---
title: 'Director, Marketing (Growth) at Runna'
canonical: 'https://feeny.ai/job/director-marketing-growth-runna-runna-london-exnzh6cf8pw6'
type: 'job'
last_seen: '2026-09-06'
---

# Director, Marketing (Growth) at Runna

- **Company:** Runna
- **Location:** Runna London
- **Compensation:** £125k–£155k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/runna/9974b818-a746-420f-98a5-2b4ba8175aab/application

**Skills:** Growth Marketing, Performance Marketing, SEO, ASO, CRO, Marketing Automation, Attribution Modeling, P&L Management, Data Analysis, A/B Testing, Subscription-Based Growth, Cross-product Growth Funnels, Post-Acquisition Integration, AI-powered Search, Attribution Models

> Lead the Growth Marketing team to drive user acquisition and retention for Runna, a runner training platform. You will set the multi-year growth vision, manage a team of 15, and own the international growth strategy beyond the UK, including P&L management and cross-channel marketing integration.

## Job description

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava https://www.strava.com/about?hl=en-GB!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

## THE TEAM YOU'LL JOIN

The Growth Marketing team owns how runners discover Runna, sign up, and stick with us for the long haul. We sit at the intersection of marketing, product, and data, and we drive user growth across paid, owned, and organic channels.

You'll lead a team of 15 across three functions:

- Performance Marketing
- Lifecycle Marketing
- Organic Growth (SEO, website, ASO, CRO, and referrals)

Each function has a dedicated manager, so your focus is strategy, cross-functional leadership, and building team capability rather than channel execution. You'll partner closely with the Director of Growth Product Management, Partnerships, Ambassadors, and Brand Marketing.

## WHAT YOU'LL BE DOING

You'll be a key member of the Runna Senior Leadership Team, reporting to the Strava CMO with strong accountability to Runna's Founders and Managing Director. You'll directly manage and mentor the function managers and shape how growth marketing connects to company-level goals.

## SPECIFICALLY, YOU'LL:

- Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system
- Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, and the measurement architecture leadership relies on
- Make experimentation a core operating discipline across the team
- Co-lead cross-brand growth across Strava and Runna, converting Strava's global community into Runna subscribers through paid, owned, and organic surfaces
- Own Runna's international growth strategy beyond the UK, including market sequencing, channel mix, and the frameworks that let us scale efficiently
- Own the growth P&L, including paid media budget, efficiency targets, and the unit economics (CAC, ROAS, LTV:CAC) that keep growth sustainable
- Lead and develop the managers running each function, and act as an enterprise leader across Runna and Strava

## WHAT YOU'LL BRING

- 10+ years in growth or performance marketing, with meaningful time leading teams and functions
- A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up
- Experience owning complex, multi-channel growth domains rather than a single channel
- Comfort partnering with product and engineering on technically complex, data-heavy challenges
- Strong senior stakeholder skills, knowing when to align, when to push back, and when to make the call

## YOU'LL BE SUCCESSFUL HERE BY

- Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working
- Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down
- Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions
- Building lifetime value, not just installs. You care about what happens after the download as much as what drove it
- Staying ahead of where growth is going, whether that's AI-powered search, shifting attribution models, or the next acquisition lever
- Making the Strava relationship a growth engine, and turning that connection into a repeatable playbook
- Developing people who outgrow their roles, and modelling the accountability and curiosity you want in the team

## BONUS POINTS IF

- You've scaled growth marketing for subscription-based mobile apps
- You've worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava)
- You've led growth in a post-acquisition or high-growth integration environment

## COMPENSATION & BENEFITS

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧

- 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office
- 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)
- 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)
- 🧘 Headspace membership https://www.headspace.com/?gad_source=1&gad_campaignid=917256451&gbraid=0AAAAADLlnJ13ARNhVsl4YugLQIySZ0scx&gclid=CjwKCAjwr5_CBhBlEiwAzfwYuKoHVVF5c9aFVO5mwW4rSr5oRsg1NGAq69m-JAJ88TR56x_k1dBSHRoC3A8QAvD_BwE
- 💸 Money every year to spend on gear, events and the gym!
- 🏥 Private health insurance with Bupa and workplace pension scheme
- 💖Modern Health https://www.modernhealth.com/ is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
- 🥕Carrot fertility support https://www.get-carrot.com/ - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

## About Runna

## Company Overview
- **One-liner**: Runna is an AI-powered, personalized running coaching app that provides tailored training plans for runners of all levels, from first 5k to ultramarathon.
- **Entity Type**: Private (acquired by Strava in April 2025; previously venture-backed with ~$10.7M in funding)
- **Headquarters**: London, United Kingdom (with a secondary office in Boston, Massachusetts)
- **Founded**: 2021 (LinkedIn lists 2020)
- **Founders**: Dom Maskell (CEO) and Ben Parker (Head Coach)

## Core Business
- **Primary industry**: Health, Wellness & Fitness (running coaching & training technology)
- **Target customers**: B2C – everyday runners (beginners to advanced), in over 180 countries
- **Mission statement**: "Make running training effective, enjoyable and easy for everyone." [runna.com](https://www.runna.com/)

