--- title: 'Director, Marketing Operations at ‎ConnectWise' canonical: 'https://feeny.ai/job/director-marketing-operations-connectwise-united-states-bwd25zw41m9t' type: 'job' last_seen: '2026-11-08' --- # Director, Marketing Operations at ‎ConnectWise - **Company:** ‎ConnectWise - **Location:** United States - **Work type:** remote - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/connectwise/jobs/4744466005 ## Job description ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise! General Summary The Director of Marketing Operations is responsible for leading a team of entry-level to experienced professionals focused on designing and optimizing the lead management process, establishing and executing the marketing technology and data strategy, delivering performance analytics and reporting, and enabling operational excellence across the Marketing organization. This role supports the Marketing function by developing and enhancing processes, technologies, and cross-functional partnerships that drive pipeline growth, improve operational efficiency, and support business decision-making. Essential Duties and Responsibilities Marketing Operations leadership: - Set the Marketing Operations strategy and priorities, and lead, develop and coach the team against clear goals and business outcomes. Lead lifecycle and funnel operations - Own the end-to-end lead lifecycle, including definitions, scoring, routing, service-level agreements and handoffs. - Identify and resolve process gaps affecting lead quality, conversion, velocity and seller productivity. Marketing technology and data - Own the marketing technology and data strategy, including architecture, integrations, vendors, adoption, governance, data quality and compliance. Pipeline planning and performance analytics - Own pipeline reporting, source targets, attribution, KPI definitions, dashboards and executive reporting. - Turn performance insights into actions that improve conversion, pipeline velocity, program ROI and investment decisions. Cross-functional execution - Partner across Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance and Legal to align goals, processes, data definitions and execution. - Lead cross-functional change, communicate risks and recommendations, and drive initiatives through implementation. Knowledge, Skills, and/or Abilities Required - Exceptional leadership and customer service skills. - Ability to make decisions that have significant impact on organizational performance and business outcomes. - Strong organizational skills with the ability to provide strategic direction and operational leadership. - Professional presence suitable for interaction with executive leadership, customers, and internal stakeholders. - Excellent presentation, communication, and stakeholder management skills. - Organized, detail-oriented, and self-motivated. - Technology savvy with strong business acumen. - Ability to translate technical concepts into clear business recommendations. - Strong problem-solving and analytical capabilities across multiple operational domains. - Proven ability to design and manage complex, cross-functional, multi-stakeholder initiatives. - Strong knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics, and revenue-generating processes. - Experience with marketing technology ecosystems, data governance, compliance, and reporting frameworks. - Experience leveraging AI, automation, and advanced analytics to improve business outcomes. Educational/Vocational/Previous Experience Recommendations - Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field, or equivalent business experience. - 10+ years of progressive experience in Marketing Operations, Revenue Operations, Sales Operations, or related functions. - 6+ years of people leadership and team management experience. - Demonstrated experience owning and optimizing lead lifecycle processes, funnel operations, and marketing-to-sales alignment. - Experience with Marketing Automation Platforms, CRM systems, Business Intelligence tools, data platforms, and AI/GenAI technologies. - Proven experience delivering executive-level reporting, KPI frameworks, attribution models, and pipeline analytics. Working Conditions - Onsite/Hybrid/Remote depending on location. - 0-10% travel may be required. ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898. ## About ‎ConnectWise ## Company Overview - **One-liner**: ConnectWise provides an AI-native, unified platform for IT service providers (MSPs and internal IT teams) to manage operations, deliver services, secure clients, and grow their business. - **Entity Type**: Private (Private Equity-backed; majority owned by Thoma Bravo) - **Headquarters**: Tampa, Florida, USA - **Founded**: 1982 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: IT Service Management (ITSM), Professional Services Automation (PSA), Remote Monitoring & Management (RMM), and Cybersecurity for Managed Service Providers (MSPs) and Internal IT Departments. - **Target Customers**: B2B; primarily MSPs, IT solution providers, and internal corporate IT teams of mid-sized to large enterprises. - **Mission**: To power IT businesses by simplifying