--- title: 'Director, Marketing at Trella Health' canonical: 'https://feeny.ai/job/director-marketing-trella-health-atlanta-rr9spmc6kqgf' type: 'job' last_seen: '2026-10-28' --- # Director, Marketing at Trella Health - **Company:** Trella Health - **Location:** Atlanta, GA - **Work type:** hybrid - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-28 - **Apply:** https://job-boards.greenhouse.io/trellahealth/jobs/6232834004 ## Job description At Trella Health, our mission is simple: empowering meaningful change in healthcare. We are building AI-enabled intelligence and workflows that help healthcare organizations make smarter decisions, strengthen operations, and support healthier outcomes for patients. Our platform connects health systems and post-acute providers through actionable intelligence and connected workflows that improve how care is coordinated across the healthcare continuum. That work starts with our people. Trellavators are collaborative, curious, and committed to doing meaningful work that makes a measurable impact. We move quickly, support each other, keep our commitments, and continuously look for better ways to serve our customers and one another. If you are excited by the opportunity to grow your career while helping shape the future of healthcare intelligence, workflows, and outcomes, we would love to meet you. Position Overview: We are seeking a Director of Marketing to own the marketing function at Trella and lead it through our next stage of growth. This role oversees the full breadth of marketing including demand generation, brand awareness, content, communications, and internal marketing across a multi-product portfolio that spans three markets: Post-Acute, Specialty Therapy & HME, and Health Systems. As an AI-first healthcare organization, we need a leader who will run the marketing engine, balance pipeline targets across all three markets, embed AI throughout the team’s workflows, and move multiple high-stakes projects forward at once. Location: This is a hybrid role with 1 day a week in our Atlanta, GA headquarters. Reports to: EVP, Customer Growth and Operations​ As the Director of Marketing at Trella, you will lead: - Pipeline & Demand Generation - Own the marketing-sourced pipeline number as the single most important measure of success, delivering predictable, scalable, and repeatable pipeline that converts to revenue across all markets. - Set and hit pipeline targets by market (Post-Acute, Specialty Therapy & HME, and Health Systems) and by product, directing spend and effort toward the biggest gaps and biggest growth opportunities. - Monitor and optimize the channels that create pipeline (digital/paid, SEM, website, email, and webinars), restoring underperforming channels and standing up new plays as buyer behavior shifts. - Build demand programs that feed and accelerate the BDR and sales motions, tightening hand-offs so marketing activity becomes qualified pipeline. - AI-Forward Marketing - Embed AI across marketing workflows (content production, campaign creation, audience research, personalization, and performance reporting) to give a lean team the leverage of a much larger one. - Set the standard for how modern, AI-first marketing gets done at Trella, continuously adopting new tools and redesigning processes around them. - Multi-Product Positioning & Messaging - Develop deep command of our products, buyers, markets, and competitors, and translate it into clear, compelling positioning across the Insights and CRM portfolio. - Ensure consistent messaging across divisions and segments, partnering with Product and Product Marketing to bring new capabilities to market. - Marketing Operations & ROI - Own the processes and analytics that measure the effectiveness, efficiency, and ROI of every marketing dollar, and make disciplined, data-driven decisions about where it goes. - Partner with RevOps to maintain pipeline reporting and attribution that leadership can rely on. - Manage agency and contractor relationships, expectations, and budgets. - Team Leadership & Development - Coach, develop, and hold accountable a team of pipeline-focused marketers, multiplying both their capability and their output through best practice project management, AI, and process. - Build a high-performance, test-and-learn culture that measures results and continuously improves. - Cross-Functional Partnership & Execution - Partner closely with Sales, BDRs, Customer Success, RevOps, Product and Product Marketing to align messaging, tighten hand-offs, and turn programs into closed revenue. - Move multiple strategic and executional projects forward at once without letting the pipeline number slip. This job might be a fit for you if you have: - 10+ years in B2B marketing with a track record of driving demand and generating pipeline, preferably