---
title: 'Director, Marketing Process & Technology at Ethos Life'
canonical: 'https://feeny.ai/job/director-marketing-process-technology-ethos-life-united-states-t4jvtddt05gh'
type: 'job'
last_seen: '2026-10-19'
---

# Director, Marketing Process & Technology at Ethos Life

- **Company:** Ethos Life
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/ethoslife/jobs/8860975002

## Job description

## About Ethos

Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

## About the role

Ethos is hiring a Director, Marketing Process & Technology to join our Compliance department as a senior leader. This person will own marketing compliance review at Ethos end to end: the process, the technology, and the majority of the reviews themselves. You will be both a hands-on senior reviewer and the owner of the system that performs the review, and you will be charged with a clear mandate: move marketing review toward automation through AI as far as it can defensibly go, without loosening the standard.

You will serve as business owner of the AI tool Ethos uses for marketing review, and you will be measured, in part, on how much of the review volume that tool can absorb and how reliably it performs. At the same time, you will personally handle the judgment calls, escalations, and novel questions that automation should not decide. Beyond the tool, you own the marketing review process itself: intake, prioritization, review standards, approved language, recordkeeping, and the working relationship with Marketing/Brand/business teams. This is a player-coach role. You will carry a real review load from day one and will eventually hire and oversee a compliance analyst to support you, which means building the standards, playbooks, and training that make the work delegable. You will be expected to drive thought leadership on marketing compliance matters across Ethos. Importantly, the candidate must be risk-minded, be a team player, confident in determining acceptable risk, think creatively to always find solutions, and be technology forward.

Duties and Responsibilities:

Own the AI marketing review tool and drive the shift toward automated, AI review, including:

-

- Act as business owner and administrator of the tool, including configuration, rule and prompt tuning, testing, and release management
- Define the automation tiers : what AI approves outright, what AI reviews subject to human confirmation, and what always requires human review
- Continuously improve automated review quality by measuring the tool’s output against human review, tuning to reduce missed issues, and expanding the categories of content it can handle
- Establish human-in-the-loop thresholds, sampling, and ongoing QA to validate that the tool remains reliable as content, products, and regulations change
- Own the auditability of AI-assisted decisions so that any approval can be reconstructed and defended to an examiner, auditor, or carrier
- Partner with vendors and with internal engineering and data teams on integration, evaluation, and roadmap
- Grow the share of reviews completed through automation as a primary, measured objective

Own the marketing compliance review process, including:

-

- Design and run intake for all marketing review requests, with clear SLAs, routing, and prioritization
- Maintain the review standards of record , including: review criteria, required disclosures, and the library of pre-approved claims and language
- Personally perform the majority of reviews and serve as decision-maker on close calls, documenting rationale so decisions accumulate into usable precedent
- Maintain the recordkeeping and audit trail of submissions, versions, approvals, and conditions of approval
- Measure and improve throughput, cycle time, and review quality

Cover the full range of marketing content subject to review, including:

-

- Consumer-facing marketing across paid media, lifecycle and email, web, brand, and social
- Agent and producer-facing materials, including recruiting, training, and sales support content
- Partner, carrier, and co-branded campaign materials
- Product and disclosure content embedded in online flows, including rate and quote presentation and required disclosures

Keep standards evergreen, including:

-

- Translate insurance advertising and marketing regulatory change into concrete review criteria, tool rules, and updated approved language
- Refresh disclosure and claim libraries as products, state approvals, and carrier requirements change

Partner across the business, including:

-

- Embed compliance early in the marketing lifecycle, at brief and concept stage rather than at launch
- Act as trusted advisor and thought leader to Marketing, Brand, Growth, Product, and Legal
- Partner with the Compliance Risk Management team so that marketing review controls are documented and independently tested
- Support advertising filings where required, along with market conduct exams, regulatory requests, carrier requests, and data calls
- Build and lead the function. You will operate as a hands-on player-coach, then hire, onboard, develop, and manage a compliance analyst as volume and automation maturity allow
- Own marketing compliance reporting and governance, including review volume, cycle time, automation rate, quality and error rates, and KRIs
- Assist in drafting and updating marketing compliance policies and procedures
- Provide general compliance support, as needed, across the team and company, including research and provisioning of compliance guidance across Ethos

Qualifications and Skills:

- 12+ years of relevant Compliance work experience in the insurance industry, including significant hands-on marketing and advertising review experience
- Deep expertise in insurance regulatory marketing compliance, including advertising requirements, required disclosures, and advertising filing obligations across states
- Demonstrated ownership of a high-volume marketing or advertising review function, including the standards and the workflow behind it
- Hands-on experience putting AI or automation to work inside a compliance review workflow - configuring it, measuring it, and improving it, rather than simply using it
- Ability to define and defend where automation is appropriate and where human judgment is required, and to evidence that distinction to auditors, examiners, and carriers
- Strong process design instincts, including: intake, SLAs, prioritization, throughput, and cycle time
- Comfort working with data to measure review quality and automation performance, and to report both to senior leadership
- Exceptional written and verbal communication skills
- Persuasive communicator and thought leader who can hold a firm line with Marketing without becoming a bottleneck
- Be highly responsive and service-oriented, with a demonstrated ability to maintain strong working relationships with demanding internal clients
- Experience hiring, developing, and managing an analyst, or clear readiness to do so
- Possess sound and practical business judgment, and confidence in determining acceptable risk
- Ability to multi-task and work independently or with cross-functional teams, while adapting quickly to ambiguous and rapidly changing environments
- Attention to detail
- Ability to work in a fast-paced environment and manage multiple deadlines

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $200,000 - $352,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our [California Candidate Privacy Notice](https://res.cloudinary.com/getethos/image/upload/v1684458868/00_CMS/CURRENT_CRPA_Privacy_Notice_for_Job_Applicants_05-23.docx_-_Google_Docs_lr4j43.pdf).

