--- title: 'Director, Marketplace Marketing at Xometry' canonical: 'https://feeny.ai/job/director-marketplace-marketing-xometry-lexington-812zty57bvp5' type: 'job' last_seen: '2026-11-02' --- # Director, Marketplace Marketing at Xometry - **Company:** Xometry - **Location:** Lexington, KY - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-11-02 - **Apply:** https://job-boards.greenhouse.io/xometry/jobs/5273756007 ## Job description Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5–6 marketers. How You’ll Contribute: Buyer Demand and Account Growth - Lead Generation and Nurture: Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality. - Customer Advocacy and Account Expansion: Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates. - Sales Enablement: Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales’ primary partner in Marketing. Supplier Marketing - Strategy and Reporting: Own partner marketing strategy, planning and results against global partner recruitment targets. - Supplier Acquisition: Build multi-channel programs to acquire new manufacturing partners and win back lapsed ones. - Reputation: Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence and PR plans built with Communications. - Activation, Engagement and Retention: Help new partners complete onboarding and take their first jobs, keep them engaged and accepting work, and reduce the number who leave the network. - Global Alignment: Work with our international partner marketing team so insights and assets are developed together and adapted for local markets. - Network Partnership: Be the primary marketing partner to the team that manages our supplier network. Across Both Sides of the Marketplace - Customer Stories: Build a steady pipeline of buyer and partner stories that fuel Sales, Content and Campaigns. - Events: Set and execute event strategy for buyer and partner audiences. - Budget: Manage the commercial marketing budget and invoice accuracy. What You’ll Bring to Xometry: - 12+ years in B2B marketing, including 5+ leading teams. Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus. - Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a record of working side by side with Sales. - Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities - Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions - Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience - Experience creating engagement programs that scale participation and value - Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling - Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI - Proficiency with the latest AI and Martech tools (ie, Claude, Gemini, Salesforce, HubSpot, Looker). - Strong people leader with experience developing managers and building high-performing teams - Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building #LI-Hybrid Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ## About Xometry ## Company Overview - **One-liner**: Xometry operates a global AI-powered marketplace for custom manufacturing, connecting buyers (from startups to Fortune 500s) with a network of certified suppliers for on-demand production. - **Entity Type**: Public (NASDAQ: XMTR) [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Headquarters**: North Bethesda, Maryland, USA (with offices in Lexington, KY; Waltham, MA; Munich, Lyon, Shanghai, and more) [xometry.com/careers](https://www.xometry.com/careers/) - **Founded**: 2013 [xometry.com/about-us](https://www.xometry.com/about-us/) - **Founders**: Not publicly available in provided materials ## Core Business - **Primary industry**: Custom manufacturing, on-demand manufacturing, industrial supply chain digitization - **Target customers**: B2B – engineers, product designers, and procurement teams at enterprises (including Fortune 500 companies), SMBs, and startups - **Mission**: “To make the world’s manufacturing capacity accessible to all.” [xometry.com/about-us](https://www.xometry.com/about-us/) ## Products & Services - **Xometry Instant Quoting Engine**: AI-powered platform that provides instant pricing and lead times for CNC machining, 3D printing, injection molding, sheet metal, and more. Supports prototype to production volumes with no minimums. [xometry.com](https://www.xometry.com/) - **Thomas – Sourcing & Marketing Platform**: A leading industrial sourcing platform that connects buyers with suppliers and offers marketing services for manufacturers. Acquired by Xometry. [xometry.com](https://www.xometry.com/about-us/) - **Workcenter Platform**: Cloud-based software for suppliers to manage jobs, operations, and cash flow. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Market Standing - **Valuation / Market Cap**: Not disclosed in provided materials; public company with LTM (Last Twelve Months) revenue of **$687M** as of 2026. