter Benefits - 401(k) with employer funded match - Corporate wellness program with Wellhub - Sabbatical leave (for employees with 5+ years of service) - Competitive paid parental leave and fertility/family planning reimbursement - Cell phone reimbursement - Catered lunch every day along with beverages and snacks - Employee Resource Groups and ZocClubs to promote shared community and belonging - Great Place to Work Certified Remote - Flexible work environment - Unlimited Vacation (if salaried) / Competitive PTO (if hourly) - 100% paid employee health benefit options (including medical, dental, and vision) - 401(k) with employer funded match - Corporate wellness program with Wellhub - Sabbatical leave (for employees with 5+ years of service) - Competitive paid parental leave and fertility/family planning reimbursement - Cell phone reimbursement - Employee Resource Groups and ZocClubs to promote shared community and belonging - Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $220,000—$300,000 USD Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity. Remote Base Salary Range $220,000—$300,000 USD Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data and internal equity. The base salary offered will depend on experience, skills, qualifications, and business needs. Certain positions are also eligible for variable pay and/or equity. Silicon Valley, CA Base Salary Range $220,000—$300,000 USD ## About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our[six core values](https://www.zocdoc.com/about/careers-list/). Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. [Job Applicant Privacy Notice](https://zocdocstatic.wpengine.com/wp-content/uploads/2023/02/ZocDoc-Applicant-CPRA-Notice-Final-2-28-23-.pdf) ## About Zocdoc ## Company Overview - **One-liner**: Zocdoc is a healthcare access infrastructure company that connects patients to care by powering seamless scheduling across multiple platforms. - **Entity Type**: Private - **Headquarters**: New York, NY, United States - **Founded**: 2007 - **Founders**: Oliver Kharraz, MD (CEO), Nick Ganju ## Core Business - **Primary industry**: Healthcare Technology (HealthTech) - **Target customers**: B2B (providers, health systems) and B2C (patients) - **Mission or purpose statement**: "To give power to the patient" by making healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. [zocdoc.com](https://www.zocdoc.com/about/) ## Products & Services - **Zocdoc Platform (Patient-Facing)**: A marketplace and scheduling tool that allows millions of patients each month to find in-network providers, book appointments online, read verified patient reviews, get reminders, and complete paperwork digitally. [zocdoc.com](https://www.zocdoc.com/about/) - **Zocdoc for Providers**: A practice growth and patient acquisition platform that helps doctors easily reach patients they want to serve, manage scheduling, and fill their practices without needing to become digital marketers. [zocdoc.com](https://www.zocdoc.com/about/) - **Healthcare Access Infrastructure**: A backend system that powers scheduling across online search, insurance directories, provider websites, phone lines, and AI platforms, integrating with EHRs and PMS systems. [builtin.com](https://builtin.com/articles/what-its-work-zocdoc-mission-driven-culture-career-growth-and-patient-impact) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (Private company) - **Key Metric**: Total Funding — Zocdoc has raised significant venture capital over its history (notable rounds include a $150M Series D in 2015 and a $75M round in 2021), though exact current total is not publicly updated. - **Notable Investors/Partners**: Not explicitly listed in provided sources, but historically includes prominent healthcare and tech VCs. - **Growth Signals**: 900 total employees; 42 open job postings across 3 main locations (New York, Pune, Remote); typical patient appointments happen within 24 to 72 hours; millions of patients use the platform monthly. [builtin.com](https://builtin.com/company/zocdoc/faq/workplace-perception) ## Competitive Advantages - **Market Position**: Nearly two decades of experience unifying healthcare's fragmentation, uniquely positioned to power access