in SaaS, including experience leading a marketing function or demand-gen organization. - A demonstrated ability to own and hit a pipeline number. You treat pipeline as your north star and are comfortable being measured on it. - Genuine fluency with AI marketing tools and a concrete track record of using AI to increase a team’s output and quality. - Experience marketing a multi-product portfolio across more than one market or buyer type, and balancing competing demand goals. - Proven success acquiring, nurturing, and converting buyers through multi-channel programs (digital, paid, email, web, webinars, events). - Strong leadership and coaching skills. You build and develop your team members. - Powerful analytical and problem-solving skills. You combine qualitative and quantitative insight to tell a story and make data-driven recommendations. - Hands-on experience with Claude, Salesforce and Marketo. - The range to operate across strategy and execution and keep multiple projects moving at once, with a bias toward action. - Superior communication skills, an inquisitive nature, and a proactive, can-do attitude. - BA/BS degree or equivalent experience. ## Preferred Qualifications - Experience marketing to healthcare providers, suppliers, or other healthcare buyers. - Familiarity with post-acute care, specialty therapy, HME, or value-based care markets. - Experience marketing both analytics and CRM or workflow products. - Experience scaling demand generation in a growth-stage or PE/VC-backed environment. ## About Trella Health Trella Health is the AI-powered intelligence and workflow platform helping health systems and post-acute providers turn fragmented healthcare data into decisive action. We bring together market intelligence, referral workflows, patient discharge automation, and care coordination tools so healthcare organizations can make smarter decisions, strengthen business and clinical operations, and deliver high-quality, cost-efficient care. Powered by billions of data points across claims, referrals, patient discharge, and clinical data, Trella Health gives customers the intelligence and workflows they need to understand their markets, build stronger referral relationships, coordinate patient care transitions, and grow with confidence. Since launching our first product in 2016, Trella Health has continued to grow our team, our platform, and our impact across healthcare. Today, we support more than 17,000 customers, including leading post-acute providers and health systems, and more than 63,000 users across the care continuum. Trella Health is headquartered in Atlanta, with a growing presence in Philadelphia and team members located across the country. Join Us At Trella Health, you will have the opportunity to do meaningful work with people who are focused on outcomes, committed to continuous improvement, and supportive of one another. We believe great work happens when team members feel trusted, connected, and empowered to grow. Our culture is built on transparency, accountability, partnership, and the belief that better healthcare starts with better decisions. Trellavators work hard, move fast, celebrate wins, and have fun along the way. We offer competitive compensation and a comprehensive benefits package designed to support team members inside and outside of work, including: - Health, dental, vision, and voluntary benefits - Competitive salary, incentive compensation, and equity shares - 401(k) retirement savings - Flexible PTO and 10 paid holidays - Flexible work hours - Paid leave programs - Marketplace for discounted retail and entertainment At Trella Health, you can grow your career while helping build technology that strengthens healthcare operations, improves care coordination, and supports healthier outcomes for patients. ## Equal Opportunity Employer Trella Health is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws. ## About Trella Health ## Company Overview - **One-liner**: Trella Health is an AI-enabled intelligence and workflow platform that helps healthcare organizations coordinate care transitions, strengthen referral strategy, and improve patient outcomes. - **Entity Type**: Private (funded with multiple rounds, including an initial VC round and a subsequent growth round) - **Headquarters**: Atlanta, Georgia, United States - **Founded**: 2015 - **Founders**: Not publicly available (founded as Excel Health; rebranded to Trella Health) ## Core Business - **Primary industry/industries**: Healthcare technology (Hospitals and Health Care), Post-Acute Care Analytics, Care Coordination - **Target customers**: B2B — Health systems, hospitals, post-acute providers (Home Health, Hospice, Skilled Nursing, Infusion, Specialty Pharmacy, Home Medical Equipment) - **Mission statement**: "Empowering meaningful change