---
title: 'Director, Marketing Operations at IPSY'
canonical: 'https://feeny.ai/job/director-marketing-operations-ipsy-united-states-hbz6emm1a92g'
type: 'job'
last_seen: '2026-11-12'
---

# Director, Marketing Operations at IPSY

- **Company:** IPSY
- **Location:** United States
- **Compensation:** $165k–$185k
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/personalizedbeautydiscoveryincdbaipsy/jobs/5461474008

## Job description

## ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: [IPSY Careers](https://www.ipsycorporate.com/careers).

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. [California Privacy Notice](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

Beware job scams! IPSY recruiters only use @[ipsy.com](http://ipsy.com/) email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com.

About the Role:

Marketing Operations is the connective tissue that enables every team in Marketing to move without duplicating effort or losing sight of what matters most. This role owns intake, cross-team workflow, and the operating structure that keeps Marketing’s many stakeholders aligned and collaborating effectively, serving as a key partner to leadership and a central point of coordination across the organization.

The Marketing Operations function is evolving from one focused primarily on task and project execution into one focused on operational strategy. The team recently introduced a new cross-functional operating structure to improve collaboration and decision-making across Marketing’s core teams, and this role will shepherd that rollout to maturity while continuing to identify where process, tooling, or stakeholder structure can evolve further.

The Director, Marketing Operations is a role for someone who can maintain the processes that already work while driving change in the ones that don’t. The Director will help the organization strike the right balance between maintaining reliable, cyclical operations and creating space to grow and evolve IPSY’s business.

This position reports to the Head of Brand Marketing and can be remote from any of the U.S. states that IPSY is authorized to hire.

What You’ll Be Doing:

Leadership & Team Management

- Lead the Marketing Operations team, guiding Senior PMs and PMs on program and project management practice
- Guide alignment on complex, cross-functional, or technically-driven initiatives, ensuring they stay connected to business-critical priorities set by leadership
- Own departmental objectives, ensuring the team’s work ladders up to Marketing’s broader priorities
- Own team culture, fostering an environment where PMs and Senior PMs can grow and do their best work
- Partner with senior leadership on broader Marketing strategy and proactively communicate program status, risk, and decisions

Operational Strategy & Process Evolution

- Lead the continued implementation and refinement of a recently introduced cross-functional operating model, ensuring it delivers on its goals for collaboration, efficiency, and clarity of ownership
- Identify recurring roadblocks and systemic inefficiencies, and build durable solutions
- Establish practices for capturing learnings across teams, so institutional knowledge is shared and compounds
- Help the organization distinguish between work that maintains the business and work that grows it, and advocate for the time and resources each requires

Intake, Workflow & Governance

- Own universal intake for Marketing: triage incoming requests, determine appropriate ownership and routing, and resolve ambiguity when work doesn’t map cleanly to one team
- Establish and evolve cross-functional review and collaboration processes between core stakeholder groups
- Run cross-team workflow and coordination so work moves cleanly between teams

Tooling & Systems

- Serve as Marketing’s primary point of contact for martech and tooling, partnering closely with Product, Engineering, and Technical Product Management
- Represent Marketing’s needs into the tooling roadmap and own how Marketing’s tools and systems are adopted and used

What We Are Looking For:

- 10+ years of experience in marketing operations, program/project management, or a related operations function, including at least 3+ years in a direct people-leadership role
- Proven experience in team leadership, with a track record of developing PMs and Senior PMs into stronger operators
- A track record of moving beyond task/project execution into identifying and solving systemic operational challenges
- Strong judgment on triage and prioritization, with the ability to make fast, defensible calls on ambiguous requests
- Strong cross-functional relationship skills
- Equal comfort guiding program managers on day-to-day mechanics and engaging leadership on priorities and tradeoffs
- Experience with marketing technology, intake/workflow tools (e.g., Asana or similar), and cross-functional reporting systems
- Excellent written and verbal communication skills, with experience presenting to senior leadership

Bonus if You Have:

- Experience leading or shepherding organizational or process change, ideally including a new operating model or structure
- Experience managing budgets and/or vendor relationships

Work Authorization: Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship.