across insurance plans, EHRs, PMS systems, specialties, and visit types. [builtin.com](https://builtin.com/articles/what-its-work-zocdoc-mission-driven-culture-career-growth-and-patient-impact) - **Network Effects**: A two-sided marketplace connecting millions of patients with providers, creating a strong data and network moat. - **Integration Depth**: Connects scheduling across online search, insurance directories, provider websites, phone lines, and AI platforms, making it a critical infrastructure layer. ## Strategic Focus - **Current priorities**: Building a "home for healthcare" — a comprehensive platform where patients can see full medical history, interact with their care team, and access cost and quality information. [zocdoc.com](https://www.zocdoc.com/about/) - **Growth direction**: Expanding access infrastructure across more channels (AI platforms, search, insurance directories) and deepening integration with provider systems to drive patient growth. ## Why Work Here - **Culture**: Mission-driven with a focus on "giving power to the patient." Values include "Adaptable, not Comfortable," "Learners before Masters," "Progress before Perfection," "Patients First," and "Together, not Alone." [zocdoc.com](https://www.zocdoc.com/about/careers-list/) - **Work Policy**: Hybrid workspace. The NYC office is accessible five days a week, but working in-office is completely voluntary — everyone is invited, nobody is required. [builtinnyc.com](https://www.builtinnyc.com/company/zocdoc) - **Perks**: 100% paid employee health benefit options, employer-funded 401(k) match, corporate wellness programs (Headspace, Peloton), cell phone reimbursement, vacation and parental leave packages, lunch and snacks in-office. [zocdoc.com](https://www.zocdoc.com/about/careers-list/) - **Engineering Culture**: Emphasizes collaboration, agility, and continuous learning. Values include "Learners before Masters" and "Progress before Perfection." [zocdoc.com](https://www.zocdoc.com/about/careers-list/) - **Team Size**: ~900 total employees with active hiring in Engineering, Sales, Marketing, Data & Analytics, Customer Success, Design, Product, AI/ML, Finance, and more. [builtinnyc.com](https://www.builtinnyc.com/company/zocdoc) ## Sources 1. [Zocdoc About Page](https://www.zocdoc.com/about/) 2. [Zocdoc Careers Page](https://www.zocdoc.com/about/careers-list/) 3. [Built In - What It's Like to Work at Zocdoc](https://builtin.com/articles/what-its-work-zocdoc-mission-driven-culture-career-growth-and-patient-impact) 4. [Built In NYC - Zocdoc Office Profile](https://www.builtinnyc.com/company/zocdoc) 5. [Built In - Zocdoc Workplace Perception](https://builtin.com/company/zocdoc/faq/workplace-perception) ## Other roles at Zocdoc - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-zocdoc-new-york-9zvygw8wjqn9) — New York, NY / United States - [Staff Software Engineer, Appointment Management](https://feeny.ai/job/staff-software-engineer-appointment-management-zocdoc-new-york-b99fkr1tkrr2) — New York, NY / Silicon Valley, CA - [Senior Technical Recruiter](https://feeny.ai/job/senior-technical-recruiter-zocdoc-new-york-8hdw5p23p7aj) — New York, NY / Silicon Valley, CA - [Lead Technical Recruiter](https://feeny.ai/job/lead-technical-recruiter-zocdoc-new-york-2sh7v67hz320) — New York, NY / Silicon Valley, CA - [Principal Technical Program Manager](https://feeny.ai/job/principal-technical-program-manager-zocdoc-new-york-9v791jvpafnx) — New York, NY / Silicon Valley, CA - [Coordinator, Workplace Experience](https://feeny.ai/job/coordinator-workplace-experience-zocdoc-pune-h7t4m1hqva6p) — Pune, India - [Specialist, Technical Support](https://feeny.ai/job/specialist-technical-support-zocdoc-pune-a3zyckev4eje) — Pune, India - [Principal Product Designer, Provider Platform](https://feeny.ai/job/principal-product-designer-provider-platform-zocdoc-united-states-4zcq6xjz6efk) — United States - [Senior Manager, Venture Operations](https://feeny.ai/job/senior-manager-venture-operations-zocdoc-new-york-9mpehvtbqrap) — New York, NY - [Senior Manager, Talent Operations](https://feeny.ai/job/senior-manager-talent-operations-zocdoc-new-york-7fj8xq5h2bne) — New York, NY / Silicon Valley, CA / United States