in healthcare" by delivering AI-enabled intelligence and workflows that help providers strengthen clinical and business operations to drive high-quality, cost-efficient patient care. ## Products & Services - **Trella Discharge for Health Systems**: EHR-integrated discharge automation that reduces length of stay (LOS) by 1+ day and saves case manager time, with a reported 10x ROI. - **Trella Customer Relationship Management (CRM) for Post-Acute**: CRM platform that cuts rep calendar admin time by 47%, simplifying physician referral relationships and targeting. - **Trella Insights for Post-Acute**: Market intelligence and analytics platform providing visibility into referral patterns, market share, payer mix, quality performance, and competitive position. Customers grow admissions 10% faster than the national market. - **Trella Referral Management for Post-Acute**: Referral management platform driving an average 46.9% increase in monthly referral volume, enabling real-time visibility and faster referral conversions. - **Value-Based Care (VBC) Solution**: Launched to support providers in value-based care models. - **Medicare Advantage Dataset**: Expanded dataset to support Medicare Advantage analytics. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Total funding raised across multiple rounds (initial VC round, additional growth funding); specific amounts not publicly disclosed. - **Notable Investors/Partners**: Not specifically named in available sources; the company has closed multiple rounds of venture capital funding. - **Growth Signals**: - 18 of the top 20 largest home health providers and 18 of the top 20 largest hospice providers are Trella customers. - 55% of PAC referrals from hospitals go to Trella PAC customers. - 63,000+ users across 17,000+ organizations. - 8.5 billion medical and pharmacy claims analyzed annually. - 5.5 million lives aged 65+ in the U.S. covered by Trella’s collective dataset. - Referrals and orders flow through Trella CRM each month. - Acquired PlayMaker Health and Repisodic to expand platform capabilities. - Launched solutions for HME, Infusion, Specialty Pharmacy, and expanded into Medicare Advantage data. ## Competitive Advantages - **Comprehensive dataset**: The industry’s most comprehensive post-acute dataset, analyzing 8.5 billion medical and pharmacy claims annually, covering a significant portion of the 65+ population. - **AI-enabled intelligence and workflows**: Embedded AI across the platform to turn fragmented healthcare data into actionable decisions, helping reduce $100B+ in avoidable care transition costs. - **Scale and adoption**: Deep penetration among the largest home health and hospice providers, with strong referral network effects. - **End-to-end platform**: Uniquely combines market intelligence, CRM, referral management, and discharge automation into a single, connected platform for both health systems and post-acute providers. ## Strategic Focus - **AI acceleration**: Embedding AI-enabled intelligence and workflows across the entire platform to improve decision-making and automate care transitions. - **Platform expansion**: Continuing to expand into adjacent care settings (HME, Infusion, Specialty Pharmacy) and value-based care analytics. - **Care coordination**: Unifying health systems and post-acute providers through connected workflows to reduce readmissions, discharge delays, and avoidable costs. ## Why Work Here - **Culture**: Award-winning workplace with values centered on trust, accountability, support, continuous improvement, and a shared purpose to improve healthcare. Employees are called "Trellavators." - **Work model**: Hybrid and remote-friendly. Regional hubs in Atlanta, GA and Philadelphia, PA with support for team members across the country. In-person gatherings and regional-based collaboration are encouraged. - **Benefits**: Comprehensive benefits comparable to Fortune 500 companies, including healthcare/dental/vision insurance, competitive salary and equity, flexible PTO, paid holidays, paid parental leave, and a retirement savings plan. - **Engineering culture**: Focus on outcomes, continuous improvement, and data-driven decision-making. Open roles span data science, software development, sales, marketing, product, and customer success. - **Impact**: Directly working on reducing avoidable healthcare costs and improving patient outcomes at scale — a mission-driven environment for those passionate about healthcare transformation. ## Sources 1. [trellahealth.com/about](https://www.trellahealth.com/about/) 2. [trellahealth.com](https://www.trellahealth.com/) 3. [trellahealth.com/careers](https://www.trellahealth.com/careers/) 4. [job-boards.greenhouse.io/trellahealth](http://job-boards.greenhouse.io/trellahealth) 5. 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