operations, enhancing experiences, and driving growth, thereby leading the direction of the IT industry forward. [connectwise.com](https://www.connectwise.com/company/careers) ## Products & Services ConnectWise offers a comprehensive ecosystem of products and a community platform. Key offerings include: - **ConnectWise Platform**: The core, AI-native unified platform that integrates PSA, RMM, and cybersecurity tools into a single "System of Action." - **ConnectWise Asio**: The cloud-based platform backbone that provides unified data, workflows, and AI agents for predictive IT operations. - **ConnectWise ScreenConnect**: A widely-used remote desktop and support tool (formerly ConnectWise Control). - **ConnectWise Automate**: An RMM solution for endpoint monitoring, patching, and management. - **ConnectWise Manage**: A PSA solution for ticketing, project management, CRM, and billing. - **ConnectWise Cybersecurity Solutions**: A portfolio including endpoint detection and response (EDR), backup and disaster recovery, and security awareness training. - **ConnectWise IT Nation**: A global community of over 100,000 IT professionals focused on peer networking, events, and education. [connectwise.com](https://www.connectwise.com/company/about-us) - **ConnectWise Marketplace**: An open ecosystem of third-party integrations, vendor solutions, and business applications. ## Market Standing - **Valuation**: Not publicly disclosed (private company). A 2023 report by various outlets cited a valuation of over $6 billion following a secondary sale. (Conflicting reports exist; no recent official valuation confirmed). - **Key Metric**: Total Funding (Private, PE-backed). ConnectWise has raised significant capital through private equity, with Thoma Bravo acquiring a majority stake in 2019. Total funding amounts are not standardly published for PE-backed firms. - **Notable Investors**: Thoma Bravo (Majority Owner) and previous investors include Bain Capital and ConnectWise founders/management. - **Growth Signals**: - Actively hiring across multiple global offices (US, India, UK, Netherlands, Philippines, Australia) as of July 2026. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise) - Launched of the "Predictive Intelligence Platform" and AI-native platform strategy in 2025/2026. - Published the "2026 MSP Threat Report", showing continued investment in security thought leadership. [connectwise.com](https://www.connectwise.com/) ## Competitive Advantages - **Unified Platform Strategy**: ConnectWise is consolidating PSA, RMM, and security into one AI-native platform, which is a major differentiator against best-of-breed competitors that require managing multiple vendors. - **Massive Community**: The "IT Nation" community with over 100,000 members creates a powerful network effect and retention moat that is difficult for competitors to replicate. - **Deep MSP Focus**: The company is purpose-built for the MSP business model, with product features and go-to-market strategies that specifically target the needs of service providers. - **AI-First Innovation**: Early investment in predictive AI and autonomous service delivery positions them to lead the next generation of IT management. ## Strategic Focus ConnectWise's current priority is leading the transition from reactive IT support to "Predictive IT." This means moving beyond tools that assist humans to systems that can autonomously resolve issues. Their strategy relies on unifying data across all platform modules to feed their AI engine, enabling predictive remediation, automated workflows, and proactive security. [connectwise.com](https://www.connectwise.com/) ## Why Work Here - **Culture & Values**: The company publicly emphasizes a culture built on "Extreme Ownership," "Growth Mindset," "Integrity & Transparency," "Partner Obsessed," and "High Velocity, Low Chaos." They describe themselves as an inclusive culture that welcomes all "game-changers, innovators, culture-lovers". [connectwise.com](https://www.connectwise.com/company/careers) - **Remote/Hybrid Policy**: The company offers significant flexibility. Job listings clearly indicate "US-Remote," "IND Remote," and office-based roles (e.g., Tampa, Pune, London), suggesting a flexible-first approach depending on the role and team. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise) - **Benefits**: They offer a comprehensive benefits package including Flexible Time Away, a Masters Assistance Program, a Colleague Referral Program, Company Paid Benefits, a Mental Health Advocate program, a Retirement Savings Plan/Pension, and a Life Plan Benefit. [connectwise.com](https://www.connectwise.com/company/careers) - **Recognition**: ConnectWise is consistently recognized as a top place to work, indicating strong internal employee satisfaction. [connectwise.com](https://www.connectwise.com/company/careers) ## Sources 1. [connectwise.com](https://www.connectwise.com/company/careers) 2. [connectwise.com](https://www.connectwise.com/company/about-us) 3. [connectwise.com](https://www.connectwise.com/) 4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise) 5. 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