What We Offer:

- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our [California Privacy Notice.](https://docs.google.com/document/d/1jGS82ftqnPlT-vJg0U-DMDKOTkz0cx2MwJdSKCB-YCU/edit?usp=sharing)

## #LI-CF1

#LI-Remote Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $165,000—$185,000 USD

## About IPSY

## Company Overview
- **One-liner**: IPSY is a digitally native, vertically integrated beauty innovation platform that uses machine learning and data from millions of product reviews to deliver personalized beauty subscription boxes and develop data-driven beauty brands.
- **Entity Type**: Private (acquired by The Beautiful Group, formerly backed by TPG Growth, and previously a unicorn)
- **Headquarters**: Santa Monica, California, USA (with hubs in Los Angeles and Florida)
- **Founded**: 2011
- **Founders**: Marcelo Camberos and Jennifer Goldfarb

## Core Business
- **Primary industry**: Beauty & Personal Care / Technology (Beauty Tech)
- **Target customers**: B2C (beauty enthusiasts, subscribers), B2B (brand partners, creators)
- **Mission statement**: "We inspire everyone to express their unique beauty." [ipsycorporate.com](https://www.ipsycorporate.com/)

## Products & Services
- **IPSY Glam Bag**: The flagship monthly beauty subscription box, personalized to each member using proprietary algorithms and data from over 200 million product reviews. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **IPSY Shop**: A direct-to-consumer e-commerce marketplace where members and non-members can purchase full-size beauty products, often at a discount.
- **In-House Brand Development**: Using proprietary consumer data, IPSY identifies market opportunities and develops new D2C beauty brands.
- **Brand Partnership Platform**: A platform that connects hundreds of beauty brands each month with a highly engaged, targeted consumer base for product discovery and sampling.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (was valued at over $1 billion in 2020 before its acquisition by The Beautiful Group in 2022). [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Key Metric**: Total Funding (historical) — over $200 million raised from investors including TPG Growth, Norwest Venture Partners, and others. [crunchbase.com](https://www.crunchbase.com/organization/ipsy)
- **Notable Investors/Partners**: TPG Growth (lead investor in Series D), Norwest Venture Partners, and others. Partners with hundreds of beauty brands monthly.
- **Growth Signals**: Transitioned to a remote-first company in 2022; committed $50 million to Black- and Latinx-owned brand support (2021-2022); launched "IPSY Impact" sustainability and social impact movement; committed to eliminating 100% of virgin plastic waste by 2030. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Competitive Advantages
- **Data Moat**: Proprietary machine learning technology powered by over 200 million product reviews and millions of member data points, enabling hyper-personalization that competitors struggle to match. [ipsycorporate.com](https://www.ipsycorporate.com/about)
- **Vertically Integrated Platform**: Owns the entire value chain from data analytics and product development to subscription, e-commerce, and community — a rare combination in beauty.
- **Community-First Model**: A highly engaged, avid beauty community that provides continuous feedback, creating a self-reinforcing cycle of personalization and brand loyalty.
- **Scale & Reach**: One of the largest beauty subscriptions in the world, providing unmatched data for trend forecasting and product innovation.

## Strategic Focus
- **Sustainability & Impact**: "IPSY Impact" is a company-wide movement focused on self-expression, people, and planet. Key commitments include eliminating virgin plastic by 2030 and supporting under-represented communities. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Technology & Personalization**: Continued investment in machine learning and data analytics to deepen personalization for subscribers and improve product development insights.
- **Brand & Community Expansion**: Growing the platform to attract more brands, creators, and consumers, with a focus on inclusivity and representation.
- **Direct-to-Consumer Growth**: Expanding the IPSY Shop and in-house brand portfolio as new revenue streams beyond the core subscription.

## Why Work Here
- **Remote-First Culture**: IPSY transitioned to a remote-first workplace in 2022, offering flexibility to work from anywhere (with some state limitations). They have physical hubs in Los Angeles and Florida for in-person collaboration, events, and content creation. [ipsy.com/careers](https://www.ipsy.com/careers)
- **Culture & Values**: Cultural behaviors include "Go all out for impact," "Innovate to delight our community," "Have an ownership mentality," and "Respect each other and communicate honestly." Strong emphasis on diversity, equity, and inclusion, with annual representation data transparency. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Benefits & Perks**: Competitive salaries, company stock grants, 401(k) with company match, medical/dental/vision/disability/life insurance, EAP, paid time off, parental leave (5 weeks bonding time for births and adoptions), quarterly bonus program based on company performance, and growth & development programs. [ipsycorporate.com](https://www.ipsycorporate.com/careers)
- **Engineering & Tech Culture**: Strong emphasis on machine learning, data analytics, and engineering talent. The team includes roles from merchandising to machine learning, editorial to engineering. A great fit for those passionate about applying tech to a consumer-facing industry.
- **DEI Commitment**: Authentically mission-driven with a focus on under-represented communities, including $50M+ commitments to Black- and Latinx-owned brands. [ipsycorporate.com](https://www.ipsycorporate.com/careers)

## Sources
1. [ipsycorporate.com - About](https://www.ipsycorporate.com/about)
2. [ipsycorporate.com - Careers](https://www.ipsycorporate.com/careers)
3. [ipsy.com - Careers](https://www.ipsy.com/careers)
4. [LinkedIn - IPSY](https://www.linkedin.com/company/ipsy)
5. [Crunchbase - IPSY](https://www.crunchbase.com/organization/ipsy)

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