---
title: 'Director, Marketing at Lalamove'
canonical: 'https://feeny.ai/job/director-marketing-lalamove-hong-kong-s5h88b3de65m'
type: 'job'
last_seen: '2026-09-13'
---

# Director, Marketing at Lalamove

- **Company:** Lalamove
- **Location:** Hong Kong, China
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/lalamove/955167f8-e682-4a1d-a93c-2159f1706fdf

## Job description

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.

An opportunity has arisen to join us as Director Marketing.   Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets.  We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.

What we seek:

- Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets

- Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner

- Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes

- Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team

- Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization

- Data-Driven mindset:  Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data

- Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise

What you will do:

- Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels

- Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

- Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations

- Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.

- Create processes and operating procedures between market and functional teams.

- Undertake continuous analysis of the competitive environment and consumer trends

What you will need:

- Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs

- Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures

- Extremely familiar with the concept of integrated marketing campaigns.

- Experience in leading marketing planning and budgeting processes.

- Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus

- Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc

-

## Experience in leading international / multi-cultural teams

## About Lalamove

## Company Overview
- **One-liner**: Lalamove is an on-demand delivery technology platform that connects individuals, small businesses, and corporations with a diverse fleet of professional drivers for fast and reliable same-day deliveries across 17 markets.
- **Entity Type**: Private (Unicorn, Series F funded)
- **Headquarters**: Hong Kong
- **Founded**: 2013
- **Founders**: Chow Shing-Yuk (founder), John H.K. Tang (co-founder)

## Core Business
- **Primary industries**: On-demand logistics / last-mile delivery, software development (delivery technology)
- **Target customers**: Individuals (B2C), small-and-medium businesses (SMB), and large enterprises (B2B)
- **Mission**: To empower local communities by making deliveries fast, simple, and affordable

## Products & Services
- **On-Demand Delivery Platform (App & Web)**: Mobile-first service that enables users to book deliveries from a fleet of vehicles (motorcycles, sedans, vans, trucks up to 12,000 kg) with real-time GPS tracking and transparent, upfront pricing.
- **Business Solutions**: Tailored logistics support for MSMEs and large enterprises, including dedicated account management, pooling options, and API integrations.
- **Lalamove Driver App**: Connects driver-partners with delivery and transport requests, providing flexible earning opportunities.

## Market Standing
- **Valuation**: Unicorn; total funding raised is approximately $2.476B, with the most recent Series F round (January 2021) led by Hillhouse Investment and HSG at $1.5B (conflicting reports of $1.0B–$1.5B may exist).
- **Key Metric**: Annual Revenue of ~$1.04B (2025 estimate); total funding ~$2.48B ([LinkedIn financials](https://linkedin.com/company/lalamove)).
- **Notable Investors/Partners**: Hillhouse Investment, HSG, Shunwei Capital, MindWorks Capital, Crystal Stream Capital, and others across 8 funding rounds.
- **Growth Signals**: 1,562 employees (+33.8% YoY), presence in 400 cities across 17 markets (Asia, Latin America, EMEA), strong headcount growth driven by expansion into new geographies like Bangladesh, UAE, Saudi Arabia.

## Competitive Advantages
- **Scale & Network Effects**: Operating in 17 markets with a large base of driver-partners and users creates a strong moat in local last-mile delivery.
- **Technology Platform**: Proprietary matching algorithm, real-time tracking, and dynamic pricing provide efficiency and reliability.
- **Asset-Light Model**: No ownership of fleet—works with professional driver-partners, reducing capital expenditure and enabling rapid scaling.
- **Multi-Vehicle Fleet**: Covers small parcels (motorcycles) to heavy freight (trucks), serving a wide range of customer needs.

## Strategic Focus
- **Geographic Expansion**: Continued growth in Latin America (Brazil, Mexico) and EMEA (UAE, Saudi Arabia), as well as deepening presence in existing Asian markets.
- **Tech & AI Innovation**: Hiring for AI roles (e.g., Senior AI Engineer focusing on OCR/VLM) and investing in Business Intelligence, suggesting a push toward automation and data-driven operations.
- **Talent Development**: Launch of Global Trainee Program and Tech Graduate Program to build senior leadership and engineering talent pipelines.

## Why Work Here
- **Culture**: Described as fast-paced, dynamic, and challenging—employees work in a “startup unicorn” environment with meaningful impact on local communities.
- **Work Policy**: Mixed; roles are often listed as on-site (e.g., Hong Kong, Mexico City) with some regional or hybrid positions.
- **Growth Opportunities**: Structured graduate programs (Global Trainee, Tech Graduate) and clear career progression across departments (Operations, Sales, Tech, Marketing).
- **Perks**: Not explicitly listed, but the company emphasizes “endless opportunities to learn, advance, and grow” and a culture of overcoming challenges as a team.
- **Employer Rating**: 3.5/5 on LinkedIn (based on 954 reviews), with strengths in mission-driven work but room for improvement in career development (2.8/5).

## Sources
1. [Lalamove Career Page](https://www.lalamove.com/careers)
2. [LinkedIn Company Profile](https://linkedin.com/company/lalamove)
3. [CB Insights Company Profile](https://www.cbinsights.com/company/lalamove)
4. [Lalamove Philippines About Page](https://www.lalamove.com/en-ph/about-lalamove)
5. [Lalamove Job Board (Lever)](https://jobs.lever.co/lalamove)

## Other roles at Lalamove

- [Customer Service Associate](https://feeny.ai/job/customer-service-associate-lalamove-paranaque-ktxqm7gfv248) — Parañaque, Philippines
- [People Operations Associate](https://feeny.ai/job/people-operations-associate-lalamove-ho-chi-minh-city-2y63dfd4wseg) — Ho Chi Minh City, Vietnam
- [Driver Operations Associate (Visayas and Mindanao Expansion)](https://feeny.ai/job/driver-operations-associate-visayas-and-mindanao-expansion-lalamove-visayas-and-h8q45z9xxc6e) — Visayas and Mindanao, Philippines
- [Fleet Associate](https://feeny.ai/job/fleet-associate-lalamove-paranaque-4vd95akq5dav) — Parañaque, Philippines
- [Accountant](https://feeny.ai/job/accountant-lalamove-singapore-asdwy2jam0nw) — Singapore
- [Digital Marketing Associate](https://feeny.ai/job/digital-marketing-associate-lalamove-paranaque-g7jtvs4r235w) — Parañaque, Philippines
- [Senior Data Analyst, Driver Operations](https://feeny.ai/job/senior-data-analyst-driver-operations-lalamove-hong-kong-nmgg1v3wn4ab) — Hong Kong, China
- [Sales Executive](https://feeny.ai/job/sales-executive-lalamove-paranaque-54q4dgj8tk43) — Parañaque, Philippines
- [Project Coordinator (Hourly Rated)](https://feeny.ai/job/project-coordinator-hourly-rated-lalamove-singapore-20mqaj9bqcfe) — Singapore
- [Customer Service Associate](https://feeny.ai/job/customer-service-associate-lalamove-kuala-lumpur-xvgctatbjnwy) — Kuala Lumpur, Malaysia