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Key Metrics**: - 85,000+ active buyers globally [xometry.com/about-us](https://www.xometry.com/about-us/) - 5,000 global suppliers in the partner network [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - 1,500+ team members [xometry.com/about-us](https://www.xometry.com/about-us/) - $1.5B+ total revenue generated for suppliers [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) - **Notable Investors / Partners**: Not explicitly listed, but certifications include ISO 9001, AS9100D, ISO 13485, IATF 16949, ITAR, and CMMC Level 2. [xometry.com](https://www.xometry.com/) - **Growth Signals**: - Listed on Deloitte Technology Fast 500 for six consecutive years [xometry.com/about-us](https://www.xometry.com/about-us/) - IPO in June 2021 [xometry.com/about-us](https://www.xometry.com/about-us/) - Expanding international footprint (offices in Europe and Asia) and deepening enterprise account engagement [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Competitive Advantages - **AI-Native Marketplace**: Uses proprietary AI for instant quoting, job matching, pricing, and capacity utilization – a digital moat in a traditionally analog industry. - **Network Effects**: Two-sided marketplace with thousands of buyers and suppliers; scale drives faster, more accurate quotes and better capacity for all participants. - **Trust and Compliance**: Holds critical certifications (ITAR, AS9100, ISO 13485, etc.), enabling defense, aerospace, and medical customers to use the platform. - **Data Flywheel**: Over 3M+ sourcing evaluations and vast order data continuously improve AI models, making the platform smarter over time. ## Strategic Focus - Expand global supplier and buyer networks, particularly in Europe and Asia. - Increase enterprise account penetration and deepen relationships with large, complex customers. - Grow international footprint through local offices and regional supplier onboarding. - Enhance services layer (e.g., DFM feedback, quality assurance, managed programs). [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Why Work Here - **Culture & Mission**: “Make the world’s manufacturing capacity accessible to all.” Employees work on products that power spacecraft, medical devices, electric vehicles, and robotics. [xometry.com/careers](https://www.xometry.com/careers/) - **Work Environment**: Hybrid work model; offices with free snacks and drinks. Flexible time off and paid holidays. [xometry.com/careers](https://www.xometry.com/careers/) - **Benefits**: Competitive compensation, equity grants, comprehensive medical/dental/vision insurance, 401(k) with company match, life/STD/LTD insurance, and mental health resources (Employee Assistance Program). [xometry.com/careers](https://www.xometry.com/careers/) - **Employee Resource Groups (ERGs)**: Seven ERGs (Asian, Black, Latino/Hispanic, LGBTQIA+, Women, Military/Veterans, and more) support inclusion and community. [xometry.com/careers](https://www.xometry.com/careers/) - **Growth**: Fast-paced, hyper-growth environment with 1,500+ employees and a public company trajectory. The company emphasizes a “founder’s mindset” and collaboration. [xometry.com/careers](https://www.xometry.com/careers/) - **Current Openings**: 268 jobs listed across Finance, Marketing, Operations, Engineering, and more (as of search date). [job-boards.greenhouse.io/xometry](http://job-boards.greenhouse.io/xometry) ## Sources 1. [xometry.com/about-us](https://www.xometry.com/about-us/) 2. [xometry.com/careers](https://www.xometry.com/careers/) 3. [xometry.com](https://www.xometry.com/) 4. [job-boards.greenhouse.io/xometry](http://job-boards.greenhouse.io/xometry) 5. [investors.xometry.com](https://investors.xometry.com/static-files/183ddf2d-8042-403a-9cc7-cd2633042c4a) ## Other roles at Xometry - [Sourcing Supervisor](https://feeny.ai/job/sourcing-supervisor-xometry-north-bethesda-avwzawes0zze) — North Bethesda, MD - [Director, External Communications](https://feeny.ai/job/director-external-communications-xometry-waltham-6612200pczfx) — Waltham, MA - [Director, External Communications](https://feeny.ai/job/director-external-communications-xometry-north-bethesda-y3f38k1vxgr5) — North Bethesda, MD - [Vice President, Communications](https://feeny.ai/job/vice-president-communications-xometry-waltham-y6bg78egpsw2) — Waltham, MA - [Vice President, Communications](https://feeny.ai/job/vice-president-communications-xometry-north-bethesda-je279srtc8pj) — North Bethesda, MD - [Customer Success Manager II](https://feeny.ai/job/customer-success-manager-ii-xometry-bengaluru-gx3h82hvhvyf) — Bengaluru, India - [Principal Program Manager, Auto & Industrial](https://feeny.ai/job/principal-program-manager-auto-industrial-xometry-los-angeles-11e4gyc4enbe) — Los Angeles, CA - [Principal Program Manager, Auto & Industrial](https://feeny.ai/job/principal-program-manager-auto-industrial-xometry-denver-j1p3b62x8z5y) — Denver, CO - [Principal Program Manager, Auto & Industrial](https://feeny.ai/job/principal-program-manager-auto-industrial-xometry-waltham-vsjfvjhsm0ax) — Waltham, MA - [Principal Program Manager, Auto & Industrial](https://feeny.ai/job/principal-program-manager-auto-industrial-xometry-lexington-7pkbfktz5dd1) — Lexington, KY