--- title: 'Director, Marketing Strategist, Nashville - The Orchard at The Orchard' canonical: 'https://feeny.ai/job/director-marketing-strategist-nashville-the-orchard-the-orchard-nashville-mdbg9cw8rh9n' type: 'job' last_seen: '2026-09-08' --- # Director, Marketing Strategist, Nashville - The Orchard at The Orchard - **Company:** The Orchard - **Location:** Nashville, TN - **Posted:** 2026-07-29 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8652398002 ## Job description About The Orchard: The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. We are seeking an experienced, innovative, and results-driven Marketing Strategist to join our Nashville based team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. You’ll serve as a trusted advisor internally to stakeholders and externally to artists, managers, and labels using data-driven insights, creative acumen, and global market intelligence to drive measurable impact. You will manage cross-functional partnerships and help drive marketing innovation within the region. The role reports into SVP, Nashville with functional reporting to Senior Director, Creative Marketing & Strategy (NYC). Please note: - This role requires hands-on campaign execution with occasional late night and weekend support to fully support our clients. - While you will have cross-functional support from across the organization, this position does not have direct reports. What you'll do: - Office- first role, in office 4 days a week. Strategic Marketing - Lead the development and execution of integrated marketing strategies for priority artists & labels and releases across multiple markets and genres (country, americana, indie, hip-hop, phonk, metal & more). - Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s. Client & Partner Management - Act as the marketing point of contact for assigned label and artist partners. - Provide strategic counsel and build deep relationships with managers, artists, labels and internal stakeholders to identify growth opportunities and drive long-term value. Creative & Storytelling - Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally. - Drive innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce and fan engagement within 3rd party communities and owned 1st party data like email and SMS & more. Performance Analytics & Optimization - Translate campaign data and audience insights into actionable strategy. - Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly. - Present key results, learnings, and recommendations to senior stakeholders and partners. Cross-Functional & Global Collaboration - Work closely with team Relationship Team leads, Paid Media, Creative Services, D2C, PDE, CRM, Channel Strategy, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals. - Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation. Innovation & Growth - Stay ahead of emerging marketing trends, platforms, and fan behaviors and integrate new approaches into campaign strategy. - Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization in partnership with Marketing Leads. Leadership & Mentorship - Contribute to a culture of collaboration, accountability, and creative excellence. Who you are: - 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams. - Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first party data and fan engagement channels. - A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment and is comfortable managing a high volume of work. - Proficient in Audience Development with a focus on first party data like email and SMS, content strategy, performance analysis, and CRM tactics. - Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners. - Insightful and globally minded, you understand cultural nuances across markets and can translate them into marketing opportunities. - Passionate about music, pop culture, and fan behavior with a sharp eye for what's next. What we give you: - You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day - A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best - An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching - Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans - Investment in your professional growth and development enabling you to thrive in our vibrant community. - The space to accelerate progress, positively disrupt, and create what happens next - Time off for a winter recess The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. ## About The Orchard ## Company Overview - **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry. - **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment) - **Headquarters**: New York, New York, USA - **Founded**: 1997 - **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker ## Core Business - **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management - **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders) - **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values. ## Products & Services - **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail. - **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels. - **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization. - **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership). - **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists. - **Metal Injection**: An online metal music publication (owned by The Orchard). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation) - **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally. - **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership). - **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico. ## Competitive Advantages - **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies. - **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management. - **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models. - **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility. - **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance). ## Strategic Focus - **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring. - **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue. - **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family. - **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives. ## Why Work Here - **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music." - **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices. - **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow." - **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles. - **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos. ## Sources 1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values 2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info 3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings 4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page 5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community 6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion 7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal 8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention ## Other roles at The Orchard - [YouTube Channel Strategy Manager](https://feeny.ai/job/youtube-channel-strategy-manager-the-orchard-london-pntqnsmq89pf) — London, United Kingdom - [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-berlin-zj1kdnwnz6es) — Berlin, Germany - [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany - [Senior Coordinator, Corporate Communications & Publicity - The Orchard](https://feeny.ai/job/senior-coordinator-corporate-communications-publicity-the-orchard-the-orchard-wjqnfzxkcfst) — New York, NY - [Manager, Relationship Manager, Argentina - The Orchard](https://feeny.ai/job/manager-relationship-manager-argentina-the-orchard-the-orchard-buenos-aires-6nd06yspa3qf) — Buenos Aires, Argentina - [Jr. Manager, Solutions, Bogotá - The Orchard](https://feeny.ai/job/jr-manager-solutions-bogota-the-orchard-the-orchard-bogota-vw6ekszt2vr6) — Bogota, Colombia - [VP, Commerce - Catalog - The Orchard](https://feeny.ai/job/vp-commerce-catalog-the-orchard-the-orchard-new-york-rk7kdrnjtre5) — New York, NY - [Associate Director, Audience Development - The Orchard](https://feeny.ai/job/associate-director-audience-development-the-orchard-the-orchard-new-york-dsp6je8nbs0r) — New York, NY - [Account Support Specialist, Royalty Share - The Orchard](https://feeny.ai/job/account-support-specialist-royalty-share-the-orchard-the-orchard-san-diego-qn0p639tyh7c) — San Diego, CA - [Manager, Performance & Insights - The Orchard](https://feeny.ai/job/manager-performance-insights-the-orchard-the-orchard-new-york-vk65gag0pvwm) — New York, NY