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.

We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.

## About Ethos Life

## Company Overview
- **One-liner**: Ethos is a technology company that simplifies and accelerates the process of buying life insurance using AI-driven underwriting and a fully digital, vertically integrated platform.
- **Entity Type**: Public (NASDAQ: LIFE)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2016
- **Founders**: Peter Colis (CEO), Lingke Wang

## Core Business
- **Primary industry**: Insurance (Insurtech / Life Insurance)
- **Target customers**: B2C (consumers seeking life insurance), B2B (independent agents and brokers), and B2B (carrier partners).
- **Mission or purpose statement**: "To protect families by democratizing access to life insurance and empowering agents at scale." [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)

## Products & Services
- **Term Life Insurance**: Digital-first, fully online application and underwriting, with instant decisions for 95% of applicants. No medical exam required for many policies.
- **Whole Life Insurance**: Permanent life insurance product with a cash value component, offered fully online.
- **Indexed Universal Life (IUL) Insurance**: Flexible premium, permanent life insurance with growth potential tied to a market index.
- **Accumulation IUL**: An IUL product focused on cash value accumulation.
- **Supplemental Health Insurance**: Including Cancer Insurance and other health-related products.
- **Wills & Estate Planning**: A digital service to create wills and estate plans, extending the company's role in long-term family financial planning. [ethos.com](https://www.ethos.com/)
- **Agent OS**: An all-in-one operating system for independent agents that streamlines quoting, application submission, and policy management, enabling them to sell more policies efficiently. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)

## Market Standing
- **Valuation/Market Cap**: Market Cap at IPO price (late 2025) was approximately $1.6B. Currently a public company; market cap fluctuates. Total funding prior to IPO was $606.5M. [linkedin.com](https://www.linkedin.com/company/ethoslife)
- **Key Metric**: Annual Revenue was **$387.6M** in the latest fiscal year. [linkedin.com](https://www.linkedin.com/company/ethoslife)
- **Key Metric**: **Over 500,000 policies activated** since inception. As of Sept 30, 2025, over **10,000 active selling agents** on the platform. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)
- **Notable Investors/Partners**: General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank Vision Fund, Jay-Z, Kevin Durant, Robert Downey Jr. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife)
- **Growth Signals**: Revenue grew **60%** (from $160M to $255M) from FY2023 to FY2024. Headcount grew **35.5%** YoY. Expanded product lineup from 1 product in 2019 to 10 by end of 2024. Achieved GAAP profitability in 2023 and has maintained positive net income. Named to CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)

## Competitive Advantages
- **Proprietary AI Underwriting Engine**: Ingests up to 250,000 data points per application (prescription history, credit scores, MVRs) to assess risk instantly and individually, leading to 95% of applicants getting a decision in minutes vs. weeks for traditional insurers. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)
- **Asset-Light, Scalable Model**: Does not take balance sheet risk; partners with carriers for underwriting. This allows rapid scaling and high gross margins (97-98%).
- **Vertically Integrated Tech Stack**: Full-stack, cloud-native platform handles everything from distribution to underwriting, activation, and administration, creating a seamless experience and durable network effects across consumers, agents, and carriers.
- **Strong Network Effects**: As the platform scales and collects more data, the underwriting engine improves, which improves conversion and attracts more agents and carriers, creating a self-reinforcing flywheel.

## Strategic Focus
- **Product Expansion**: Rapidly adding new life insurance and adjacent financial products (IUL, estate planning, supplemental health).
- **Agent & Channel Growth**: Scaling the independent agent channel via Agent OS, while maintaining a strong direct-to-consumer channel.
- **International Expansion**: Operating in 10 countries (including India, Singapore, Canada, Lithuania), with significant engineering and operations hubs in Bangalore, India.
- **Continued AI & Data Science Moat**: Deepening the proprietary underwriting engine's capabilities to further improve conversion, pricing, and risk selection.

## Why Work Here
- **Culture**: Described as having "intellectual rigor," a "bias for impact," and a "one-team, one-dream mentality." Employees are empowered to dream big and execute quickly with minimal red tape. Values include "speak your mind" and "serve our families." [ethos.com](https://www.ethos.com/careers/)
- **Remote/Hybrid Policy**: "Digital-first" company. Over half of the team is remote across the US. Has offices in San Francisco, Bangalore, and Singapore. Many roles are "Remote US." [ethos.com](https://www.ethos.com/careers/)
- **Compensation & Benefits**:
    - Top-tier medical, dental, vision insurance.
    - 401(k) plan with company contributions.
    - Generous paid time off + full company holiday schedule.
    - **100% wage replacement** for new parents during parental leave; coverage for family planning and fertility.
    - **Company equity** for all employees. [ethos.com](https://www.ethos.com/careers/)
- **Impact**: Employees report having "outsized impact and true ownership" over successes, with the chance to "revitalize an industry for good." [ethos.com](https://www.ethos.com/careers/)
- **Growth Trajectory**: Rapidly growing (35%+ headcount growth), with recent IPO strength and a clear, well-funded path to market leadership in a massive, legacy industry.

## Sources
1. [ethos.com](https://www.ethos.com/)
2. [ethos.com/careers/](https://www.ethos.com/careers/)
3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife)
4. [linkedin.com](https://www.linkedin.com/company/ethoslife)
5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm)

## Other roles at Ethos Life

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- [CX Trainer](https://feeny.ai/job/cx-trainer-ethos-life-bengaluru-ek0p26qr1bz0) — Bengaluru, India
- [Office Manager](https://feeny.ai/job/office-manager-ethos-life-san-francisco-pgxh9knrs3rx) — San Francisco, CA
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