## Products & Services
- **Runna App** (iOS & Android): A subscription-based mobile app that offers personalized training plans built by the “Runna Engine” – an AI that combines coach-led programming with user data. Includes strength training, mobility routines, injury-prevention support, 24/7 live chat coaching, and device syncing (Garmin, Apple Watch, etc.). Priced at $19.99/month or $119.99/year with a free week trial. [runna.com](https://www.runna.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Strava in April 2025 for an undisclosed amount)
- **Key Metric**: Total funding of $10,678,992 across seed rounds. Annual revenue not disclosed. [linkedin.com](https://www.linkedin.com/company/runna)
- **Notable Investors/Partners**: Eka Ventures, JamJar Investments, Venrex, Creator Ventures. Partners include Parkrun, Cancer Research UK, Garmin, Great Run, HYROX, JustGiving. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Growth Signals**:
  - Acquired by Strava in April 2025; both apps remain separate with Strava investing in team and product growth. [runna.com](https://www.runna.com/strava-acquires-runna)
  - 58.3% headcount growth YoY (to 179 employees as of mid-2026). [linkedin.com](https://www.linkedin.com/company/runna)
  - Finalist for Apple’s iPhone App of the Year in 2024.
  - 64,663 LinkedIn followers; 76,000+ App Store ratings with a 4.9 average. [runna.com](https://www.runna.com/)
  - Active in 9 countries with a growing Boston office.

## Competitive Advantages
- **Personalized AI coaching**: The “Runna Engine” adapts plans in real-time based on user performance, goals, and feedback – replacing generic PDF plans or expensive human coaches.
- **Holistic support**: Combines running plans with strength, mobility, injury prevention, and nutrition guidance in one app.
- **High user satisfaction**: 4.9 / 5 on the App Store from 76,000+ ratings, and 4.9 / 5 on Glassdoor (31 reviews, 100% recommend). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Strava backing**: Post-acquisition, Runna gains access to Strava’s 150+ million user community, resources, and API ecosystem.

## Strategic Focus
- **Product acceleration**: Strava’s investment is aimed at growing the Runna engineering team and speeding up product development. [runna.com](https://www.runna.com/strava-acquires-runna)
- **Global expansion**: Continuing to serve runners in 180+ countries, with a growing engineering presence in Boston.
- **Integration depth**: Strengthening the connection between Runna and Strava while keeping the apps independent, enhancing data sync and social features.
- **Talent acquisition**: 17 active job postings (as of mid-2026), with a 41.7% increase in job postings year-over-year. [linkedin.com](https://www.linkedin.com/company/runna)

## Why Work Here
- **Culture**: Glassdoor score of 4.9 – employees consistently describe the culture as “kind, inclusive, and genuinely supportive,” with flat structure and high ownership. 100% of reviewers recommend Runna. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Work model**: Flexi-hybrid – typically 3 days per week in the Vauxhall (London) office or Boston (Harvard Square) office. Casual dress (gym/running outfits are the norm). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna) Also confirmed in job postings: [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)
- **Benefits** (partial list):
  - Private health insurance (Bupa)
  - Up to 20 weeks fully paid parental leave (16 weeks for secondary caregivers)
  - Strava equity for all employees
  - Smartwatch upon passing probation
  - Paid hour each week to run/exercise during work hours
  - 25 days holiday + bank holidays
  - Workout Wednesdays (exercise + free team lunch)
  - Bi-weekly team runs and regular social events
  - Cash allowance for sports gear and event entries
  - Salary reviews every 6 months
  - Workplace pension scheme
  - Access to Headspace and Modern Health mental wellness platform. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Engineering culture**: Strong tech stack (Docker, Kubernetes, React, Python, Snowflake, dbt, Terraform, etc.), emphasis on ownership and impact. Active hiring for Senior Software Engineers and a Director of Growth Product.

## Sources
1. [linkedin.com](https://www.linkedin.com/company/runna)
2. [runna.com](https://www.runna.com/)
3. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
4. [runna.com (Strava acquisition)](https://www.runna.com/strava-acquires-runna)
5. [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)

## Other roles at Runna

- [Senior Manager, Product Design](https://feeny.ai/job/senior-manager-product-design-runna-runna-london-ddn2j72fvg48) — Runna London
- [Engineering Manager](https://feeny.ai/job/engineering-manager-runna-runna-london-2kc8hd6wdxkv) — Runna London
- [Senior Software Engineer II](https://feeny.ai/job/senior-software-engineer-ii-runna-runna-london-5bag1dezbqex) — Runna London
- [Retention CRM Manager (12 Month Parental Leave Cover)](https://feeny.ai/job/retention-crm-manager-12-month-parental-leave-cover-runna-runna-london-7mc5dxnyhj8e) — Runna London
- [Manager, Growth](https://feeny.ai/job/manager-growth-runna-runna-london-2z61zgqxn77s) — Runna London
- [Senior Backend Engineer II](https://feeny.ai/job/senior-backend-engineer-ii-runna-runna-london-ftwh01ewe8p1) — Runna London
- [Business Strategy Manager](https://feeny.ai/job/business-strategy-manager-runna-runna-london-09zax5mxsgvj) — Runna London
- [Senior Director of Product](https://feeny.ai/job/senior-director-of-product-runna-runna-london-ag4k5e26948d) — Runna London
- [Director of Growth Product](https://feeny.ai/job/director-of-growth-product-runna-runna-london-rfj0sya0e0s5) — Runna London
- [Senior Software Engineer I](https://feeny.ai/job/senior-software-engineer-i-runna-runna-london-eyz9q1ed9hcf) — Runna London