---
title: 'Director, Marketing Investment + Effectiveness (Remote) at Fanatics Betting & Gaming'
canonical: 'https://feeny.ai/job/director-marketing-investment-effectiveness-remote-fanatics-betting-gaming-nynked2a7ndp'
type: 'job'
last_seen: '2026-11-02'
---

# Director, Marketing Investment + Effectiveness (Remote) at Fanatics Betting & Gaming

- **Company:** Fanatics Betting & Gaming
- **Location:** United States
- **Compensation:** $189k–$235k
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4472368009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles and Fanatics Live. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and shop live. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About FES Marketing

FES Marketing is the growth engine for the Fanatics ecosystem. We bring sports fans into the Fanatics App, activate them in their first days, and cross-sell them across Commerce, Collectibles and Live, so the app becomes each fan's front door to everything Fanatics. The team spans FanApp Growth (early life, referral, paid acquisition, growth investment and cross-sell), Brand Media + Partnerships, Marketing Investment + Effectiveness, and AI + Automation. Three standards apply to every role: we judge spend on blended customer acquisition cost (CAC) against the 12-month activated ecosystem margin it creates per logged-in install; we fund what we can show is incremental, not what platform attribution claims; and we work AI-native, using AI and agentic tools in how we plan, analyze and operate.

## Overview

The Director, Marketing Investment + Effectiveness is accountable for how much FES spends on marketing, and how that money is split between brand and performance. You will lead the FES marketing budget with Finance, own the annual and quarterly investment plan that goes to the SVP and executive team, and hand FanApp Growth and Brand Media + Partnerships clear budget envelopes with the return each is expected to deliver.

Once a team has its envelope, that team decides how to deploy it and drives its own paybacks. This role decides the envelopes: how big the total is, how it splits between brand and performance, and when to move money between them. It also owns the evidence behind those calls (a marketing mix model calibrated by experiments, and the FES test agenda) and the scorecard that shows whether the plan is working.

## Responsibilities

- Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
- Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
- Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
- Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
- Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
- Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
- Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
- Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
- Partner with Data Science and Analytics on cohort value models and early value signals, and on what they can and cannot support.

## Experience & Skills

- Significant experience leading marketing budgets, investment planning or marketing effectiveness at a consumer business, agency or consultancy.
- Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
- Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
- Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
- Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
- SQL required; Python or R strongly preferred.
- Experience building and leading analytical or planning teams.
- Excellent executive communication, including explaining uncertainty plainly.
- Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
- Background in marketing finance, marketing science or strategy; consumer app experience a plus.
- Bachelor's degree in Economics, Finance, Statistics or a related field; advanced degree a plus.
- Passion for sports, fandom and building customer-first experiences.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

#li-JM3 Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $189,000—$235,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Betting & Gaming

## Company Overview
- **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles.
- **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Michael Rubin (Founder & CEO of Fanatics)

## Core Business
- **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering)
- **Target customers**: B2C — sports fans and bettors in the United States
- **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform.

## Products & Services
- **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets).
- **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy).
- **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets.
- **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics.
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges.
- **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com.

## Competitive Advantages
- **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop.
- **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack.
- **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models.
- **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty.

## Strategic Focus
- **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025).
- **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios.
- **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities.
- **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform.

## Why Work Here
- **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology.
- **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin.
- **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development.
- **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker.

## Sources
1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming)
2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience)
3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team)
4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg)
5. [fanaticsinc.com](https://www.fanaticsinc.com/)

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