---
title: 'Director Marketing, EMEA at Pacvue'
canonical: 'https://feeny.ai/job/director-marketing-emea-pacvue-united-kingdom-crqyc72yremg'
type: 'job'
last_seen: '2026-09-16'
---

# Director Marketing, EMEA at Pacvue

- **Company:** Pacvue
- **Location:** United Kingdom
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/pacvue/jobs/6182500004

## Job description

The ideal candidate will be based in London and should be willing and able to travel across Europe for additional client engagements as needed.

About Us:

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the Role:

We are seeking an experienced and strategic Director of EMEA Marketing to lead the marketing function across Europe. This role owns the EMEA marketing function end-to-end, partnering with global marketing leadership on shared standards while holding full accountability for regional strategy and results, reporting into our GM of EMEA.  The Director will lead the EMEA marketing organization through a team of managers, each owning a discipline (demand gen, partner marketing, content), and will reconcile competing priorities across sales, product, corporate leadership, and global functional heads as the senior voice for EMEA.

Responsibilities:

- Set and own EMEA marketing strategy, contributing directly to how the global function evaluates and refines its overall approach across regions
- Shape and set EMEA marketing strategy and methodology, contributing directly to how the global function evaluates and refines its overall approach across regions
- Lead and manage a high-performing marketing team; set performance expectations and foster talent development
- Oversee integrated marketing campaigns across digital, content, and traditional channels with close collaboration on regional execution of global campaigns
- Shape regional marketing methodology and priorities, influencing how global strategy itself is defined for EMEA and other regions
- Partner with the global product marketing team to localize messaging, positioning, and product strategies for key EMEA markets
- Partner with the global demand generation team to localize campaigns and strategies for key EMEA markets; ensure regional market fit and sales alignment
- Work with the global events team to ensure EMEA representation and participation; tailor global event strategies for regional relevance
- Drive lead generation and pipeline development in collaboration with regional sales teams
- Measure campaign performance and ROI through data analytics; provide regular reporting to leadership on regional performance health

Skills & Qualifications:

- 12+ years of marketing experience, including senior leadership responsibility across regional or global functions
- Proven experience leading marketing teams and managing regional/global marketing functions
- Strong expertise in B2B marketing (experience in SaaS, technology, or professional services preferred)
- Demonstrated success developing and executing integrated marketing strategies
- Strong analytical skills with ability to interpret data and drive insights
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Experience working in matrix organizations and collaborating across functions
- Ability to work effectively in a fast-paced, results-driven environment
- Ability to challenge the “status-quo” and not be afraid to test new, bold ideas

#LI-remote Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

## About Pacvue

## Company Overview
- **One-liner**: Pacvue is the leading commerce acceleration platform that unifies retail media, commerce management, and measurement to help brands and agencies maximize advertising performance and drive growth across global marketplaces.
- **Entity Type**: Private (acquired by Assembly in 2021) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Headquarters**: Los Angeles, California, United States [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Founded**: 2018 [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)
- **Founders**: Three retail industry veterans (names not publicly disclosed) [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Core Business
- **Industry**: Retail Media & Commerce Acceleration (AdTech / MarTech / eCommerce SaaS)
- **Target Customers**: B2B – brands (enterprise and SMB) and agencies selling on major online retailers
- **Mission/Purpose**: “Empower teams to win in the future of eCommerce” by providing the leading solutions that accelerate brands’ success in the evolving commerce and retail media landscape [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Products & Services
- **Pacvue Commerce**: Integrated omnichannel solution connecting store operations, inventory management, digital shelf, promotions, and search across retailers like Amazon, Walmart, Target, and Instacart – SaaS. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Advertising**: Unified campaign management for search, DSP, social, and retail media across 100+ retailers; includes AI-powered automation (Pacvue Agent) for bid/budget optimization. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Revenue Recovery**: AI-driven auditing and dispute management to recover lost revenue from deductions, shortages, and chargebacks; proactive prevention tools. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Market Insights**: Real-time competitive intelligence and category performance analytics to uncover growth opportunities and align media strategy. [pacvue.com/platform](https://pacvue.com/platform/)
- **Pacvue Data-as-a-Service (DaaS)**: Standardized commerce data feeds from 100+ retailers for integration into BI tools and data warehouses. [pacvue.com/platform](https://pacvue.com/platform/)

## Market Standing
- **Valuation**: Not publicly disclosed (private company acquired by Assembly)
- **Key Metrics**:
  - $150B+ total GMV driven for brands and agencies (over past three years) [pacvue.com](https://pacvue.com/)
  - $13B total ad spend managed (over past three years) [pacvue.com](https://pacvue.com/)
  - 70,000+ global brands and agencies powered [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Estimated annual revenue: $20M (per LinkedIn, likely third-party estimate) [linkedin.com](https://www.linkedin.com/company/pacvue)
- **Notable Investors/Partners**: Acquired by Assembly; retail media integrations with Amazon, Walmart Connect, Target, Instacart, and 100+ other retailers. [pacvue.com/platform](https://pacvue.com/platform/)
- **Growth Signals**:
  - 800+ employees globally [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - 23% year-over-year headcount growth [linkedin.com](https://www.linkedin.com/company/pacvue)
  - Operations in 15 countries [pacvue.com/about/careers](https://pacvue.com/about/careers/)
  - Launched Walmart Display Campaign Management (March 2025) and fully integrated Pacvue Commerce for Target (Feb 2025) [pacvue.com/blog](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/) [pacvue.com/blog](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

## Competitive Advantages
- **First fully integrated Commerce Operating System** that unifies retail media, commerce management, and advanced measurement in one platform.
- **AI-powered automation** (Pacvue Agent) for governed, real-time optimization of bids, budgets, and pacing.
- **First-to-market retail media integrations** with major platforms (Amazon, Walmart, Target, Instacart) – powers 12% of total retail media ad spend worldwide. [pacvue.com](https://pacvue.com/)
- **Scale & reach**: 100+ retailers / 30+ countries for unified campaign execution and data.

## Strategic Focus
- Expand AI-driven automation and agentic workflows to reduce manual effort and improve profitability.
- Deepen integrations with new retailers (Walmart Display, Target omnichannel) and continue global expansion.
- Strengthen revenue recovery and market intelligence offerings to move clients from reactive operations to proactive growth.

## Why Work Here
- **Culture**: Emphasis on “Rise as an industry leader,” “Thrive in a global community,” and “Push the boundaries of innovation.” Employee Resource Groups, inclusive floating holidays, paid volunteer days, and customer-obsessed hackathons. [pacvue.com/about/careers](https://pacvue.com/about/careers/)
- **Work Environment**: Flexible PTO, generous paid parental leave, annual wellness benefits, company-wide fitness challenges. Global presence (15 countries) suggests hybrid/remote flexibility, though explicit policy not detailed.
- **Growth**: Cross-functional exposure, PacPartners Mentorship Program, Manager Excellence Training. Described as a place to “design growth pathways that nurture ambition and sharpen skills.”
- **Recognition**: Won 2024 MarTech Breakthrough Award for Campaign Management Innovation. [pacvue.com/about/about-us](https://pacvue.com/about/about-us/)

## Sources
1. [Pacvue About Us](https://pacvue.com/about/about-us/)
2. [Pacvue Platform Overview](https://pacvue.com/platform/)
3. [Pacvue Careers Page](https://pacvue.com/about/careers/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/pacvue)
5. [Pacvue Blog – Walmart Display Campaign Management](https://pacvue.com/blog/pacvue-launches-walmart-display-campaign-management/)
6. [Pacvue Blog – Commerce for Target](https://pacvue.com/blog/introducing-pacvue-commerce-for-target/)

## Other roles at Pacvue

- [Associate Contracts Manager](https://feeny.ai/job/associate-contracts-manager-pacvue-united-states-y7g6dw9s79va) — United States
- [Web Designer](https://feeny.ai/job/web-designer-pacvue-united-states-z00rh0vk7hdk) — United States
- [Sr. Director, Demand Generation](https://feeny.ai/job/sr-director-demand-generation-pacvue-united-states-tzngdxh665b9) — United States
- [Product Enablement Manager](https://feeny.ai/job/product-enablement-manager-pacvue-united-states-2qh9b862vnhq) — United States
- [Scaled Customer Success Manager - Ads](https://feeny.ai/job/scaled-customer-success-manager-ads-pacvue-united-states-qf22hph4ah1r) — United States
- [Sr. Manager, Global Payroll & HRIS](https://feeny.ai/job/sr-manager-global-payroll-hris-pacvue-united-states-pshr5c3zcark) — United States
- [Senior Retail Media Display Account Executive](https://feeny.ai/job/senior-retail-media-display-account-executive-pacvue-mexico-city-za0dhb2v3181) — Mexico City, Mexico
- [Senior Retail Media Display Account Executive](https://feeny.ai/job/senior-retail-media-display-account-executive-pacvue-mexico-city-9pw051v6r4s8) — Mexico City, Mexico
- [Senior Retail Media Associate, Customer Onboarding](https://feeny.ai/job/senior-retail-media-associate-customer-onboarding-pacvue-mexico-city-9ye84j4v2fnr) — Mexico City, Mexico
- [Senior Account Executive, EMEA](https://feeny.ai/job/senior-account-executive-emea-pacvue-united-kingdom-grqnthckrkwa) — United Kingdom